Create a cost-efficient marketing strategy with our content ready Marketing Resource Management PowerPoint Presentation Slides. The marketing effectiveness PowerPoint complete deck includes readymade templates like capture market insights, global market potential graphical & tabular format, survey insights, opportunity analysis, connect with customers, creating customer value & loyalty, purchase stage, moderate effect of customer decision making, medium that influence purchase decision, analysing business situation, consumer market segmentation, build strong brands, create brand equity, brand positioning framework, develop strategic positioning, competitive analysis, shape the marketing offerings, setting product strategy, designing & managing services, develop pricing strategies, communicate the value, marketing reach by channels, introducing new market offerings, new product detailed overview, tapping into global markets etc. The biggest advantage of time optimization presentation deck is that it is fully editable in powerpoint, you can change the color text and font style without any hassle to suit your business needs. Download this visually appealing market research presentation deck to create successful long-term growth. Conduct yourself in a charming fashion with our Marketing Strategic Management PowerPoint Presentation Slides. Always avoid appearing arrogant.

1. Your Company Name
Marketing
Strategic
Management

2. Capture Marketing Insights
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attention.
Connect With Customers
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attention.
Build Strong Brands
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attention.
ShapeThe Market Offerings
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attention.
DeliverValue
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attention.
Communicate TheValue
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attention.
Create Successful Long-term Growth
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attention.
KPI’s And Dashboard
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attention.
Content
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2

3. Capture Marketing Insights3
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Gathering Information & Scanning
The Environment
Conducting Marketing Research &
Forecasting Demand

4. PESTEL Analysis
Politics
▪ Government
Policy
▪ Add Text Here
▪ Add Text Here
Economics
▪ Growth Rates And
Tax Policies
▪ Add Text Here
▪ Add Text Here
Society
▪ Population Growth
And Demographics
▪ Add Text Here
▪ Add Text Here
Technology
▪ Emerging
Technologies
▪ Add Text Here
▪ Add Text Here
Environment
▪ Recycling And
Waste
Management
Policies
▪ Add Text Here
▪ Add Text Here
Legislation
▪ Laws Regarding
Consumer
Protection
▪ Add Text Here
▪ Add Text Here
P E S T E L
4
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5. SWOT Analysis
▪ What Are Our Competitors
Doing That We Are Not?
▪ Are There Any Government
Regulations That Could
Hamper Our Business?
▪ Add Your Text Here.
▪ What Is The USP Of
Business?
▪ How Are You Better Than
Competitor?
▪ Add Text Here
▪ What Sort Of Skills Require To
Work On?
▪ What Are The Require
Resources?
▪ Add Text Here
▪ Are There Any Untouched
Potential Market Areas?
▪ Add Text Here
Strengths
Opportunities Threats
Weaknesses
SWOT
5
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6. Global Market Potential Graphical Format
Market Size
In Billion
Growth Size
In%
USA $200 10%
Brazil $250 8%
Africa $305 5.2%
Australia $500 15%
Russia $420 20%
USA
Brazil
Russia
Australia
Africa
6
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7. Global Market PotentialTabular Format
Region Market Analysis 2014 2015 2016 2017 2018
CAGR
(2014 - 2018)
Europe
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
Asia Pacific
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
NorthAmerica
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
Middle East &
Africa
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
Latin America
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
Total
Market Value (US $ Mn) - - - - - -
Market Volume (* 000 Units) - - - - - -
7
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8. Market Survey Insights
AddYour Key Summary Here
Survey Result 1
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Survey Result 5
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Survey Result 4
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Survey Result 3
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Survey Result 2
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AddYour KeyTakeaways FromThis Slide
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
8

