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SOCIAL MEDIA TOOLS
for BUSINESS BUYERS
Guide
By Neal Schaffer
Version 1.0 (Winter 2015)
As co-founder of the
Social Tools Summit, the
first social media industry
conference focused on tools
and best practices in utilizing
them to scale ROI, I've had
the pleasure to engage with
tens, if not hundreds, of
social media tools vendors.
I wanted to create a
resource for you to
help you with your
social media tools audit
by focusing on those
tools that I recommend
you take a look at.
I've tried to create a
comprehensive list of the
leading social media tools
while highlighting those
vendors who sponsored
Social Tools Summit
as well as those tools that I
personally use and
recommend.
If you don't see a tool
here that you think
should be added, or if
your tool is in the wrong
category, comment
below or ping me: I plan
on updating this
resource regularly.
Simply click on each
company's logo to jump
directly to their website.
Employee advocacy was a
topic that permeated almost
every session at the recent
Social Tools Summit 2015 in
San Francisco and is currently
the hottest trend in
corporate social business.
Employee Advocacy
1
Use an advocacy platform to
help exponentially leverage
the voice of those that are
already supporting you:
your employees.
Employee Advocacy
1
Read my
GaggleAMP Review
Engage your employees to amplify your
online marketing campaigns. GaggleAMP
allows you to transform your employees
into an online marketing engine.
PostBeyond enables employees to post
approved brand content to their
personal networks in an efficient,
consistent, and measurable way.
SocialChorus is the daily news app for
work. The app delivers relevant news to
employees to keep them informed and
engaged, while unlocking advocacy.
SoCXO helps drive word-of-mouth
publicity allowing marketers to reach a
wider audience through influencer
network and impact purchase decisions
and boost bottom lines.
Other Tools
Influencer marketing continues to
be a hot trend as more and more
brands realize that it is a powerful
way to tap into communities
and extend the reach of brands
through help of those with
powerful social media presences.
Influencer Marketing
2
Tools can help as part of the
process of identifying,
engaging, recruiting, and
analyzing the ROI of your
influencer marketing program.
Influencer Marketing
2
Grytics is a Facebook Groups Analytics
tools designed to help group admins
manage their communities.
Little Bird is the
only influencer
marketing
platform that can
help businesses
segment social
data on demand
to find
influencers
shaping market
intent on Twitter.
Traackr is a global, end-to-end
influencer management solution
including influencer identification,
relationship management, and success
measurement.
Other Tools
Read my
Klout Review
Other Tools
Every social media program
relies on content, but how do
you crowdsource, source, curate,
organize, publish, repurpose,
analyze, and measure your
content marketing efforts?
Content Marketing
3
Use content marketing tools
to leverage content platforms
to ensure you spend less time
and publish higher quality
and engaging content for
your brand.
Content Marketing
3
BuzzSumo helps content marketers
create better content through research,
amplification and monitoring. Find top
content and key influencers for any topic.
Edgar is a social media scheduling tool
that saves every post users upload &
shares them again and again over time,
so they can deliver their content to a
wider audience in less time.
Read my
LikeableLocal Review
Likeable Hub is
the first social
media
automation tool
for small
businesses.
Boosting your
presence on
social media has
never been
easier.
Other Tools
Read my
Blappsta Review
Read my
Curata Review
Other Tools
The next generation of
social media is visual social
media marketing, with the
growth of purely visual social
networks such as Instagram,
Snapchat, and Pinterest.
Visual Social
4
Very few companies are
leveraging the immense
potential that visual marketing
have for them because
traditional social media
dashboards offer you little help.
Visual Social
4
Fortunately, a new
generation of social tools
purely focused on visual
marketing have emerged that
can help generate ROI-- visually.
Visual Social
4
Content is king, and live video is the king
of content. Livestreams have the power
to propel a good content marketing
strategy to greatness—let us help!
Read my
AbbsonLive Review
Ditto is image recognition technology
that lets marketers detect consumer
affinities in the billions of public photos
shared on social media.
PostCreator gives
you the power to
create branded
social media
visuals with ease.
Just upload an
image, overlay a
message, add
your logo and post
directly to your
social accounts.
