1. MainImage andColours
The main image isa close- upshotof a
drinkon a tray whichissupposedlyabout
to be carriedup the stairs inthe
background.Furthermore,the colours
usedare black,white andred.The black
and white createsavintage effect
suggestingthatthe filmisbasedinthe
past.The redhas connotationsof death
and murdermeaningthatsomeone may
die inthe filmwhichcreatessuspense and
tensionandiscommonin thrillers.
Additionally,the image hasbeeneditedin
low-keylightingtoperhapsportraya dark
and mysteriousstoryahead. Aswell,the
mainimage suggeststhatthe target
audience wouldbe adultsasthe drinkon
the table createsan aristocraticand
mature representationof the film.
Text
The title andcaptionon the poster
are bothin redwhereas everything
else onthe posteris black and
white.Moreover,the colourof the
textemphasisesthe textasitstands
out comparedtothe restof the
poster. Thistherefore attractsthe
audience tothe textonthe poster
whichrequiresthemtofocusmore
on itrather than quicklyglancingat
poster.
TheNarrative
The drinkon the tray is the mainimage on this
posterwhichsuggeststhatthe storyline may
involve awaiterperhapsasthe protagonistor
mainvillain. Additionally,there are stairs
leadingupinthe backgroundwhichcould
meanthat the protagonistmaybe at the
bottomof some sortof hierarchyandhas to
workhisway up whichwouldlinktohimbeing
a waiter. Moreover,the lowkeylightingand
suspense fromnotknowingwhatisupstairs
helpsthe audience establishthe genre of the
filmwhichisa thriller.
TheLayout
The uncertainty the audience feels fromthe mysterious stairs
leading up helps establish the genre as the audience do not
know what is upstairs whichtherefore creates suspense. This is
common in thrillers. Additionally, the poster is in a portrait
position whichmeans that the poster reveals the film in a more
narrow but long perspective instead of wide so the audience
doesn’t know if what is next to them. Additionally, the drink on
the tray is in high focusand very detailed which suggests that
perhaps the storyline has something to do it the drink which
could be poison. This again helps establish the genre as poison
has connotations of death whichis also commonin thrillers.