Digital marketing ninjutsu

4,099 views

Published on

Published in: Technology, Business
2 Comments
12 Likes
Statistics
Notes
No Downloads
Views
Total views
4,099
On SlideShare
0
From Embeds
0
Number of Embeds
112
Actions
Shares
0
Downloads
77
Comments
2
Likes
12
Embeds 0
No embeds

No notes for slide
  • If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want
  • If Mariam does something for my campaign it will be exposed to 800 people
  • If I teach you some basic concepts and you add some imagination to that, you can achieve anything you want
  • Digital marketing ninjutsu

    1. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
    2. Eurovision in numbers•  European song competition•  39 countries•  One of the most watched non-sporting events in the world, withaudience figures having been quotedin recent years as anything between100 million and 600 millioninternationally.
    3. Results•  3rd place•  150K new Facebook likes•  25K Twitter followers•  more than 10 million views on Youtube
    4. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
    5. PLAN1
    6. GOAL:We wantpeopleto talkabout us
    7. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…
    8. GOAL:We wantpeopleto talkabout usCHANNELSHow do we wantto do thatMagazinesSocialMobile…ADVERTISINGEMAIL CAMPAIGNMOBILE APPSOCIAL MEDIAWEB SITEFacebook AdsGoogle AdsBannersBlogFacebook PageTwitterYoutubeBlogFacebook PageTwitterYoutube
    9. DELIVER2
    10. How to create contentthat sticks?
    11. 1111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111111
    12. Reasons we share
    13. It makes us stop and think
    14. It’s embarassing
    15. It will make someone smile
    16. Social capital is a qualityderived from the structureof an individual’s networkrelationships
    17. Meet Mariam233connections669friends136followers115people in circles
    18. 300Klikes6.2Mfollowers
    19. Old Spice campaign in numbers•  PR impressions were estimated byMcBeth, at the time of the interview, at1-1.5 billion.•  Facebook fans grew by 118%•  YouTube subscribers grew 227%•  Twitter followers saw the biggest bump at2,800% growth
    20. Old Spice body wash sales haveincreased 107% in the past month inpart thanks to that social mediamarketing campaign.
    21. It’s not about you, it’sabout them
    22. Grand Coffee Facebook App•  2 months later–  45K active users–  250K wall posts–  420 houses built10.000 new likes
    23. Digital is a targetingheaven
    24. QUESTION:How many engaged girlsbetween 24 and 36 livein San Francisco?
    25. Smart Targeting•  Lots of possibilities–  Geotargeting–  Targeting by age–  By Sex–  By Interests–  By Statussa•  Different formats–  Standard–  Like the page–  Sponsored stories
    26. Mobile AppsGoogle Ads
    27. Get the most out of eachand every channel
    28. Niikka.com600friends138followers55pinners
    29. Integration level - insane J•  Twitter + TV•  Youtube + Facebook + Twitter– Description, annonations•  Facebook + Twitter + Youtube– Involver.com•  Blog + Facebook + Twitter•  Mobile + Youtube + Soundcloud
    30. #HASHTAGS•  #europesma•  #dopobede
    31. You should know by now•  What is social capital•  Why people share•  How to create a targeted campaign•  How to get the most out of thecampaign
    32. MEASURE3
    33. Are you good with numbers?2 < 3
    34. Why would you use any of thesetactics?CAC tactic1 < CAC tactic2
    35. Basic Concepts•  Pageviews•  Pageviews/Visit ratio•  Time on page•  Click through rate•  Banner Blindness
    36. Analytics Demo
    37. Evernote Demo•  Love Evernote•  Use it at schoola lot•  Meetup wasabout to come…
    38. OPTIMIZE4
    39. Digital Marketing LoopPLAN DELIVER MEASURE OPTIMIZE1 2 3 4Trial and Error
    40. A master can teach many things.But the most important lesson fora ninja is to learn oneself.
    41. Thank You!•  Nebojsa Radovic•  nebojsa@radovic.info•  Twitter.com/eniac•  Facebook.com/eniacman

    ×