This complete deck covers various topics and highlights important concepts. It has PPT slides which cater to your business needs. This complete deck presentation emphasizes Marketing Performance Measurement And Management PowerPoint Presentation Slides and has templates with professional background images and relevant content. This deck consists of total of seventy slides. Our designers have created customizable templates, keeping your convenience in mind. You can edit the colour, text and font size with ease. Not just this, you can also add or delete the content if needed. Get access to this fully editable complete presentation by clicking the download button below. http://bit.ly/3arPTN7

1. Marketing Performance
Measurement and
Management
Your C ompany N ame

2. 2
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Content
Capture Marketing Insights
Connect with Customers
Build Strong Brands
Shape the Market Offerings
Deliver Value
Communicate the Value
Create successful Long-term Growth
KPI’s and Dashboard

3. 3
Capture Marketing
Insights
Gathering Information & Scanning
the Environment
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Conducting Marketing Research
& Forecasting Demand
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

4. 4
Economics Society Technology Environment LegislationPolitics
P E S T E L
• Government Policy
• Text here
• Text Here
• Growth Rates and
Tax Policies
• Text here
• Text Here
• Population
Growth and
Demographics
• Text here
• Text Here
• Emerging
Technologies
• Text here
• Text Here
• Recycling and
Waste
Management
Policies
• Text here
• Text Here
• Laws regarding
consumer
protection
• Text here
• Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
PESTEL Analysis

5. 5
Threats
• What are our Competitors doing
that we are not?
• Are there any government
regulations that could hamper our
business?
• Text here.
Strengths
• What is the USP of Business?
• How are you better than
competitor?
• Text here
Weaknesses
• What sort of skills require to
work on?
• What are the require
resources?
• Text here
Opportunities
• Are there any untouched
potential market areas?
• Text here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
SWOT Analysis

6. Global Market Potential Graphical Format
6
Market
Size
Growth
Size
Region In Billion In %
USA $ 200 10%
Brazil $ 250 8%
Africa $ 305 5.2 %
Australia $500 15 %
Russia $ 420 20 %
USA
Brazil
Russia
Australia
Africa
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

7. Global Market Potential Tabular Format
7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 -
2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
North
America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Middle East &
Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000 Units) xx xx xx xx xx xx
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

8. 8
Survey Result 1
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Survey Result 2
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Survey Result 3
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Survey Result 4
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Survey Result 5
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Market Survey
Insights
Add your Key takeaways from this slide
Add your Key Summary Here

9. Market Opportunity Analysis
9
Can Benefit Convince
Target Markets?
Can Target Markets Be
Reached With Cost Effective
Media & Trade Channels?
Are Benefits Better Than
Competitors?
Is It
Profitable?
Possess Resources To
Deliver Benefits?
Market Opportunity
Analysis
• To evaluate opportunities
• To determine attractiveness &
probability of success
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

10. 10
Connect with
Customers
Creating Customer Value and Loyalty
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Analysing Business Markets
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Analyzing Consumer Market
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Identifying Market Segments & Targets
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

11. Creating Customer Value
11This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Capture value from
Customers in return
Understand the
marketplace, customer
needs and wants
• Research the
marketplace,
customer needs
and wants
• Manage
marketing
information and
customer data
• your text here
• your text here
01
Design a customer
driven
marketing strategy
• Select customers to
serve: Segmentation
and targeting
• Design a value
proposition:
Differentiation and
Positioning
• your text here
• your text here
02
Construct an
integrated
marketing programme
• Product (or service)
design and building
strong brands
• Pricing and making
attractive
• Place (Distribution):
making available
• Promotion:
communicate
customer value
• your text here
• your text here
03
Build profitable
relationships and
create delight
• CRM: building strong
relations with target
customers
• PRM: building strong
relations with
marketing partners
• your text here
• your text here
04
Capture Value from
customers to create profit
and customer equity
• Create customers
satisfaction and
delight
• Capture Customers
lifetime value
• Increase market
share and share of
customers
• your text here
• your text here
05

12. Creating Customer Loyalty
12
Titles
Description Earn Points And Redeem For Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only)
Disadvantages Text Here Text Here Text Here
Typical Offers Text Here Text Here Text Here
Sample Programs Text Here Text Here Text Here
Your Text Here Text Here Text Here Text Here
Loyalty Programs Bonus Points Rebate Program Recognition Program
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

