The poster promotes the supernatural horror film "The Conjuring" through visual and textual elements. It features an isolated house in the background surrounded by dark, defoliated trees. Most notably, it shows a tree with a noose, suggesting death. The tagline references that the film is based on real case files of paranormal investigators Ed and Lorraine Warren. This use of "true" story intrigues audiences and gives context about the supernatural narrative. Through its ominous setting, dark colors, and lack of characters, the poster effectively attracts horror fans without revealing too much of the plot.

1. Poster Analysis
“The Conjuring”
The poster above promotes a horror filmthat belongs to the supernatural sub-genre, but
has some elements of possession as well. As media practitioners, we consider “The
Conjuring” an inspiration for us, as our horror film will also be based on a true story about
people’s lives being affected by the supernatural. Therefore, I believe it was appropriate to
analyse this poster.
The image dominates the frame and gives the audience a visual clue of the film’s narrative.
There are no characters present in the image, this can show the sub-genre it belongs to as
we do not usually expect to see spirits but they can still affect us. The main focus of the
image is the tree with the noose. This can perhaps suggest a suicide, or create a dark image
of someone dying in an unpleasant way. The tree itself is dark, and the fact that it is
defoliated shows the lack of life and loneliness. We can see an isolated house in the
background which adds to the sense of loneliness. Isolated locations are typical for
supernatural horror films.
The tagline, “Based on the true case files of the Warrens”, attracts the audience and
connotes the horror genre. The use of “true” gives a sense of realismwhich intrigues the
audience as they begin to believe that this could be happening to them. The Warrens were
well-known ghost hunters, therefore this gives the audience a clue about the narrative. Also,
this allows people to search it up and have an idea of their cases.

2. The poster’s mise-en-scene presents a descriptive setting which allows the audience to
create an image of the narrative. It creates a mysterious atmosphere which indicates the
genre. The house is in the centre of the image and it is surrounded by trees. This highlights
the fact that it is isolated and possibly abandoned. The house creates an enigma as it makes
the audience question whether it is the house that is causing a disequilibriumor the people
who live there. The setting indicates that the action of the filmtakes place in a home. This
allows the audience to guess the fact that it is part of the supernatural sub-genre. Typically,
houses represent shelter and comfort, therefore, using this image to promote a horror film
suggests it will be invaded and it creates and eerie feeling.
The low-key lighting is used to reflect the gloominess of the situation and create a feeling of
terror. The lighting seems to be focused on the house, perhaps giving a sense of hope,
however, the dark edges suggest evil. The use of the fog is a horror convention, as it creates
tension and mystery by blurring out the image. The main colours used in the poster are
grey, white and black. These colours are often used when promoting a horror film as they
create an eerie feeling. The contrast between black and white shows the fight between
good and evil.
The poster for “The Conjuring” is therefore effective as it uses typical horror conventions
and features which will attract the audience. The use of the image and the tagline will lure
in its target audience. Although the poster gives us an insight about the narrative, it doesn’t
give too much away as it does not show any characters but it lets the audience imagine
what is going to happen.