SlideShare a Scribd company logo
1 of 18
Download to read offline
Kengo Kurokawa Fonder / CEO Asia Plus Inc.
The Status of Vietnamese Ad Market
• CEO / Founder of Asia Plus Inc. (Service name – Q&Me)
• Conduct more than 200 market research annually
• Technology-driven market research company
Consumers are ahead in digital
TV, 91
Internet
(PC), 134
Internet
(Mobile),
103
Others, 56
Vietnamese average media
consumption (min)
Facebook for Vietnam
By far, the strongest tool to reach your
audience
• 98% of urban 20-39 use it
• 75% use it to as information source
• Spend 2.5 hours in average daily
• Owns 460 friends in average
• 14% single have used it to look for
the partner
131
216
311
2013 2014 2015
Vietnam digital ad market (M USD)
Facebook Google
VCCorp (Dantri, CafeF etc) FPT online (VNExpress etc)
24H Zing
Others Total
Brands are catching up
Digital opens the door for more brands
Vietnam ad market was dominated by top brands to spend on TV. Digital
opens the door for more brands.
Top 20,
55%
Others,
45%
Vietnam advertisement spenders
(2013)
High usage of social among brands
84% of brands use social advertisement
84%
46%
44%
39%
23%
Social advertisement
Search advertising / SEM
Display advertisement / GDN
Online video advertising
Influencer marketing
Digital marketing in use
78%
74%
68%
64%
55%
50%
39%
Increase number of inquiries (email,
information request)
Increase Likes/followers
Increase Views of the posted contents
Increase traffic to the landing page /
website
Increase conversion
Increase traffic and purchase at real
shop
Increase # of search
Facebook ad objective
What is their goal?
Highly performance-driven market
Video as popular communications
85% use online video and Facebook, YouTube
are the top 2 media
91%
86%
65%
15%
6%
3%
Youtube
Facebook
Own website
Use ad network/ DSP
CocCoc
Other
In Vietnam,
43 brands have
more than
1 million fans
(Japan = 16)
These brands post
7.2 contents daily
Vietnamese “likes”
48 brand page in average
44%
35%
32%
32%
30%
27%
17%
Receive latest product information
Receive event information
I simply like the brand
Give-aways / Lucky draw
opportuities
Discounts / Coupon opportunities
Receive useful tips
Receive company information
Reasons of “likes” on brand pages
94% has removed their likes from brand page, including 19% of “often do”
41%
39%
39%
23%
12%
7%
Posts are different from my interests
Post of low-qualities
Too much commercial factors
Pots frequency are very few
When i feel interactions are with separate
profiles
Post have very few likes
Reasons for the removals
Easy come, easy go
Who takes care of ads?
87%
64%
59%
82%
13%
36%
41%
2% 16%
Facebook operations
Facebook ads
Online video ads
Website
Who is in charge of operation
In-house Outsource Mix of in-house and outsource
In-house operations with low cost staff, lacking
in PDCA cycle
Issues in digital marketing
66%
63%
50%
41%
39%
Lack of training & educational
opportunity
Lack of management
understanding
Inappropriate organizational
structure
Lack of specialist on brand side
Lack of effective measurement
tools
Vietnam ad market summary
• Very digital-driven consumers (high
smartphone penetrations). Loves
Facebook
• Facebook and YouTube ads two main
advertisement platform
• Digital ad market increasing by 50%
annually
• Highly performance-driven ad market
• Need for the skill-up
1. Creative with high quality
2. Solution for mobile-screen
3. Retail-oriented digital solutions
4. Comprehensive measurement tools (why
worked, why not worked)
5. Solutions for customer funnels
Vietnam ad market opportunity
Opportunities for solutions to increase their biz
kengo.kurokawa@asia-plus.net

More Related Content

What's hot

Adtima Tet 2024_Master File.pdf
Adtima Tet 2024_Master File.pdfAdtima Tet 2024_Master File.pdf
Adtima Tet 2024_Master File.pdfBook Quảng Cáo
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamQ&Me Vietnam Market Research
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisQ&Me Vietnam Market Research
 
[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demandQ&Me Vietnam Market Research
 
Chewing gum usage in Vietnam
Chewing gum usage in VietnamChewing gum usage in Vietnam
Chewing gum usage in VietnamDI Marketing
 
Vietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northVietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northQ&Me Vietnam Market Research
 

What's hot (20)

Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419Survey about Vietnam biz communications 030419
Survey about Vietnam biz communications 030419
 
Vietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdfVietnam market trend (2021 Jan_Dec).pdf
Vietnam market trend (2021 Jan_Dec).pdf
 
Vietnamese shampoo usage survey
Vietnamese shampoo usage surveyVietnamese shampoo usage survey
Vietnamese shampoo usage survey
 
YouTube popularity in Vietnam
YouTube popularity in VietnamYouTube popularity in Vietnam
YouTube popularity in Vietnam
 
Adtima Tet 2024_Master File.pdf
Adtima Tet 2024_Master File.pdfAdtima Tet 2024_Master File.pdf
Adtima Tet 2024_Master File.pdf
 
Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022Vietnamese expectation for tet 2022
Vietnamese expectation for tet 2022
 
How Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in VietnamHow Covid-19 change beauty care behavior in Vietnam
How Covid-19 change beauty care behavior in Vietnam
 
Vietnam house visit report
Vietnam house visit reportVietnam house visit report
Vietnam house visit report
 
Vietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysisVietnam mobile application popularity and user analysis
Vietnam mobile application popularity and user analysis
 
[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand[Survey] Vietnamese health consciousness and fitness demand
[Survey] Vietnamese health consciousness and fitness demand
 
Vietnam Online Travel Behaviors
Vietnam Online Travel BehaviorsVietnam Online Travel Behaviors
Vietnam Online Travel Behaviors
 
Survey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviorsSurvey about Vietnamese exercise behaviors
Survey about Vietnamese exercise behaviors
 
Chewing gum usage in Vietnam
Chewing gum usage in VietnamChewing gum usage in Vietnam
Chewing gum usage in Vietnam
 
Vietnamese food for children
Vietnamese food for children Vietnamese food for children
Vietnamese food for children
 
Vietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and northVietnamese media consumption differences in south and north
Vietnamese media consumption differences in south and north
 
Vietnam social media popularity & characteristics
Vietnam social media popularity & characteristicsVietnam social media popularity & characteristics
Vietnam social media popularity & characteristics
 
[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam[Survey] Instant noodle store share in Vietnam
[Survey] Instant noodle store share in Vietnam
 
Vietnam media popularity & trustability
Vietnam media popularity & trustabilityVietnam media popularity & trustability
Vietnam media popularity & trustability
 
Body odor & sweat concern in vietnam
Body odor & sweat concern in vietnamBody odor & sweat concern in vietnam
Body odor & sweat concern in vietnam
 
Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020Vietnam mobile app popularity 2020
Vietnam mobile app popularity 2020
 

Similar to Landscape of Vietnam digital advertisement market

Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020Duy, Vo Hoang
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insightsNguyen Ngoc
 
Landscape of digital marketers in vietnam 2019
Landscape of digital marketers in vietnam 2019Landscape of digital marketers in vietnam 2019
Landscape of digital marketers in vietnam 2019MarketingTrips
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202MediaDonuts
 
Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Duy, Vo Hoang
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social MarketingIMC Institute
 
Mobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenMobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenJudd Wheeler
 
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014Johnny Tri Dung
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnamHien NT
 
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYTình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYDuy, Vo Hoang
 
ADMA - Asia Pacific Digital Marketing Trends Report
ADMA - Asia Pacific Digital Marketing Trends ReportADMA - Asia Pacific Digital Marketing Trends Report
ADMA - Asia Pacific Digital Marketing Trends ReportStephanie Phua
 
Digital marketing
Digital marketingDigital marketing
Digital marketingRajesh sao
 
Southeast asia -_why_you_should_pay_attention_now
Southeast asia -_why_you_should_pay_attention_nowSoutheast asia -_why_you_should_pay_attention_now
Southeast asia -_why_you_should_pay_attention_nowShaen PD
 
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution final
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution finalMobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution final
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution finalBérengère D'Heucqueville
 
Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017QuynhDaoFtu
 

Similar to Landscape of Vietnam digital advertisement market (20)

Social media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnamSocial media trend and effectiveness in VIetnam
Social media trend and effectiveness in VIetnam
 
