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1. Advertising
Management
Your Company Name

2. CONTENT
2
Capture Marketing Insights
Connect with Customers
Build Strong Brands
Shape the Market Offerings
Create successful Long-term Growth
Deliver Value
Communicate the Value
KPI’s and Dashboard

3. 3
Capture
Marketing
Insights
Conducting Marketing Research
& Forecasting Demand
Your Text Here
Gathering Information &
Scanning the Environment
Your Text Here01
02

4. PESTEL Analysis
4
• Government
Policy
• Text Here
Politics
P
• Growth Rates and
Tax Policies
• Text Here
Economics
E
• Population growth
and Demographics
• Text Here
Society
S
• Emerging
Technologies
• Text here
• Text Here
Technology
T
• Recycling and Waste
Management
Policies
• Text Here
Environment
E
• Laws regarding
consumer
protection
• Text Here
Legislation
L
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5. SWOT Analysis
5
S W
TO
Strengths
• What is the USP of Business?
• How are you better than competitor?
• Text here
Weaknesses
• What sort of skills require to work on?
• What are the require resources?
• Text here
Opportunities
• Are there any untouched
potential market areas?
• Text here
Threats
• What are our Competitors doing that we are not?
• Are there any government regulations that could
hamper our business?
• text here.
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6. Global Market Potential Graphical Format
6This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
USA
Brazil
Russia
Australia
Africa
In Billion In %
U.S.A $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $500 5.2 %
Russia $ 420 20 %
Growth SizeMarket SizeRegion

7. Global Market Potential Tabular Format
7This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 -
2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx

8. Market Survey Insights
8
Add your Key Summary Here
Add your Key takeaways from this slide
01
Survey Result
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05
Survey Result
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02
Survey Result
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03
Survey Result
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04
Survey Result
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9. Market Opportunity Analysis
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Can Benefit
Convince Target Markets?
Can Target Markets Be Reached
with Cost Effective Media &
Trade Channels?
Possess Resources
to Deliver Benefits?
Are Benefits Better Than
Competitors?
Is It
Profitable?
Market Opportunity
Analysis
To evaluate opportunities
To determine attractiveness &
probability of success

10. 10
Connect
with
Customers
01
03
02
04
Analyzing Consumer Market
Your Text Here
Analysing Business Markets
Your Text Here
Creating Customer Value
and Loyalty
Your Text Here
Identifying Market
Segments & Targets
Your Text Here

11. Creating Customer Value
11
02
Design a customer
driven
marketing strategy
• Select customers to
serve: Segmentation
and targeting
• Design a value
proposition:
Differentiation and
Positioning
• Text Here
• Text Here
01
Understand the
marketplace,
customer needs
and wants
• Research the
marketplace,
customer needs and
wants
• Manage marketing
information and
customer data
• Text Here
• Text Here
03
Construct an
integrated marketing
programme
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (Distribution):
making available
• Promotion:
communicate
customer value
• Text Here
• Text Here.
04
Build profitable
relationships and
create delight
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with
marketing partners
• Text Here
• Text Here
05
Capture Value from
customers to create
profit and
customer equity
• Create customers
satisfaction and
delight
• Capture Customers
lifetime value
• Increase market share
and share of
customers
• Text Here
• Text Here
Capture value from
Customers in return
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12. Creating Customer Loyalty
12
Description Earn Points And Redeem For Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Your Text Here Text Here Text Here Text Here
Titles
Loyalty Programs Bonus Points Rebate Program Recognition Program
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13. 13
Customer Purchase Stages
Initial Consideration
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score / surveys
It explains the buying
behavior, define the
prime factors to
increase the market
acceptance
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14. Moderating Effect on Consumer Decision Making
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66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
SMS / text message ad 60%
Video game advertising 50%
Online review by someone you do not know 48%
An endorsement from an online personality 40%
Television ads 35%
An endorsement from an celebrity 30%
Recommendation from within your social media circle 25%
Ads delivered through social media platforms 20%
Recommendations from a friend / Family 70%
Text Here
14-18 19-25 26-32 33-49
Baby Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact

15. Medium that Influence Purchase Decision
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In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 1
Initial consideration Set
Stage 2
Active Evaluation
Stage 3
Moment of Purchase

16. Analysing Business Situation
16
Funds Available
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audience's attention.
Service Available
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your needs and capture your
audience's attention.
Major Competitors
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your needs and capture your
audience's attention.
Market Trend
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audience's attention.
Market Size
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audience's attention.
Target User
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to your needs and capture your
audience's attention.
Analyse
Business Markets