13. 13
Initial Consideration
Active Evaluation
• Out - of – pocket cost share
• Financing
• Care setting preference
• Location
• View ratings / reviews
• Quality / outcomes scores
Closure
• Shopping cart with check – out
• Oder management / concierge service
• Order Modifications
• Merchant processing (consumer payment)
• EFT (health plan payment)
Post - Purchase
• Online EOB (PDF)
• Enter ratings / reviews
• Net promoter score / surveys
Customer
Purchase Stages
01
02
03
04
• Incentives
• Seasonal promotions
• Online catalog with known prices
• Benefits-integrated guided search
• Care management notifications/alerts
It explains the buying
behavior, define the
prime factors to
increase the market
acceptance
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

14. Moderating Effect on Consumer Decision Making
14
66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend / Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social media circle
Recommendation from within your social media
circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
Text Here
14-18 19-25 26-32 33-49
Baby Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

15. Medium that Influence Purchase Decision
15
Stage 1
Initial consideration Set
Stage 2
Active Evaluation
Stage 3
Moment of Purchase
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
In Mature Markets In Developing Markets
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

16. Analysing Business Situation
16
Market Size
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Target User
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Market Trend
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Major Competitors
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Service Available
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Funds Available
This slide is 100% editable. Adapt it to your
needs and capture your audience's attention.
Analyse Business Markets

17. 17
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
• Age -Text Here
• Gender -Text Here
• Ethnicity -Text Here
• Nationality -Text Here
• Occupation -Text Here
• Income -Text Here
• Family Size - Text Here
• Lifestyle –Text Here
• Personality -Text Here
• Values -Text Here
• Interest -Text Here
• Brand Loyalty -Text Here
• Benefits Sought -Text Here
• User Status -Text Here
• Usage Rates -Text Here
• Occasion -Text Here
• Readiness to Buy -Text Here
Geographic Demographic Psychographic Behavioral
Consumer Market
Segmentation
Segmentation is done on
the basis of the
mentioned parameters,
you can fill in the details
as per the requirements
Market Segmentation
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

18. Business Market Segmentation
18
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
Personal
Characteristics
Situational
Factors
Purchasing
Approaches
Operating
Variable
Demographics
• Buyer Seller Similarity -
Text Here
• Attitude towards Risk -
Text Here
• Loyalty -Text Here
• Urgency -Text Here
• Specific Application -
Text Here
• Size of Order -Text Here
• Purchasing Function -
Text Here
• Power Structure -Text
Here
• Nature of Existing
Capabilities -Text Here
• Technology -Text Here
• User/ Non User
Status -Text Here
• Customer Capabilities
-Text Here
• Industry -Text Here
• Company Size -Text
Here
• Location -Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

19. 19
Geographic Economic Political-Legal Cultural
International Market
Segmentation
Segmentation is done
on the basis of the
mentioned
parameters, you can
fill in the details as
per the requirements
• Region -Text Here
• Country -Text Here
• Population -Text Here
• Climate -Text Here
• Language -Text Here
• Occupation -Text Here
• Income -Text Here
• Nationality -Text Here
• Country -Text Here
• Interest -Text Here
• Lifestyle -Text Here
• Beliefs -Text Here
• Social Groups -Text Here
• Ethnicity -Text Here
• Values -Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

20. 20
Build Strong
Brands
Creating Brand Equity
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Develop Strategic Positioning
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Crafting Brand Positioning
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Dealing with Competition
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

21. Create Brand Equity
21
Brand
Loyalty
Brand
Awareness
Perceive
Quality
Brand
Association
Other Proprietary
Assets
• Reduce marketing
costs
• Trade Leverage
• Familiarity – linking
• Signal of substance /
commitment
• Reason to buy
• Price
• Channel member
interest
• Differentiating / Positioning
• Reason to buy
• Create positive attitude /
feelings
• Competitive advantage
Provides value to customers
by enhancing customer’s:
• Confidence in the purchase decision
• Use satisfaction
Provides value to firm by
enhancing:
• Brand Loyalty
• Prices/ Margins
• Brand extensions
• Competitive advantage
Future
Performance
Indicators
/Effects
Category
Brand EquityThe purpose of
the slide is to
provide a
framework of
value
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

