The document outlines various marketing strategies and concepts including capturing marketing insights, connecting with customers through building brands and loyalty programs, shaping market offerings, and communicating value. It provides information on analyzing markets, customers, competition and positioning brands. The slides cover topics such as market segmentation, international markets, developing customer value, and evaluating market competitiveness.

1. Marketing
Effectiveness
Your Company Name

2. 2
Capture Marketing Insights
Connect with Customers
Build Strong Brands
Shape the Market Offerings
Create successful Long-term Growth
Deliver Value
Communicate the Value
KPI’s and Dashboard
Content

3. 3
Capture
Marketing Insights
Gathering Information & Scanning the Environment
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your audience's attention.
Conducting Marketing Research & Forecasting Demand
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your audience's attention.

4. PESTEL Analysis 4
Economics
• Growth Rates
and Tax Policies
• Text Here
Legislation
• Laws regarding
consumer
protection
• Text Here
Society
• Population
growth and
Demographics
• Text Here
Technology
• Emerging
Technologies
• Text here
• Text Here
Environment
• Recycling and
Waste
Management
Policies
• Text Here
Politics
• Government
Policy
• Text Here
P E S T E L
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5. SWOT Analysis 5
Threats
• What are our Competitors doing that we
are not?
• Are there any government regulations
that could hamper our business?
• text here.
Strengths
• What is the USP of
Business?
• How are you better than
competitor?
• Text here
Weaknesses
• What sort of skills require to work on?
• What are the require resources?
• Text here
Opportunities
• Are there any untouched
potential market areas?
• Text here
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6. Global Market Potential Graphical Format 6
In Billion In %
U.S.A $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $500 5.2 %
Russia $ 420 20 %
Market Size Growth SizeRegion
USA
Brazil
Russia
Australia
Africa
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7. Global Market Potential Tabular Format 7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 - 2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. Market Survey Insights
8
02
Survey
Result
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01
Survey
Result
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03
Survey
Result
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04
Survey
Result
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05
Survey
Result
Add your Key takeaways from this slide
8

9. Market Opportunity Analysis 9
Can Benefit
Convince Target
Markets?
Can Target Markets Be
Reached with Cost Effective
Media & Trade Channels?
Possess Resources
to Deliver Benefits?
Are Benefits Better Than
Competitors?
Is It
Profitable?
Market
Opportunity
Analysis
• To evaluate opportunities
• To determine attractiveness & probability of success
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10. Creating Customer Value and Loyalty
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audience's attention.
Analyzing Consumer Market
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audience's attention.
Analysing Business Markets
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audience's attention.
Identifying Market Segments & Targets
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audience's attention.
10
Connect
with Customers

11. Creating Customer Value 11
Understand the
marketplace,
customer needs and
wants
Design a customer
driven marketing
strategy
Construct an
integrated marketing
programme
Build profitable
relationships and
create delight
• Research the
marketplace,
customer needs and
wants
• Manage marketing
information and
customer data
• Text Here
• Text Here
• Select customers to
serve: Segmentation
and targeting
• Design a value
proposition:
Differentiation and
Positioning
• Text Here
• Text Here
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (Distribution):
making available
• Promotion:
communicate
customer value
• Text Here
• Text Here
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with
marketing partners
• Text Here
• Text Here
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Capture Value
from customers to
create profit and
customer equity
• Create customers
satisfaction and
delight
• Capture Customers
lifetime value
• Increase market share
and share of
customers
• Text Here
• Text Here
Capture value from
Customers in return
01 02 03 04 05

12. Description Earn Points and Redeem For Rewards
Receive Cashback Relative to Their
Transaction Spend
Rewards for Privilege Member Only
Advantages Flexible and Offers Control Easy To Manage
Most Profitable (For Elite
Members Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Creating Customer Loyalty 12
Titles
Loyalty Programs Bonus Points Rebate Program Recognition Program
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13. 13
CustomerPurchaseStages
Initial Consideration
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer
payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score / surveys

14. An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
Moderating Effect on Consumer Decision Making 14
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
70%
60%
50%
48%
40%
35%
30%
25%
20%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
Text Here
Millennials
Gen X
33-49
Baby
Boomers
50-68
Matures
69+14-18 19-25 26-32
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15. Medium that Influence Purchase Decision 15
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
Stage 1
Initial consideration Set
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
Stage 2
Active Evaluation
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 3
Moment of Purchase
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
InMatureMarketsInDevelopingMarkets

