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1. Strategic
Marketing Plan Your Company Name
1

2. 2
CONTENTS
Connect with Customers Communicate the Value
Build Strong Brands Create Successful Long-term Growth
Shape the Market Offerings KPI’s and Dashboard
Capture Marketing Insights Deliver Value

3. Capture Marketing Insights
3
Gathering Information
& Scanning the
Environment
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Conducting Marketing
Research &
Forecasting Demand
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needs and capture your
audience's attention.

4. 4
PESTEL Analysis
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P E E L
Environment
• Recycling and Waste
Management Policies
• Text here
• Text Here
Politics
• Government
Policy
• Text here
• Text Here
Economics
• Growth Rates and
Tax Policies
• Text here
• Text Here
S
Society
• Population Growth
and Demographics
• Text here
• Text Here
T
Technology
• Emerging
Technologies
• Text here
• Text Here
Legislation
• Laws regarding
consumer protection
• Text here
• Text Here

5. 5
SWOT Analysis
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StrengthsS
• What is the USP of Business?
• How are you better than competitor?
• Text here
WeaknessesW
• What sort of skills require to work on?
• What are the require resources?
• Text here
ThreatsT
• Are there any untouched potential
market areas?
• Text here
OpportunitiesO
• What are our Competitors doing that we are not?
• Are there any government regulations that could hamper our business?
• Text Here.

6. 6
Global Market Potential Graphical Format
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Region Market Size
(In Billion)
Growth Size
(In %)
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $ 500 15 %
Russia $ 420 20 %
USA
Brazil
Russia
Australia
Africa

7. Global Market Potential Tabular Format
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Region Market Analysis 2016 2017 2018 2019 2020
CAGR(2017
-2021)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx

8. Market Survey Insights
8
Add your Key Summary Here
Survey
Result 1
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Survey
Result 2
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Survey
Result 3
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Survey
Result 4
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Survey
Result 5
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Add your Key takeaways from this slide
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9. Market Opportunity Analysis
9
Market Opportunity Analysis
• To Evaluate Opportunities
• To Determine Attractiveness & Probability of Success
Can benefit
convince target
markets?
Can target
markets be
reached with
cost effective
media & trade
channels?
Possess
resources to
deliver
benefits?
Are benefits
better than
competitors?
Is it
Profitable?
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10. 10
Connect
with
Customers
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Creating Customer Value and Loyalty
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capture your audience's attention.
Analyzing Consumer Market
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capture your audience's attention.
Analysing Business Markets
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capture your audience's attention.
Identifying Market Segments & Targets
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capture your audience's attention.

11. Creating Customer Value
11
Understand the
marketplace,
customer needs
and wants
• Research the
marketplace,
customer needs
and wants
• Manage marketing
information and
customer data
• Text here
• Text here
01
Design a
customer driven
marketing
strategy
• Select customers to
serve: segmentation
and targeting
• Design a value
proposition:
differentiation and
positioning
• Text here
• Text here
02
Construct
an integrated
marketing
programme
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (distribution):
making available
• Promotion:
communicate
customer value
• Text here
• Text here
03
Build profitable
relationships
and
create delight
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with
marketing partners
• Text here
• Text here
04
Capture value from
Customers in return
Capture Value
from customers to
create profit and
customer equity
• Create customers
satisfaction and
delight
• Capture customers
lifetime value
• Increase market
share and share of
customers
• Text here
• Text here
05
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12. Creating Customer Loyalty
12
Description
Earn Points and
Redeem for Rewards
Receive Cashback Relative to Their
Transaction Spend
Rewards for Privilege
Member Only
Advantages Flexible and offers Control Easy to Manage
Most Profitable
(for Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
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Titles
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program

13. Initial Consideration
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score /
surveys
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Customer Purchase Stages
13
It explains the
buying behavior,
define the prime
factors to increase
the market
acceptance
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14. Moderating Effect on Consumer Decision Making
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66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
Text Here
Millennials Gen X
33-49
Baby
Boomers
50-68
Matures
69+14-18 19-25 26-32