9. Market Opportunity Analysis
▪ To Evaluate Opportunities
▪ To Determine Attractiveness & Probability Of Success
Market
Opportunity
Analysis
Can Benefit Convince
Target Markets?
Possess Resources To
Deliver Benefits?
Are Benefits Better
Than Competitors?
Can Target Markets Be Reached
With Cost Effective Media & Trade
Channels?
Is It Profitable?
9
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10. ConnectWith Customers
Creating CustomerValue And
Loyalty
Identifying Market Segments &
Targets
Analyzing Business
Markets
Analyzing Consumer
Market
10
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11. Creating CustomerValue
CaptureValue FromCustomersAnd Build Customer
Relationship
CaptureValue
FromCustomers
In Return
▪ Research The
Marketplace,
Customer Needs
And Wants
▪ Manage Marketing
Information And
Customer Data
▪ Text Here
▪ Text Here
▪ Select Customers
To Serve:
Segmentation And
Targeting
▪ Design A Value
Proposition:
Differentiation And
Positioning
▪ Text Here
▪ Text Here
▪ Product (Or Service)
Design And Building
Strong Brands
▪ Pricing And Making
Attractive
▪ Place (Distribution):
Making Available
▪ Promotion:
Communicate
Customer Value
▪ Text Here
▪ Text Here
▪ CRM: Building
Strong Relations
With Target
Customers
▪ PRM: Building
Strong Relations
With Marketing
Partners
▪ Text Here
▪ Text Here
▪ Create Customers
Satisfaction And
Delight
▪ Capture Customers
Lifetime Value
▪ Increase Market
Share And Share Of
Customers
▪ Text Here
▪ Text Here
Understand The
Marketplace,
Customer Needs
And Wants
01
Design A
Customer Driven
Marketing
Strategy
02
Construct An
Integrated
Marketing
Programme
03
Build Profitable
Relationships
And Create
Delight
04
Capture Value
From Customers
To Create Profit
And Customer
Equity
05
11
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12. Creating Customer Loyalty
Loyalty Programs Bonus Points Rebate Program Recognition Program
Titles
Description
Earn Points And Redeem For
Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member
Only
Advantages Flexible And Offers Control Easy To Manage
Most Profitable (For Elite Members
Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
12
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13. ▪ Incentives
▪ Seasonal Promotions
▪ Online Catalog With Known Prices
▪ Benefits-integrated Guided Search
▪ Care Management
Notifications/Alerts
Initial Consideration
01
▪ Out - Of – Pocket Cost Share
▪ Financing
▪ Care Setting Preference
▪ Location
▪ View Ratings / Reviews
▪ Quality / Outcomes Scores
Active Evaluation
02
▪ Online EOB (PDF)
▪ Enter Ratings / Reviews
▪ Net Promoter Score / Surveys
Post - Purchase
04
▪ Shopping Cart With Check – Out
▪ Oder Management / Concierge
Service
▪ Order Modifications
▪ Merchant Processing (Consumer
Payment)
▪ EFT (Health Plan Payment)
Closure
03
Customer
Purchase
Stages
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It explains the buying
behavior, define the
prime factors to
increase the market
acceptance
13

14. Moderating Effect On Consumer Decision Making
Text Here
Millennials
Gen X
33-49
Baby
Boomers
50-68
Matures
69+
14-18 19-25 26-32
Recommendations From A Friend / Family 66% 77% 65% 95% 76% 73%
SMS /Text Message Ad 57% 5% 35% 25% 57% 55%
VideoGame Advertising 86% 53% 60% 60% 66% 16%
Online Review By SomeoneYou Do Not Know 36% 44% 80% 55% 38% 30%
An Endorsement FromAn Online Personality 58% 23% 23% 23% 58% 85%
TelevisionAds 47% 8% 18% 18% 22% 22%
An Endorsement From An Celebrity 17% 21% 62% 21% 17% 14%
Recommendation From WithinYour Social MediaCircle 32% 9% 48% 29% 12% 20%
Ads DeliveredThrough Social Media Platforms 58% 78% 28% 78% 8% 30%
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
70%
60%
50%
48%
40%
35%
30%
20%
25%
14
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15. MediumThat Influence Purchase Decision
Stage 01
Initial Consideration Set
Stage 02
Active Evaluation
Stage 03
Moment Of Purchase
In Mature Markets In Developing Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
15
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16. Analysing Business Situation
Market Size
Target User
MarketTrend
Funds Available
Service Available
Major Competitors
16
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17. Consumer Market Segmentation
Geographic
▪ Region - Text Here
▪ Country - Text Here
▪ Population - Text Here
▪ Climate - Text Here
Demographic
▪ Age - Text Here
▪ Gender - Text Here
▪ Ethnicity - Text Here
▪ Nationality - Text Here
▪ Occupation - Text Here
▪ Income - Text Here
▪ Family Size - Text Here
Behavioral
▪ Lifestyle – Text Here
▪ Personality - Text Here
▪ Values - Text Here
▪ Interest - Text Here
Psychographic
▪ Brand Loyalty - Text Here
▪ Benefits Sought - Text Here
▪ User Status - Text Here
▪ Usage Rates - Text Here
▪ Occasion - Text Here
▪ Readiness to Buy - Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
17

