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WHO I AM!TASOS VELIADIS
THE SITUATION TODAY
DIGITAL WORLD FULL OF…
USERS
PLATFORMS
CHOICES
NOISE!
A world full of contentFrom everyone
Some useful stats
Facebook
41 THOUSAND POSTS EVERY SECOND
Youtube
100 hours of video every minute
instagram
3600 Photos every minute
Twitter
278 thousand tweets every minute
>6,000,000
Digital users in greece
But who cares?
Who wantS to listen?
Brands have to listen
brands have to be more
useful for the users
brands have to create
more powerful messages
How?
LET’S START FROM THE
BEGINNING
STRATEGY
INSIGHTS
TRENDS
ACTIV
ATIONS
MEDIA
strategy
Focus on strategy
Find your audience
Find the right platforms
Find the right paths
Use KPIs
Money money money
insight
insight
iNSIGHT= THE CAPACITY TO GAIN AND ACCURATE
DEEP UNDERSTANDING OF SOMEONE OR SOMETHING
wHY IS A GOOD INSIGHT LIKE
A REFRIGERATOR?
BECAUSE THE MOMENT YOU LOOK INTO IT, A LIGHT COMES ON
JEREMY BULLMORE - EXECUTIVE DIRECTOR WPP LONDON
trends
Trends ARE your friend
Trends = INNOVATION
Trends = RESEARCH AND INNOVATION
5 TRENDS FOR 2016
Status tests
Contextual omnipresence
Insider trading
Beneficial intelligence
Perspective shifts
activations
Create stories
stories based on local heroes – stories with great messages
Reach influencers
Turn your cUstOmers into fans
Create hashtags
Be useful for your fans
Create phygital activations
Social media = media
60% production 40% media
1 - 9 - 90
Earned media ARE your friendS
Create targeted adverts
M
the right platforMs
facebook – google – youtube – instagram – outdoor etc
From interruptive ads
to
Unique branded content
Content worth sharing!
Tasos veliadis
veliadis@
socialab.gr
Facebook
.com/
tasosvel
@tasos
veliadis
Creating buzz in a digital world

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