Tailwind, the leading visual marketing
platform, makes it easier to create,
publish, track and promote your visual
content on Pinterest and Instagram.
Read my
Tailwind Review
Other Tools
Read my
Visme Review
Read my
Onlypult Review
If you're not maximizing the use
of social media contests
to engage your communities
and expand your following,
you're missing out on a plethora
of opportunities for your brand.
Engagement Marketing
5
Social media contests apps
have come a long way over the
last few years and now offer
multi-platform support,
CRM functionality, and
more.
Engagement Marketing
5
Thought leadership platform with
shareable curated content. Create
your social media enabled AhaBookTM
in hours & have your AhaMessagesTM
shared for years!
Easily manage social workflows, identify
content and influencers that matter,
and monitor reactions as they occur
with Cision Social Edition.
TINT helps organizations beautifully
display any of their or their audiences’
social media content onto any website,
TV screen, projector, digital display, and
jumbotron in minutes.
Other Tools
Read my
PromoSimple Review
Read my
EasyPromos Review
Read my
TabSite Review
Other Tools
A social media analytics and
intelligence tool is your best
friend at helping you find
deeper insights into your
presence, your customers, your
competition, your content, and
ultimately your ROI.
Analytics
6
These tools of social business
intelligence can help you
measure, integrate, and
analyze.
Analytics
6
Brandwatch
Analytics is a
leading social
intelligence
platform, gathering
millions of online
conversations daily
and empowering
users to make
insightful business
decisions.
Read my
SimplyMeasured
Review
Simply Measured is the industry’s
leading social analytics solution, helping
marketers prove the value of social
while enabling them do their best work,
simply.
An advanced social media analytics
platform that helps businesses make
better decisions using accurate social
data.
Other Tools
Read my
Komfo Review
Other Tools
Some of the first social media tools
were focused on monitoring, and
those tools have vastly evolved to
transform your listening
and monitoring efforts
into providing its users an
invaluable source of analytics
and business data.
Listening
7
Data and intelligence derived
from listening can be utilized
throughout the enterprise.
Listening
7
Synthesio provides enterprise Social
Listening, analytics and social ROI in
one simple tool. Social Intelligence.
Other Tools
Social media dashboards are the
workhorses for social media
marketing as they provide a
one-stop platform for all of
your social media needs, from
monitoring and posting to
analytics and in some cases
compliance.
8 Social Media Dashboard
However, no two dashboards are
created equally, and
optimizing workflows
around the various social media
dashboards can lead to a
significant increase in your social
media marketing efficiency.
8 Social Media Dashboard
Read my
AgoraPulse Review
This dashboard for Facebook, Twitter,
and Instagram helps you easily manage
conversations, schedule posts, find
influencers, and download stats.
Other Tools
Read my
Hoostsuite Review
Read my
Oktopost Review
Read my
PostPlanner Review
Other Tools
Multiple data points already
suggest that sales people that
use social media as part of
their sales process
outperform those that don't.
9 Social Selling
Social selling tools will help
maximize the use of your
sales team's time and make
it easy for them to
incorporate social selling
into their sales toolbox.
9 Social Selling
rFactr SocialPort™ is the only Enterprise
Social Communication Platform
technology that can manage digital
selling and advocacy initiatives.
Socedo discovers relevant prospects
based on Twitter activity, qualifies them
through automated engagement, and
provides access to valuable lead data.
Know your fans
and market
smarter with
one all-inclusive
platform for
engagement
campaigns,
user-generated
content
aggregation,
social login and
CRM.
Other Tools
Servicing your customer in
social media where they
spend their time is no
longer an option for many
companies.
10 Social Media for
Customer Service
Social tools developed
specifically for social media
customer service can bring a
variety of benefits to your
support team.
10 Social Media for
Customer Service
Other Tools
Tools are an
Important Way
for Companies
to Scale Their
Social Media
1
Meet the social
media tools
vendors and learn
best practices in
using them from
corporate social
media
professionals.
Sign-up For
Event News
Click to stay updated!
Join a community of social media
professionals in learning social media
best practices with frequent live
educational events.
Find Out
More
Click to learn more!