18. Business Market Segmentation
▪ Industry –
Text Here
▪ Company Size –
Text Here
▪ Location –
Text Here
▪ Buyer Seller Similarity
– Text Here
▪ Attitude towards Risk
– Text Here
▪ Loyalty –
Text Here
▪ Urgency –
Text Here
▪ Specific Application –
Text Here
▪ Size of Order –
Text Here
▪ Purchasing Function
– Text Here
▪ Power Structure –
Text Here
▪ Nature of Existing
Capabilities –
Text Here
▪ Technology –
Text Here
▪ User/ Non-user Status –
Text Here
▪ Customer Capabilities –
Text Here
Personal
Characteristics
Situational
Factors
Purchasing
Approaches
Operating
Variable
Demographics
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
18
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19. International Market Segmentation
Geographic
▪ Region - Text Here
▪ Country - Text Here
▪ Population - Text Here
▪ Climate - Text Here
▪ Language – Text Here
Economic
▪ Occupation - Text Here
▪ Income - Text Here
▪ Nationality - Text Here
Political-Legal
▪ Country – Text Here
▪ Interest - Text Here
Cultural
▪ Lifestyle - Text Here
▪ Beliefs - Text Here
▪ Social Groups - Text Here
▪ Ethnicity - Text Here
▪ Values - Text Here
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
19
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20. Build Strong Brands20
Creating Brand Equity
Crafting Brand Positioning
Develop Strategic Positioning
Dealing With Competition
BRAND
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21. Create Brand Equity
▪ Reduce Marketing Costs
▪ Trade Leverage
▪ Familiarity – Linking
▪ Signal Of Substance /
Commitment
▪ Reason To Buy
▪ Price
▪ Channel Member Interest
▪ Differentiating / Positioning
▪ Reason To Buy
▪ Create Positive Attitude / Feelings
▪ Competitive Advantage
Provides Value To Customers By
Enhancing Customer’s:
▪ Confidence In The Purchase
Decision
▪ Use Satisfaction
Provides Value To Firm By
Enhancing:
▪ Brand Loyalty
▪ Prices/ Margins
▪ Brand Extensions
▪ Competitive Advantage
Brand
Equity
Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Associations
Other
Proprietary
Assets
Indicators /
Effects
Future
Performance
Category
The purpose of the
slide is to provide a
framework of value
21
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22. Crafting Brand Positioning
HowThe Brand
Makes Me Look
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
HowThe Brand
Makes Me Feel
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
WhatThe Product
Does For Me
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
How I Would Describe
The Product
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
Brand
Personality
Text Here Facts
Symbols
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience
22
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23. Brand Positioning Framework
Don’t EvenThink AboutThis
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Ideal Positioning
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needs and capture your audience's attention.
Competitor Positioning
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needs and capture your audience's attention.
What
Customers
Want
WhatYou
HaveTo
Offer
What
Competition
HasTo Give
Risky
23

24. Develop
Strategic
PositioningSuperior
Quality
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capture your
audience's attention.
Moderate
Prices
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audience's attention.
Customer
Value
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editable. Adapt it to
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audience's attention.
StrategicTarget
Differentiation
Write Your Strategy Based
On Product Differentiation
Comprehensive Cost
Leadership
Write Your Strategy Based Cost
Leadership
Focus On Priorities
Mention Your Key Focus
Areas
24

25. Competitive Analysis 1/1
Company &
Product
Target
Customers Key Benefits Price
Value
Proposition
Quality Conscious Consumers
Of Chicken
Tenderness 10% Premium
Safety-conscious Upscale
Families
Durability & Safety 20% Premium
Convenience-minded Pizza
Lovers
Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered
Promptly At Your Doorstep
With Moderate Prices
Evaluating the
product on the basis
of commonly used
parameters which can
be altered as per
customer
requirements
25
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26. Market Competitiveness - Rating
Ratings
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
26
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

27. Market Competitiveness - Score
Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating Weighted Score Rating Weighted Score Rating Weighted Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
27
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28. ShapeThe Market Offerings28
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Setting Product
Strategy
Designing & Managing
Services
Developing Pricing
Strategies & Program

