The digipack is for the album "Get to Heaven" by the indie electronic rock band Everything Everything. The front cover features a colorful cartoon illustration without any text about the band, implying their success and niche audience. The artwork reflects the band's eclectic electronic style through its random design. Bold colors are used throughout to attract attention while maintaining a consistent style.

1. NOTE – I WILL BE ANALYSING ALTERNATIVE/ROCK
DIGIPACKS AS THIS IS THE GENRE THAT I WOULD LIKE
TO CREATE MY MAIN TASK AND ANCILLARY TASK ON.

3. Everything Everything are an indie electronic rock band from Britain. They have released 4
albums, Get to Heaven, the album shown, is their latest studio album that was released in
SUMMER 2015.
A significant aspect to this digipack is the fact that the text advertising the band is absent. The
digipack does not clearly promote the band themselves. This suggests that the band have a
niche target audience, and possess the confidence to release a digipack with no conventions
of advertisement required on the front cover of the digipack, implying their success in the
music industry. This also implies that the niche target audience will understand and have a
deep knowledge of the band to recognise the artwork of the digipack.
The front cover of the digipack, does not conform to the typical
conventions as it does not require an image or a certain logo
style that advertises the band/artist as conventional digipacks do.
The artwork is eye catching and interesting to a wider target
audience, however it may only appear significant to a niche
target audience. The illustration is iconic and memorable for the
audience due to the bold colours which will capture the
audience’s attention.
It can be suggested that the band’s electronic sound is reflected
metaphorically through the art work of the digipack. Everything
Everything are noted for an extremely eclectic and dynamic style,
with complex song construction, the artwork of the Digi pack
reflects their ‘peculiar’ electronic style and genre, through the
random illustration.

4. TEXT
A significant aspect to this digipack is the fact that the text advertising the
band is absent. The digipack does not clearly promote the band themselves.
The lack of font also enables the audience intially view the bold illustration,
whhich seems to be the sginificant aspect of the digipack.
MAIN IMAGE
The main image presents a colourful cartoon like illustration of a character who is being smothered by a hand.
The bright colours that are used in the illustration are significant as they capture the attention of the audience.
The illustration appears horrific and builds tension, this may intrigue audiences who are unfamiliar with the artists work as they
may be attracted to the art work used.
An interesting piece of art never fails to capture the attention of a large audience. The illustration is placed in the centre of the
digipack. According to the rule of thirds, when a significant object is placed in the centre of an image, it is more likely to attract
the attention of audiences.
BACK GROUND IMAGE
The background of the digipack presents a
simplistic gradient of yellow into a dark fuchsia
tone. The simple yet bright tones helps to
emphasise the importance of the main image,
whilst drawing attention to the illustration.
COLOUR SCHEME
The digi pack colour scheme connotes a sense of excitement and suspense.
The background colour dissolves from pink to yellow, through the duration of
this gradient orange tones are produced. Orange represents enthusiasm,
fascination, happiness, creativity, determination, attraction, success,
encouragement, and stimulation. To the human eye, orange is a very hot
color, so it gives the sensation of heat, therefore attracting the eye of the
target audience.
The main image presents more colder tones such as blue and purple. Whilst
contrasting with the back ground of the digipack, the purple and blue tones
connotes wisdom, dignity, independence, creativity, mystery, and magic.
Overall the colour scheme connotes power and superiority. This is
significant as the audience will be inclined to approach the digipack due to
its individuality and brightness.

5. Most digi-packs posses the same layout, of 4 individual squares
that all follow the over all colour scheme. This digi-pack follows
the traditional conventions as through out the layout of the pack
the colour scheme remains the same as the front cover. The use
of pink and yellow tones, used in the background of the main
image creates a visual flow from the front to the back of the digi-
pack.
The CD disk itself conforms to the typical conventions as it presents the
logo of the artists and the name of the album, ‘Get To Heaven’. ‘Get To
Heaven’ is shown in large font to present the significance of the name due
to it being the name of the artists album. The next largest font presents the
band’s name, followed by the record and publidhing companies. The CD
base colour is black, whilst the font represents the same pink/fushcia tone
that is presented through out the digipack, this again creates a sense of
familiarity for the audience. The simple colour scheme is appropriate for the
CD cover, as the design of the CD is not the most significant aspect of the
pack. The over all appearance of the CD likens to older vinyl, due to the
black surface of the CD.
The back of the digi-pack presents the
track list for the record. The tracks are
listed in the centre of the digi-pack. The
bold font used to present the track list is
significant, as it is easy for the audience to
read due to the large bold font.
The font used on the back of the digi pack
is the same font that is used on the CD
disk, this connotes a sense of familiarity,
creating a constant flow. Successful
digipacks possess a familiar style and
colour scheme through out their digipacks
to suggests a professional and official style.

6. TRACK LIST. Consistent black font used, follows
the tradition conventions of a Digi pack. The
track list is centered in the middle of the digi
pack. The middle alignment makes ensures that
the audiences attention is diverted towards the
track list, as this is the most important
information of the album.
License and copy right information listed below
the track list. Smaller font is used as the
significance of this information t the audience
is small. The audience are more likely to be
interested in the track list, rather than the
license and copyright information. However the
text is a size that is eligible to read. It is
important to consider this information when
creating my digipack. Barcodes make doing
business much more efficient for companies.
Barcodes provide a method to track and store
information about goods, from individual items
to large stocks of thousands or even millions of
items. They serve an important role and
provide advantages compared with manually
entering information.

7. Another digipack which shows a similar style to Everything Everything’s digipack. Maximo
Park’s album cover is also an illustration/cartoon like image. Both digipacks present an
illustration of a man in bold colours. However, there are significant differences between the two
digipacks.

