1. On the NRS social demographic scale my target audience varies from C2 down to E. They
are 20 years old and are mostly students. In terms of socio-economic class my target
audience is in the lower half of the scale, mostly due to the fact that my target audience is
students. My target audience are independent creatives that have jobs in a wide range of
entertainment or arts companies. In terms of the 4CS scale I am mainly aiming at The
Reformer, but a secondary audience is The Explorer. I believe that my target audience
wouldn’t normally care too much what they look like, but still would get dressed up for
concerts. My target audience would listen to a wide range of music, varying from pop such
as Dodie and Paramore to musical theatre like Andrew Lloyd Webber and Le Miserables.
These two photos are examples of my target audience - students in their 20’s who are arts
students and are arts students.