29. Setting Product Strategy 1/4
What AreYouTryingTo Market?
Business Model
▪ Mention Your Key
Strategies/ Comments Here
▪ Text Here
▪ Text Here
▪ Text Here
Key Attributes OfYour
Product/Solution
▪ Mention Your Key
Strategies/ Comments Here
▪ Text Here
▪ Text Here
▪ Text Here
Price Positioning
▪ Mention Your Key
Strategies/ Comments Here
▪ Text Here
▪ Text Here
▪ Text Here
Market Positioning
▪ Mention Your Key
Strategies/ Comments Here
▪ Text Here
▪ Text Here
▪ Text Here
29
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30. Setting Product Strategy 3/4
Why ShouldThey
Adopt It?
Value Proposition & Key Message for
Customers
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Channels
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and capture your audience's attention.
Audience
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30
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31. Setting Product Strategy 4/4
How & Where Should It Be Done?
External
Activities
Tools For
Customers
Tools For Internal
Audience
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31

32. Designing & Managing Services 1/2
Survival Maximum
Current Profit
Maximum
Market Share
Product-Quality
Leadership
Maximum Market
Skimming
Rational Behind ChoosingThe Objective
Add Comment Here
Text Here Text Here Text Here Text Here
Text Here Text Here Text Here Text Here
32
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33. Designing & Managing Services 2/2
Market Skimming
Psychological Pricing
Loss Leader
Value Pricing
Competitor Pricing
Contribution Pricing
Predatory Pricing
Cost–Plus Pricing
Penetration Pricing
33
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34. Developing Pricing Strategies
And Programs 1/4
EnterThe “Name of Strategy Here”
▪ Write Your Comments Here Stating The Reason Behind Selecting This
Particular Strategy
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Audience's Attention.
01
Strategy For IntroducingThis Price
▪ Enter Your Key Strategy Here I.E. Which Geography You Are Planning
To Introduce The Price First
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Audience's Attention.
02
34

35. Developing Pricing Strategies And Programs 2/4
Basic
$10 Per Month
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
Pro
$20 Per Month
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
Advanced
$30 Per Month
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
Platinum
$50 Per Month
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
Business
$40 Per Month
▪ Text Here
▪ Text Here
▪ Text Here
▪ Text Here
35
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36. Developing Pricing Strategies And Programs 3/4
Business Plan
20s Per Month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Private Plan
10s Per Month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Mega Plan
50s Per Month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
36
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37. Developing Pricing Strategies And Programs 4/4
Subscribe
Basic
Placeholder
Description
Placeholder Text
Text Here
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text Here
$9.90
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37

38. DeliverValue38
Managing Retailing,
Wholesaling, & Logistics
ManageChannel
Partner
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39. Face-to-face & WebexTraining
Prepare Advanced, Hands On Training Program & Deliver It Live
Via Webex Training & It Includes The Following:
▪ Point A
▪ Point B
▪ Point C
Channel Flash Email Newsletter
To Provide Recent News On Promotions, Incentives, Sales Tools
& More. Add Other Details As Well Like Person Who Is
Accountable For Implementing, Timelines Etc
Video Library
When It Is To Be Launched
All Trainings, Instructed Guide & Announcements Will Be
Available On (Mention Platform Name)
Manage Channel
Partner 1/3
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39

40. Manage Channel Partner 2/3
Tier 1 Channel Partners
Mention Key
Comments
Name 1
Mention Key
Comments
Name 2
Mention Key
Comments
Name 3
Tier 2 Channel Partners
Mention Key
Comments
Name 1
Mention Key
Comments
Name 2
Mention Key
Comments
Name 3
40
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41. Manage Channel Partner 3/3
Sr. No. Product / Service Pricing Pricing Rational
01. Product 1 - -
02. Product 2 - -
03. Product 3 - -
41
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42. Managing Retailing, Wholesaling, & Logistics 1/2
Supply Side Demand Side
End
Customer
Supply
Distribution &
Warehousing
Manufacturing Retail Consumer
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
Supply Chain Management
Information Flow
Physical Flow
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
42
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43. Complete Previous Expenditure Records &Volumes
Expenditure Divided By Items & Sub Items
Expenditure ByThe Supplier
Expenditure By Division , Department Or User
Future Demand Projections Or Budgets
The Five Major SegmentThat Are Analyzed InThe
First Stage Are As Follows
Managing Retailing,
Wholesaling, &
Logistics 2/2
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43

