Presenting this set of slides with name - Marketing Mix Powerpoint Presentation Slides. We bring to you to the point topic specific slides with apt research and understanding. Putting forth our PPT deck comprises of seventy four slides. Our tailor made Marketing Mix Powerpoint Presentation Slides editable presentation deck assists planners to segment and expound the topic with brevity. The advantageous slides on Marketing Mix Powerpoint Presentation Slides is braced with multiple charts and graphs, overviews, analysis templates agenda slides etc. to help boost important aspects of your presentation. Highlight all sorts of related usable templates for important considerations. Our deck finds applicability amongst all kinds of professionals, managers, individuals, temporary permanent teams involved in any company organization from any field.

1. Marketing
Mix
Your Company Name

2. 2
Capture Marketing Insights
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audience's attention.
Connect With Customers
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audience's attention.
Build Strong Brands
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your needs and capture your
audience's attention.
Shape the Market Offerings
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your needs and capture your
audience's attention.
Deliver Value
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your needs and capture your
audience's attention.
Communicate the Value
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your needs and capture your
audience's attention.
Create Successful Long-term
Growth
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audience's attention.
KPI’s and Dashboard
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Content

3. Capture Marketing Insights
3
Gathering Information &
Scanning the Environment
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audience's attention.
Conducting Marketing Research
& Forecasting Demand
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your needs and capture your
audience's attention.

4. PESTEL Analysis
Politics
▪ Government
Policy
▪ Add Text Here
▪ Add Text Here
Economics
▪ Growth Rates and
Tax Policies
▪ Add Text here
▪ Add Text Here
Society
▪ Population growth
and Demographics
▪ Add Text here
▪ Add Text Here
Technology
▪ Emerging
Technologies
▪ Add Text here
▪ Add Text Here
Environment
▪ Recycling and
Waste Management
Policies
▪ Add Text here
▪ Add Text Here
Legislation
▪ Laws regarding
consumer
protection
▪ Add Text here
▪ Add Text Here
P E S T E L
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5. SWOT Analysis
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Strengths
› What is the USP of
Business?
› How are you better than
competitor?
› Add Text here
Weaknesses
› What sort of skills require
to work on?
› What are the require
resources?
› Add Text here
Threats
› What are our Competitors
doing that we are not?
› Are there any government
regulations that could
hamper our business?
› Add your text here
Opportunities
› Are there any untouched
potential market areas?
› Add Text here
5

6. Global Market Potential Graphical Format
USA
Brazil
Russia
Australia
Africa
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Market Size
In Billion
Growth Size
In%
USA $200 10%
Brazil $250 8%
Africa $305 5.2%
Australia $500 15%
Russia $420 20%
6

7. Global Market Potential Tabular Format
Region Market Analysis 2014 2015 2016 2017 2018
CAGR
(2014 - 2018)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East & Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
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8. 8
AddyourKeySummaryHere
Survey Result 1
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Survey Result 2
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Survey Result 3
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Survey Result 4
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needs and capture your audience's attention.
Survey Result 5
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needs and capture your audience's attention.
AddyourKeytakeawaysfromthisslide
Market Survey
Insights

9. Market Opportunity Analysis
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Market
Opportunity
AnalysisAre benefits better than
competitors?
Is it profitable?
Possess resources to
deliver benefits?
Can target markets be reached
with cost effective media & trade
channels?
Can benefit convince
target markets?
› To evaluate opportunities
› To determine attractiveness & probability of success
9

10. Connect With Customers
10
Creating Customer Value and
Loyalty
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your needs and capture your
audience's attention.
Analyzing Consumer
Market
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your needs and capture your
audience's attention.
Analysing Business
Markets
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your needs and capture your
audience's attention.
Identifying Market Segments
& Targets
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your needs and capture your
audience's attention.

