1. The image of the girl ishighlighted
incertainplacesto make herlook
more sinister.Aroundhereyes
and jaw there isa blackshadow,
thishighlightsgivesheraskeletal
look.The backgroundisgreen,
and aroundthe girlsface there is
a lightergreenglow,the colour
greenrelatestoparanormal or
envyperhapsrevealingthe
contentof the film.
The textis white andred,andthe title
ishighlightedasitisina different
font.The scrawledtextlookslike
scratchesand indicatesviolence and
horror.
The two taglinesonthe poster
are: “There’ssomethingwrong
withEsther”and “Can youkeepa
secret?”
The secretor the thingthat’s
wrongwiththe girl are not
revealed,whichintriguesthe
viewerandmakesthemwantto
knowthe plotof the film.
The target audience of thiswould
probablypreferapsychological
thriller.Thisshowsinthe poster
because itonlyshowsa younggirl
and no horror,gore or monsters.