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Creating buzz in a digital world

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Tasos Veliadis' presentation for the 11th e-Business Forum in December 2015 in Athens, Greece

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WHO I AM!TASOS VELIADIS
THE SITUATION TODAY
DIGITAL WORLD FULL OF…
USERS
PLATFORMS
CHOICES
NOISE!
A world full of contentFrom everyone
Some useful stats
Facebook 41 THOUSAND POSTS EVERY SECOND
Youtube 100 hours of video every minute
instagram 3600 Photos every minute
Twitter 278 thousand tweets every minute
>6,000,000 Digital users in greece
But who cares?
Who wantS to listen?
Brands have to listen
brands have to be more useful for the users
brands have to create more powerful messages
How?
LET’S START FROM THE BEGINNING
STRATEGY INSIGHTS TRENDS ACTIV ATIONS MEDIA
strategy
Focus on strategy
Find your audience
Find the right platforms
Find the right paths
Use KPIs
Money money money
insight
insight
iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE DEEP UNDERSTANDING OF SOMEONE OR SOMETHING
wHY IS A GOOD INSIGHT LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON
trends
Trends ARE your friend
Trends = INNOVATION
Trends = RESEARCH AND INNOVATION
5 TRENDS FOR 2016
Status tests
Contextual omnipresence
Insider trading
Beneficial intelligence
Perspective shifts
activations
Create stories stories based on local heroes – stories with great messages
Reach influencers
Turn your cUstOmers into fans
Create hashtags
Be useful for your fans
Create phygital activations
Social media = media
60% production 40% media
1 - 9 - 90
Earned media ARE your friendS
Create targeted adverts
M the right platforMs facebook – google – youtube – instagram – outdoor etc
From interruptive ads
to
Unique branded content
Content worth sharing!
Tasos veliadis veliadis@ socialab.gr Facebook .com/ tasosvel @tasos veliadis
Creating buzz in a digital world

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