22. Crafting Brand Positioning
22
How The Brand Makes
Me Look
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
How The Brand Makes
Me Feel
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
How I Would Describe
The Product
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
What The Product
Does For Me
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
You can decide on the
basis of below mentioned
parameters how you
want to position the
brand in the minds of the
target audience

23. Brand Positioning Framework
23
Risky
What
Customers
Want
What You
Have To
Offer
What
Competition
Has To Give
Don’t even think about this
Ideal Positioning
Competitor positioning
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

24. 24
Develop Strategic
Positioning
Differentiation
Write Your Strategy Based On
Product Differentiation
Comprehensive Cost Leadership
Write Your Strategy Based
Cost Leadership
Focus on Priorities
Mention Your Key
Focus Areas
Superior
Quality
Moderate
Prices
Customer
Value
STRATEGIC TARGET

25. Competitive Analysis
25
Company &
Product
Target
Customers
Key
Benefits
Price
Value
Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed & Good Quality 15% Premium
Good Pizza Delivered Promptly At
Your Doorstep With
Moderate Prices
Evaluating the product
on the basis of
commonly used
parameters which can be
altered as per customer
requirements
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

26. Market Competitiveness- Ratings
26
Key Success Factors Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical Expansion
Ratings
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

27. Market Competitiveness- Score
27
Key Success
Factors
Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical
Expansion
0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
Own Competitor 1 Competitor 2 Competitor 3
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

28. 28
Shape the Market
Offerings
Setting Product Strategy
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Designing & Managing Services
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Developing Pricing Strategies & Program
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

29. Setting Product Strategy 1/4
29
Mention Your Key Strategies /
Comments Here
Key Attributes Of Your
Product / Solution
Mention Your Key Strategies /
Comments Here
Business Model
Mention Your Key Strategies /
Comments Here
Price Positioning
Mention Your Key Strategies /
Comments Here
Market Position
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
What Are
You Trying
to Market?

30. Setting Product Strategy 2/4
30
Mention Your Key Strategies
/ Comments Here
Targets Market
Mention Your Key Strategies /
Comments Here
Initial Market
Penetration Strategy
Mention Your Key Strategies /
Comments Here
Launch Team
Mention Your Key Strategies /
Comments Here
Channels / Partners
WHO Should be Involved internally & Externally
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

31. 31
Value Proposition & Key Message for
Setting Product
Strategy 3/4
Customers
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Channels
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Audience
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Why Should They Adopt It?

32. 32
External Activities
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Tools For Customers
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Tools For Internal Audience
This slide is 100% editable. Adapt it to your needs and capture your
audience's attention.
Setting Product
Strategy 4/4
HOW and WHERE should it be done?

33. Designing & Managing Services 1/2
33
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming
Rational Behind
Choosing the
Objective
This slide is 100% editable. Adapt it to
your needs and capture your
audience's attention.

34. 34
Designing &
Managing Services
2/2
Market Skimming
Value Pricing
Loss Leader
Psychological Pricing
Competitor Pricing
Predatory Pricing
Cost-plus Pricing
Penetration Pricing
Contribution Pricing
01
02
03
04
05
06
07
08
09
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

35. 35
01
Enter the “Name of Strategy here
• Write your comments here stating the reason behind
selecting this particular strategy
Developing Pricing
Strategies and
Programs 1/4
Strategy for Introducing this price
• Enter your key strategy here i.e. which geography you
are planning to introduce the price first
02

36. 36
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Basic
$10 Per month
Pro
$20 Per month
Advanced
$30 Per month
Business
$40 Per month
Platinum
$50 Per month
This slide is 100%
editable. Adapt it to your
needs and capture your
audience's attention.
Developing Pricing Strategies and Programs 2/4

37. Developing Pricing Strategies and Programs 3/4
37
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
Unlimited Bandwidth
No Maximum File Size
Mega Plan
50s per month
5 GHZ CPU
4 GB Memory
Get Mega Plan
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

38. 38
Developing Pricing Strategies
and Programs 4/4
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe

39. 39
Deliver Value
Manage Channel Partner
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Managing Retailing, Wholesaling,
& Logistics
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

