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Good Guide to a Great Podcast

Seth Price
Seth Price
Seth PriceChief Instigator @ Placester

I happen to love podcasts and it seems like the I’m not alone, 20% of Americans are now listening to podcasts at least once a month, that’s a lot of hours directly attached to your target audience’s brain. According to the Washington Post, there were over 1 billion podcast downloads this past year and monthly podcast listeners have reached 75 million per month. Podcasts allow individual and traditional broadcasters alike to reach younger, and more varied audiences. “People under the age of 30 don’t own radios,” noted WNYC’s CEO and president Laura Walker. What’s great about podcasts is there are no rules, you can target a niche as specific as you like, the listening habits are so varied and what you determine as ROI is all up to you. If done correctly it’s a forum to consistently share your expertise, build your credibility in a very intimate medium. When you have a direct relationship with your listener you can do really interesting things to build your brand. There’s nothing more intimate than being allowed to whisper in someones ear on a regular basis

Good Guide to a Great Podcast

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GUIDE
TO GREAT
PODCASTSSETH PRICE .NET
GOOD
GUIDE TO
A GREAT
PODCASTA Step by step guide to getting started
in podcasting. From choosing your
format, recording your first episode
and building an audience.
Seth Price @sethprice
PODCASTS

ARE CHANGING
THE WAY WE
CONSUME
CONTENT
We’re swimming in content, but unlike
blogs, vines or videos, podcasts and
audio based content allows us to
effectively multitask. While doing
everything from washing dishes,
running to driving a car.
Seth Price @sethprice
46 Million
People
Listen to
Podcast
Monthly
MORE THAN
Seth Price @sethprice
"Weekly podcast
listeners average
6 podcasts
per week"
Edison Research
PODCAST
LISTENERS
ARE…..
A
MARKETERS
DREAM
AFFLUENT
With household incomes of
$75,000 or more.
HIGHLY EDUCATED
31% completed some grad school
or advanced degree.
SUPER SOCIAL
93% actively use social media.
HIGHLY MOBILE
64% listen on a portable device.
1
2
3
4

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Good Guide to a Great Podcast

