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1. Enterprise Marketing
Management(EMM)
Y o u r C o m p a n y N a m e
1

2. TABLE OF
2
CONTENTS
Connect with Customers Communicate the Value
Build Strong Brands Create successful Long-term Growth
Shape the Market offerings KPI’s and Dashboard
Capture Marketing Insights Deliver Value

3. Capture
Marketing Insights
Gathering Information &
Scanning the Environment
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audience's attention.
Conducting Marketing Research
& Forecasting Demand
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your needs and capture your
audience's attention.
3

4. PESTEL Analysis
4This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Politics
• Government
Policy
• Text here
• Text Here
P
Economics
• Growth Rates and
Tax Policies
• Text here
• Text Here
E
Society
• Population
Growth and
Demographics
• Text here
• Text Here
S
Technology
• Emerging
Technologies
• Text here
• Text Here
T
Environment
• Recycling and
Waste Management
Policies
• Text here
• Text Here
E
Legislation
• Laws regarding
consumer
protection
• Text here
• Text Here
L

5. SWOT Analysis
5
Strengths
• What is the USP of Business?
• How are you better than competitor?
• Text here
Opportunities
• Are there any untouched potential
market areas?
• Text here
Weaknesses
• What sort of skills require to work on?
• What are the require resources?
• Text here
Threats
• What are our Competitors doing that we
are not?
• Are there any government regulations
that could hamper our business?
• Text Here.
SWOT
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6. Global Market Potential Graphical Format
6
Region Market Size
(In Billion)
Growth Size
(In %)
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $ 500 15 %
Russia $ 420 20 %
USA
Brazil
Russia
Australia
Africa
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7. Global Market Potential Tabular Format
7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2014 - 2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. Market Survey Insights
8
Survey
Result 1
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Survey
Result 2
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Survey
Result 3
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Survey
Result 4
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Survey
Result 5
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Add your Key Summary Here
Add your Key takeaways from this slide

9. Market Opportunity Analysis
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Market
Opportunity
Analysis
Is It
Profitable?
Can Benefit Convince
Target Markets?
Can Target Markets Be
Reached With Cost Effective
Media & Trade Channels?
Possess Resources
to Deliver Benefits?
Are Benefits Better
Than Competitors?
• To Evaluate Opportunities
• To Determine
Attractiveness &
Probability of Success

10. Connect with Customers
10
Identifying Market
Segments & Targets
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Analysing
Business Markets
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needs and capture your
audience's attention.
Analyzing
Consumer Market
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audience's attention.
Creating Customer
Value and Loyalty
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Connect
with Customers

11. Creating Customer Value
11
• Research The
Marketplace,
Customer Needs and
Wants
• Manage Marketing
Information and
Customer Data
• Text Here
• Text Here
01
Understand the
marketplace,
customer needs
and wants
• Select customers to
serve: Segmentation
and targeting
• Design a value
proposition:
Differentiation and
Positioning
• Text Here
• Text Here
02
Design a
customer driven
marketing
strategy
• Product (Or Service)
Design and Building
Strong Brands
• Pricing and Making
Attractive
• Place (Distribution):
Making Available
• Promotion:
Communicate
Customer Value
• Text Here
• Text Here
03
Construct
an integrated
marketing
programme
• CRM: Building Strong
Relations with Target
Customers
• PRM: Building Strong
Relations With
Marketing Partners
• Text Here
• Text Here
04
Build profitable
relationships and
create delight
• Create Customers
Satisfaction and
Delight
• Capture Customers
Lifetime Value
• Increase Market
Share and Share of
Customers
• Text Here
• Text Here
05
Capture Value
from customers to
create profit and
customer equity
Capture value from
Customers in return
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12. Creating Customer Loyalty
12
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program
Description
Earn Points and
Redeem for Rewards
Receive Cashback Relative to
Their Transaction Spend
Rewards for Privilege
Member Only
Advantages Flexible and offers Control Easy to Manage
Most Profitable
(for Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
Titles
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13. Customer Purchase Stages
13
Initial Consideration
• Incentives
• Seasonal promotions
• Online catalog with known
prices
• Benefits-integrated guided
search
• Care management
notifications/alerts
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score /
surveys
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer
payment)
• EFT (health plan payment)
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
It explains the
buying behavior,
define the prime
factors to increase
the market
acceptance
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14. Moderating Effect on Consumer Decision Making
14
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
Text Here
Millennials Gen X
33-49
Baby
Boomers
50-68
Matures
69+14-18 19-25 26-32
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15. Medium that Influence Purchase Decision
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In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 1
Initial consideration Set
Stage 3
Moment of Purchase
Stage 2
Active Evaluation