Vietnam Social Media Effectiveness
Vietnam Social Media EffectivenessVietnam Social Media Effectiveness
Vietnam Social Media Effectiveness
 
Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020Digital marketer landscape in vietnam 2020
Digital marketer landscape in vietnam 2020
 
Nielsen mobile marketing insights
Nielsen mobile marketing insightsNielsen mobile marketing insights
Nielsen mobile marketing insights
 
Landscape of digital marketers in vietnam 2019
Landscape of digital marketers in vietnam 2019Landscape of digital marketers in vietnam 2019
Landscape of digital marketers in vietnam 2019
 
Training curriculum may 141202
Training curriculum may 141202Training curriculum may 141202
Training curriculum may 141202
 
E-Commerce Sites in Indonesia 2014
E-Commerce Sites in Indonesia 2014E-Commerce Sites in Indonesia 2014
E-Commerce Sites in Indonesia 2014
 
Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017Landscape of digital marketers in vietnam Otc 2017
Landscape of digital marketers in vietnam Otc 2017
 
Mobile Social Marketing
Mobile Social MarketingMobile Social Marketing
Mobile Social Marketing
 
Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019Vietnamese social media and online ads 2019
Vietnamese social media and online ads 2019
 
Mobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First ScreenMobile Marketing and Advertising - The New First Screen
Mobile Marketing and Advertising - The New First Screen
 
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014
The Ultimate Guide To F&B e-commerce statistic in SEA and VN.2014
 
Mobile adnetwork in vietnam
Mobile adnetwork in vietnamMobile adnetwork in vietnam
Mobile adnetwork in vietnam
 
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGYTình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
Tình hình Thương mại Điện tử Việt Nam 2020 bởi WORLDLINE_TECHNOLOGY
 
ADMA - Asia Pacific Digital Marketing Trends Report
ADMA - Asia Pacific Digital Marketing Trends ReportADMA - Asia Pacific Digital Marketing Trends Report
ADMA - Asia Pacific Digital Marketing Trends Report
 
Digital marketing
Digital marketingDigital marketing
Digital marketing
 
Dive Mobile
Dive MobileDive Mobile
Dive Mobile
 
Southeast asia -_why_you_should_pay_attention_now
Southeast asia -_why_you_should_pay_attention_nowSoutheast asia -_why_you_should_pay_attention_now
Southeast asia -_why_you_should_pay_attention_now
 
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution final
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution finalMobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution final
Mobile internet-of-me-how-to-get-customers-back-to-the-mobile-revolution final
 
Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017Vietnamese Internet Advertising Landscape 2017
Vietnamese Internet Advertising Landscape 2017
 

More from Q&Me Vietnam Market Research

Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamQ&Me Vietnam Market Research
 
Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamQ&Me Vietnam Market Research
 

More from Q&Me Vietnam Market Research (18)

How well DX is penetrated in Vietnam
How well DX is penetrated in VietnamHow well DX is penetrated in Vietnam
How well DX is penetrated in Vietnam
 
Vietnam social media characteristics.pdf
Vietnam social media characteristics.pdfVietnam social media characteristics.pdf
Vietnam social media characteristics.pdf
 
Electric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdfElectric car perception in Vietnam.pdf
Electric car perception in Vietnam.pdf
 
Food delivery trend_2022.pdf
Food delivery trend_2022.pdfFood delivery trend_2022.pdf
Food delivery trend_2022.pdf
 
Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)Vietnam macro market trend (up to Aug 2021)
Vietnam macro market trend (up to Aug 2021)
 
Survey about Vietnamese remote work preference
Survey about Vietnamese remote work preferenceSurvey about Vietnamese remote work preference
Survey about Vietnamese remote work preference
 
Vietnamese favorite celebrities
Vietnamese favorite celebritiesVietnamese favorite celebrities
Vietnamese favorite celebrities
 
Vietnam language learning behaviors
Vietnam language learning behaviorsVietnam language learning behaviors
Vietnam language learning behaviors
 
Ridehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in VietnamRidehailing vs Traditional transportation: Demand difference in Vietnam
Ridehailing vs Traditional transportation: Demand difference in Vietnam
 
Corporate image among Vietnamese
Corporate image among VietnameseCorporate image among Vietnamese
Corporate image among Vietnamese
 