  • 2. GOOD GUIDE TO A GREAT PODCASTA Step by step guide to getting started in podcasting. From choosing your format, recording your first episode and building an audience. Seth Price @sethprice
  • 3. PODCASTS
 ARE CHANGING THE WAY WE CONSUME CONTENT We’re swimming in content, but unlike blogs, vines or videos, podcasts and audio based content allows us to effectively multitask. While doing everything from washing dishes, running to driving a car. Seth Price @sethprice
  • 5. "Weekly podcast listeners average 6 podcasts per week" Edison Research
  • 6. PODCAST LISTENERS ARE….. A MARKETERS DREAM AFFLUENT With household incomes of $75,000 or more. HIGHLY EDUCATED 31% completed some grad school or advanced degree. SUPER SOCIAL 93% actively use social media. HIGHLY MOBILE 64% listen on a portable device. 1 2 3 4
  • 7. PICK
 A GOOD PODCAST
 FORMATThis will help you tell the story that matters to you and your audience. 1. Seth Price @sethprice
  • 8. SOLO TALKING HEAD ONE PERSON TALKING INTO A MIC OR CAMERA. THE CONTENT CAN BE NEWS-RELATED, OPINIONS, TUTORIALS OR ANY OTHER INFORMATION THAT CAN BE PROVIDED BY ONE PERSON. Seth Price @sethprice
  • 10. INTERVIEW STYLE AN INTERVIEW FORMAT CAN ADD INTEREST TO YOUR PODCAST AND ALLOW YOU TO LEVERAGE INFLUENCERS TO BUILD AUDIENCE. Seth Price @sethprice
  • 12. MULTI-HOST FORMAT A MULTI-HOST PODCAST FORMAT HAS TWO OR MORE HOSTS AND ALLOWS FOR A MORE CONVERSATIONAL SHOW. THIS IS A GREAT WAY TO ADD TO THE INTEREST FACTOR AND PRESENT MORE THAN ONE VIEWPOINT. Seth Price @sethprice
  • 14. NARRATIVE STYLE NARRATIVE PODCASTS ARE STORY-DRIVEN SHOWS, THEY RELY ON HEAVY EDITING TO SPLICE TOGETHER THE RIGHT STORY, PULLING FROM INTERVIEWS AND OTHER RECORDINGS, SOUNDS, AND MUSIC. MUCH LIKE A JOURNALIST. Seth Price @sethprice
  • 16. VIDEO FORMAT VIDEO CAN BE A VERY ENGAGING FORMAT FOR PODCASTS, AND IT’S A GREAT WAY TO CREATE A MORE PERSONAL RELATIONSHIP YOUR LISTENERS/VIEWERS. Seth Price @sethprice
  • 19. "We can identify a friend’s voice after hearing just two words" Plante-Hébert Seth Price @sethprice
  • 20. START WITH A MICROPHONE As budget allows GOOD Logitech H110 Better than earbuds, but that’s about it. $12+- BETTER Blue Snowball Decent sound and a little softening of the audio. $50+- BEST Heil PR-40 Cream of the crop, helps me sound more like Barry White. $315+- Seth Price @sethprice
  • 21. GET A POP FILTER IT HELPS TO MINIMIZE PLOSIVES LIKE P’S AND B’S AND CAN CUT DOWN ON SIBILANCE (THE HISSING NOISE THAT CAN COME FROM OVERLY APPARENT S SOUNDS). JUST FANCY WORDS TO DESCRIBE MAKING YOU SOUND BETTER. Seth Price @sethprice
  • 22. GRAB 
 SOME
 HEAD
 PHONES THE HEADPHONES HELP YOU HEAR YOUR OWN VOICE AND BLOCKS OUT THE BACKGROUND NOISE. THIS WAY YOU CAN LEARN WHERE YOU MIGHT BE LOSING PITCH OR RHYTHM OR SPEAKING INAUDIBLY. Seth Price @sethprice
  • 23. CONSIDER A MIXER EVEN AN INEXPENSIVE MIXER LIKE THIS ALESIS MULTIMIX 8. IT WILL HELP YOU ADJUST MULTIPLE TRACKS TO GET CLOSER TO THAT SUPER-WARM NPR SOUND. PS. THIS IS THE ONE I USE. Seth Price @sethprice
  • 24. RECORD IN A QUITE PLACE IDEALLY A SOUND-PROOF ROOM. BARRING THAT, A SMALLER ROOM WITH CARPETING, NOISE ABSORBING FURNITURE AND ZERO RUNNING FANS. IF ALL ELSE FAILS, RECORD UNDER A BLANKET, IT REALLY WORKS. Seth Price @sethprice
  • 27. ESTABLISH A WORKFLOW Use Google Docs & DropBox to Store Everything Schedule Recording Record in large chunks of time to gain some efficiency. Research Subject Each episode will be an opportunity for you to learn. Be prepared. Record Episode, intro, outro and any sponsorship ads you might have. Edit & Write Post Be ruthless, create the show you wan’t to listen to. Seth Price @sethprice
  • 29. “Marketing is a contest for peoples attention" Seth Godin Seth Price @sethprice
  • 30. GIVE YOURSELF TIME TO CRUSH IT YOU NEED A GOOD A RUNWAY TO GET SOME RECORDINGS UNDER YOUR BELT, GET YOUR WEBSITE SETUP AND YOUR BRANDING SQUARED AWAY. Seth Price @sethprice
  • 31. TRY A PRE LAUNCH IT HELPS SPREAD THE WORD, BUILD SOME MOMENTUM AND TEST YOUR IDEAS. Seth Price @sethprice
  • 32. PODCAST PROMOTION TACTICS You’re Building a Brand Here! Build Your Email List Nurture them, ask for feedback, give them something worth sharing Guest Posting It still works, share your best stuff and weave you podcast into the mix Guest Podcasting Be a guest on others podcasts. Don’t fear rejection, embrace it. Leverage Social Media Build where your tribe hangs out. Like Gary V says “give, and give some more” Seth Price @sethprice
  • 33. SPEND 80% ON PROMOTION ONCE YOU CREATE IT, YOU HAVE TO ACTIVELY PROMOTE. I HATE TO SAY IT, BUT CONTENT CREATION IS THE EASY PART. PLAN TO SUCCEED. Seth Price @sethprice
  • 34. LEVERAGE INFLUENCER MARKETING Make Those Around You Look Good SMS @ Plan Grow your influencer network before you need them. Co-Create with Them Nothing better than creating content with those you admire and sharing in the promotion and audience building. Share Their Expertise Classic, Dale Carnegie. We like to hear the sound of our own names. And more than that, we love it when our ideas are discovered by others. Make Them Successful Sounds counter intuitive, trust me on this one. If you help others succeed, I guarantee all ships will rise with the tide. Connect on Social Share their content, comment on their content, create content about them. Seth Price @sethprice
  • 36. RE- PURPOSED CONTENT
 IS YOUR BABY EBOOKS, BLOG POSTS, GUEST POSTS, INFOGRAPHICS & SLIDESHARES LIKE… THIS ONE. :) Seth Price @sethprice
  • 38. Yea! More Stuff Podcast Brand Building Some of my favorite resources on the subject of using a podcast to build your brand and grow your business. A Launch Case Study Scott Britton of Life Long Learner wrote a fantastic case study on the launch of his podcast. Learn all of the promotional techniques he used. Podcasting Conference The best conference on podcasting around. The Podcast Movement conference is amazing. Worth attending if you start to take this seriously. How to Get Started Pat Flynn, one of my favorite podcasters, shares all on how to get started, step by step. Podcasting for Beginners Kevan Lee of Buffer goes deep on the subject, covering everything from tools, apps and distribution. Pushing Through The Crap Ira Glass of This American Life recorded this video quite a while ago and it's brilliant. How to get through the period when you suck. Seth Price @sethprice
  • 39. SAY HI, I DON’T BITE Placester Why I Get Up In The Morning If you’re a professional in Real Estate, we build amazing tech. Craft of Marketing Why I Stay Up At Night The blog and podcast where I share everything I learn about marketing. Speaking How I Share Have me come speak at your event. I’m on a mission to help others win. Seth Price @sethprice