16. Analysing Business Situation
16
Market Size
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Target User
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Market Trend
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Major Competitors
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Service Available
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Funds Available
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Analyse
Business
Markets

17. Consumer Market Segmentation
17
Market
Segmentation
Psychographic
• Lifestyle :Text Here
• Personality :Text Here
• Values :Text Here
• Interest :Text Here
• Text Here
• Text Here
• Text Here
Behavioral
• Brand Loyalty :Text Here
• Benefits Sought :Text Here
• User Status :Text Here
• Usage Rates :Text Here
• Occasion :Text Here
• Readiness to Buy :Text Here
Geographic
• Region :Text Here
• Country :Text Here
• Population :Text Here
• Climate :Text Here
• Text Here
• Text Here
Demographic
• Age :Text Here
• Gender :Text Here
• Ethnicity :Text Here
• Nationality :Text Here
• Occupation :Text Here
• Income :Text Here
• Family Size :Text Here
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Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements

18. Business Market Segmentation
18
Demographics
• Industry :Text Here
• Company Size :Text Here
• Location :Text Here
Operating
Variable
• Technology :Text Here
• User/ Non User Status
:Text Here
• Customer Capabilities
:Text Here
Purchasing
Approaches
• Purchasing Function
:Text Here
• Power Structure
• :Text Here
• Nature of Existing
Capabilities :Text Here
Situational
Factors
• Urgency :Text Here
• Specific Application
:Text Here
• Size of Order
• :Text Here
Personal
Characteristics
• Buyer Seller Similarity
:Text Here
• Attitude towards Risk
:Text Here
• Loyalty :Text Here
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Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements

19. International Market Segmentation
19
Geographic
• Region :Text Here
• Country :Text Here
• Population :Text Here
• Climate :Text Here
• Language :Text Here
Economic
• Occupation :Text Here
• Income :Text Here
• Nationality :Text Here
Cultural
• Lifestyle :Text Here
• Beliefs :Text Here
• Social Groups :Text Here
• Ethnicity :Text Here
• Values :Text Here
Political-Legal
• Country :Text Here
• Interest :Text Here
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Segmentation is done
on the basis of the
mentioned parameters,
you can fill in the details
as per the requirements

20. Build Strong Brands
20
Creating Brand Equity
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Crafting Brand Positioning
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Dealing with Competition
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Develop Strategic Positioning
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needs and capture your audience's attention.
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21. Brand Equity
Provides value to customers by
enhancing customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm
by enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Brand
Loyalty
• Reduce
marketing
costs
• Trade
Leverage
Brand
Awareness
• Familiarity –
linking
• Signal of
substance /
commitment
Perceived
Quality
• Reason to
buy
• Price
• Channel
member
interest
Brand
Associations
• Differentiating /
Positioning
• Reason to buy
• Create positive
attitude /
feelings
Other
Proprietary Assets
• Competitive
advantage
Indicators / Effects
Future Performance
Category
Create Brand Equity
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The purpose of the
slide is to provide a
framework of value

