Digipak target audience

1. Target Audience
My first avatar is a female adult. She would be within the
target audience for my girl group or female artist. Skilled
working class, lower middle class and middle class woman
aged between twenty to thirty years old would all fall into my
target audience as they are woman who would relate to the
music being made. Looking at the 4CS scale these woman
would be aspirers and reformers. They would listen to the
lyrics of my artist and feel very independent, they strive and
want status.
My second avatar is also female, however she is of a young
target audience. Young girls aged between the ages of ten
and fifteen would look up to my female group or artist for
inspiration. Them and their friends would like the music made
and will want to be just like them. They would have their
poster up in their room and would try to dress like them. They
would be in a working class to skilled working class family and
on the 4CS scale be within the mainstream category.
Therefore, they have a daily routine, like to have security and
like having value for their money.
My target audience may also
lean towards gay men and men
that are interested in R&B.
This is because my girl group or
artist will be a pop and R&B
Singer. Therefore, the music
made will attract men who like
R&B music. The men will be
Aged twenty to thirty and will
be working class men. On the
4CS Scale the men will be in the
struggler category as they are
often seen as victims, losers
and wasters. Gay men may also
be interested in the music as
throughout history gay men have had a tendency of idolizing strong, independent females
and divas and the girl group or female artist will be just that.