16. 16Analysing
Business Situation Market Size
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audience's attention.
Target User
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audience's attention.
Market Trend
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audience's attention.
Major Competitors
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audience's attention.
Service Available
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audience's attention.
Funds Available
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audience's attention.Analyse Business Markets

17. Consumer Market Segmentation 17
Geographic Demographic Psychographic Behavioral
• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
• Age - Text Here
• Gender - Text Here
• Ethnicity - Text Here
• Nationality - Text Here
• Occupation - Text Here
• Income - Text Here
• Family Size - Text Here
• Lifestyle – Text Here
• Personality - Text Here
• Values - Text Here
• Interest - Text Here
• Brand Loyalty - Text Here
• Benefits Sought - Text Here
• User Status - Text Here
• Usage Rates - Text Here
• Occasion - Text Here
• Readiness to Buy - Text Here
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18. Business Market Segmentation 18
Personal
Characteristics
• Buyer Seller Similarity
Text Here
• Attitude towards Risk
Text Here
• Loyalty –
Text Here
Situational
Factors
• Urgency
Text Here
• Specific Application
Text Here
• Size of Order
Text Here
Purchasing
Approaches
• Purchasing Function
Text Here
• Power Structure
Text Here
• Nature of Existing
Capabilities
Text Here
Operating
Variable
• Technology
Text Here
• User/ Non User Status
Text Here
• Customer Capabilities
Text Here
Demographics
• Industry
Text Here
• Company Size
Text Here
• Location
Text Here
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19. International Market Segmentation 19
Geographic CulturalEconomic Political-Legal
• Occupation - Text Here
• Income - Text Here
• Nationality - Text Here
• Country - Text
Here
• Interest - Text
Here
• Lifestyle - Text Here
• Beliefs - Text Here
• Social Groups - Text
Here
• Ethnicity -Text Here
• Values - Text Here
• Region - Text Here
• Country - Text Here
• Population - Text Here
• Climate - Text Here
• Language -Text Here
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20. 20
Build
Strong Brands
Crafting Brand Positioning
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audience's attention.
Develop Strategic Positioning
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audience's attention.
Dealing with Competition
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audience's attention.
Creating Brand Equity
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audience's attention.

21. Future
Performance
Indicators
/Effects
Category
Create Brand Equity 21
Brand Equity
Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Association
Other
Proprietary Assets
• Reduce
marketing costs
• Trade Leverage
• Familiarity – linking
• Signal of substance /
commitment
• Reason to buy
• Price
• Channel member
interest
• Differentiating / Positioning
• Reason to buy
• Create positive attitude /
feelings
• Competitive
advantage
Provides value to customers by
enhancing customer’s:
• Confidence in the purchase
decision
• Use satisfaction
Provides value to firm by
enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
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22. Crafting Brand Positioning 22
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How the Brand
Makes Me Feel
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audience's attention.
How I Would Describe
the Product
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audience's attention.
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audience's attention.
How the Brand
Makes Me Look
What the Product
Does for Me

23. Brand Positioning Framework 23
Risky
What
Customers
Want
What You
Have to
Offer
What
Competition
Has To Give
Ideal positioning
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audience's attention.
Don’t even think about this
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audience's attention.
Competitor positioning
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audience's attention.
01
0203

24. DevelopStrategicPositioning
24
Superior
Quality
Customer
Value
Moderate
Prices
Differentiation
Write Your Strategy Based On Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based Cost Leadership
Mention Your Key Focus Areas
Focus on Priorities
STRATEGIC TARGET

25. Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious Upscale
Families
Durability & Safety 20% Premium
Convenience-minded Pizza
Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
Competitive Analysis 25

26. Market Competitiveness- Ratings 26
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings

27. Market Competitiveness- Score 27
Key Success
Factors
Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical
Expansion
0.10 4 1.06 2 0.9 1 1.56
Own Competitor 1 Competitor 2 Competitor 3
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28. 28
Designing & Managing Services
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your audience's attention.
Setting Product Strategy
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your audience's attention.
Developing Pricing Strategies & Program
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your audience's attention.