17. Consumer Market Segmentation
17This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Geographic
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
Demographic
• Age -Text Here
• Gender -Text Here
• Ethnicity -Text Here
• Nationality -Text Here
• Occupation -Text Here
• Income -Text Here
• Family Size - Text Here
Psychographic
• Lifestyle –Text Here
• Personality -Text Here
• Values -Text Here
• Interest -Text Here
Behavioral
• Brand Loyalty -Text Here
• Benefits Sought -Text Here
• User Status -Text Here
• Usage Rates -Text Here
• Occasion -Text Here
• Readiness to Buy -Text Here
Market
Segmentation
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements

18. Business Market Segmentation
18
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements
Situational Factors
• Urgency -Text Here
• Specific Application -Text Here
• Size of Order -Text Here
Purchasing Approaches
• Purchasing Function -Text Here
• Power Structure -Text Here
• Nature of Existing Capabilities -Text Here
Operating Variable
• Technology -Text Here
• User/ Non User Status -Text Here
• Customer Capabilities -Text Here
Demographics
• Industry -Text Here
• Company Size -Text Here
• Location -Text Here
Personal Characteristics
• Buyer Seller Similarity -Text Here
• Attitude towards Risk -Text Here
• Loyalty -Text Here
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19. International Market Segmentation
19
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements
Geographic
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
• Language -Text Here
Economic
• Occupation -Text Here
• Income -Text Here
• Nationality -Text Here
Political-Legal
• Country -Text Here
• Interest -Text Here
Cultural
• Lifestyle -Text Here
• Beliefs -Text Here
• Social Groups -Text Here
• Ethnicity -Text Here
• Values -Text Here
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20. 20
Build
Strong
Brands
01
03
02
04
Creating Brand Equity
Your Text Here
Crafting Brand Positioning
Your Text Here
Develop Strategic Positioning
Your Text Here
Dealing with Competition
Your Text Here

21. Create Brand Equity
21
Future
Performance
Indicators
/Effects
Category
Brand Equity
• Reduce marketing costs
• Trade Leverage
• Familiarity – linking
• Signal of substance / commitment
• Reason to buy
• Price
• Channel member interest
• Differentiating / Positioning
• Reason to buy
• Create positive attitude / feelings
• Competitive
advantage
Provides value to customers by enhancing customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm by enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Perceived
Quality
Brand
Loyalty
Brand
Awareness
Brand
Association
Other
Proprietary Assets
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The purpose of the
slide is to provide a
framework of value

22. Crafting Brand Positioning
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How The Brand
Makes Me Look
What The Product
Does For Me
How I Would Describe
The Product
How The Brand
Makes Me Feel
You can decide on the
basis of below mentioned
parameters how you want
to position the brand in
the minds of the target
audience

23. Brand Positioning Framework
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Ideal Positioning
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needs and capture your audience's attention.
Competitor positioning
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needs and capture your audience's attention.
Don’t even think about this
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Risky
What
Customers
Want
What
You have to
offer
What
Competition has
to give

24. Develop Strategic Positioning
24
Differentiation
Write Your Strategy Based
On Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus on Priorities
Mention Your Key Focus Areas
STRATEGIC TARGET
Superior Quality
Moderate Prices
Customer Value

25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious Consumers Of
Chicken
Tenderness 10% Premium
Safety-conscious Upscale Families Durability & Safety 20% Premium
Convenience-minded Pizza Lovers Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered Promptly At
Your Doorstep With Moderate Prices
Evaluating the product
on the basis of commonly
used parameters which
can be altered as per
customer requirements
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26. Market Competitiveness- Ratings
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Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings

27. Market Competitiveness- Score
27This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Key Success
Factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical
Expansion
0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
Own Competitor 1 Competitor 2 Competitor 3

28. 28
01
03
02
Designing &
Managing Services
Your Text Here
Setting Product Strategy
Your Text Here
Developing Pricing
Strategies & Program
Your Text Here
Shape the
Market
Offerings

29. Setting Product Strategy 1/4
29
What are you Trying to Market?
Mention Your Key
Strategies / Comments Here
Key Attributes Of
Your Product / Solution
Mention Your Key
Strategies / Comments Here
Business Model
Mention Your Key
Strategies / Comments Here
Price Positioning
Mention Your Key
Strategies / Comments Here
Market Position
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30. Setting Product Strategy 2/4
30
Mention Your Key
Strategies / Comments Here
Market Targets
Mention Your Key
Strategies / Comments Here
Initial Market
Penetration Strategy
Mention Your Key
Strategies / Comments Here
Launch Team
Mention Your Key
Strategies / Comments Here
Channels / Partners
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Who Should be Involved internally & Externally

31. Setting Product Strategy 3/4
31
Value Proposition & Key Message for
Why Should They Adopt It?
Customers
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to your needs and capture your
audience's attention.
Channels
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audience's attention.
Audience
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audience's attention.

32. Setting Product Strategy 4/4
32
How & Where Should It Be Done?
External Activities
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your needs and capture your
audience's attention.
Tools for Customers
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your needs and capture your
audience's attention.
Tools for Internal
Audience
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audience's attention.