44. CommunicateTheValue44
Designing & Managing Integrated
Marketing Communication
Marketing Reach By
Channels
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45. Designing And Managing Integrated Marketing Communications
Tele Marketing
Canvassing
Referrals
Direct Mail
Trade Fairs
Online Advertising
Print Ads
45
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46. Marketing Reach By Channels (1/2)
Events
Prints Ads
Radio
Sponsorships
Social Media SEO
Blogs Email
PPC Affiliates
Target
Audience
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audience's attention.
We have listed down
a few ways through
which you can
acquire customers,
you can choose any
basis of your
requirements
46

47. Marketing Reach By Channels (2/2)
CurrentYear's Acquisition Sources
10%
25%
30%
21%
6%
8%
Tele Marketing
Emails
Online Media
Prints Ads
Referrals
Trades Fairs
47
This graph/chart is linked to excel, and changes automatically based on data. Just left click on it and select “Edit Data”.

48. Create Successful Long-Term Growth48
Introducing New Market
Offerings
New Product Detailed
Overview
Tapping Into Global
Market
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49. Introducing New Market
Offerings- Product Introduction
Idea
▪ Explain The Product Idea In Brief: E.G. To Lock & Unlock Door
From Your Smartphone
▪ Text Here
▪ Text Here
▪ Explain The Product Idea In Detail For E.G. Requirement Of The
Product
▪ Technology Used
▪ Benefits
Product Details
49

50. New Product
Detailed
Overview
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your needs and capture your
audience's attention.
Profitability Analysis
▪ Expected Profitability (Magnitude ; E. G. NPV )
▪ Return(e.g. IRR)
▪ Payback Period
▪ Low Cost And Fast To Do
01
Technical Feasibility
▪ Technical Gap
▪ Complexity
▪ Technical Uncertainty
02
Synergies
▪ Market Synergies
▪ Technological Synergies
▪ Manufacturing/Processing Synergies
03
Strategic
▪ Degree To Which Project Aligns With
Business Strategy
▪ Strategic Importance
04
Product Advantage
▪ Unique Benefits
▪ Meets Customer Needs Better
▪ Value For Money
05
Market Attractiveness
▪ Market Size
▪ Market Growth
▪ Competitive Situation
06
50

51. Tapping Into Global Markets
South
America
30%
Sales
North
America
20%
Sales
Australia
15%
Sales
Asia
35%
Sales
51
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52. Dashboard And
KPIs
52

