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1. Your Company Name
Marketing
Management

2. Capture Marketing Insights
Connect with Customers
Build Strong Brands
Shape the Market Offerings
Deliver Value
Communicate the Value
Create successful Long-term Growth
KPI’s and Dashboard
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and capture your audience's attention.
Content
2

3. Capture
Marketing
Insights
Gathering Information & Scanning the
Environment
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needs and capture your audience's attention.
Conducting Marketing Research &
Forecasting Demand
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needs and capture your audience's attention.
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4. PESTEL Analysis
Economics
E
› Growth Rates and
Tax Policies
› Add Text here
› Add Text Here
Legislation
L
› Laws regarding
consumer
protection
› Add Text here
› Add Text Here
Society
S
› Population growth
and
Demographics
› Add Text here
› Add Text Here
Technology
T
› Emerging
Technologies
› Add Text here
› Add Text Here
Environment
E
› Recycling and
Waste
Management
Policies
› Add Text here
› Add Text Here
Politics
P
› Government
Policy
› Add Text here
› Add Text Here
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5. SWOT Analysis
Threats
› What are our Competitors doing
that we are not?
› Are there any government
regulations that could hamper our
business?
› Add your text here.
Strengths
› What is the USP of Business?
› How are you better than
competitor?
› Add Text here
Weaknesses
› What sort of skills require to work
on?
› What are the require resources?
› Add Text here
Opportunities
› Are there any untouched potential
market areas?
› Add Text here
SWOT
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6. Global Market Potential Graphical Format
USA Brazil Africa Australia Russia
In Billion $ 200 $ 250 $ 305 $500 $ 420
In % 10% 8% 5.2 % 15 % 20 %
Market Size
Growth Size
USA
Brazil
Russia
Australia
Africa
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7. Global Market Potential Tabular Format
Region Market Analysis 2014 2015 2016 2017 2018
CAGR
(2014 -
2018)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East &
Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. Market Survey Insights
Add your Key Summary Here
Survey Result 1
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Survey Result 2
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Survey Result 3
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Survey Result 4
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Survey Result 5
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Your Text Here Your Text Here Your Text Here Your Text Here
Add your Key takeaways from this slide
8

9. Market Opportunity Analysis
› To evaluate opportunities
› To determine attractiveness & probability of success
Can Benefit Convince
Target Markets?
Can Target Markets Be Reached With
Cost Effective Media & Trade Channels?
Possess Resources To Deliver
Benefits?
Are Benefits Better Than
Competitors?
Is It Profitable?
Market
Opportunity
Analysis
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10. Connect with
Customers
Creating Customer Value and Loyalty
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capture your audience's attention.
Analyzing Consumer Market
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Analysing Business Markets
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capture your audience's attention.
Identifying Market Segments & Targets
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capture your audience's attention.
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11. Creating Customer Value
› Research the
marketplace, customer
needs and wants
› Manage marketing
information and
customer data
› Add your text here
› Add your text here
› Select customers to
serve: Segmentation and
targeting
› Design a value
proposition:
Differentiation and
Positioning
› Add your text here
› Add your text here
› Product (or service)
design and building
strong brands
› Pricing and making
attractive
› Place (Distribution):
making available
› Promotion: communicate
customer value
› Add your text here
› Add your text here
› CRM: building strong
relations with target
customers
› PRM: building strong
relations with marketing
partners
› Add your text here
› Add your text here
› Create customers
satisfaction and delight
› Capture Customers
lifetime value
› Increase market share
and share of customers
› Add your text here
› Add your text here
Capture Value
from customers
to create profit
and customer
equity
Understand the
marketplace,
customer needs and
wants
Design a
customer driven
marketing
strategy
Construct an
integrated
marketing
programme
Build profitable
relationships and
create delight
01 02 03 04 05
Capture Value From Customers And Build
Customer Relationship
Capture value from
Customers in return
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12. Creating Customer Loyalty
Earn Points And Redeem For
Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Flexible And Offers Control Easy To Manage
Most Profitable (For Elite Members
Only)
Add Your Text Here Add Your Text Here Add Your Text Here
Add Your Text Here Add Your Text Here Add Your Text Here
Add Your Text Here Add Your Text Here Add Your Text Here
Add Your Text Here Add Your Text Here Add Your Text Here
Description
Advantages
Disadvantages
Typical Offers
Sample Programs
Your Text Here
Recognition
Program
Rebate
Program
Bonus
Points
Loyalty
Programs
Titles
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13. Customer Purchase Stages
Initial Consideration
› Incentives
› Seasonal promotions
› Online catalog with known prices
› Benefits-integrated guided search
› Care management notifications/alerts
› Out - of – pocket cost share
› Financing
› Care setting preference
› Location
› View ratings / reviews
› Quality / outcomes scores
Active Evaluation
Closure
› Shopping cart with check – out
› Oder management / concierge service
› Order Modifications
› Merchant processing (consumer payment)
› EFT (health plan payment)
Post - Purchase
› Online EOB (PDF)
› Enter ratings / reviews
› Net promoter score / surveys
It explains the buying
behavior, define the
prime factors to
increase the market
acceptance
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14. Moderating Effect on Consumer Decision Making
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
Your text here
14-18 19-25 26-32 33-49
Baby Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
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15. Medium that Influence Purchase Decision
In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
Stage 1
Initial consideration Set 20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 2
Active Evaluation8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 3
Moment of Purchase18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
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16. Analysing Business Situation
Funds Available
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needs and capture your audience's attention.
Service Available
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needs and capture your audience's attention.
Major Competitors
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needs and capture your audience's attention.
Market Trend
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needs and capture your audience's attention.
Target User
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needs and capture your audience's attention.
Market Size
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needs and capture your audience's attention.
16