15. Medium that Influence Purchase Decision
15
In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 1
Initial consideration Set
Stage 3
Moment of Purchase
Stage 2
Active Evaluation
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16. Analysing Business Situation
16
Market Size
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Target User
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Market Trend
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audience's attention.
Major Competitors
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audience's attention.
Service Available
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audience's attention.
Funds Available
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audience's attention.
Analyse
Business Markets
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17. 17
Market Segmentation
Geographic
• Region :Text Here
• Country :Text Here
• Population :Text Here
• Climate :Text Here
• Text Here
• Text Here
Demographic
• Age :Text Here
• Gender :Text Here
• Ethnicity :Text Here
• Nationality :Text Here
• Occupation :Text Here
• Income :Text Here
• Family Size :Text Here
Psychographic
• Lifestyle :Text Here
• Personality :Text Here
• Values :Text Here
• Interest :Text Here
• Text Here
• Text Here
• Text Here
Behavioral
• Brand Loyalty :Text Here
• Benefits Sought :Text Here
• User Status :Text Here
• Usage Rates :Text Here
• Occasion :Text Here
• Readiness to Buy :Text Here
Consumer Market Segmentation Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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18. Business Market Segmentation
18
Demographics
• Industry :Text Here
• Company Size :Text Here
• Location :Text Here
Operating Variable
• Technology :Text Here
• User/ Non User Status :Text Here
• Customer Capabilities :Text Here
Purchasing Approaches
• Purchasing Function :Text Here
• Power Structure :Text Here
• Nature of Existing Capabilities
:Text Here
Situational Factors
• Urgency :Text Here
• Specific Application :Text Here
• Size of Order :Text Here
Personal Characteristics
• Buyer Seller Similarity :Text Here
• Attitude towards Risk :Text Here
• Loyalty :Text Here
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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01
02
03
04
05

19. International Market Segmentation
19
Geographic
• Region :Text Here
• Country :Text Here
• Population :Text Here
• Climate :Text Here
• Language :Text Here
• Occupation :Text Here
• Income :Text Here
• Nationality :Text Here
Economic
• Country :Text Here
• Interest :Text Here
Political-Legal
• Lifestyle :Text Here
• Beliefs :Text Here
• Social Groups :Text Here
• Ethnicity :Text Here
• Values :Text Here
Cultural
Segmentation is
done on the basis
of the mentioned
parameters, you
can fill in the
details as per the
requirements
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20. Build Strong Brands
20
Creating Brand Equity
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Crafting Brand Positioning
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Develop Strategic Positioning
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needs and capture your audience's attention.
Dealing with Competition
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needs and capture your audience's attention.

21. Category
Indicators / Effects
Brand
Loyalty
• Reduce
marketing
costs
• Trade
Leverage
Brand
Awareness
• Familiarity –
linking
• Signal of
substance /
commitment
Perceived
Quality
• Reason to
buy
• Price
• Channel
member
interest
Brand
Associations
• Differentiating /
Positioning
• Reason to buy
• Create positive
attitude /
feelings
Other
Proprietary Assets
• Competitive
advantage
Provides value to customers by
enhancing customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm
by enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Future Performance
Brand Equity
Create Brand Equity
21
The purpose of the
slide is to provide a
framework of value
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22. Crafting Brand Positioning
22
What the Product Does for Me
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audience's attention.
How I Would Describe the Product
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audience's attention.
How the Brand Makes Me Look
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audience's attention.
How the Brand Makes Me Feel
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audience's attention.
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience.
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23. Brand Positioning Framework
23
Risky
What
Competition
Has to Give
What You
Have to
offer
What
Customers
Want
Ideal Positioning
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audience's attention.
Don’t even think about this
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audience's attention.
Competitor positioning
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audience's attention.
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24. Develop Strategic Positioning
24
Differentiation
Write Your Strategy Based on
Product Differentiation
Comprehensive
Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus
on Priorities
Mention Your
Key Focus Areas
Superior
Quality
Moderate
Prices
Customer
Value
STRATEGIC TARGET
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25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price Value Proposition
Quality Conscious
Consumers of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customers
requirements.
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26. Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Market Competitiveness- Ratings
26

27. Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
Market Competitiveness- Score
27

28. 28
Shape the Market
Offerings
Setting
Product Strategy
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Designing &
Managing Services
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Developing Pricing
Strategies & Program
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needs and capture your audience's attention.

29. Setting Product Strategy 1/4
29
Key Attributes of
Your
Product / Solution
Mention Your Key Strategies /
Comments Here
Price
Positioning
Mention Your Key Strategies /
Comments Here
Business
Model
Mention Your Key Strategies /
Comments Here
Market
Position
Mention Your Key Strategies /
Comments Here
What are You Trying to Market?
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30. Setting Product Strategy 2/4
30
Launch
Team
Mention Your Key
Strategies /
Comments Here
Channel/
Partners
Mention Your Key
Strategies /
Comments Here
Target
Markets
Mention Your Key
Strategies /
Comments Here
Initial Market
Penetration Strategy
Mention Your Key
Strategies /
Comments Here
Who should be involved
internally & externally?
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31. Setting Product Strategy 3/4
31
Value proposition & key message for
Why should they adopt it?
Customers
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Channels
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Audience
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32. Setting Product Strategy 4/4
32
How & where
should it be
done?
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33. Designing & Managing Services 1/2
33
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
c
Rationale Behind Choosing
the Objective
Text Here
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needs and capture your audience's attention.
Text Here
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needs and capture your audience's attention.

