media unit 2 work

1. Theory- Audience
Your Name

2. Audience Profile
Iron man 3
• Primary Audience
– Teenagers (16-24)
– This would make sense as w
teenagers like action superhero
type films.
• Secondary Audience
– Adults (25-40)
– This would make sense as they
can get dragged into watching
the movie however could have
grown up with superhero
comics.

3. Audience Profile
Lego movie
• Primary Audience
– Children (6-12)
– Most children would watch
for the positive attitude and
bright coloured animation
• Secondary Audience
– Teenagers and adults (13-
40’s)
– Most people have grown up
with lego therefor a lot of
people would want to see it.

4. Audience Profile
Love actually
Primary Audience
– Girls (16-40’s)
– Would affect them as they want
a bit of romance in their lives
• Secondary Audience
– Boyfriends and
husbands (16-40’s)
– They would get dragged into
watching it as they are the
romantic partner.

5. Hypodermic Needle
• Definition
– Something in the media which would force the
audience to believe in it.
• Example
– They advertised the purge movie by putting up
banners and poster of a fake announcement
warning people of purge.

6. Uses and Gratifications Information
• information.
- Trailers= TV/YouTube
This gives u sneak peek of the gameplay or a look at a cinematic story about the game before it
has released.
- Researching game online finding out what the game is
about.
Online would have a lot of information about the game like if it is good quality, the story about
the game and cheats etc.
- where to buy it.
Many people would want the game so they would research on where to buy the game and
information on what website to buy the game.
- how to play it.
most games are very complicated and hard for example dark souls, StarCraft and fallout 4 etc.
researching how to play is useful as they help you on how to craft items and learning how to
battle.

7. Uses and Gratifications Personal
Identity
• Personal identity
- Customize character
Many games include you to customize your game character allowing the audience
to feel more immersed as their character.
- Weapon customization
Some games let you craft items such as guns, swords and armour. This allows the
player to become stronger overtime and be creative.
- Improve gameplay
A lot of games start very hard as the player isn’t skilled enough. Overtime the
player will gradually get better and better improving their gameplay.
- Improve game time.
Game time means how long you play the game. Many people would want to
improve their game time shorter or longer depending on the game.

8. Uses and Gratifications Integration and
Social Interaction
• Interrogation and social interaction
- Talking within the game as in online
Consoles and pc allow you to join party's with your friend allowing you to talk with one
another in groups. This is very useful as they can talk to each other while playing with each
other.
- Conversation about the game
Games are popular which many people would talk to one another about a certain game
even when not talking online.
- Competing within the game
Games allow multiplayer gameplay mostly competitive games like call of duty and mortal
kombat. This allows players to play and compete with each other.
- Playing co-op with a friend
Co-op is similar to competitive gaming as it allows players to play with each other however
as a team to defeat enemies within the game.

9. Uses and Gratifications Entertainment
• Entertainment
- Escapism
Popular games causes the player to become immersed into the game ignoring
what's happening around him or her.
- Relaxation
Many games have a nice atmosphere and peaceful puzzle gameplay making it
relaxing and soothing.
- Competition
Games with a competitive style causes the player to become very competitive as
they would want to win. Sometimes it causes them to get angry or happy.
- Enjoyment
All games are made to earn enjoyment from the player as that’s the key emotion
that gets players intrigued with game.

10. Consumer Generated Content
• Example
– Creating a web comic
• What are the advantages to media producers?
– It allows you to be creative in story making
– Lets you become skill full with digital art such as Photoshop etc.
– With enough recognition it will become become popular and may get
sponsors.
• Why would the audience generate content?
- A lot of young audiences are interested in manga and comic now as they
are becoming popular.
- It also inspires audiences to create their own web comic.
- Many famous Manga’s stated from web comics.