17. Consumer Market Segmentation
Geographic
› Region - Your Text Here
› Country - Your Text Here
› Population - Your Text Here
› Climate - Your Text Here
Demographic
› Age - Your Text Here
› Gender - Your Text Here
› Ethnicity - Your Text Here
› Nationality - Your Text Here
› Occupation - Your Text Here
› Income - Your Text Here
› Family Size - Your Text Here
Behavioral
› Lifestyle – Your Text Here
› Personality - Your Text Here
› Values - Your Text Here
› Interest - Your Text Here
Psychographic
› Brand Loyalty - Your Text Here
› Benefits Sought - Your Text Here
› User Status - Your Text Here
› Usage Rates - Your Text Here
› Occasion - Your Text Here
› Readiness to Buy - Your Text Here
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements
17

18. Business Market Segmentation
Operating
Variable
› Technology
Your Text Here
› User/ Non User Status
Your Text Here
› Customer Capabilities
Your Text Here
Demographics
› Industry - Your Text
Here
› Company Size - Your
Text Here
› Location - Your Text
Here
Purchasing
Approaches
› Purchasing Function
Your Text Here
› Power Structure
Your Text Here
› Nature of Existing
Capabilities
Your Text Here
Personal
Characteristics
› Buyer Seller Similarity
Your Text Here
› Attitude towards Risk
Your Text Here
› Loyalty –
Your Text Here
Situational
Factors
› Urgency
Your Text Here
› Specific Application
Your Text Here
› Size of Order
Your Text Here
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements
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19. International Market Segmentation
Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the
details as per the
requirements
Geographic Cultural
Economic Political-Legal
› Region - Your Text Here
› Country - Your Text Here
› Population - Your Text Here
› Climate - Your Text Here
› Language - Your Text Here
› Occupation - Your Text Here
› Income - Your Text Here
› Nationality - Your Text Here
› Country - Your Text Here
› Interest - Your Text Here
› Lifestyle - Your Text Here
› Beliefs - Your Text Here
› Social Groups - Your Text Here
› Ethnicity - Your Text Here
› Values - Your Text Here
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20. Build Strong
Brands
BRAND
Creating Brand Equity
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Crafting Brand Positioning
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Develop Strategic Positioning
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capture your audience's attention.
Dealing with Competition
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capture your audience's attention.
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21. Create Brand Equity
The purpose of the
slide is to provide a
framework of value
Brand
Equity Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Associations
Other Proprietary
Assets
› Reduce marketing costs
› Trade Leverage
› Familiarity – linking
› Signal of substance /
commitment
› Reason to buy
› Price
› Channel member interest
› Differentiating / Positioning
› Reason to buy
› Create positive attitude / feelings
› Competitive advantage
Indicators / Effects Future Performance
Provides value to customers by
enhancing customer’s:
› Confidence in the purchase decision
› Use satisfaction
Provides value to firm by enhancing:
› Brand Loyalty
› Prices/ Margins
› Brand extensions
› Competitive advantage
Category
21