Actions that vietnamese dislike
Actions that vietnamese dislikeActions that vietnamese dislike
Actions that vietnamese dislike
 
Survey about Vietnamese music listening behavior
Survey about Vietnamese music listening behaviorSurvey about Vietnamese music listening behavior
Survey about Vietnamese music listening behavior
 
How VIetnamese go back to their hometown
How VIetnamese go back to their hometownHow VIetnamese go back to their hometown
How VIetnamese go back to their hometown
 
Vietnam Retail Store Statistic 2021
Vietnam Retail Store Statistic 2021Vietnam Retail Store Statistic 2021
Vietnam Retail Store Statistic 2021
 
Vietnam market trend 2020 (Jan - Dec 2020)
Vietnam market trend 2020 (Jan - Dec 2020)Vietnam market trend 2020 (Jan - Dec 2020)
Vietnam market trend 2020 (Jan - Dec 2020)
 
Gt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnamGt distribution innovation potentiality in vietnam
Gt distribution innovation potentiality in vietnam
 
Vietnamese concerns on the environment issues
Vietnamese concerns on the environment issuesVietnamese concerns on the environment issues
Vietnamese concerns on the environment issues
 
Vietnamese alcohol drinking behavior
Vietnamese alcohol drinking behaviorVietnamese alcohol drinking behavior
Vietnamese alcohol drinking behavior
 

Recently uploaded

Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelSearch Engine Journal
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessLiv Day
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfolivalibereo
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyMarianna Nakou
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMagdalena Kulisz
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfwilliam charnock
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroductioninfoshraddha747
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketingpshirsat
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...shrutimishraqt
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingDaniel
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainBanyanbrain
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubNitin Manchanda
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Associazione Digital Days
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Marketing BRANDING
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management NotesKiranTiwari42
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plandrkarimsaber
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfpaul8402
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessElizabeth Moore
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.Kashish Bindra
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar CManojkumar C
 

Recently uploaded (20)

Content Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing FunnelContent Marketing: How To Find The True Value Of Your Marketing Funnel
Content Marketing: How To Find The True Value Of Your Marketing Funnel
 
SEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise SuccessSEO and Digital PR - How to Connect Your Teams to Maximise Success
SEO and Digital PR - How to Connect Your Teams to Maximise Success
 
Exploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdfExploring the Impact of Social Media Trends on Society.pdf
Exploring the Impact of Social Media Trends on Society.pdf
 
Llanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation StrategyLlanai Buyer Persona & Segmentation Strategy
Llanai Buyer Persona & Segmentation Strategy
 
Miss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdfMiss Immigrant USA Activity Pageant Program.pdf
Miss Immigrant USA Activity Pageant Program.pdf
 
History of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdfHistory of JWT by The Knowledge Center.pdf
History of JWT by The Knowledge Center.pdf
 
social media optimization complete indroduction
social media optimization complete indroductionsocial media optimization complete indroduction
social media optimization complete indroduction
 
8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing8 distribution in rural mkts.ppt Rural Marketing
8 distribution in rural mkts.ppt Rural Marketing
 
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...Bamboo Charcoal Toothpaste By Phyto Atomy  For More Details Message On WhatsA...
Bamboo Charcoal Toothpaste By Phyto Atomy For More Details Message On WhatsA...
 
Unlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate MarketingUnlocking Passive Income: The Power of Affiliate Marketing
Unlocking Passive Income: The Power of Affiliate Marketing
 
A Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | BanyanbrainA Comprehensive Guide to Technical SEO | Banyanbrain
A Comprehensive Guide to Technical SEO | Banyanbrain
 
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content ClubSEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
SEO Forecasting by Nitin Manchanda at Berlin SEO & Content Club
 
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
Francesco d’Angela, Service Designer di @HintoGroup- “Oltre la Frontiera Crea...
 
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
Agencia Marketing Branding Examen Fundamentals Digital Marketing Google Abril...
 
