The target audience for the media product is teenagers aged 16-24 who are still in education with part-time jobs, giving them disposable income. They come from average to above average intelligence, working to middle class families. Psychographically, they are hedonists who enjoy life in the moment, radicals who do their own thing, and post-materialists focused on experiences over possessions. They prefer new and underground artists found on sites like Myspace over established acts, and enjoy gigs, buying albums, technology, partying, and playing instruments like drums or guitar.

1. Question 4 Who would be the audience for your media product?