9. Maximo Park are an Alternative Rock band from Newcastle. In
2014 they released their 5th studio album, Too Much Information.
The front cover of the digipack present a man who appears to be
shaving his tongue, this relates to the genre of the band’s quirky
style. The bold contrasting colour scheme makes the digipack
appear professional and legitimate.
The masthead of the digipack is placed to the left hand side of the
front cover, the colour scheme regarding the title is clear as visible
for the audience to read and understand. The band have kept their
personal style and font, this way their target audience will be able to
notice the digipack. The
However the digipack subverts the typical conventions of a digipack
as they do not include and image of the band/artist. This is typical
with in smaller band sand indie/alternative artists. It is likely that
their audience’s are more likely to be concerned with the quality of
the tracks rather than the star image of the artists.
The illustration is interesting and quirky, something that might also
appeal to the specific demographic. The cartoon aspect of the
image relates to other similar artists, such as the previous digipack
that I have analyzed by Everything Everything. This digipack
suggests the Maximo Park have an alternative star image, in
addition to this the band are also passionate about their music and
less concerned with the star image that they portray. It is important
to note when analyzing this digipack, the band’s previous digipacks
have never included images of the artists in the front cover.
Therefore this suggests that the band have consistency with in their
star image and haven't changed to fit in with mainstream music
culture. Their difference in genre reflects through the style of their
digipacks.

10. The pack for this album includes bonus tracks that are included on a separate disk/digipack. The separate digipack with in the
main pack follows a different colour scheme. Instead of a pink/red tone the digipack portrays an orange background colour along
with a white and black colour scheme. This is to ensure to the audience that the bonus tracks are separate from the main disk. By
including an extra, ‘free’ bonus disk this will entice the reader into buying the digipack, as the audiences will want to know of and
listen to hidden bonus tracks to get more from the band. The branding of the main disk and the bonus disk is also noticeably
different. Both disks include a line illustration of the main cover, however they are easy to identify which disk is the original and
which disk includes the bonus tracks as they feature different colour schemes. This way the audience will be able to identify the
different disks.
The digipack portrays a consistent flow in the style and genre, the use of the same font through out the digipack creates a sense
of familiarity which makes the digipack appear professional and legitimate Despite the bonus disk the digipack follows a consistent
colour scheme of red black and white. The block colours also connote how edgy the band’s music genre is. The bold, simplistic
colour scheme will create familiarity with the audience, enabling them to identify the digipack in stores and through out all
platforms of media. The colour scheme is significant to a band or artist as they can use this attribute to their star image in
marketing and branding.
Like other digipacks in the media, the track list is
listed on the back of the digipack, this suggests the
digipack is following the typical conventions of a
digipack. The back of the digipack also notes the
terms and conditions/copyright information at the
bottom in smaller font, again this presents how the
digipack prioritises significant information. The track
list follows the style and colour scheme of the front
cover. The large font size makes it easy for the
audience to read the track list, the large font of the
track list also identifies the main importance of the
digipack, that being the songs themselves.

12. The Doors were an American Rock band in the 1970s. Their album ‘The Doors’, was released in 1967. The digipack of the album is by far one of the most iconic album
artwork in the history of rock. This is due to the iconic logo and successful branding of the band.
The mast head/logo is located at the top if the digipack, this is significant and follows the typical conventions of a digipack. The audience attention will be drawn to the logo
and recognise the artist of the digipack. The spacing of the digipack is also significant, the band are placed underneath the logo, this presents the artist of the music, whilst
presenting to the audience the relationship between the logo and the main image. The font and style of the logo is significant as it is iconic to The Doors. The certain logo is
used on other media platforms for branding the artist. The logo is presented in yellow font, this enables the masthead to stand out against the dark, black background.
The contrasting colours create a bold presentation of the digipack which will entice the audience to buy the record. The main image portrays the artists of the band, this
follows the conventions of typical digipacks. The lead singer of the band, Jim Morrison, is the main focus of the digipack due to his significant role of leadership. Jim
Morrison’s star image and persona is the most significant aspect the style of the band, arguably making the band significantly successful. All artists on the front cover of the
digipack are engaging with the reader by direct eye contact, this therefore creates a focal point for the audience, furthermore the direct eye contact makes the artists appear
superior and powerful. The other band members are placed next to the lead singer, however they are presented as smaller and less important. The artists are dressed in
smart clothing, which may be similar to the demographic of the audience, whilst reflecting the certain genre of the music. The digipack reaches out to demographic groups
such as ABC1, including middle to working class employees, whose professions lay in supervisory or clerical, junior managerial, administrative or professional.
In terms of spacing, important text is placed at the top of the digipack to portray its importance to the audience, where as other text is
spaced at the bottom right hand corner of the digipack as this is not important to the audience or the branding of the artist. Furthermore,
this shows that the digipack follows typical conventions as it possesses a logo/text suggesting the production company of the album, a
common feature used in many digipacks.
The colour of the digipack reflects a gloomy atmosphere towards the reader, implying the type of genre that the band are associated
with. The colour palate used also suggests the seriousness of the band, also implying that the band have a serious attitude towards the
music that they produce. The se of shadows with in the main image also creates a cynical
It is clear to see that the digipack provides consistent
flow regarding the style, font and colour. The same font
is used all over the digipack despite the font for the logo
of the band. By repeating the logo of the band on the
back and front of the digipack this will help the audience
to understand the significance of the band’s logo, whilst
also creating a consistent flow through out the digipack.
The same colour scheme is used through out the
digipack which also implies a sense of continuity and
progression. The yellow and white tones of the font
stand out and contrast against the dark background. The
colour scheme suggests a serious atmosphere, which
makes the artist appear more superior and serious to
their audience. The serious style of the digi-pack implies