11. Creating Customer Value
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› Research The
Marketplace,
Customer Needs
And Wants
› Manage Marketing
Information And
Customer Data
› Text Here
› Text Here
› Select Customers
To Serve:
Segmentation And
Targeting
› Design A Value
Proposition:
Differentiation And
Positioning
› Text Here
› Text Here
› Product (Or Service)
Design And Building
Strong Brands
› Pricing And Making
Attractive
› Place (Distribution):
Making Available
› Promotion:
Communicate
Customer Value
› Text Here
› Text Here
› CRM: Building
Strong Relations
With Target
Customers
› PRM: Building
Strong Relations
With Marketing
Partners
› Text Here
› Text Here
› Create Customers
Satisfaction And
Delight
› Capture Customers
Lifetime Value
› Increase Market
Share And Share Of
Customers
› Text Here
› Text Here
Capture Value From Customers and Build Customer
Relationship
Capture Value
From Customers
in Return
Build Profitable
Relationships
And Create
Delight
04
Capture Value
From Customers
To Create Profit
And Customer
Equity
05
Understand The
Marketplace,
Customer Needs
And Wants
01
Design A
Customer Driven
Marketing
Strategy
02
Construct An
Integrated
Marketing
Programme
03
11

12. Description
Earn Points and Redeem for
Rewards
Receive Cashback relative to their
transaction spend
Rewards for Privilege Member
Only
Advantages Flexible and offers control Easy to manage
Most Profitable (for elite members
only)
Disadvantages Add your text here Add your text here Add your text here
Typical offers Add your text here Add your text here Add your text here
Sample Programs Add your text here Add your text here Add your text here
Your text here Add your text here Add your text here Add your text here
Creating Customer Loyalty
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program
Titles
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13. 13
Customer Purchase Stages
› Online EOB (PDF)
› Enter Ratings / Reviews
› Net Promoter Score / Surveys
Post - Purchase
04
› Out - Of – Pocket Cost Share
› Financing
› Care Setting Preference
› Location
› View Ratings / Reviews
› Quality / Outcomes Scores
Active Evaluation
02
› Incentives
› Seasonal Promotions
› Online Catalog With Known Prices
› Benefits-integrated Guided Search
› Care Management
Notifications/Alerts
Initial Consideration
01
› Shopping Cart With Check – Out
› Oder Management / Concierge
Service
› Order Modifications
› Merchant Processing (Consumer
Payment)
› EFT (Health Plan Payment)
Closure
03
It explains the
buying behavior,
define the prime
factors to increase
the market
acceptance
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14. Moderating Effect on Consumer Decision Making
Text Here
Millennials
Gen X
33-49
Baby
Boomers
50-68
Matures
69+
14-18 19-25 26-32
Recommendations From A Friend / Family 66% 77% 65% 95% 76% 73%
SMS / Text Message Ad 57% 5% 35% 25% 57% 55%
Video Game Advertising 86% 53% 60% 60% 66% 16%
Online Review By Someone You Do Not Know 36% 44% 80% 55% 38% 30%
An Endorsement From An Online Personality 58% 23% 23% 23% 58% 85%
Television Ads 47% 8% 18% 18% 22% 22%
An Endorsement From An Celebrity 17% 21% 62% 21% 17% 14%
Recommendation From Within Your Social Media
Circle
32% 9% 48% 29% 12% 20%
Ads Delivered Through Social Media Platforms 58% 78% 28% 78% 8% 30%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
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70%
60%
50%
48%
40%
35%
30%
20%
25%
14

15. Medium that Influence Purchase Decision
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Stage 01
Initial Consideration Set
Stage 02
Active Evaluation
Stage 03
Moment Of Purchase
In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
15

16. Analysing Business Situation
Funds Available
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Service Available
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audience's attention.
Major Competitors
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audience's attention.
Market Trend
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audience's attention.
Target User
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audience's attention.
Market Size
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audience's attention.
16