40. 40
Manage Channel
Partner 1/3
Face-to-Face & WebEx Training
Prepare advanced, hands on training program & deliver it live
via WebEx Training & it includes the following:
Point A
Point B
Point C
Channel Flash Email Newsletter
To Provide recent news on promotions, incentives, sales tools &
more. Add other details as well like person who is accountable
for implementing, timelines etc
Video Library
When it is to be launched
All Trainings, instructed guide & announcements will be
available on (mention platform name)

41. Manage Channel Partner 2/3
41
Tier 1 Channel Partners Tier 2 Channel Partners
Mention Key
Comments
Name1
Mention Key
Comments
Name2
Mention Key
Comments
Name3
Mention Key
Comments
Name1
Mention Key
Comments
Name2
Mention Key
Comments
Name3
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

42. Manage Channel Partner 3/3
42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

43. Managing Retailing, Wholesaling, & Logistics 1/2
43
Supply Manufacturing Distribution &
Warehousing
Retail Consumer
End
Customer
Second Tier
Supplier
First Tier
Supplier
First Tier
Supplier
Second Tier
Supplier
Supply Side Demand Side
Information Flow
Physical Flow
Logistics
Supply Chain Management
Purchasing &
Supply Management
Materials
Management
Physical Distribution
Management
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

44. 44
Managing Retailing,
Wholesaling, &
Logistics 2/2
Complete Previous Expenditure
Records & Volumes
Expenditure Divided by Items &
Sub Items
Expenditure by Division, Department
or User
Expenditure by the
Supplier
Future Demand Projections or
Budgets
The 5 major segment that are analyzed in the first
stage are as follows

45. 45
Communicate
the Value
Marketing Reach by Channels
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Designing & Managing Integrated
Marketing Communications
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

46. Designing and Managing Integrated Marketing Communication
46
Print Ads
Online Advertising
Trade Fairs
Tele Marketing
Referrals
Direct Mail
Canvassing
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

47. Marketing Reach by Channels (1/2)
47
Online Marketing Offline Marketing
Target
Audience
SEO
Blogs
Email
PPC
Affiliates
Social Media
Print Ads
Sponsorships
Radio
Events
We have listed down a
few ways through which
you can acquire
customers, you can
choose any basis of your
requirements
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.

48. Marketing Reach by Channels (2/2)
48
10%
25%
30%
21%
6%
8%
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
Emails
Online Media
Tele Marketing
Trade Fairs
Print Ads
Referrals

49. 49
Create
Successful Long-
term Growth
Introducing New Market Offerings
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
New Product Detailed Overview
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.
Tapping into Global Markets
This slide is 100% editable. Adapt it to your needs and
capture your audience's attention.

50. Introducing New Market Offerings-
Product Introduction
Idea
• Explain the product idea in brief: e.g. to lock & unlock
door from your smartphone
• Text Here
Product Details
• Explain the product idea in detail for e.g. Requirement
of the product
• Technology used
• Benefits
Now is the best time to
explain your product idea
in an effective manner so
that the audience gets
immersed in it right from
the beginning
50

51. New Product Detailed Overview
51
Strategic
• Degree To Which Project Aligns With
Business Strategy
• Strategic Importance
Product Advantage
• Unique Benefits
• Meets Customer Needs Better
• Value For Money
Market Attractiveness
• Market Size
• Market Growth
• Competitive Situation
Synergies
• Market Synergies
• Technological Synergies
• Manufacturing/Processing Synergies
Technical Feasibility
• Technical Gap
• Complexity
• Technical Uncertainty
Profitability Analysis
• Expected Profitability (Magnitude ; E. G. NPV )
• Return(e.g. IRR)
• Payback Period
• Low Cost And Fast To Do
This slide is 100% editable. Adapt it to your needs and capture your audience's attention.
This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively

52. Tapping into Global Markets
52
20%
North America
30%
South America
15%
Australia
35%
Asia
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.
This slide is 100% editable. Adapt
it to your needs and capture your
audience's attention.