22. Crafting Brand Positioning
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
How The Brand
Makes Me Look
What The Product
Does For Me
How The Brand
Makes Me Feel
How I Would
Describe The
Product
Brand
Personality
Symbols
FactsText Here
You can decide on the
basis of below
mentioned parameters
how you want to
position the brand in
the minds of the target
audience
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23. Brand Positioning Framework
Risky
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needs and capture your audience's attention.
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your needs and capture your
audience's attention.
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audience's attention.
What
Customers
Want
What You
Have To Offer
What
Competition
Has To Give
Ideal Positioning
Don’t even think about this
Competitor positioning
23

24. Develop Strategic Positioning
Differentiation
Write Your Strategy Based
On Product Differentiation
Comprehensive
Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus
on Priorities
Mention Your Key Focus
Areas
Superior
Quality
Moderate
Prices
Customer
Value
STRATEGIC TARGET
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25. Competitive Analysis 1/1
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious Upscale
Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can
be altered as per
customer requirements
Company &
Product
Target
Customers
Price
Value
Proposition
Key
Benefits
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26. Market Competitiveness- Ratings
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings
Key Success Factors Competitor 3Competitor 2Competitor 1Own
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27. Market Competitiveness- Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
Own Competitor 1 Competitor 2 Competitor 3
Weighted
Score
Weight Rating Rating
Weighted
Score
Rating
Weighted
Score
Key Success Factors
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28. Shape the
Market Offerings
Setting Product Strategy
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your audience's attention.
Designing & Managing Services
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your audience's attention.
Developing Pricing Strategies & Program
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your audience's attention.
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29. Setting Product Strategy 1/4
What Are You Trying To Market?
› Mention Your Key Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Key Attributes Of Your Product / Solution
› Mention Your Key Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Price Positioning
› Mention Your Key Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Market Position
› Mention Your Key Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Business Model
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30. Setting Product Strategy 3/4
Value Proposition & Key Message for
Customers
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and capture your audience's attention.
Channels
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and capture your audience's attention.
Audience
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Why Should They Adopt It?
30

31. Setting Product Strategy 4/4
How & Where Should It Be Done?
External Activities
Your Text Here
Tools For Customers
Your Text Here
Tools For Internal Audience
Your Text Here
31

32. Designing & Managing Services 1/2
Rational Behind Choosing the Objective
Add Comment Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
› Your Text Here
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
32

33. Designing & Managing Services 2/2
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
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34. Developing Pricing Strategies and Programs 1/4
01
02
Enter the “Name of Strategy here
› Write your comments here stating
the reason behind selecting this
particular strategy
Strategy for Introducing this price
› Enter your key strategy here i.e.
which geography you are planning
to introduce the price first
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35. Developing Pricing Strategies and Programs 2/4
Basic
$10 Per month
› Your Text Here
› Your Text Here
› Your Text Here
Pro
$20 Per month
› Your Text Here
› Your Text Here
› Your Text Here
Advanced
$30 Per month
› Your Text Here
› Your Text Here
› Your Text Here
Business
$40 Per month
› Your Text Here
› Your Text Here
› Your Text Here
Platinum
$50 Per month
› Your Text Here
› Your Text Here
› Your Text Here
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36. Developing Pricing Strategies and Programs 3/4
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Mega Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
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37. Developing Pricing Strategies and Programs 4/4
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
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38. Deliver Value
Manage Channel Partner
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and capture your audience's attention.
Managing Retailing, Wholesaling,
& Logistics
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and capture your audience's attention.
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39. Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live via WebEx
Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales tools & more.
Add other details as well like person who is accountable for implementing,
timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be available on
(mention platform name)
Manage Channel Partner 1/3
39