17. Consumer Market Segmentation
Geographic
› Region – Text Here
› Country - Text Here
› Population - Text Here
› Climate - Text Here
› Language - Text Here
Demographic
› Age - Text Here
› Gender - Text Here
› Ethnicity - Text Here
› Nationality - Text Here
› Occupation - Text Here
› Income - Text Here
› Family Size - Text Here
Behavioral
› Lifestyle – Text Here
› Personality - Text Here
› Values -Text Here
› Interest - Text Here
Psychographic
› Brand Loyalty - Text Here
› Benefits Sought - Text Here
› User Status - Text Here
› Usage Rates - Text Here
› Occasion - Text Here
› Readiness to Buy - Text Here
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements
17

18. Business Market Segmentation
Situational Factors
› Urgency -Text Here
› Specific Application -Text Here
› Size of Order - Text Here
Purchasing Approaches
› Purchasing Function -Text Here
› Power Structure - Text Here
› Nature of Existing Capabilities -
Text Here
Operating Variable
› Technology - Text Here
› User/ Non User Status -Text Here
› Customer Capabilities -Text Here
Demographics
› Industry - Text Here
› Company Size - Text Here
› Location - Text Here
Personal Characteristics
› Buyer Seller Similarity -Text Here
› Attitude towards Risk -Text Here
› Loyalty -Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
18

19. International Market Segmentation
Geographic
› Region - Text Here
› Country - Text Here
› Population - Text Here
› Climate - Text Here
› Language - Text Here
Economic
› Occupation - Text Here
› Income - Text Here
› Nationality - Text Here
Political-Legal
› Country - Text Here
› Interest - Text Here
Cultural
› Lifestyle - Text Here
› Beliefs - Text Here
› Social Groups - Text Here
› Ethnicity - Text Here
› Values - Text Here
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Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
19

20. Build Strong Brands
Creating Customer Value and
Loyalty
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your needs and capture your
audience's attention.
Analyzing Consumer
Market
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your needs and capture your
audience's attention.
Analysing Business
Markets
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your needs and capture your
audience's attention.
Identifying Market Segments &
Targets
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audience's attention.
20
BRAND

21. Create Brand EquityCategory
Brand
Equity
Brand Loyalty
Brand Awareness
Perceived Quality
Brand Associations
Other Proprietary Assets
Future Performance
Indicators / Effects
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› Reduce
marketing
costs
› Trade
Leverage
› Familiarity –
linking
› Signal of
substance /
commitment
› Reason to
buy
› Price
› Channel
member
interest
› Differentiating
/ Positioning
› Reason to
buy
› Create
positive
attitude /
feelings
› Competitive
advantage
Provides value
to customers
by enhancing
customer’s:
› Confidence
in the
purchase
decision
› Use
satisfaction
Provides value
to firm by
enhancing:
› Brand Loyalty
› Prices/
Margins
› Brand
extensions
› Competitive
advantage
The purpose of the
slide is to provide a
framework of value

22. Crafting Brand Positioning
What the product
does for me ?
How I would describe
the product ?
How the brand makes
me feel ?
How the brand
makes me look ?
Brand
Personality
Symbols
FactsText Here
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needs and capture your
audience's attention.
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needs and capture your
audience's attention.
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience
22

23. Brand Positioning Framework
What
Customers
Want
What you
have to offer
What
competition has
to give
Competitor Positioning
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audience's attention.
Ideal Positioning
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your needs and capture your
audience's attention.
Don’t even think about this
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audience's attention.
23

24. Differentiation
Write your strategy based on
product differentiation
Comprehensive
Cost Leadership
Write your strategy based
cost leadership
Focus
on Priorities
Mention your key
focus areas
Superior Quality
Moderate Prices
Customer Value
Develop Strategic
Positioning
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audience's attention.
24

25. Competitive Analysis 1/1
Company & Product Target Customers Key Benefits Price Value Proposition
Quality Conscious Consumers
of Chicken
Tenderness 10% Premium
Safety-conscious Upscale
Families
Durability & Safety 20% Premium
Convenience-minded Pizza
Lovers
Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered Promptly
At Your Doorstep With
Moderate Prices
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Evaluating the
product on the basis
of commonly used
parameters which can
be altered as per
customer
requirements
25

26. Market Competitiveness- Ratings
Ratings
Key Success
Factors
Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
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27. Market Competitiveness- Score
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Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05

28. Shape the Market Offerings
28
Setting Product
Strategy
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audience's attention.
Designing & Managing
Services
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your needs and capture your
audience's attention.
Developing Pricing Strategies
& Program
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your needs and capture your
audience's attention.