29. 29
› Mention Your Key Strategies /
Comments Here
Key Attributes Of Your Product / Solution
› Mention Your Key Strategies /
Comments Here
Business Model
› Mention Your Key Strategies /
Comments Here
Market Position
› Mention Your Key Strategies /
Comments Here
Price Positioning
What are you Trying to Market?
Setting Product
Strategy 1/4
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30. 30
› Mention Your Key Strategies /
Comments Here
Market Targets
› Mention Your Key Strategies /
Comments Here
Initial Market Penetration Strategy
› Mention Your Key Strategies /
Comments Here
Launch Team
› Mention Your Key Strategies /
Comments Here
Channels / Partners
Who Should be Involved internally & Externally
Setting Product
Strategy 2/4
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31. Setting
Product Strategy 3/4
Customers
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audience's attention.
Channels
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audience's attention.
Audience
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audience's attention.
Value Proposition & Key Message for
Why Should They Adopt It?
31

32. 32
SettingProductStrategy4/4
How & Where Should It
Be Done? External Activities
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audience's attention.
Tools for Customers
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audience's attention.
Tools for Internal Audience
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audience's attention.

33. Designing & Managing Services 1/2 33
Survival Maximum
Current Profit
Maximum
Market Share
Product-
Quality Leadership
Maximum
Market Skimming
Rational Behind Choosing the Objective
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Add Comment Here
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34. Designing & Managing Services 2/2 34
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
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35. 35Developing Pricing
Strategies and Programs 1/4
Enter the “Name of Strategy here
• Write your comments here stating the reason behind
selecting this particular strategy
01
Strategy for Introducing this price
• Enter your key strategy here i.e. which geography
you are planning to introduce the price first
02
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36. Developing Pricing Strategies and Programs 2/4 36
Basic
$10 Per month
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Pro
$20 Per month
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Advanced
$30 Per month
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Business
$40 Per month
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Platinum
$50 Per month
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37. Developing Pricing Strategies and Programs 3/4 37
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Unlimited Bandwidth
No Maximum File Size
Mega Plan
50s per month
5 GHZ CPU
4 GB Memory
Get Mega Plan
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38. 38Developing Pricing
Strategies and Programs 4/4
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
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39. 39
Manage Channel Partner
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your audience's attention.
Managing Retailing, Wholesaling, & Logistics
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your audience's attention.
Deliver Value

40. 40
ManageChannelPartner1/3
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live via WebEx
Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales tools & more. Add
other details as well like person who is accountable for implementing,
timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be available on
(mention platform name)

41. Manage Channel Partner (2/3) 41
Name1
Name 2
Name 3
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Tier 1 Channel Partners
Name 1
Name 2
Name 3
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Tier 2 Channel Partners
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42. Manage Channel Partner 3/3 42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2 43
Supply Side Demand Side
Supply Chain
Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Supply Manufacturing
Distribution &
Warehousing Retail Consumer
End
Customer
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
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44. 44Managing Retailing,
Wholesaling, & Logistics 2/2
Complete Previous Expenditure Records & Volumes
Expenditure Divided by Items & Sub Items
Expenditure by Division, Department or User
Expenditure by the Supplier
Future Demand Projections or Budgets
The 5 major segment that are analyzed in the first stage are as follows
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45. 45
Marketing
Reach by Channels
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your audience's attention.
Designing & Managing Integrated Marketing
Communications
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your audience's attention.
Communicate
the Value

46. Designing and Managing Integrated Marketing Communication 46
Print Ads Online
Advertising
Trade
Fairs
Tele
Marketing
ReferralsCanvassing Direct Mail
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47. Marketing Reach by Channels (1/2) 47
Social Media
SEO
Blogs
Email
PPC
Affiliates
Events
Print Ads
Sponsorships
Radio
Target
Audience
Online Marketing Offline Marketing
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48. Marketing Reach by Channels (2/2) 48
Trade Fairs
Referrals
Tele Marketing
Emails
Online Media
Current Year’s Acquisition Sources
Print Ads
10%
25%
30%
21%
6%
8%
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49. 49
New Product Detailed Overview
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audience's attention.
Introducing New Market Offerings
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your audience's attention.
Tapping into Global Markets
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your audience's attention.