33. Designing and Managing Services 1/2
33
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capture your audience's attention.
Add Comment Here
Rational Behind Choosing
the Objective
Survival
Your Text Here
Maximum
Market Share
Your Text Here
Product-
Quality Leadership
Your Text Here
Maximum
Market Skimming
Your Text Here
Maximum
Current Profit
Your Text Here

34. Designing and Managing Services 2/2
34
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor PricingPredatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
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35. Developing Pricing Strategies and Programs 1/4
35
Developing
Pricing Strategies
and Programs ¼
Enter the “Name of
Strategy here
Write your comments here stating the reason
behind selecting this particular strategy
01
Strategy for
Introducing this price
Enter your key strategy here i.e. which geography
you are planning to introduce the price first
02

36. Developing Pricing Strategies and Programs 2/4
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Business
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37. Developing Pricing Strategies and Programs 3/4
37
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38. Developing Pricing Strategies and Programs 4/4
38
Premium
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Description
Placeholder Text
Text
$9.90
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Description
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39. 39
Deliver
Value
01
02
Manage Channel Partner
Your Text Here
Managing Retailing,
Wholesaling, & Logistics
Your Text Here

40. Manage Channel Partner 1/3
40
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live
via WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales
tools & more. Add other details as well like person who is
accountable for implementing, timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be available on (mention
platform name)
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41. Manage Channel Partner (2/3
41
Tier1ChannelPartners
Tier2ChannelPartners
Mention Key Comments
Name1
Mention Key Comments
Name2
Mention Key Comments
Name3
Mention Key Comments
Name1
Mention Key Comments
Name2
Mention Key Comments
Name3
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2
43This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Supply Chain Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Supply Manufacturing
Distribution &
Warehousing
Retail Consumer
End
Customer
Supply Side Demand Side
First Tier
Supplier
Second Tier
Customer
Second Tier
Supplier
First Tier
Customer

44. Managing Retailing, Wholesaling, & Logistics 2/2
44
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Complete Previous Expenditure Records & Volumes
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Expenditure Divided by Items & Sub Items
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Expenditure by Division, Department or User
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Expenditure by the Supplier
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Future Demand Projections or Budgets
The 5 major segment that are analyzed in the first stage are as follows

45. 45
Communicate
the Value
01
02
Designing & Managing Integrated
Marketing Communications
Your Text Here
Marketing
Reach by Channels
Your Text Here

46. Designing and Managing Integrated Marketing Communications
46
Tele Marketing
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it to your needs and capture your
audience's attention.
Trade Fairs
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to your needs and capture your
audience's attention.
Canvassing
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to your needs and capture your
audience's attention.
Online Advertising
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to your needs and capture your
audience's attention.
Referrals
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to your needs and capture your
audience's attention.
Print Ads
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to your needs and capture your
audience's attention.
Direct Mail
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to your needs and capture your
audience's attention.

47. Marketing Reach by Channels (1/2)
47
We have listed down a
few ways through which
you can acquire
customers, you can
choose any basis of your
requirements
Target
Audience
OnlineMarketing
OfflineMarketing
Social Media
Your Text Here
SEO
Your Text Here
Blogs
Your Text Here
Your Text Here
Email
PPC
Your Text Here
Affiliates
Your Text Here
Events
Your Text Here
Print Ads
Your Text Here
Your Text Here
Sponsorships
Radio
Your Text Here

48. Marketing Reach by Channels (2/2)
48This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
10%
25%
30%
21%
6%
8%
Trade Fairs
Your Text Here
Referrals
Your Text Here
Print Ads
Your Text Here
Tele Marketing
Your Text Here
Emails
Your Text Here
Online Media
Your Text Here
Current Year’s
Acquisition
Sources

49. 49
Create
Successful
Long-term
Growth
01
03
02
Introducing New
Market Offerings
Your Text Here
New Product
Detailed Overview
Your Text Here
Tapping into Global Markets
Your Text Here

50. Introducing New Market Offerings- Product Introduction
50
Introducing New
Market Offerings-
Product
Introduction
01
02 • Explain the product idea in detail
for e.g. Requirement of the
product
• Technology used
• Benefits
Product Details
• Explain the product idea in brief:
e.g. to lock & unlock door from
your smartphone
• Text Here
Idea Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
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51. New Product Detailed Overview
51
This step is crucial to
ensure that unsuitable
ideas are rejected as soon
as possible as Ideas need
to be considered objectively
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/Processing Synergies
Technical Feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
Strategic
• Degree To Which Project Aligns
With Business Strategy
• Strategic Importance
Profitability Analysis
• Expected Profitability (Magnitude
; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast To Do
01
02
0304
06
05
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52. Tapping into Global Markets
52
20%
Sales
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North America
30%
Sales
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South America
35%
Sales
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Asia
15%
Sales
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Australia
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53. 53
Dashboard and KPIs

