Magazine advert analysis

1. MAGAZINE ADVERT ANALYSIS

2. Florence and the
machine
The font for the band is different to the font for the name of
the artist. This makes it stand out against the rest of the
information on the advert. The font can also be recognisable to
fans of the band and be something they are associated with.
The black background of the
advert helps the name of the
album, artist and other key
information stand out. It also
compliments the colours used
for the main image such as the
greens and pinks of the
flowers and the redness of the
lungs which is relevant to the
album name.
The production company logo Is at the
bottom of the advertisement so as a result
is advertising itself as well as the band.
The list of different ways you can listen to
the album shows that however you plan
on listening to the album it'll be available
to you.
The main image used shows Florence
laying down in flowers. The flowers
paired with the soft colours used creates
a very feminine feel to the image. By
using Florence it is introducing the
audience to the front woman of the
band. However by not looking at the
camera she is not directly addressing the
audience. The feminine imagery
contrasts with lungs which in
comparison are quite dark and morbid.
The date for the realise of the
album is shown so that the
audience knows when it will be
released. By including the release
date it means a wider audience
knows when its available.
By including the website it means the
band can promote themselves and get
more information across to their target
audience.

3. The name of the band is at the top of the advert and so is one of the first thing the audience will see.
The colours used for the name of the band are mostly are whites, purples, oranges and blues. It is the
largest font on the page meaning fans of the band will see his first and read on.
The main image used for the pretty odd
album advert is the front cover. This makes
it easily identifiable so when fans of panic at
the disco go to buy the album they will
know what to look for. The colours used for
the main image are pastel blues, yellows,
pinks and whites that have a very vintage
feel. This makes it clear that the album is
not aimed at any gender in particular.
The date for the release of the
album is towards the bottom of the
advert. This is essential to any
advert for an album as it informs
readers of when the album will be
available to them.
The logos for the record companies are at the bottom and are relatively small compared to the rest of
the text on the advert. This is because they will be more concerned with selling the albums than
themselves.
By including the name of the website it
means that they can attract a wider audience
than before and so promote and sell
themselves.
The name of the single is
included as well meaning that
people who may know the song
but not the artist could buy the
album if they enjoyed it.
Pretty Odd- Panic at the
disco!

4. Mumford & Sons – Sigh No More
Each member of the band is holding a
instrument which helps promote the
image that they are an authentic folk band
who all play they're own instruments and
write their own songs. The fact that all of
the band have a mid shot taken of them
and are in he same place shows that they
are all equal parts of the band. The fact
that the photos look fade remind the
audience that they are from country roots
and are like old fashioned bands.
The title of the album and the name of band are at the top of the advertisement. This draws
the audience attention to the advert especially if they are already a fan of the band. The
white against the black catches the eye of the audience and draws there attention to the
advert.
However unlike the adverts for lungs and
for pretty odd there is no release date
mentioned on the poster. This is very
uncommon and breaks one of the most
important conventions for an advert.
A quote from a magazine means that people
who are fans of the magazine might listen to
the album. It also recommends it to people
who are maybe new to the band and by using
a well respected magazine it means customers
may be more likely to trust them.
The logo for the record company is
included although it is not meant to be
the main focus of the advert.
The names of singles they've previously
released so that if they like the singles
they could buy the album. By listing
the singles it will catch the eye of
anyone who's heard the name on the
radio.