22. Crafting Brand Positioning
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You can decide on the
basis of below
mentioned parameters
how you want to position
the brand in the minds of
the target audience.
What the Product Does for Me
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needs and capture your audience's attention.
How the Brand Makes Me Look
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needs and capture your audience's attention.
How I Would Describe the Product
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needs and capture your audience's attention.
How the Brand Makes Me Feel
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needs and capture your audience's attention.
Brand
Personality
Symbols
Facts
Text
Here

23. Brand Positioning Framework
23
Risky
What
Competition
Has to Give
What You
Have to
offer
What
Customers
Want
Ideal Positioning
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audience's attention.
Don’t even think about this
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audience's attention.
Competitor positioning
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audience's attention.
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24. Develop Strategic Positioning
24
Differentiation
Write Your Strategy Based on
Product Differentiation
Comprehensive
Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus
on Priorities
Mention Your
Key Focus Areas
STRATEGIC TARGET
Superior
Quality
Customer
Value
Moderate
Prices

25. Company &
Product
Target
Customers
Key
Benefits
Price Value Proposition
Quality Conscious
Consumers of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed &
Good Quality
15% Premium
Good Pizza Delivered Promptly
At Your Doorstep With
Moderate Prices
Competitive Analysis
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Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per customers
requirements.

26. Market Competitiveness- Ratings
26
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
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27. Market Competitiveness- Score
27
Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
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28. Shape the Market Offerings
28
Shape the
Market offerings
c
Setting
Product Strategy
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audience's attention.
Designing &
Managing Services
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to your needs and capture your
audience's attention.
Developing Pricing
Strategies & Program
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your needs and capture your
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29. Setting Product Strategy 1/4
29
Key Attributes of Your
Product / Solution
Mention Your Key
Strategies /
Comments Here
c
Business
Model
Mention Your Key
Strategies /
Comments Here
c
Price
Positioning
Mention Your Key
Strategies /
Comments Here
c
Market
Position
Mention Your Key
Strategies /
Comments Here
c
What are You Trying to Market?
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30. Setting Product Strategy 2/4
30
c cc c
Target
Markets
Mention Your Key
Strategies /
Comments Here
Initial Market
Penetration Strategy
Mention Your Key
Strategies /
Comments Here
Channel/
Partners
Mention Your Key
Strategies /
Comments Here
Launch
Team
Mention Your Key
Strategies /
Comments Here
Who should be involved internally & externally?
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31. Setting Product Strategy 3/4
31
Value Proposition & Key Message for
c
Customers
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and capture your audience's attention.
c
Channels
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and capture your audience's attention.
c
Audience
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and capture your audience's attention.
Why
Should
They
Adopt It?

32. Setting Product Strategy 4/4
32
How & Where Should It Be Done?
c
External Activities
Text Here
c
Tools for Customers
Text Here
c
Tools for Internal Audience
Text Here

33. Designing & Managing Services 1/2
33
Maximum Market Skimming
Product-Quality Leadership
Maximum Market Share
Maximum Current Profit
Survival
Rational Behind Choosing the Objective
Add Comment Here
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needs and capture your
audience's attention.
Add Comment Here
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34. Designing & Managing Services 2/2
34
01
02
03
04
0506
07
08
09
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor PricingPredatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
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35. Developing Pricing Strategies and Programs 1/4
35
Enter the “Name of Strategy here
Write your comments here stating
the reason behind selecting this
particular strategy
Strategy for Introducing this price
Enter your key strategy here i.e.
which geography you are planning to
introduce the price first

36. Developing Pricing Strategies and Programs 2/4
36
Basic
$10 Per month
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to your needs and capture your
audience's attention.
Pro
$20 Per month
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to your needs and capture your
audience's attention.
Business
$40 Per month
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to your needs and capture your
audience's attention.
Advanced
$30 Per month
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to your needs and capture your
audience's attention.
Platinum
$50 Per month
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to your needs and capture your
audience's attention.
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37. Developing Pricing Strategies and Programs 3/4
37
c c c
Private Plan Business Plan Mega Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
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38. Developing Pricing Strategies and Programs 4/4
38
c
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
c
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe

39. Deliver
Value
c
Manage
Channel Partner
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to your needs and capture your
audience's attention.
c
Managing Retailing,
Wholesaling, & Logistics
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it to your needs and capture your
audience's attention.
39This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

40. Manage Channel Partner 1/3
40
c
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver
it live via WebEx Training & it includes the following:
Point A
Point B
Point C
c
Channel Flash Email Newsletter
To provide recent news on promotions,
incentives, sales tools & more. Add other details
as well like person who is accountable for
implementing, timelines etc
Channel Flash Email Newsletter
c
Video Library
When it is to be launched
All Trainings, instructed guide & announcements
will be available on (mention platform name)
Video Library
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41. Manage Channel Partner 2/3
41
Tier1ChannelPartners
Tier2ChannelPartners
cName 1Mention Key Comments
cName 2Mention Key Comments
cName 3Mention Key Comments
cName 1 Mention Key Comments
cName 2 Mention Key Comments
cName 3 Mention Key Comments
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42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
01 Product 1 Text Here Text Here
02 Product 2 Text Here Text Here
03 Product 3 Text Here Text Here
c c c c
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43. Managing Retailing, Wholesaling, & Logistics 1/2
43
Information Flow
Physical Flow
Purchasing and
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Supply Chain Management
Second
Tier Supplier
First
Tier Supplier
Second
Tier Customer
First
Tier Supplier
Distribution &
Warehousing
Supply Manufacturing Retail Consumer End
Customer
Supply Side Demand Side
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44. Managing Retailing, Wholesaling, & Logistics 2/2
44
Complete Previous Expenditure
Records & Volumes
Expenditure Divided by
Items & Sub Items
Expenditure by Division ,
Department or User
Expenditure
by the Supplier
Future Demand
Projections or Budgets
The 5 major
segment that
are analyzed
in the first
stage are as
follows
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45. Communicate
the Value
c
Designing and Managing
Integrated Marketing
Communications
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to your needs and capture your
audience's attention.
c
Marketing Reach
by Channels
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it to your needs and capture your
audience's attention.
45

46. Designing and Managing Integrated Marketing Communications
46
Print Ads
Online
Advertising
Trade Fairs
Tele
Marketing
Canvassing
Referrals
Direct Mail
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47. Marketing Reach by Channels (1/2)
47
Target Audience
Online Marketing
Social Media
SEO
Blogs
Email
PPC
Affiliates
Offline Marketing
Events
Print Ads
Sponsorships
Radio
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis your
requirements .

48. Marketing Reach by Channels (2/2)
48
10%
25%
30%
21%
6%
8%
Tele Marketing
Emails
Online Media
Print Ads Referrals
Trade Fairs
Current Year’s Acquisition Sources
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49. Create
Successful Long-
term Growth
Introducing New Market offerings
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capture your audience's attention.
New Product Detailed Overview
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capture your audience's attention.
Tapping into Global Markets
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capture your audience's attention.
49

50. Introducing New Market Offerings- Product Introduction
50
Idea
• Explain the product idea in brief: e.g. to lock &
unlock door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail for e.g.
Requirement of the product
• Technology used
• Benefits
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the beginning

51. New Product Detailed Overview
51
Strategic
• Degree to Which Project Aligns
With Business Strategy
• Strategic Importance
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Profitability Analysis
• Expected Profitability
(Magnitude ; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast to Do
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/
Processing Synergies
Technical Feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively

52. Tapping into Global Markets
52
20%
Sales
North America
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35%
Sales
Asia
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15%
Sales
Australia
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audience's attention.
30%
Sales
South America
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53. Dashboard
and KPIs
53

54. Marketing Management Dashboard 1/5
54
70%
Total Spend
vs Total Budget of 105.00$
30%
Campaign 1
vs Budget of 25.000$
80%
Campaign 3
vs Budget of 50.000$
60%
Campaign 2
vs Budget of 30.000$
c
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks

