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1. Marketing
Action Plan
Your C ompany N ame

2. 2
Communicate the Value
Deliver Value
Shape the Market Offerings
Build Strong Brands
Connect with Customers
Create Successful
Long-term Growth
Capture Marketing Insights
KPI’s and Dashboard
Content

3. 3
Gathering
Information & Scanning
the Environment
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it to your needs and capture your
audience's attention.
Conducting
Marketing Research &
Forecasting Demand
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it to your needs and capture your
audience's attention.
Capture Marketing Insights

4. PESTEL Analysis 4
Economics
➢ Growth Rates
and Tax Policies
➢ Text here
➢ Text Here
E
Legislation
➢ Laws regarding
consumer
protection
➢ Text here
➢ Text Here
L
Society
➢ Population
Growth and
Demographics
➢ Text here
➢ Text Here
S
Technology
➢ Emerging
Technologies
➢ Text here
➢ Text Here
T
Environment
➢ Recycling and
Waste
Management
Policies
➢ Text here
➢ Text Here
E
Politics
➢ Government
Policy
➢ Add Text here
➢ Add Text Here
P
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5. SWOT Analysis 5
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› Are there any untouched
potential market areas?
› Add Text here
Opportunities
› What is the USP of Business?
› How are you better than competitor?
› Add Text here
Strengths
› What are our Competitors doing that
we are not?
› Are there any government
regulations that could hamper our
business?
› Add your text here.
Threats
› What sort of skills require to workon?
› What are the require resources?
› Add Text here
Weaknesses
SWOT

6. Global Market Potential Graphical Format 6
USA
Brazil
Russia
Australia
Africa
USA Brazil Africa Australia Russia
In Billion $ 200 $ 250 $ 305 $500 $ 420
In % 10% 8% 5.2 % 15 % 20 %
Growth Size
Market Size
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Region

7. Global Market Potential Tabular Format 7
Region Market Analysis 2016 2017 2018 2019 2020
CAGR
(2016 - 2020)
Europe
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
Asia Pacific
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
North America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
Middle East &
Africa
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
Latin America
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
Total
Market Value (US $ Mn) xx xx xx xx xx xx
Market Volume (* 000
Units)
xx xx xx xx xx xx
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8. 8
Market Survey Insights
Add your Key takeaways from this slide
Survey Result 1
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Survey Result 2
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Survey Result 4
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Survey Result 3
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Survey Result 5
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Add Your Key Summary Here

9. Market Opportunity Analysis 9
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› To evaluate opportunities
› To determine
attractiveness &
probability of success
Market Opportunity
Analysis
Can Benefit
Convince Target
Markets?
Can Target Markets Be
Reached with Cost
Effective Media & Trade
Channels?
Possess Resources to
Deliver Benefits?
Are Benefits Better
Than Competitors?
Is It
Profitable?

10. 10
Connect with Customers
Creating Customer
Value and Loyalty
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needs and capture your
audience's attention.
Analyzing
Consumer Market
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needs and capture your
audience's attention.
Identifying Market
Segments & Targets
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needs and capture your
audience's attention.
Analysing
Business Markets
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needs and capture your
audience's attention.

11. Creating Customer Value 11
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› Product (or service)
design and building
strong brands
› Pricing and making
attractive
› Place (Distribution):
making available
› Promotion:
communicate customer
value
› Add your text here
› Add your text here
› Select customers to
serve: Segmentation
and targeting
› Design a value
proposition:
Differentiation and
Positioning
› Add your text here
› Add your text here
› Research the
marketplace, customer
needs and wants
› Manage marketing
information and
customer data
› Add your text here
› Add your text here
› CRM: building strong
relations with target
customers
› PRM: building strong
relations with marketing
partners
› Add your text here
› Add your text here
Build profitable
relationships and
create delight
04
Construct an
integrated marketing
programme
03
Design a customer
driven marketing
strategy
02
Understand the
marketplace,
customer needs
and wants
01
› Create customers
satisfaction and delight
› Capture Customers
lifetime value
› Increase market share
and share of customers
› Add your text here
› Add your text here
Capture Value
from customers to
create profit and
customer equity
05
Capture value from
Customers in return