34. Designing and Managing Services 2/2
34
Market
Skimming
Loss
Leader
Competitor
Pricing
Cost-plus
Pricing
Contribution
Pricing
Value
Pricing
Psychological
Pricing
Predatory
Pricing
Penetration
Pricing
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01 02 03 04 05 06 07 08 09

35. Developing Pricing Strategies and Programs 1/4
35
Enter the “Name of Strategy here
Write your comments here stating
the reason behind selecting this
particular strategy
Strategy for Introducing this price
Enter your key strategy here i.e.
which geography you are planning to
introduce the price first
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36. Developing Pricing Strategies and Programs 2/4
36
Basic
$10 Per month
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to your needs and capture your
audience's attention.
Pro
$20 Per month
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to your needs and capture your
audience's attention.
Advanced
$30 Per month
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to your needs and capture your
audience's attention.
Business
$40 Per month
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to your needs and capture your
audience's attention.
Platinum
$50 Per month
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to your needs and capture your
audience's attention.
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37. Developing Pricing Strategies and Programs 3/4
37
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Mega Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
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38. Developing Pricing Strategies and Programs 4/4
38
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
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39. Deliver Value
39
Manage
Channel Partner
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to your needs and capture your
audience's attention.
Managing Retailing,
Wholesaling, & Logistics
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audience's attention.

40. Manage Channel Partner 1/3
40
Face-to-Face &
WebEx Training
Prepare advanced, hands on training program & deliver
it live via WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash
Email Newsletter
To provide recent news on promotions,
incentives, sales tools & more. Add other details
as well like person who is accountable for
implementing, timelines etc
Video
Library
When it is to be launched
All Trainings, instructed guide & announcements
will be available on (mention platform name)
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41. Manage Channel Partner 2/3
41
Name 1
Mention Key Comments
Name 1
Mention Key Comments
Name 2
Mention Key Comments
Name 2
Mention Key Comments
Name 3
Mention Key Comments
Name 3
Mention Key Comments
Tier1ChannelPartners
Tier2ChannelPartners
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
01 Product 1 Text Here Text Here
02 Product 2 Text Here Text Here
03 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2
43This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Information Flow
Physical Flow
Purchasing and
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Supply Chain Management
Supply Side Demand Side
Second
Tier Supplier
First
Tier Supplier
Second
Tier Customer
First
Tier Supplier
Distribution &
Warehousing
Supply Manufacturing Retail Consumer End
Customer

44. Managing Retailing, Wholesaling, & Logistics 2/2
44
The 5 major segment that are
analyzed in the first stage are
as follows
Complete Previous
Expenditure
Records & Volumes
Expenditure
Divided by Items
& Sub Items
Expenditure by
Division ,
Department or User
Expenditure
by the
Supplier
Future Demand
Projections
or Budgets
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45. Communicate the Value
45
Designing and Managing
Integrated Marketing
Communications
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audience's attention.
Marketing Reach
by Channels
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audience's attention.

46. Designing and Managing Integrated Marketing Communications
46
Print Ads Trade Fairs Canvassing Direct Mail
Online
Advertising
Tele
Marketing
Referrals
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47. Marketing Reach by Channels (1/2)
47
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
Offline Marketing
Events
Print Ad
Sponsorships
Radio
Target
Audience
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis your
requirements
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48. Current Year’s
Acquisition Sources
Print Ads
Referrals
Trade Fairs
Tele Marketing
Emails
Online Media
10%
25%
30%
21%
6%
8%
Marketing Reach by Channels (2/2)
48This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

49. Create Successful Long-term Growth
49
Introducing New
Market offerings
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capture your audience's attention.
New Product
Detailed Overview
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capture your audience's attention.
Tapping into
Global Markets
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capture your audience's attention.