40. Manage Channel Partner 2/3
Mention Key
Comments
Name 1
Name 2
Name 3
Tier 1 Channel Partners Tier 2 Channel Partners
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Name 1
Name 2
Name 3
Mention Key
Comments
Mention Key
Comments
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41. Manage Channel Partner 3/3
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
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42. Managing Retailing, Wholesaling, & Logistics 1/2
Supply Chain Management
Supply
Distribution &
Warehousing
Manufacturing Retail Consumer
Supply Side Demand Side
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
End
Customer
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
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43. Managing Retailing, Wholesaling, & Logistics 2/2
The 5 major segment that are analyzed in the
first stage are as follows
Complete Previous Expenditure Records & Volumes
Expenditure Divided by Items & Sub Items
Expenditure by the Supplier
Expenditure by Division , Department or User
Future Demand Projections or Budgets
43

44. Communicate
the Value
Designing & Managing Integrated
Marketing Communications
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and capture your audience's attention.
Marketing Reach by Channels
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and capture your audience's attention.
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45. Designing and Managing Integrated Marketing
Print Ads
Online
Advertising
Trade
Fairs
Tele
Marketing
Referrals
Direct Mail
Canvassing
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46. Marketing Reach by Channels (1/2)
Target
Audience
Social Media SEO Blogs
Email PPC Affiliates
Online Marketing
Events
Print Ads
Sponsorships
Radio
Offline Marketing
We have listed down a
few ways through
which you can acquire
customers, you can
choose any basis of
your requirements
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47. Marketing Reach by Channels (2/2)
Current Year’s Acquisition Sources
10%
25%
30%
21%
6%
8%
Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
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48. Create
Successful Long-
term Growth
Introducing New Market Offerings
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your audience's attention.
New Product Detailed Overview
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your audience's attention.
Tapping into Global Markets
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your audience's attention.
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49. Introducing New Market Offerings- Product…..
Idea
› Explain the product idea in brief: e.g. to lock &
unlock door from your smartphone
› Text Here
Product Details
› Explain the product idea in detail for e.g. Requirement of the product
› Technology used
› Benefits
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50. New Product Detailed Overview
Strategic
› Degree To Which Project Aligns
With Business Strategy
› Strategic Importance
Product Advantage
› Unique Benefits
› Meets Customer Needs Better
› Value For Money
Market Attractiveness
› Market Size
› Market Growth
› Competitive Situation
Synergies
› Market Synergies
› Technological Synergies
› Manufacturing/Processing Synergies
Technical Feasibility
› Technical Gap
› Complexity
› Technical Uncertainty
Profitability Analysis
› Expected Profitability (Magnitude ; E. G. NPV )
› Return(e.g. IRR)
› Payback Period
› Low Cost And Fast To Do
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51. Tapping into Global Markets
North
America
Sales20%
Sales
South
America
30%
Sales
Australia
15%
Sales
Asia
35%
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51

52. Dashboard
and KPIs
52

53. Marketing Management Dashboard 1/5
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 3
vs Budget of 50.000$
80%
Campaign 2
vs Budget of 30.000$
60%
2016/01/21 2016/01/22 2016/01/23 2016/01/24 2016/01/25 2016/01/26 2016/01/27 2016/01/28 2016/01/29 2016/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
53This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

54. Marketing Management Dashboard 2/5
100
300
500
700
900
1100
1300
10 May
2018
11 May
2018
12 May
2018
13 May
2018
14 May
2018
15 May
2018
16 May
2018
17 May
2018
18 May
2018
Clicks vs Conversion
Clicks Conversions
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
Campaign Performance (today)
$25 10% $5200
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%
Cost Per Conversion
$40.5
Average CTR
12.36%
Total Spend
$3200
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
54This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