29. Setting Product Strategy 1/4
01
02
03
04
› Mention your Key strategies /
comments here
› Text Here
› Text Here
› Text Here
Key Attributes of your product /
solution
› Mention your Key strategies /
comments here
› Text Here
› Text Here
› Text Here
Market Position
› Mention your Key strategies /
comments here
› Text Here
› Text Here
› Text Here
Business Model
› Mention your Key strategies /
comments here
› Text Here
› Text Here
› Text Here
Price Positioning
29

30. CustomersChannelsAudience
Value Proposition & Key Message for
Why Should they Adopt it?
Setting Product
Strategy 3/4
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31. 31
External Activities
Your text here
Tools for Customers
Your text here
Tools for Internal Audience
Your text here
How & Where should it be done?
Setting Product
Strategy 4/4

32. Designing & Managing Services 1/2
Survival
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audience's attention.
Maximum Current Profit
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audience's attention.
Maximum Market Share
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audience's attention.
Product-Quality Leadership
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audience's attention.
Maximum Market Skimming
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Rational Behind Choosing the Objective
32

33. Designing & Managing Services 2/2
Contribution Pricing
Penetration Pricing
Cost-plus Pricing
Predatory Pricing
Psychological PricingCompetitor Pricing
Loss Leader
Value Pricing
Market Skimming
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34. Enter the “Name of Strategy here
› Write your comments here stating the reason behind
selecting this particular strategy
01
Strategy for Introducing this price
› Enter your key strategy here i.e. which geography
you are planning to introduce the price first
02
Developing Pricing Strategies
and Programs 1/4
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35. Developing Pricing Strategies and Programs 2/4
Basic Pro Advanced Business Platinum
$10 Per month
› Your Text Here
› Your Text Here
› Your Text Here
$10 Per month
› Your Text Here
› Your Text Here
› Your Text Here
$30 Per month
› Your Text Here
› Your Text Here
› Your Text Here
$40 Per month
› Your Text Here
› Your Text Here
› Your Text Here
$50 Per month
› Your Text Here
› Your Text Here
› Your Text Here
35This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

36. Developing Pricing Strategies and Programs 3/4
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Mega Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Business Plan
10 GB Bandwidth
20s per month
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
36

37. Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Developing
Pricing
Strategies and
Programs 4/4
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38. Deliver Value
38
Manage Channel
Partner
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your needs and capture your
audience's attention.
Managing Retailing,
Wholesaling, & Logistics
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your needs and capture your
audience's attention.

39. Manage Channel Partner 1/3
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live via
WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales tools &
more. Add other details as well like person who is accountable for
implementing, timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be available
on (mention platform name)
39

40. Manage Channel Partner 2/3
Mention Key
Comments
Name 2
Mention Key
Comments
Name 1
Mention Key
Comments
Name 3
Mention Key
Comments
Name 2
Mention Key
Comments
Name 1
Mention Key
Comments
Name 3
Tier 1 Channel
Partners
Tier 2 Channel
Partners
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41. Manage Channel Partner 3/3
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here _
2 Product 2 _ Text Here
3 Product 3 Text Here _
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42. Managing Retailing, Wholesaling, & Logistics 1/2
Supply Chain Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Second
Tier Supplier
First
Tier Supplier
First
Tier
Customer
Second
Tier
Customer
Supply Side Demand Side
End
Customer
Supply Manufacturing
Distribution &
Warehousing Retail Consumer
42This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

43. Managing Retailing, Wholesaling, & Logistics 2/2
The 5 Major Segment That Are Analyzed In The
First Stage Are As FollowsComplete Previous Expenditure Records &
Volumes
Expenditure Divided by Items &
Sub Items
Expenditure by the
Supplier
Expenditure by Division, Department
or User
Future Demand Projections or
Budgets
43

44. Communicate the Value
44
Designing & Managing Integrated
Marketing Communications
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audience's attention.
Marketing Reach by
Channels
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your needs and capture your
audience's attention.