55. Marketing Management Dashboard 2/5
55
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20 $30 2%

56. Marketing Management Dashboard 3/5
56
Customers by Region
30 20 20 30
30%
24%
20%
26%
30%
20%
40%
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
8
9
Revenue & Sales – Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
200
Active Customers
10.362
Solid Units
4.560
total Revenue
2.563
Net Profit

57. Marketing Management Dashboard 4/5
57
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week of Year
0
0.5
1
1.5
2
2.5
3
3.5
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10w11w12w13w14w15
Bounce Rate By Week of Year
45%
25%
20%
10%
Direct
Display
Organic
Paid
Traffic Sources
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Campaigns By Conversion
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Pages By Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion

58. 30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%
Marketing Management Dashboard 5/5
58

59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness
Social Community
Growth
Share of Influencer’
Voice
Volume Per
Conversation & Reach
Ratio of Positive ,
Negative & Neutral
Sentiment
Traffic to
Product Pages
Engagement
Percent of Community
Interacting With Content
Interaction
Per Followers
Content
Virality & Velocity
“ Likes”, Re-tweets,
Shares, Mentions, Etc
Campaign
#Hashtag Use
Lead Generation
Cost Per Lead
From Social Channel
Social Media ‘S
Assist In Purchase Path
Qualified Sales
Leads From Social
Reach Within
Target Audience
# of White
Paper Downloads
Demand Gen /
Conversion
Direct Attribution-
Revenue & Trial
Downloads Through
Tracked Links
Cost
Per Acquisition
Conversion Rates &
Average Order Value
From Social Channels
Revenue Attribution For
Key Influencers
On-site Product Review
Influences on
Conversion Rates
Customer Support
Cost Savings
(Call Deflection)
Avg. Time
to Issue Resolution
Chane In Sentients
Around Support Issue
Number of
Issues Resolved
Issue Resolution
Rate Per Agent
Advocacy
Number of
Active Advocates
Share
of Influence
Percent of Brand
Communication
Driven By Advocates
Influence Score &
Reach of Advocates
Revenue
Attributable to Advocates
Product Innovation
Number of Product
Ideas Submitted
Number of Ideas
Included In Product
Developing
Number of
Bugs Reported & Fixed
Size of Community
Providing Product
Feedback
Engagement Rates In
Product Forums

60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
event, trade show, on-line
subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses
divided by marketing investment in lead
generation programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating lead
generation to new client
acquisition results
New Client
Acquisition
RFP & collateral marketing
material, targeted advertising,
strategic investment tactics
Marketing’s contribution to the
cost of acquisition
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by present value of new
business over 12 months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication,
special promotion
Marketing’s
contribution to retention
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by client revenues, less gross
margin & lost revenues form clients who
were not retained over a 12 month
period
Increasing result may indicate that
marketing activities are costly. It may
be worth the investment for highly
profitable clients. Consider segmenting
clients according to potential for new
business & long-term profits & allocates
budgets accordingly.

61. Coffee Break
61
Presentation will continue
in 15 minutes
10:00 AM to 10:15 AM

62. Enterprise Marketing Management(EMM) Icons Slide
62

63. Additional
Slides
63

64. 64
0
1
2
3
4
5
6
7
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 02
Column
Chart

65. 65
0
1
2
3
4
5
6
7
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 01
This graph/chart is linked to excel, and changes
automatically based on data. Just left click on it and
select “Edit Data”.
Product 02
Product 02
Product 01
Area
Chart

66. Our Mission
66
Vision
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Mission
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Goal
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67. Venn
67
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01
02
04
03

68. Our
Team
68
Jack Lee
Managing Director
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audience's attention.
Julie Star
Managing Director
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Tom Andrew
Managing Director
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69. Magnifying Glass
69
01
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70. Thank You
70
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com