50. 50
Idea
• Explain the product idea in brief: e.g. to lock & unlock
door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail for e.g. Requirement of the
product
• Technology used
• Benefits
Introducing New Market
Offerings- Product Introduction
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51. 51
NewProductDetailedOverview
Profitability Analysis
• Expected Profitability
(Magnitude ; E. G. NPV
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast To Do
Technical feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/
Processing Synergies
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Strategic
• Degree To Which Project
Aligns With Business Strategy
• Strategic Importance

52. Tapping into Global Markets 52
South America
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30%
Australia
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audience's attention.
15%
Asia
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to your needs and capture your
audience's attention.
35%
North America
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audience's attention.
20%

53. 53
Dashboard
and KPIs

54. Marketing Management Dashboard 1/5
54
54
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 10 20 30 40 50 60 70 80 90
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 2
vs Budget of 30.000$
60%
Campaign 3
vs Budget of 50.000$
80%

55. Marketing Management Dashboard 2/5 55
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%
$25 10% $5200
Cost Per Conversion
$40.5
Average CTR
12.36%
Total Spend
$3200
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign

56. Marketing Management Dashboard 3/5
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
56
0
2
4
6
8
0
2
4
6
8
10
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Revenue & Sales – Last 12 months
Amount Product
2.563
Net Profit
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
24%
30%
20%
40%
20%
30%
26%
Sales by
Product
Category
30 20 20 30
Customers by Region

57. Marketing Management Dashboard 4/5 57
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Campaigns by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Pages by Conversion

58. Marketing Management Dashboard 5/5 58
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend Revenue ROI
8.3612.569 320%
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel

59. 59
Marketing Management KPI Metrics 1/2
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative &
Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community
Interacting With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media ‘S Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target
Audience
# Of White Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue &
Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates & Average
Order Value From Social
Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences On Conversion
Rates
Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution
Chane In Sentients Around
Support Issue
Number Of Issues Resolved
Issue Resolution Rate Per
Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation
Number Of Product Ideas
Submitted
Number Of Ideas Included In
Product Developing
Number Of Bugs Reported &
Fixed
Size Of Community Providing
Product Feedback
Engagement Rates In Product
Forums
59

60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
generation
Direct & Indirect Indications at event,
trade show, on-line subscription,
document downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses
divided by marketing investment in lead
generation programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating lead
generation to new client acquisition
results
New client
acquisition
RFP & collateral marketing material,
targeted advertising, strategic
investment tactics
Marketing’s contribution to the cost of
acquisition
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by present value of new
business over 12 months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication, special
promotion
Marketing’s contribution to retention
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by client revenues, less gross
margin & lost revenues form clients who
were not retained over a 12 month
period
Increasing result may indicate that
marketing activities are costly. It may be
worth the investment for highly profitable
clients. Consider segmenting clients
according to potential for new business
& long-term profits & allocates budgets
accordingly.
60

61. Marketing Effectiveness Icons Slide 61

62. 62
Additional Slides

63. 63
Coffee BreakPresentation will continue 15 mins

64. Stacked Column 64
4.3
2.5
-3.5
-4.5
2.4
4.4
-1.8
-0.8
-6
-4
-2
0
2
4
6
8
Product 01
Product 02
Product 01
This graph/chart is linked to excel,
and changes automatically based on
data. Just left click on it and select
“Edit Data”.
Product 02
This graph/chart is linked to excel,
and changes automatically based on
data. Just left click on it and select
“Edit Data”.

65. Area Chart 65
4.3
2.5
-3.5 -4.5
2.4
4.4
-1.8
-0.8
-5
-4
-3
-2
-1
0
1
2
3
4
5
Product 02
Product 01
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.

66. 66
Mission&Vision
Vision
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your audience's attention.
Mission
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Goal
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67. NameHere
Our Team
Designation
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Designation
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NameHere
67

68. 68
Goal 1
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your audience's attention.
Goal 2
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Our Goal

69. 69
Minimum
Maximum
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your needs and capture your
audience's attention.
23%
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your needs and capture your
audience's attention.
83%
Financial

70. 70
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com
Thank You