Introduction to marketing Management Notes
Introduction to marketing Management NotesIntroduction to marketing Management Notes
Introduction to marketing Management Notes
 
Ryanair Marketing and business development Plan
Ryanair Marketing and business development  PlanRyanair Marketing and business development  Plan
Ryanair Marketing and business development Plan
 
Paul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdfPaul Russell Confidential Resume for Fahlo.pdf
Paul Russell Confidential Resume for Fahlo.pdf
 
Navigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for SuccessNavigating Global Markets and Strategies for Success
Navigating Global Markets and Strategies for Success
 
Digital Marketing complete introduction.
Digital Marketing complete introduction.Digital Marketing complete introduction.
Digital Marketing complete introduction.
 
top marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar Ctop marketing posters - Fresh Spar Technologies - Manojkumar C
top marketing posters - Fresh Spar Technologies - Manojkumar C
 

Landscape of Vietnam digital advertisement market

  • 1. Kengo Kurokawa Fonder / CEO Asia Plus Inc. The Status of Vietnamese Ad Market
  • 2. • CEO / Founder of Asia Plus Inc. (Service name – Q&Me) • Conduct more than 200 market research annually • Technology-driven market research company
  • 3. Consumers are ahead in digital TV, 91 Internet (PC), 134 Internet (Mobile), 103 Others, 56 Vietnamese average media consumption (min)
  • 4. Facebook for Vietnam By far, the strongest tool to reach your audience • 98% of urban 20-39 use it • 75% use it to as information source • Spend 2.5 hours in average daily • Owns 460 friends in average • 14% single have used it to look for the partner
  • 5. 131 216 311 2013 2014 2015 Vietnam digital ad market (M USD) Facebook Google VCCorp (Dantri, CafeF etc) FPT online (VNExpress etc) 24H Zing Others Total Brands are catching up
  • 6. Digital opens the door for more brands Vietnam ad market was dominated by top brands to spend on TV. Digital opens the door for more brands. Top 20, 55% Others, 45% Vietnam advertisement spenders (2013)
  • 7. High usage of social among brands 84% of brands use social advertisement 84% 46% 44% 39% 23% Social advertisement Search advertising / SEM Display advertisement / GDN Online video advertising Influencer marketing Digital marketing in use
  • 8. 78% 74% 68% 64% 55% 50% 39% Increase number of inquiries (email, information request) Increase Likes/followers Increase Views of the posted contents Increase traffic to the landing page / website Increase conversion Increase traffic and purchase at real shop Increase # of search Facebook ad objective What is their goal? Highly performance-driven market
  • 9. Video as popular communications 85% use online video and Facebook, YouTube are the top 2 media 91% 86% 65% 15% 6% 3% Youtube Facebook Own website Use ad network/ DSP CocCoc Other
  • 10. In Vietnam, 43 brands have more than 1 million fans (Japan = 16)
  • 11. These brands post 7.2 contents daily
  • 12. Vietnamese “likes” 48 brand page in average 44% 35% 32% 32% 30% 27% 17% Receive latest product information Receive event information I simply like the brand Give-aways / Lucky draw opportuities Discounts / Coupon opportunities Receive useful tips Receive company information Reasons of “likes” on brand pages
  • 13. 94% has removed their likes from brand page, including 19% of “often do” 41% 39% 39% 23% 12% 7% Posts are different from my interests Post of low-qualities Too much commercial factors Pots frequency are very few When i feel interactions are with separate profiles Post have very few likes Reasons for the removals Easy come, easy go
  • 14. Who takes care of ads? 87% 64% 59% 82% 13% 36% 41% 2% 16% Facebook operations Facebook ads Online video ads Website Who is in charge of operation In-house Outsource Mix of in-house and outsource In-house operations with low cost staff, lacking in PDCA cycle
  • 15. Issues in digital marketing 66% 63% 50% 41% 39% Lack of training & educational opportunity Lack of management understanding Inappropriate organizational structure Lack of specialist on brand side Lack of effective measurement tools
  • 16. Vietnam ad market summary • Very digital-driven consumers (high smartphone penetrations). Loves Facebook • Facebook and YouTube ads two main advertisement platform • Digital ad market increasing by 50% annually • Highly performance-driven ad market • Need for the skill-up
  • 17. 1. Creative with high quality 2. Solution for mobile-screen 3. Retail-oriented digital solutions 4. Comprehensive measurement tools (why worked, why not worked) 5. Solutions for customer funnels Vietnam ad market opportunity Opportunities for solutions to increase their biz