55. Marketing Management Dashboard 3/5
0
10
20
30
40
50
60
0 5 10 15 20 25 30 35 40 45 50
New Customer Signups
Sales by
Product
Category
0
1
2
3
4
5
6
7
0
2
4
6
8
10
Feb-18 Mar-18 Apr-18 May-18 Jun-18 Jul-18 Aug-18 Sep-18 Oct-18 Nov-18 Dec-18
Revenue & Sales – Last 12 months
Amount Product
24%
30%
20%
40%
20%
30%
26%
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit 30 20 20 30
Customers by Region
55This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

56. Marketing Management Dashboard 4/5
2
5
3
4
0
2
4
6
Category
1
Category
2
Category
3
Category
4
Visitors by User Type
8%
12%
20%
0% 20% 40%
Direct
Paid Search
Organic
Top 3 Channels by Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Campaigns by Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Pages by Conversion
0
0.5
1
1.5
2
2.5
3
3.5
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
56This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

57. Marketing Management Dashboard 5/5
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10Co. 11Co. 12Co. 13
Daily Marketing Spend Last 30 days
Spend Revenue ROI
8.3612.569 320%
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel
57This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

58. Marketing Management KPI Metrics 1/2
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative &
Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community
Interacting With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media ‘S Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target
Audience
# Of White Paper Downloads
Demand Gen / Conversion
Direct Attribution- Revenue &
Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates & Average
Order Value From Social
Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences On Conversion
Rates
Customer Support
Cost Savings (Call
Deflection)
Avg. Time To Issue
Resolution
Chane In Sentients Around
Support Issue
Number Of Issues Resolved
Issue Resolution Rate Per
Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation
Number Of Product Ideas
Submitted
Number Of Ideas Included In
Product Developing
Number Of Bugs Reported &
Fixed
Size Of Community Providing
Product Feedback
Engagement Rates In
Product Forums
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59. Marketing Management KPI Metrics 2/2
KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
event, trade show, on-line
subscription, document downloads,
advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses
divided by marketing investment in lead
generation programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating lead
generation to new client acquisition
results
New Client
Acquisition
RFP & collateral marketing
material, targeted advertising,
strategic investment tactics
Marketing’s contribution to the
cost of acquisition
(Marketing’s cost to support client
retention divided by total retention budget
comprising contributions from Marketing
& other departments) multiplied by
present value of new business over 12
months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication, special
promotion
Marketing’s contribution to
retention
(Marketing’s cost to support client
retention divided by total retention budget
comprising contributions from Marketing
& other departments) multiplied by client
revenues, less gross margin & lost
revenues form clients who were not
retained over a 12 month period
Increasing result may indicate that
marketing activities are costly. It may be
worth the investment for highly profitable
clients. Consider segmenting clients
according to potential for new business &
long-term profits & allocates budgets
accordingly.
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60. 20
MIN
TIME
FOR
A
BREAK!
60

61. BRA
ND
Marketing Management Icons Slide
61

62. Marketing Management Icons Slide Contd…
62

63. Additional
Slides
63

64. Mission &
Vision
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Vision
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Mission
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Goal
64

65. OurTeam
Name Here
Designation
Name Here
Designation
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66. OurGoal This slide is 100% editable. Adapt is to your
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Goal 01
Goal 02
Goal 03
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67. Financial
83%
GOLD
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66%
SILVER
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92%
PLATINUM
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23%
BRONZE
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68. Blub Or Idea
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Idea
01
Idea
02
Idea
03
68

69. Magnifying Glass
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69

70. Area Chart
0
10
20
30
40
50
60
70
80
90
100
FY '12 FY '13 FY '14 FY '15 FY '16 FY '17 FY '18
SalesInPercentage(%)
Product 01 Product 02
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71. Combo Chart
0
10
20
30
40
50
60
70
80
90
100
2014 2015 2016 2017 2018 2019
Profit(InThousands)
Product 01
Product 02
Product 03
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72. Pie Chart
60% 75%85%
Jan
Feb
Mar
Apr
May
Jun
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73. ThanYou
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
73