my artist and target audience followed by Demographics and Psychographics

1. My artist and target audience
My artistisgoingto be a keyreflectionof the genre of musicthatI am choosing,whichisamix of
Indie,rockand pop.Thisisbecause the poster,thatI will latermake,will be producedtodraw inthe
correct targetaudience andtheywouldhave totherefore clearlyknow whatthe genre is.Therefore
my artistwouldbe dressedveryIndie like,whichissimplyrippedjeans,adenimjacket,aplainT
shirtand some brownsuede boots;clearlyshowingtothe audience whatthe genre of the musicis
mostlikelytobe.My artistis goingto be agedbetween20-22 inorder to appeal tomostlyyounger
audiencesbuthasthe potential of reachingolderaudiencesaswell.
My targetaudience are goingtobe mostlyteenagersandyoungadultsastheyare the most
commonaudience whoenjoythisgenre atthe moment.Theywoulddresssimilarlytothe artistso
theyare able to relate withthemandtheirgenre of music.For the classof my targetaudience Iwill
referto Maslow'shierarchyof needsinorderto determinethe specificclassificationof the target
audience;itwouldmostlikelybe betweenlove/belongingandself-actualisationasanyloweronthe
gridwouldnotbe accurate.This isbecause the lowerdownpositionedaudience wouldbe more
focusedontheirbasicneedstofocuson music.Howeveritcouldalsobe arguedthat the lower
downthe audience membersare the more likelytheyare tolistentothisgenre of musicas couldbe
viewedasuplifting.Furthermore theirage maydeterminewhere theyare,asthe youngerteenagers
wouldnotbe earningverymuchmoneyand wouldbe consideredlowerdownonthe graph despite
themmostlikelyrelyingontheirparentsforfinance,etc.
Demographics and psychographics
The NRS Social demographicscale explainsthe differentsocial groupsthathelptocharacterise my
target audience andthe informationwouldbe easilyaccessible.Howeverclassesmayoverlap,
makingmysummaryvague and may notbe suitable forall targetaudiences.However,inmy
opinion,the targetaudience formyartistwouldbe aroundthe C2 or C1 level because theymaybe
drawnto the musicas itis uplifting.As theywouldbe skilledworkingclass/lowermiddleclassthey
may listentothe musiconthe dailyinorderto passtime withintheiroccupation.The
psychographicswouldbe usedtocategorise the personalitiesof mytargetaudience andputthem
intocategoriesregardingtheirpersonalityandlifestyle,thiswouldmeanthereismore varietyin
groupsand furthercreatesindividual groups.Howeversome people mayhave more thanone
personalityandsotheymayoverlapbetweensections.In myopinionthe majorityof mytarget
audience wouldbe the explorerastheywouldbe drawnto the originalitypresentedbymyartistand
the genre of the music,therefore theywouldwanttofindsomethingnew inthe music.Howeverit
couldbe arguedthat the strugglermayalso be a targetaudience memberastheymay be drawnto
the inspirational statementsthattendtobe made withinthisgenre.