Lighter film poster analysis

1. Main Image and Colours
The main image isa boywearinga suit
standinginthe shadowslookingdown.
Moreover,the boyis lookingdownwhich
createsa saddenedeffect.Additionally,the
whole posterisinblackand white which
suggeststhatperhapsthe short filmis
basedinthe past or that the boy standing
inthe posterhasa darkstory. This
therefore doesn’tgive the whole storyplot
away butallowsthe audience totryguess
whatthe shortfilmisabout.Furthermore,
the black andwhite editingcreates
connotationsof vintage andalsosuggests
that the boy maybe stuckbetweengood
and evil whichhelpsestablishesthe genre
whichisa thrillerasthe ideaof goodand
evil iscommoninthrillers. Additionally,the
image hasbeeneditedinlow-keylighting
to perhapsportraya darkand mysterious
storyahead. As the onlycharacter isa boy
inwhat seemstobe histeens,the target
audience wouldbe teensasthe
protagonistof the filmwouldappeal more
to them.
The Text
The title “Lighter”can have manymeaningswhichmeans
that the audience canstill onlyguesswhatthe storyisabout
fromthe title.Moreover,the word“Lighter”has
connotationsof smokinganddeathwhichthereforesuggests
that perhapsthe protagonistwhomaybe the boy inthe
posterisgoingto die.Thiscreatestensionandsuspense as
the audience now suspectssomeone isgoingtodie whichis
commonin thrillers.
The Narrative
The boy inthisposteris witha hunched
back lookingdownwardswhichsuggestshe
isdepressed.Thistherefore tellsthe
audience thatthe plotof the storymight
involve the boybeinghurtinsome sortof
wayto cause thisdepressionandthenwhat
he doesto deal withit. Moreover,the boyis
wearinga suitandtie whichcouldbe his
school uniformorperhapshisoutfitfora
funeral whichwouldexplainhissadness.
Again,thismakesthe audience thinkalot
creatingsuspense astheydon’tknowwhy
the boy issad or wearinga suituntil they
watch the film.
The Layout
The short filmposterislaidoutina portraitfigure andhas been
positionedsothatitappearsthe boyis lookingdownatthe title
“Lighter”.Moreover,fromthe poster,the audience canguessthatthe
filmisa thrillerasthe low-keylightinganddepressedemotionsfromthe
boyportray a story emotionandsuspense whichare commonin
thrillers. Furthermore,the use of technologyhasenabledthe producers
to create the posterwithlow-keylightinginblackandwhite asthey
have usedan editingsoftware tochange the colourbalance. Inaddition,
the posterusesCambria(headings) fontasitgivesavintage effectto
the posterwhichtherefore meansthatitsuggeststhe filmisbasedin
the past.