Magazine advert production

1. Magazine Advert Production
Screenshots of Editing

2. The first thing that we needed to
do when making the magazine
advert was to ensure that the
page size was A4 and for
international paper as it is the
typical size of a magazine page.
After this we input the image
that was taken during the
filming.
As we needed to remove the
background behind the amp, we
used the lasso tool. This allowed
us to draw the lines around the
amp to ensure that only the amp
was selected. After this, the amp
was put onto a separate layer so
that the background could be
erased. This left only the area of
the image that we wanted to
keep.
However, there were small white
lines left from where the lasso
tool had been used.

3. After removing the background,
we had to find a way to resolve
the issue.
To do this, a thick black line was
drawn over the white areas to
cover up where they had been.
When you use the eraser tool, it
leaves a white and grey
chequered pattern, which shows
that there is nothing there. This
is extremely helpful as we had to
use multiple layers to create the
advert. Through this, it was easy
to organise where each of the
layers should be placed and
when the entirety of the
background was gone.

4. Once all of the background had
been removed, we needed to fill
it in black. To do this, we used
the paint brush tool. Whilst we
were using the tool, we found
out that you could adjust the
brush size. This came in very
helpful as we could decrease the
brush size for the smaller, more
precise areas of the image.
We chose the solid black
background as this kept to the
conventions of the rock genre.
Also, several of the magazine
adverts that we looked at used a
solid background colour so we
kept to the conventions of other
magazine adverts as well.

5. The process of removing the
background and then painting it
black continued until the advert
only had the image of the amp
with a completely black
background.
Whilst we were making the
advert, we wanted to ensure that
we did not get confused as to
which layers corresponded with
each section of the image. To do
this, once we were sure that we
liked the image, we merged the
layers together so that they
could be manipulated as one and
stop us from being confused as
to which layer is for what.

6. After this, we were left with the image of the amp and the black background. We found
that, despite many adverts having just a solid background with an image, we thought
that the advert could look a lot more interesting and attracting to the audience.

7. To try and make the advert
attracting, we decided to turn the
image black and white. Not only
this make both the image and the
advert look more professional and
visually appealing but also made it
relate more to the rock genre.
This was done by going to the
properties panel on the right side
of the program and selecting the
option that was a circle split in half
to represent the black and white
option.
After changing it to black and
white, we looked at the colour
exposure options that could be
used to change how the image
looked. We decided to use the
colour exposure to make the image
look brighter. The black and white
of the image helped to link the
magazine advert and the music
video together as they both
include the monochrome

8. One issue that we had though was that, when we changed the colour and exposure of the
image, some of the writing on the amp became slightly blurred.
To fix this, we used the “Smart Sharpen” option in the filter drop down menu. After doing this
though, the shade of black around the writing and the shade on the rest of the image was
slightly different. Because of this, we then used the blur tool to create a gradual change in
colour so that it was not obvious that there was a change in the tone of the colour.

9. Another issue that we experienced whilst making the advert was that – at the time of making
the magazine advert – our college would not allow people to download the fonts from any
online font websites. This was a problem for us as we could not access the font that we needed
for our magazine as it was only available from one of these sites.
Due to this, we had to find the font online (called “Fast In My Car” which is not the actual
Paramore font but was created by a user on the website). We then typed the band name into
the example box and used the snipping tool to get the bands name in the font.

10. As the text was no longer in a text file -
due to the snipping tool – and was now
a .JPG file. Because of this, we had to
interact with it as an image instead of as
a piece of text. We brought the image
into a PowerPoint document so that we
could quickly and easily change the
image to fit in on the advert.
First, we had to change the background
of the image. As it still had a white
background from when it was taken
from the website, we had to make the
background transparent.
After this, we turned the image white
and used the saturated effect from the
drop down menu. However, this meant
that the image was no longer visible so
we changed the background to the
same shade of black as that of the
advert.
The saturated effect helped to give the
same effect that the band usually uses
on their own products. The font also
helps to create a link between the
advert and the digipak as the same font
has been used in each of the products.

11. Once all of the adjustments had
been made to the image of the
font, the snipping tool was used
again. This allowed us to copy
both the font and some of the
black background over to the
Photoshop document and adjust
the size and placement of it as
necessary.
We then added in the release
date, social networking options
and the record label to create the
final advert.