54. Marketing Management Dashboard 1/5
54
Total Spend
vs Total Budget of
105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 1
vs Budget of 30.000$
60%
Campaign 1
vs Budget of 50.000$
80%
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
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55. Marketing Management Dashboard 2/5
55
Campaign Performance (today)
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per
Campaign
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
0 20 40 60
Campaign C
Campaign B
Campaign A
Conversion Per Campaign
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
Conversion Rate
5%$2125
Total Spend
$200
10
Conversions
20
Cost Per Conversion
$30.36
$30 2%
CTR
2%
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56. Marketing Management Dashboard 3/5
56
0
5
10
0
5
10
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Revenue & Sales – Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
30 20 20 30
Customers by Region200
Active Customers
4.560
Total Revenue
10.362
Solid Units
2.563
Net Profit
24%
30%
20%
40%
20%
30%
26%
Sales by
Product
Category
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57. Marketing Management Dashboard 4/5
57This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.
0
0.5
1
1.5
2
2.5
3
3.5
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
2
5
3
4
0
2
4
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels by
Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Campaigns by
Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Pages by
Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion

58. Marketing Management Dashboard 5/5
58
ROI Per Marketing Channel
30%
Display
60%
Organic
40%
Paid
80%
Referral
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
ROI
320%
Revenue
8.361
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59. Marketing Management KPI Metrics 1/2
59This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach
Ratio Of Positive , Negative & Neutral
Sentiment
Traffic To Product Pages
Engagement
Percent Of Community Interacting With
Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares, Mentions,
Etc
Campaign #Hashtag Use
Lead Generation Cost Per Lead From Social Channel Social Media ‘S Assist In Purchase Path Qualified Sales Leads From Social Reach Within Target Audience # Of White Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue & Trial
Downloads Through Tracked Links
Cost Per Acquisition
Conversion Rates & Average Order Value
From Social Channels
Revenue Attribution For Key Influencers
On-site Product Review Influences On
Conversion Rates
Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution Chane In Sentients Around Support Issue Number Of Issues Resolved Issue Resolution Rate Per Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand Communication Driven
By Advocates
Influence Score & Reach Of Advocates Revenue Attributable To Advocates
Product Innovation Number Of Product Ideas Submitted
Number Of Ideas Included In Product
Developing
Number Of Bugs Reported & Fixed
Size Of Community Providing Product
Feedback
Engagement Rates In Product Forums
Awareness Social Community Growth Share of Influencer’ Voice Volume Per Conversation & Reach
Ratio Of Positive , Negative & Neutral
Sentiment
Traffic To Product Pages
Engagement
Percent Of Community Interacting With
Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares, Mentions,
Etc
Campaign #Hashtag Use

60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
generation
Direct & Indirect Indications at event, trade
show, on-line subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses divided
by marketing investment in lead generation
programmes
Declining ratios ,may indicates ineffective
marketing activities.
Determine efficiency by correlating lead
generation to new client
acquisition results
New client
acquisition
RFP & collateral marketing material, targeted
advertising, strategic investment tactics
Marketing’s contribution
to the cost of acquisition
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by present value of new
business
over 12 months
Increasing result may indicate that marketing
activities are costly
Increasing budget can be justified if retention of
clients are high. If not, identify alternative
marketing tactics- digital vs print formats for
collateral & advertising.
Profitability
& Retention of
Current Clients
On-going communication,
special promotion
Marketing’s contribution to retention
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by client revenues, less
gross margin & lost revenues form clients who
were not retained over a 12 month period
Increasing result may indicate that marketing
activities are costly. It may be worth the
investment for highly profitable clients. Consider
segmenting clients according to potential for
new business & long-term profits & allocates
budgets accordingly.
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61. Advertising Management Icons Slide
61

62. Coffee Break
62
Coffee is a break…
That make a chain between..
ENERGY and WORK

63. 63
Additional Slides

64. Line Chart
64
10
5
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20
60
25
55
65
5
30
10
50
35
70
40
75
0
10
20
30
40
50
60
70
80
FY'12 FY'14 FY'15 FY'16 FY'17 FY'18 FY'19 FY'20
Product 01
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Product 02
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65. Stacked Bar
65
10
5
40
20
60
25
55
65
5
30
10
50
35
70
40
75
FY'13
FY'14
FY'15
FY'16
FY'17
FY'18
FY'19
FY'20
Product 01
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66. Name Here Name Here
Designation
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Designation
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Designation
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Name Here
Our Team
66

67. 67
Target
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Target

68. Mind Map
68
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69. Minimum
Maximum
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42%
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80%
Financial
69

70. 70
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