This poster analyzes several music posters and identifies common design elements used to promote albums and artists. Key elements identified include featuring popular singles, clear display of the artist and album name, prominent images of band members to promote their image, bold fonts and colors that convey the genre, and retro or vintage aesthetics that suggest indie or alternative styles. The analysis discusses how these elements are intended to attract attention, communicate genre cues to potential buyers, and promote album and artist sales.

1. Poster Analysis

2. ‘The debut
album’ –
long awaited
– persuade
people to
buy it
‘Includes the single Bring Me To Life’ – popular
and well known song – key selling point
Same image from album cover – people know what to
look for – bold image and dark colourisation –
suggests the rock genre of the album – promotes lead
singer
Band name
and album
title –
necessary
information
to promote
them and be
able to buy
the album

3. Poster laid out as
if like a Polaroid
photo – suggests
vintage/retro –
typical of
indie/pop genre
Focus image of artist –
promoting and selling their
image – Goodwin’s theory
Simple block font – bold,
easy to read – indie/pop
genre convention
Natural
colouring
with possible
filter – again
gives a
vintage/retro
feel to the
image and
conveys genre
Only states
artist’s name,
album title and
date – lack of
text suggests
they are a well
established artist

4. Bold, contrasting colours – brighter than usually associated
with rock genre – suggests something new or different
Image of most
well known
member of the
band –
promoting and
selling their
image –
Goodwin’s
theory
Two other upcoming albums
relating to this one – selling point
Big, block font –
very bold and ‘in
your face’ – typical
of rock genre

5. Focus photo is
of artist –
typical of pop
genre – also
promoting
and selling
her image –
relates to
Goodwin’s
theory
Able to scan the barcode on the poster to access
album – more accessible – appeals to target audience
of younger people familiar with this technology
Retro
colourisation
and Polaroid
layout to link
to the theme
of the album –
also suggests
indie, not
typical pop
genre
convention
Old fashioned style block font with handwritten album date to
continue with retro Polaroid theme – again has indie connotations –
possibly this album is more of an indie/pop genre

6. Simple black and white colours
– common with bands
No image of the
band – typical for
indie/rock bands
Obscure image of soundwaves with
album name in the middle – intrigues
people to purchase the album
Simple block
font used –
not very
suggestive –
indie/rock
convention