1. Main Image and Colours
The main image isa girl sittingonan
oldbox TV witha dimlight hanging
overher.Additionally,low-key
lightinghasbeenusedinthisposter
to create a mysteriousand
suspiciouseffecttoentice the
audience. Moreover,the oldbox TV
suggeststhatthe short filmiseither
basedon a poor familyorslightlyin
the past as the majoritypeople now
have flatscreenTVs.Furthermore,
the dimhanginglightcreates
connotationsof horror. Moreover,
the general darktheme inthe
posterdrawsattentiontothe few
thingsinthe lightwhichtherefore
highlightsthe protagonist.
Text
The textis all white andthe title
“Alfie”hasflippedspecificlettersto
create a supernatural effectwhich
enticesthe audience asitstandsout
comparedto the restof the poster
and alsoisan uncommonstyle.
Additionally, the castlistat the
bottomof the posterisina lot
smallerfontwhichdrawsattention
away fromitand to otheraspectsof
the postersuch as the title.
Layout
The layoutof the posterisportraitand has positionedthe
protagonistandthe title inthe centre as theyare the mainfocus.
Moreover,the layoutof the title isunusual asspecificlettershave
beenflippedandalsothe title isrepeatedinthe opposite direction.
Thismakesthe filmseemmysteriousandobscure whichsuggests
that perhapsthe plotwill notbe whatthe audience expectsittobe.
The Narrative
Many featuresof the postersuggestdifferentideasof whatthe
narrative couldbe such as the dimlighthangingthe protagonist
whichcreatesthe ideaof the narrative havingsomethingtodowith
horror. Furthermore, thismakesthe audience feel anxiousasthey
are notsure whatthe narrative isbut have several suspicions.