You Me At Six digipak analysis

1. You Me At Six – The Final Night
Of Sin At Wembley Arena
Digipak analysis

2. Outside cover – back and front
The bands name is at the very top of the case
with the album name being just below it. This
sticks to conventions as it makes it clear and
easy to see when buying it and so people can
clearly see who the band is - whether they are a
fan or not. Nearly all other albums have this at
the top of the case so people will expect to find
this information here, this means that they
have stuck to the conventions of the genre.
The number six is in the centre of the front
cover and is shown in roman numerals. The use
of roman numerals seems to feature a lot in
bands which use numbers in the name and is a
convention used within the genre. One of the
connotations linked with roman numerals is a
sense of power. This could by why they have
chosen to use this to give them the impression
of being powerful and headstrong, which are
attitudes closely linked to the rock genre.
The back of the case includes the track list but has been
done to look like a set list used in a live performance.
This links in with the album and with the connotations
and conventions of the genre. It links to the album as it
is a live album so was recorded from the concert, this
makes it look like an image of the set list that they used
for the performance. Also, live performances are very
closely associated with the rock genre so, by including
the image, it reinforces the idea of them performing live
and being a part of the rock genre. It makes the track
list look much more interesting as it is something linked
to the band as opposed to it only having the songs
included and nothing else.
There is a parental advisory warning in the bottom right corner of the cover.
This not only sticks to the conventions of the genre but it also helps the band
to sell more albums as well. The rock genre has the connotations of being
rebellious, not following the rules of society, dark and being away from the
social norm within society. By including a parental advisory warning, it
encourages the idea of the content not being suitable for younger children
and sticking with the conventions of the genre. It also helps to increase the
sales of the album though as it will encourage younger people to buy it due
to being told it is not suitable for them which has been shown to encourage
younger people to buy it.
The back cover has the barcode, label information and legal
information. By having it on the back of the case, it keeps to
the conventions of a digipak as nearly all digipaks and cases
have the small print information on the back. This it is done
so that it is easily accessible if it is needed (like when
purchasing it) and the information can be found out quickly
if the buyer needs it for any reason. Another reason that it is
done though is so that it does not take away from the final
aesthetics of the digipak and still looks professional whilst
including all of the information which needs to be included.
The spine of the case
has the bands name
and album name on it.
By doing this, it makes
it easy to see when
they are stacked up so
would encourage
people to buy it as they
can easily see the
album.

3. Two of the panels are covered with a large image of the venue where the
album was recorded. The venue is empty with only the lights showing with the
rest of the image having a faded and washed out look, this being due to the
high contrast between the light and dark in the image. With the only source of
light coming from the main stage lighting, it gives a dark feel to the image.
Dark colours and images are a convention to the rock genre with nearly all
bands using dark colours who are a part of the genre. This creates a rebellious
and dangerous nature for the band which is something that fans would expect
from the genre.
The cover has been signed by the band members. This
makes the album feel more personal to the owner of
the album. Having it signed by the band members is
something which is generally done with digipaks as it
gives fans a chance to feel connected to the band and
have something to keep which will remind them of the
concert.
The image shows the venue where the album was recorded. The
image however show an empty venue before all of the audience
comes in which is contradictory to the conventions of the genre.
Most images of a venue within the genre show a packed venue
with lots of fans to show how popular the band is. However, the
image works as a contradictory image to the inside of the case,
which has the same venue but full of fans. By doing this, it
makes the case much more interesting to look at by showing the
difference in the set up of process of a concert.
Outside cover – opening
page

4. Inside cover The inside image spreads across the entirety of the
inside of the digipak and is of the inside of the venue
during the concert. You can see that there are lots of
people at the concert which suggests that they are a
very popular and well known band with a large fan base
who come to see them at concerts. It is very common to
advertise this fact for the band as it will not only show
people how they are a popular band but also shows that
lots of people like them which gives the idea of them
being a band which is worth listening to.
The place that they are playing at is Wembley Arena
which would be considered a big event for the band.
This is because Wembley Arena is one of the biggest
venues that you can play at which suggests that they
have made it as a big band and are very successful as a
band. By doing this, it sticks to the conventions of a
digipak as they are advertising the brand and trying to
show them as popular and that they will like the music
due to the large amount of people there. Many bands
who play at Wembley are big bands who are very
famous which emphasises the idea that they are
famous and well known which is what they will want
to advertise the most.
There are lots of camera flashes in the image
which shows how fans want to see them and
remember the concert by taking images of
them. It also shows how they have lit up most
of the stadium with camera flashes and light
from phones with nearly everyone having
their phones out. You can also see right to the
back of the arena which demonstrates just
how many people are there to see them, all of
this adding to the idea of them being a
popular and well known band within the genre
Included in the digipak are 2 CD’s, a DVD and a booklet which includes
images and the band members talking about the concert. This means
that it offers extra content to people who buy the digipak which is
something which is commonly done with digipaks to encourage
people to purchase it. The 2 CD’s give the buyer more of the bands
songs which is something that they will want to get if they are big fans
of the band. The DVD allows them to experience the concert again or
for the first time and the booklet gives the audience a chance to get
to know the band more and see images that they may not have seen
elsewhere. All of these elements stick to the conventions of a digipak
as it encourages people to buy the digipak due to the extra content
that they will receive that they would not get elsewhere
People in the crowd are pulling the
“rock symbol” which is closely related
to the rock genre. It has the
connotations of being rebellious,
dangerous and going against the
crowd which are all also connected
with the rock genre. Due to it being
such a strong connotation of the
genre, it demonstrates the strong
relationship between the band and
the genre of music that they play in.
The amount of people in the crowd is a complete
contradiction to the empty venue shown in the
outside/opening cover. This contradiction works
well for the digipak as it could suggest how they
wouldn’t be there and never would have made it
without there fans being behind them. It also
shows the process of how it starts off with an
empty stadium but it doesn’t truly become a
concert until the fans get there. By doing this, it
sticks to the conventions of a digipak as most
digipaks include something which is personal to
the artist and that has a message within it.