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Who We Are - Socialab (Aug 2018)


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Established in 2009, Socialab is a digital-first ad agency, based in Athens.

With a dynamic team of 50 talented people, it provides services to national and international clients.

Our clientele over the years includes brands like Lego Group, Unilever, PepsiCo, Sarantis, Samsung, Wella, Beiersdorf, BMW Group, Fox Life, FrieslandCampina, Holmes Place and others. We’ve also worked with international organizations like the UNHCR, OECD, the World Economic Forum and the European Parliament.

Socialab has won numerous awards in Greece and it’s the only agency to win two European Business Awards. It has also had its work featured on Ads of the World and Best Ads on TV, after a vetting process from international judges.

In Greece, Socialab was the first agency to ever teach digital marketing in an organized manner. For that purpose, it has an exclusive partnership with ALBA, the American College of Greece and the Digital Marketing Institute in Ireland. Together, we have trained more than 1,200 executives in 5 years.

As of August 2018, Socialab has completed more than 400 projects encompassing the whole field of communications: above, below, PR, but most are digital-related. Most of these services are usually provided in-house, from idea to production.

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Who We Are - Socialab (Aug 2018)

  1. 1. Who We Are
  2. 2. Doing business without advertising is like winking to a girl in the dark. You know what you are doing, but no-one else does. -- S. H. Britt, Clio Award Winner About Us
  3. 3. DIGITAL MASTERY We’ve been in Digital since 1994 and our collective experience in user strategy spans across brands, publishers and agencies. VIDEO FIRST We are one of the first agencies to have invested in an in-house 4K video production studio to help our clients produce content, in real-time and cost- effectively. IN-HOUSE DEVELOPMENT We believe that if you look at our credentials, you will understand the core of our business, what we are really about. IN BUSINESS SINCE 2009 Socialab started trading in 2009 and has incorporated all the advertising tools that our partners and department heads have been using since the 1990s. LARGEST INDEPENDENT Socialab is part of a group of companies under the same management with a total revenue of €9m, of which €7m in digital, making us the largest Greek group in digital creative and production that does not belong in an international network. 360 AGENCY Our clients have the benefit of having a one-stop shop available for them for all their communication needs.
  4. 4. Campaign Experience
  5. 5. Education Development PR Below Above Digital 360° Services
  6. 6. Strategy & Creative Public Relations Social Media Listening / Monitoring Email Marketing Performance Marketing Media Buying Web Design & Development Web / Mobile Applications CRM, Loyalty or eShop development TV Commercials Print & Outdoor Radio Spots Indicative Services
  7. 7. ClienteleClientele
  8. 8. Awards
  9. 9. Own studio We created our very own studio internally, in order to provide value-for-money solutions for small, quick and quality productions or photoshoots.
  10. 10. Since 2009, we are the people behind, the 1st and most popular Greek website with digital marketing news & tips. is read by more than 1,300 people daily, a growing audience that is mostly comprised of marketing and advertising professionals.
  11. 11. Education In 2013, Socialab partnered with ALBA Graduate Business School in Athens and the Digital Marketing Institute in Ireland to educate in digital marketing. We have now reached the milestones of training 1,200 executives in Greece in the Professional Diploma in Digital Marketing. This gives us an edge when our clients need recruitment options, because we direct access to a talent pool of executives who believe in refreshing their knowledge and being on their feet.
  12. 12. As seen in media
  13. 13. Organizational Structure
  14. 14. The Group Launched in 2009, Socialab is an Advertising Agency that started from Digital. Active mainly in Greece and with a couple of clients abroad. With a history since 2001, Amaze is the biggest Mobile VAS operator in Greece. It is active in 4 more countries. … plus 4 subsidiary companies in the same group.
  15. 15. Financial While the main market, Greece, is in a crisis since 2008, driving many players in negative growth, the Group has been experiencing growth both in revenue and in profitability. In 2017, we had a revenue of approx. €9m, with profitability around €800k, some 40% growth from last year. Apart from our own revenue, we also generate revenue for our media partners of around €9m annually, both in digital and traditional media. The Group’s footprint is 88 people across all companies in Athens, as well as a small team of 4 people around Europe.
  16. 16. Growth 4.6 6.1 8.7 9.9 11.1 0.49 0.61 0.86 1.14 1.73 0 € 2 € 4 € 6 € 8 € 10 € 12 € 2015 2016 2017 2018 2019 InMillions Revenue Greece Abroad EBITDA Cash Reserves: €900k (YE 2017)
  17. 17. Create buzz, deliver results. Meet The Team
  18. 18. George Anagnostopoulos Founder & CEO at Socialab, head of Business Strategy. Digital content creator since 1994 in the first Greek web-zine. Digital Marketer since 1999, in a LSE-listed UK startup with a £70m market cap. Has worked with DDB’s digital branch, and then as a freelancer, with clients in the US & UK. In 2003, he started working as a contractor on a US Pentagon 5-year project, providing content for the Balkans region, translated to 10 languages. Then, he joined a mobile marketing agency and grew to General Manager. He founded Socialab in 2009 as a digital agency and expanded into a 360-agency with ATL, BTL, PR and Digital creative with a media buying subsidiary. Currently sitting in the Board of Directors of 4 companies in Web, Tech & Media. Trainer in Digital Transformation, Mentor in Web Entrepreneurship. CEO & Founder