53. 53
Dashboard and
KPIs

54. Marketing Management Dashboard 1/5
54
2020/01/21 2020/01/22 2020/01/23 2020/01/24 2020/01/25 2020/01/26 2020/01/27 2020/01/28 2020/01/29 2020/01/30
Daily Impressions by Campaign – Last 12 Weeks
80
40
50
20
0 10 20 30 40 50 60 70 80 90
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30%
Campaign 2
vs Budget of 30.000$
60%
Campaign 3
vs Budget of 50.000$
80%
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition

55. Marketing Management Dashboard 2/5
55
Campaign Performance (today)
Cost Per Conversion
$30.36
Conversion Rate
5%
CTR
2%$2125
Total Spend
10
Conversions
$200 20
$25 10% $5200Cost Per Conversion
$40.5
Average CTR
12.36%
Total Spend
$3200
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 20 40 60 80
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per Campaign
$30 2%

56. Marketing Management Dashboard 3/5
56
0
2
4
6
8
0
2
4
6
8
10
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Revenue & Sales – Last 12 months
Amount Product
2.563
Net Profit
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
24%
30%
20%
40%
20%
30%
26%
Sales by
Product
Category
30 20 20 30
Customers by Region
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups

57. Marketing Management Dashboard 4/5
57
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
DisplayOrganic
Paid
Traffic Sources
1.029.973
Visits
35 Sec
Avg Session Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Campaigns by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Pages by Conversion

58. Marketing Management Dashboard 5/5
58
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10 Co. 11 Co. 12 Co. 13
Daily Marketing Spend Last 30 days
Revenue
8.361
Spend
2.569
ROI
320%
30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel

59. Marketing Management KPI Metrics 1/2
59
Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative &
Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community
Interacting With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media ‘S Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target Audience # Of White Paper Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue &
Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates & Average
Order Value From Social
Channels
Revenue Attribution For Key
Influencers
On-site Product Review
Influences On Conversion Rates
Customer Support Cost Savings (Call Deflection) Avg. Time To Issue Resolution
Chane In Sentients Around
Support Issue
Number Of Issues Resolved Issue Resolution Rate Per Agent
Advocacy Number Of Active Advocates Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation
Number Of Product Ideas
Submitted
Number Of Ideas Included In
Product Developing
Number Of Bugs Reported &
Fixed
Size Of Community Providing
Product Feedback
Engagement Rates In Product
Forums

60. Marketing Management KPI Metrics 2/2
60
KPI Activities Metrics Calculation Trend Indication
Demand
generation
Direct & Indirect Indications at event, trade
show, on-line subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/ responses divided
by marketing investment in lead generation
programmes
Declining ratios ,may indicates ineffective
marketing activities.
Determine efficiency by correlating lead
generation to new client acquisition results
New client
acquisition
RFP & collateral marketing material, targeted
advertising, strategic investment tactics
Marketing’s contribution to the cost of
acquisition
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by present value of new
business over 12 months
Increasing result may indicate that marketing
activities are costly
Increasing budget can be justified if retention of
clients are high. If not, identify alternative
marketing tactics- digital vs print formats for
collateral & advertising.
Profitability
& Retention of
Current Clients
On-going communication, special promotion Marketing’s contribution to retention
(Marketing’s cost to support client retention
divided by total retention budget comprising
contributions from Marketing & other
departments) multiplied by client revenues, less
gross margin & lost revenues form clients who
were not retained over a 12 month period
Increasing result may indicate that marketing
activities are costly. It may be worth the
investment for highly profitable clients. Consider
segmenting clients according to potential for
new business & long-term profits & allocates
budgets accordingly.

61. 61
Marketing Performance Measurement and Management Icons Slide

62. 62
Additional Slides

63. 63
Coffee Break
Presentation will continue in 15 minutes11:00 to11:15 a.m.

64. Bar Graph
64
0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
2018 2019 2020
Product01
Product02
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02

65. Area Chart
65
0
10
20
30
40
50
60
70
80
90
100
DecNovOctSepAugJulJunMayAprMarFebJan
Percentage
Year
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 01
This graph/chart is linked to excel, and
changes automatically based on data.
Just left click on it and select “Edit Data”.
Product 02
Product 01
Product 02

66. 66
Our Team
Anne Doe
(Marketing Head)
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
John Hill
(Directors)
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

67. 67
About Us
Values Client
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Preferred by Many
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.
Target Audience
This slide is 100% editable. Adapt it to your needs
and capture your audience's attention.

68. 68
Financial
$150 $350
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.
Text Here
This slide is 100% editable. Adapt it
to your needs and capture your
audience's attention.

69. 69
Mission & Vision
Vision
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Mission
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.
Goal
This slide is 100% editable. Adapt it to your needs and capture
your audience's attention.

70. 70
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com