50. Introducing New Market Offerings- Product Introduction
50
Idea
• Explain the product idea in
brief: e.g. to lock & unlock
door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail
for e.g. Requirement of the product
• Technology used
• Benefits
Now is the best time to
explain your product
idea in an effective
manner so that the
audience gets
immersed in it right
from the beginning
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51. New Product Detailed Overview
51
Strategic
• Degree to Which Project Aligns
With Business Strategy
• Strategic Importance
Product Advantage
Market Attractiveness
Synergies
Technical Feasibility
Profitability Analysis
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
• Market Size
• Market Growth
• Competitive Situation
• Market Size
• Market Growth
• Competitive Situation
• Technical Gap
• Complexity
• Technical Uncertainty
• Expected Profitability (Magnitude ; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast to Do
This step is crucial to
ensure that
unsuitable ideas are
rejected as soon as
possible as Ideas
need to be
considered objectively
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01
02
03
04
05
06

52. Tapping into Global Markets
52
20%
Sales
North America
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audience's attention.
35%
Sales
Asia
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audience's attention.
15%
Sales
Australia
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to your needs and capture your
audience's attention.
30%
Sales
South America
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to your needs and capture your
audience's attention.
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53. 53
Dashboard
and KPIs

54. Marketing Management Dashboard 1/5
54
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
c
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 2
vs Budget of 30.000$
60%
Campaign 3
vs Budget of 50.000$
80%

55. Marketing Management Dashboard 2/5
55
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200

56. Marketing Management Dashboard 3/5
56
Customers by Region
30 20 20 30
30%
24%
20%
26%
30%
20%
40%
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
8
9
Revenue & Sales – Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
200
Active Customers
10.362
Solid Units
4.560
total Revenue
2.563
Net Profit
Sales by
Product
Category

57. Marketing Management Dashboard 4/5
57
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week of Year
0
0.5
1
1.5
2
2.5
3
3.5
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15
Bounce Rate By Week of Year
45%
25%
20%
10%
Direct
Display
Organic
Paid
Traffic Sources
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Campaigns By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Pages By Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion

58. Marketing Management Dashboard 5/5
58
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%

59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth
Share of Influencer’
Voice
Volume Per
Conversation &
Reach
Ratio of Positive ,
Negative & Neutral
Sentiment
Traffic to
Product Pages
Engagement
Percent of Community Interacting
With Content
Interaction
Per Followers
Content
Virality & Velocity
“ Likes”, Re-tweets,
Shares, Mentions,
Etc
Campaign
#Hashtag Use
Lead
Generation
Cost Per Lead
From Social Channel
Social Media ‘S
Assist In Purchase
Path
Qualified Sales
Leads From Social
Reach Within
Target Audience
# of White
Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue & Trial
Downloads Through Tracked Links
Cost
Per Acquisition
Conversion Rates &
Average Order Value
From Social
Channels
Revenue Attribution
For Key Influencers
On-site Product
Review Influences
on
Conversion Rates
Customer
Support
Cost Savings
(Call Deflection)
Avg. Time
to Issue Resolution
Chane In Sentients
Around Support
Issue
Number of
Issues Resolved
Issue Resolution
Rate Per Agent
Advocacy
Number of
Active Advocates
Share
of Influence
Percent of Brand
Communication
Driven By Advocates
Influence Score &
Reach of Advocates
Revenue
Attributable to
Advocates
Product
Innovation
Number of Product
Ideas Submitted
Number of Ideas
Included In Product
Developing
Number of
Bugs Reported &
Fixed
Size of Community
Providing Product
Feedback
Engagement Rates
In Product Forums

60. KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
event, trade show, on-line
subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses
divided by marketing investment in lead
generation programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating lead
generation to new client
acquisition results
New Client
Acquisition
RFP & collateral marketing
material, targeted advertising,
strategic investment tactics
Marketing’s contribution to the
cost of acquisition
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by present value of new
business over 12 months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication,
special promotion
Marketing’s
contribution to retention
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by client revenues, less gross
margin & lost revenues form clients who
were not retained over a 12 month
period
Increasing result may indicate that
marketing activities are costly. It may
be worth the investment for highly
profitable clients. Consider segmenting
clients according to potential for new
business & long-term profits & allocates
budgets accordingly.
Marketing Management KPI Metrics 2/2
60

61. Strategic Marketing Plan Icons Slide
61

62. 62
Additional
Slides

63. 63
Coffee Break
Presentation will continue
in 15 minutes
10:00 am to 10:15 am

64. 64
0
1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
Years 2020
Column Chart
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
Product01
Product02

65. 65
0
1
2
3
4
5
6
7
Jan Feb March April May June July Aug Sept Oct Nov Dec
Area Chart
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
Product 01
Product 02

66. Our Mission
66
Mission
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your audience's attention.
Vision
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your audience's attention.
Goal
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your audience's attention.

67. Our Goals
67
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Goal 02
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Goal 01
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Goal 03
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Goal 04

68. 68
Our Team
John Doe
Designation
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Anita Parker
Designation
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69. Comparison
69
60%
40%
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audience’s attention.
2018 2019 2020
Female 30% 40% 60%
Male 70% 60% 40%

70. Thank You
70
Contact Number
0123456789
Address
# street number, city, state
Email Address
emailaddress123@gmail.com