Stay up-to-date on the latest social
media tools and social media
industry news.
Sign-up for the
Newsletter
Click to sign up!
Let’s Connect!

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Social Media Tools for Business Buyer's Guide

  • 1. SOCIAL MEDIA TOOLS for BUSINESS BUYERS Guide By Neal Schaffer Version 1.0 (Winter 2015)
  • 2. As co-founder of the Social Tools Summit, the first social media industry conference focused on tools and best practices in utilizing them to scale ROI, I've had the pleasure to engage with tens, if not hundreds, of social media tools vendors.
  • 3. I wanted to create a resource for you to help you with your social media tools audit by focusing on those tools that I recommend you take a look at.
  • 4. I've tried to create a comprehensive list of the leading social media tools while highlighting those vendors who sponsored Social Tools Summit as well as those tools that I personally use and recommend.
  • 5. If you don't see a tool here that you think should be added, or if your tool is in the wrong category, comment below or ping me: I plan on updating this resource regularly.
  • 6. Simply click on each company's logo to jump directly to their website.
  • 7. Employee advocacy was a topic that permeated almost every session at the recent Social Tools Summit 2015 in San Francisco and is currently the hottest trend in corporate social business. Employee Advocacy 1
  • 8. Use an advocacy platform to help exponentially leverage the voice of those that are already supporting you: your employees. Employee Advocacy 1
  • 9. Read my GaggleAMP Review Engage your employees to amplify your online marketing campaigns. GaggleAMP allows you to transform your employees into an online marketing engine.
  • 10. PostBeyond enables employees to post approved brand content to their personal networks in an efficient, consistent, and measurable way.
  • 11. SocialChorus is the daily news app for work. The app delivers relevant news to employees to keep them informed and engaged, while unlocking advocacy.
  • 12. SoCXO helps drive word-of-mouth publicity allowing marketers to reach a wider audience through influencer network and impact purchase decisions and boost bottom lines.
  • 14. Influencer marketing continues to be a hot trend as more and more brands realize that it is a powerful way to tap into communities and extend the reach of brands through help of those with powerful social media presences. Influencer Marketing 2
  • 15. Tools can help as part of the process of identifying, engaging, recruiting, and analyzing the ROI of your influencer marketing program. Influencer Marketing 2
  • 16. Grytics is a Facebook Groups Analytics tools designed to help group admins manage their communities.
  • 17. Little Bird is the only influencer marketing platform that can help businesses segment social data on demand to find influencers shaping market intent on Twitter.
  • 18. Traackr is a global, end-to-end influencer management solution including influencer identification, relationship management, and success measurement.
  • 21. Every social media program relies on content, but how do you crowdsource, source, curate, organize, publish, repurpose, analyze, and measure your content marketing efforts? Content Marketing 3
  • 22. Use content marketing tools to leverage content platforms to ensure you spend less time and publish higher quality and engaging content for your brand. Content Marketing 3
  • 23. BuzzSumo helps content marketers create better content through research, amplification and monitoring. Find top content and key influencers for any topic.
  • 24. Edgar is a social media scheduling tool that saves every post users upload & shares them again and again over time, so they can deliver their content to a wider audience in less time.
  • 25. Read my LikeableLocal Review Likeable Hub is the first social media automation tool for small businesses. Boosting your presence on social media has never been easier.
  • 26. Other Tools Read my Blappsta Review Read my Curata Review
  • 28. The next generation of social media is visual social media marketing, with the growth of purely visual social networks such as Instagram, Snapchat, and Pinterest. Visual Social 4
  • 29. Very few companies are leveraging the immense potential that visual marketing have for them because traditional social media dashboards offer you little help. Visual Social 4
  • 30. Fortunately, a new generation of social tools purely focused on visual marketing have emerged that can help generate ROI-- visually. Visual Social 4
  • 31. Content is king, and live video is the king of content. Livestreams have the power to propel a good content marketing strategy to greatness—let us help! Read my AbbsonLive Review
  • 32. Ditto is image recognition technology that lets marketers detect consumer affinities in the billions of public photos shared on social media.
  • 33. PostCreator gives you the power to create branded social media visuals with ease. Just upload an image, overlay a message, add your logo and post directly to your social accounts.
