WHO I AM!TASOS VELIADIS

THE SITUATION TODAY

DIGITAL WORLD FULL OF…

USERS

PLATFORMS

CHOICES

NOISE!

A world full of contentFrom
everyone

Some useful stats

Facebook 41 THOUSAND POSTS EVERY
SECOND

Youtube 100 hours of video
every minute

instagram
3600 Photos every minute

Twitter 278 thousand tweets every
minute

>6,000,000
Digital users in greece

But who cares?

Who wantS to listen?

Brands have to listen

brands have to be more
useful for the users

brands have to create more
powerful messages

How?

LET’S START FROM THE
BEGINNING

STRATEGY INSIGHTS TRENDS ACTIV ATIONS
MEDIA

strategy

Focus on strategy

Find your audience

Find the right platforms

Find the right paths

Use KPIs

Money money money

insight

insight

iNSIGHT= THE CAPACITY TO GAIN
AND ACCURATE DEEP UNDERSTANDING OF SOMEONE OR SOMETHING

wHY IS A GOOD INSIGHT
LIKE A REFRIGERATOR? BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON

trends

Trends ARE your friend

Trends = INNOVATION

Trends = RESEARCH AND INNOVATION

5 TRENDS FOR 2016

Status tests

Contextual omnipresence

Insider trading

Beneficial intelligence

Perspective shifts

activations

Create stories stories based on
local heroes – stories with great messages

Reach influencers

Turn your cUstOmers into fans

Create hashtags

Be useful for your fans

Create phygital activations

Social media = media

60% production 40% media

1 - 9 - 90

Earned media ARE your friendS

Create targeted adverts

M the right platforMs facebook
– google – youtube – instagram – outdoor etc

From interruptive ads

to

Unique branded content

Content worth sharing!

Tasos veliadis veliadis@ socialab.gr Facebook
.com/ tasosvel @tasos veliadis