53. Marketing Management Dashboard 1/5
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
0
20
40
60
80
100
Daily Impressions by Campaign – Last 12 Weeks
586
Total Impressions
2580
TotalClick
147
Cost PerAcquisition
250
TotalAcquisitions
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 3
vs Budget of 50.000$
80%
Campaign 2
vs Budget of 30.000$
60%
53
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54. Marketing Management Dashboard 2/5
100
300
500
700
900
1100
1300
10 May
2018
11 May
2018
12 May
2018
13 May
2018
14 May
2018
15 May
2018
16 May
2018
17 May
2018
18 May
2018
ClicksVs Conversion
Clicks Conversions
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
30
50
20
70
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
Cost Per Conversion
$40.5
$25
Average CTR
12.36%
10%
$5200
Total Spend
$3200
Campaign Performance
(Today)
$2125
Total Spend
$200
10
Conversions
20
Cost Per Conversion
$30.36
$30
Conversion Rate
5%
CTR
2%
2%
54
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55. Marketing Management Dashboard 3/5
0
1
2
3
4
5
6
7
0
1
2
3
4
5
6
7
8
9
Revenue & Sales – Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
30 20 20 30
Customers By Region
24%
30%
20%
40%
20%
30%
26%
Sales By
Product
Category
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit
55
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56. Marketing Management Dashboard 4/5
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week of Year
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
2%
5%
3%
4%
0
5
10
Category 1 Category 2 Category 3 Category 4
Visitors By User Type
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Serach
Organic
Top 3 Channels By Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Serach
Organic
Top 3 Campaigns By Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Serach
Organic
Top 3 Pages By Conversion
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
56
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57. 80%
Marketing Management Dashboard 5/5
ROI Per Marketing Channel
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%
Display
30%
Organic
60%
Paid
40%
Referral
57
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58. Marketing Management KPI Metrics 1/2
Business Objectives KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share Of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative
& Neutral Sentiment
Traffic To Product Pages
Engagement Percent Of Community
Interacting With Content
Interaction Per Followers Content Vitality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc.
Campaign #Hashtag Use
LeadGeneration Cost Per Lead From Social
Channel
Social Media‘s Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target
Audience
# Of White Paper
Downloads
DemandGen / Conversion
Direct Attribution- Revenue
& Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates &
Average Order Value From
Social Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences On Conversion
Rates
Customer Support Cost Savings (Call
Deflection)
Avg. Time To Issue
Resolution
Change In Sentients Around
Support Issue
Number Of Issues Resolved
Issue Resolution Rate Per
Agent
Advocacy Number Of Active
Advocates
Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation Number Of Product Ideas
Submitted
Number Of Ideas Included
In Product Developing
Number Of Bugs Reported
& Fixed
Size Of Community
Providing Product Feedback
Engagement Rates In
Product Forums
58
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59. Marketing Management KPI Metrics 2/2
KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications At Event,
Trade Show, On-line Subscription,
Document Downloads, Advertising Etc.
Cost Per Lead;
Cost Per Sales Appointment;
Response Rate
Number of Lead/Sales Appts/
Responses Divided By Marketing
Investment In Lead Generation
Programmes
Declining Ratios ,May Indicates
Ineffective Marketing Activities.
Determine Efficiency By Correlating
Lead Generation To New Client
Acquisition Results
New Client
Acquisition
RFP & Collateral Marketing Material,
Targeted Advertising, Strategic
Investment Tactics
Marketing’s Contribution To The Cost
Of Acquisition
(Marketing’s Cost To Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Present Value Of New
Business Over 12 Months
Increasing Result May Indicate That
Marketing Activities Are Costly
Increasing Budget Can Be Justified If
Retention Of Clients Are High. If Not,
Identify Alternative Marketing Tactics-
Digital Vs Print Formats For Collateral &
Advertising.
Profitability &
Retention of
CurrentClients
On-going Communication, Special
Promotion
Marketing’s Contribution To Retention
(Marketing’s Cost To Support Client
Retention Divided By Total Retention
Budget Comprising Contributions From
Marketing & Other Departments)
Multiplied By Client Revenues, Less
Gross Margin & Lost Revenues Form
Clients Who Were Not Retained Over A
12 Month Period
Increasing Result May Indicate That
Marketing Activities Are Costly. It May
Be Worth The Investment For Highly
Profitable Clients. Consider Segmenting
Clients According To Potential For New
Business & Long-term Profits &
Allocates Budgets Accordingly.
59
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60. Additional Slides
60

61. Lunch Break
Let’s Start Again In 30 Minutes
61

62. Marketing Strategic Management Icons Slide62
BRAND

63. Marketing Strategic Management Icons Slide Contd...63

64. Vision
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Mission
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Goal
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Our Mission
64

65. Meet OurTeam
Marketing Manager
John Smith
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Graphic Designer
Peter Mike
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Product Manager
Harry Clark
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66. Our Goals
G
O
A
L
Goal 01
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Goal 02
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Goal 03
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Goal 04
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67. Financial
45% User 85% User 30% User
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Euro
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Dollar
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Pound
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68. Bulb & Idea
01
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02
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03
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04
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69. Magnifier Glass
68%
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77%
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85%
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69
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70. Area Chart
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Product
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01
Product
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03
Product
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02
70
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71. Column Chart
10 12 13 14 15 16 17 18 19
25 22
15
18
24 19
22
27 25
27 32
34 27
32
31
38
42
50
0
10
20
30
40
50
60
70
80
90
100
2010 2011 2012 2013 2014 2015 2016 2017 2018
ExpenditureIn($Billions)
Years
Product
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01
Product
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03
Product
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02
71
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72. Pie Chart
2018
Product 02
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73%
Product 03
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67%
Product 01
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85%
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73. Thanks For
Watching
Address:
# street number, city, state
Contact Numbers:
0123456789
Email Address:
emailaddress123@gmail.com
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