  19. 19. Tasos Veliadis Tasos started out as a tech-blogger in 2006 and got into digital marketing in 2009. After proving his worth in a landmark case study in digital marketing in Eastern Europe, when he guided Pepsi into surpassing Coca-Cola’s market share in Romania in 2011 for 6 months, he quickly moved to OgilvyOne as Account Director. After spending a year earning 13 Ermis Awards for Nestlé, he joined Socialab as Partner, assuming the role of Chief Strategist across most of our clientele. He has worked with more than 300 global and national brands , and he has won numerous awards along with the hearts of clients. He is also an adjunct instructor for digital marketing at ALBA Graduate Business School and has trained more than 1,000 executives in Social Media Marketing. Chief Strategist
  20. 20. George Paschalidis Our Creative Director, George, has been working as a Creative since 2005, in companies like Leo Burnett and The Newtons. George has worked with brands like OTE, Wind, Johnnie Walker, AIG, OPAP and Sarantis Group. He’s been a part of dozens of TVCs, both in the creative and the production field, and has been awarded with more Ermis Awards than he can count. He has worked with production companies such as Stefi and Boo Productions, alongside acclaimed directors like Haris Patramanis, Giorgos Lanthimos and Takis Zervoulakos. He used to be in a rock band and still plays the guitar. Creative Director
  21. 21. Giannis Arbis Giannis has a background in political communication. He has participated in campaigns of elected MPs and has worked for the office of state officials. He soon came to appreciate the value of digital communications, as well as the metrics that the online environment can provide with relation to campaigns and organic content. He switched from politics to marketing, for a startup in the tourism industry, managing campaigns mainly in digital media, and overseeing performance projects. As time progressed, his expertise and need to continue to evolve brought him to Socialab, where he actively works now. His projects span across the globe, since his clients target audiences both in Greece and abroad, so one can say that he really has an international career. Head of Media
  22. 22. Thanasis Chondronasios Thanasis is devoted to Art, Video, Print and Digital. He entered the creative space from the film and movie industry, where he took part in numerous films for TV and the big screen but, in the end, his passion for design won. He has worked as Art Designer and Director in a variety of lifestyle magazines since 2000, and he has switched to digital design in the last decade. He now uses his exceptional skills for Socialab, simultaneously inspiring a younger generation of designers he works with. He is one of the most positive people you can meet. Head Art
  23. 23. Dimitra Gourdoupi Dimitra came close to marketing and advertising in her early student days. Her first experiences were web-oriented, guiding clients through the technical jargon of digital. When she joined Socialab, however, she switched to a higher gear of 360 advertising and thrived when she started working with global brands with vibrant needs. Dimitra has handled some of the most pressing projects at Socialab, with integrated communication for clients like Tasty, PepsiCo, Beiersdorf, Dufry Hellenic Duty Free Shops, Mattel and Nutella. Her creative and organizational skills, combined with her commitment to excellence, makes us certain that she enjoys work as much as our management team does. Account Director
  24. 24. Natalia Boubaliki Natalia studied at AUEB, but it was her work experience in the marketing department of Puma that gave her the initial boost in the field. Then, she joined the marketing team of Athens' most premium fitness facility, the Tatoi Club of the Mytilineos Group of Companies. Natalia was a natural fit for Socialab: she started in business development, and soon built a new department of 7 executives that handled Socialab's new business between until 2016, bringing some 50 projects to Socialab. In 2017, she reinvented her role as an Account Director, handling some 20 brands along with her account managers. Account Director
  25. 25. Maria Konstantinidou Maria has always had a passion for advertising, so, after her communication studies, entering the industry was a one-way street. She has a 13-year experience mainly in traditional media, and even though she strongly believes that evolution comes from digital communication, her expertise and focus remain at the offline marketing. Most of her experience comes from a global agency, Havas Worldwide, where she had the opportunity to work for big, both multinational and local clients, on a wide variety of ATL & BTL projects. Among her biggest clients were Attica Bank, Reckitt Benckiser (Dettol, Durex, Scholl, Nurofen, Strepsils, Veet, Airwick, Cillit Bang, etc.) SCA Hygiene, Ferrero Hellas, Numil Greece and she was also responsible for an Air France’s global project. Today, she handles clients like Sarantis, ZeniΘ and Huawei. Account Director
  26. 26. Antonis Konstantinidis Antonis is quite experienced in integrated campaigns, mixing it up between ATL, BTL, Digital and PR. In his 10-year tenure at Momentum (McCann Group), he worked with clients like Nestle, Coca-Cola, Shell, Toshiba, Forthnet, Michelin, Praktiker and others. He can be pretty creative, helping in the process from brief to proposal to execution, while managing to juggle a few projects at once. He is quite the early adopter as far as new technologies are concerned, and he applies what he knows to his work. At Socialab, he started off with clients like Interamerican and Honor and certain industrial local clients. Account Director
  27. 27. Manos Valasis Manos first went online in 1994 and hasn’t disconnected since. His first work experience was in the Telecoms sectors, at its infancy in the early 00s, researching and developing for a telecoms provider. Later on, he moved to Brussels in order to lead the lobbying efforts of students towards the European Commission and the European Parliament and other major institutions and companies. After delivering training sessions in 21 different European countries, he came back to Greece to apply his experience in the fastest-growing online sector – that of digital marketing – working for OgilvyOne. In 2014, he became General Manager at Socialab, having the challenging task of organizing everyone’s day-to-day. General Manager
  28. 28. Thank you! See You Next Time Address: Ioanni Metaxa 8, Agios Dimitrios 17343, Athens, Greece Contact:, +30 211 800 6 400 Business Hours: Monday - Friday, 10am to 6pm