45. Designing and Managing Integrated Marketing Communications
Print Ads
Online
Advertising
Trade Fairs
Direct Mail
Referrals
Canvassing
Tele Marketing
45This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

46. Marketing Reach by Channels (1/2)
Social Media
SEO
Blogs
Email
PPC
Affiliates
Events
Print Ads
Sponsorships
Radio
OnlineMarketing
OfflineMarketing
Target Audience
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We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis of your
requirements
46

47. Marketing Reach by Channels (2/2)
47
11%
24%
30%
18%
10%
7%
Current Year’s
Acquisition
Sources
Online Media
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audience's attention.
Emails
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to your needs and capture your
audience's attention.
Tele Marketing
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to your needs and capture your
audience's attention.
Trade Fairs
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to your needs and capture your
audience's attention.
Referrals
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Print Ads
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48. Create Successful Long - Term Growth
48
Introducing New Market
Offerings
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New Product Detailed
Overview
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Tapping into Global
Markets
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49. 49
Introducing New Market
Offerings - Product
Introduction
Idea
› Explain the product idea in brief: e.g. to lock &
unlock door from your smartphone
› Text Here
Product Details
› Explain the product idea in detail for e.g. Requirement
of the product
› Technology used
› Benefits
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50. Profitability Analysis
▪ Expected Profitability (Magnitude ;
E. G. NPV )
▪ Return(e.g. IRR)
▪ Payback Period
▪ Low Cost And Fast To Do
01
Technical Feasibility
▪ Technical Gap
▪ Complexity
▪ Technical Uncertainty
02
Synergies
▪ Market Synergies
▪ Technological Synergies
▪ Manufacturing/Processing Synergies
03
Strategic
▪ Degree To Which Project Aligns
With Business Strategy
▪ Strategic Importance
04
Product Advantage
▪ Unique Benefits
▪ Meets Customer Needs Better
▪ Value For Money
05
Market Attractiveness
▪ Market Size
▪ Market Growth
▪ Competitive Situation
06
New Product Detailed Overview
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51. Tapping into Global Markets
North America
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20%
South America
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30%
Australia
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15%
Asia
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35%
Sales
Sales
Sales
Sales
51

52. Dashboard
and KPIs
52

53. Marketing Management Dashboard 1/5
80
40
50
20
0 10 20 30 40 50 60 70 80 90
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
0
20
40
60
80
100
Daily Impressions by Campaign – Last 12 Weeks
586
Total Impressions
2580
Total Click
147
Cost Per Acquisition
250
Total Acquisitions
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 3
vs Budget of 50.000$
80%
Campaign 2
vs Budget of 30.000$
60%
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Product 01
Product 01
Product 01
Product 01
53

54. Marketing Management Dashboard 2/5
100
300
500
700
900
1100
1300
10-May 11-May 12-May 13-May 14-May 15-May 16-May 17-May 18-May
Clicks Vs Conversion (2018)
Clicks Conversions
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
30
50
20
70
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
Campaign Performance
(Today)
$2125
Total Spend
$200
10
Conversions
20
Cost Per Conversion
$30.36
$30
Conversion Rate
5%
CTR
2%
2%
Cost Per Conversion
$40.5
$25
Average CTR
12.36%
10%
$5200
Total Spend
$3200
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55. Marketing Management Dashboard 3/5
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
8
9
Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Revenue & Sales – Last 12 months (2018)
Amount Product
30 20 20 30
Customers By Region
0
10
20
30
40
50
60
0 5 10 15 20 25 30 35 40 45 50
New Customer Signups
20%
15%
5%
20%
20%
10%
10%
Sales By
Product
Category
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit
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Product 01
Product 02
Product 03
Product 04
Product 05
Product 06
Product 07
55