  • 34. Tailwind, the leading visual marketing platform, makes it easier to create, publish, track and promote your visual content on Pinterest and Instagram. Read my Tailwind Review
  • 35. Other Tools Read my Visme Review Read my Onlypult Review
  • 36. If you're not maximizing the use of social media contests to engage your communities and expand your following, you're missing out on a plethora of opportunities for your brand. Engagement Marketing 5
  • 37. Social media contests apps have come a long way over the last few years and now offer multi-platform support, CRM functionality, and more. Engagement Marketing 5
  • 38. Thought leadership platform with shareable curated content. Create your social media enabled AhaBookTM in hours & have your AhaMessagesTM shared for years!
  • 39. Easily manage social workflows, identify content and influencers that matter, and monitor reactions as they occur with Cision Social Edition.
  • 40. TINT helps organizations beautifully display any of their or their audiences’ social media content onto any website, TV screen, projector, digital display, and jumbotron in minutes.
  • 41. Other Tools Read my PromoSimple Review Read my EasyPromos Review Read my TabSite Review
  • 43. A social media analytics and intelligence tool is your best friend at helping you find deeper insights into your presence, your customers, your competition, your content, and ultimately your ROI. Analytics 6
  • 44. These tools of social business intelligence can help you measure, integrate, and analyze. Analytics 6
  • 45. Brandwatch Analytics is a leading social intelligence platform, gathering millions of online conversations daily and empowering users to make insightful business decisions.
  • 46. Read my SimplyMeasured Review Simply Measured is the industry’s leading social analytics solution, helping marketers prove the value of social while enabling them do their best work, simply.
  • 47. An advanced social media analytics platform that helps businesses make better decisions using accurate social data.
  • 50. Some of the first social media tools were focused on monitoring, and those tools have vastly evolved to transform your listening and monitoring efforts into providing its users an invaluable source of analytics and business data. Listening 7
  • 51. Data and intelligence derived from listening can be utilized throughout the enterprise. Listening 7
  • 52. Synthesio provides enterprise Social Listening, analytics and social ROI in one simple tool. Social Intelligence.
  • 54. Social media dashboards are the workhorses for social media marketing as they provide a one-stop platform for all of your social media needs, from monitoring and posting to analytics and in some cases compliance. 8 Social Media Dashboard
  • 55. However, no two dashboards are created equally, and optimizing workflows around the various social media dashboards can lead to a significant increase in your social media marketing efficiency. 8 Social Media Dashboard
  • 56. Read my AgoraPulse Review This dashboard for Facebook, Twitter, and Instagram helps you easily manage conversations, schedule posts, find influencers, and download stats.
  • 57. Other Tools Read my Hoostsuite Review Read my Oktopost Review Read my PostPlanner Review
  • 59. Multiple data points already suggest that sales people that use social media as part of their sales process outperform those that don't. 9 Social Selling
  • 60. Social selling tools will help maximize the use of your sales team's time and make it easy for them to incorporate social selling into their sales toolbox. 9 Social Selling
  • 61. rFactr SocialPort™ is the only Enterprise Social Communication Platform technology that can manage digital selling and advocacy initiatives.
  • 62. Socedo discovers relevant prospects based on Twitter activity, qualifies them through automated engagement, and provides access to valuable lead data.
  • 63. Know your fans and market smarter with one all-inclusive platform for engagement campaigns, user-generated content aggregation, social login and CRM.
  • 65. Servicing your customer in social media where they spend their time is no longer an option for many companies. 10 Social Media for Customer Service
  • 66. Social tools developed specifically for social media customer service can bring a variety of benefits to your support team. 10 Social Media for Customer Service
  • 68. Tools are an Important Way for Companies to Scale Their Social Media 1
  • 69. Meet the social media tools vendors and learn best practices in using them from corporate social media professionals. Sign-up For Event News Click to stay updated!
  • 70. Join a community of social media professionals in learning social media best practices with frequent live educational events. Find Out More Click to learn more!
  • 71. Stay up-to-date on the latest social media tools and social media industry news. Sign-up for the Newsletter Click to sign up!