56. Marketing Management Dashboard 4/5
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
2%
5%
3%
4%
0
5
10
Category 1 Category 2 Category 3 Category 4
Visitors By User Type
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Serach
Organic
Top 3 Channels By Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Campaigns By Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Pages By Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
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57. Marketing Management Dashboard 5/5
ROI Per Marketing Channel
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%
Display
30%
Organic
60%
Paid
40%
Referral
80%
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58. Marketing Management KPI Metrics 1/2
Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio of Positive , Negative
& Neutral Sentiment
Traffic to Product Pages
Engagement
Percent of Community
Interacting With Content
Interaction Per Followers Content Vitality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc.
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media‘s Assist in
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target
Audience
# of White Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue
& Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates &
Average Order Value From
Social Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences on Conversion
Rates
Customer Support
Cost Savings (Call
Deflection)
Avg. Time to Issue
Resolution
Change in Sentients Around
Support Issue
Number of Issues Resolved
Issue Resolution Rate Per
Agent
Advocacy Number of Active Advocates Share of Influence
Percent of Brand
Communication Driven By
Advocates
Influence Score & Reach of
Advocates
Revenue Attributable to
Advocates
Product Innovation
Number of Product Ideas
Submitted
Number of Ideas Included in
Product Developing
Number of Bugs Reported &
Fixed
Size of Community
Providing Product Feedback
Engagement Rates in
Product Forums
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59. Marketing Management KPI Metrics 2/2
KPI Activities Metrics Calculation Trend Indication
Demand Generation
Direct & Indirect Indications At Event,
Trade Show, on-line Subscription,
Document Downloads, Advertising Etc.
Cost Per Lead;
Cost Per Sales Appointment;
Response Rate
Number of Lead/Sales Appts/
Responses Divided By Marketing
Investment in Lead Generation
Programmes
Declining Ratios ,May Indicates
Ineffective Marketing Activities.
Determine Efficiency By Correlating
Lead Generation to New Client
Acquisition Results
New Client Acquisition
RFP & Collateral Marketing Material,
Targeted Advertising, Strategic
Investment Tactics
Marketing’s Contribution to the Cost of
Acquisition
(Marketing’s Cost to Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Present Value of New
Business over 12 Months
Increasing Result May Indicate That
Marketing Activities Are Costly
Increasing Budget Can Be Justified If
Retention of Clients Are High. If Not,
Identify Alternative Marketing Tactics-
Digital Vs Print Formats For Collateral &
Advertising.
Profitability & Retention
Of Current Clients
On-going Communication, Special
Promotion
Marketing’s Contribution to Retention
(Marketing’s Cost to Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Client Revenues, Less
Gross Margin & Lost Revenues Form
Clients Who Were Not Retained Over A
12 Month Period
Increasing Result May Indicate That
Marketing Activities Are Costly. It May
Be Worth The Investment For Highly
Profitable Clients. Consider Segmenting
Clients According to Potential For New
Business & Long-term Profits &
Allocates Budgets Accordingly.
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60. 4
3
567
8
9
It’s Coffee
Time
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60

61. Marketing Mix Icons Slide
BRAND
61

62. Marketing Mix Icons Slide Contd…
62

63. Additional
63
Slides

64. Our Mission
Vision
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Goals
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Mission
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65. Meet
Our
Team
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Name Here
Designation
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Name Here
Designation
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Name Here
Designation
65

66. Our Goal
Goal 01 Goal 02 Goal 03
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67. Financial
Minimum
45%
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Medium
65%
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Maximum
85%
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67

68. Bulb or idea
01 02 03 04
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Text Here
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69. 69
01
02
03
04
Your Text
Here
Magnifying
Glass
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70. Comparison
WomenMen
45% 75%
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71. Pie chart
71
25
25
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72. Bar Graph
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2016 2017 2018
Product 02Product 01 Product 03
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73. Clustered Column - Line
0%
100%
200%
300%
400%
500%
600%
FY 01 FY 02 FY 03 FY 04
InPercentage
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Product 01
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Product 02
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Product 03
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74. Thanks for
Watching!
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
74