12. Creating Customer Loyalty 12
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Description Earn Points And Redeem For Rewards
Receive Cashback Relative To Their
Transaction Spend
Rewards For Privilege Member Only
Advantages Flexible And Offers Control Easy To Manage Most Profitable (For Elite Members Only)
Disadvantages Add Your Text Here Add Your Text Here Add Your Text Here
Typical Offers Add Your Text Here Add Your Text Here Add Your Text Here
Sample Programs Add Your Text Here Add Your Text Here Add Your Text Here
Titles
Loyalty
Programs
Bonus
Points
Rebate
Program
Recognition
Program

13. Customer Purchase Stages 13
Initial Consideration
› Incentives
› Seasonal promotions
› Online catalog with know prices
› Benefits-integrated guided search
› Caremanagementnotifications/alerts
Active Evaluation
› Out - of – pocket cost share
› Financing
› Care setting preference
› Location
› View ratings / reviews
› Quality / outcomes scores
Closure
› Shopping cart with check – out
› Oder management / concierge service
› Order Modifications
› Merchant processing (consumer payment)
› EFT (health plan payment)
› Quality / outcomes scores
Post - Purchase
› Online EOB (PDF)
› Enter ratings / reviews
› Net promoter score / surveys
02
03
04
01
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It explains the
buying behavior,
define the prime
factors to increase
the market
acceptance

14. Moderating Effect on Consumer Decision Making 14
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66% 77% 65% 95% 76% 73%
57% 5% 35% 25% 57% 55%
86% 53% 60% 60% 66% 16%
36% 44% 80% 55% 38% 30%
58% 23% 23% 23% 58% 85%
47% 8% 18% 18% 22% 22%
17% 21% 62% 21% 17% 14%
32% 9% 48% 29% 12% 20%
58% 78% 28% 78% 8% 30%
An endorsement from an celebrity
Recommendations from a friend /
Family
SMS / text message ad
Video game advertising
Online review by someone you do not know
An endorsement from an online personality
Recommendation from within your social
media circle
Recommendation from within your social
media circle
Television ads
Ads delivered through social media platforms
70%
60%
50%
48%
40%
35%
30%
25%
20%
Your text here
14-18 19-25 26-32 33-49
Baby
Boomers
69+
Millennials Gen X
50-68
Matures
1 2 3 4 5 6 7 8 9 10
Low Impact High Impact

15. Medium that Influence Purchase Decision 15
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In Mature Markets
15
52
75
0 10 20 30 40 50 60 70 80 90 100
Advertising
Previous Usage
Word of Mouth
8
46
30
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
18
32
85
0 10 20 30 40 50 60 70 80 90 100
Word of Mouth
Shopping
Internet Information
In Developing Markets
20
28
32
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
25
35
40
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
20
50
70
0 10 20 30 40 50 60 70 80 90 100
Previous Usage
Advertising
Word of Mouth
Stage 1
Initial
consideration Set
Stage 3
Moment
of Purchase
Stage 2
Active Evaluation

16. 16
Analysing Business Situation
Analyze
Business
Markets
Market Size
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needs and capture your audience's attention.
Target User
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needs and capture your audience's attention.
Market Trend
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needs and capture your audience's attention.
Funds Available
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needs and capture your audience's attention.
Service Available
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needs and capture your audience's attention.
Major Competitors
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needs and capture your audience's attention.

17. Consumer Market Segmentation 17
Psychographic
› Lifestyle – Your Text Here
› Personality - Your Text Here
› Values - Your Text Here
› Interest - Your Text Here
Demographic
› Age - Your Text Here
› Gender - Your Text Here
› Ethnicity - Your Text Here
› Nationality - Your Text Here
› Occupation - Your Text Here
› Income - Your Text Here
› Family Size - Your Text Here
Geographic
› Region - Your Text Here
› Country - Your Text Here
› Population - Your Text Here
› Climate - Your Text Here
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements
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Behavioral
› Brand Loyalty - Your Text Here
› Benefits Sought - Your Text Here
› User Status - Your Text Here
› Usage Rates - Your Text Here
› Occasion - Your Text Here
› Readiness to Buy - Your Text Here
Market
Segmentation

18. 18
Business Market Segmentation
Market
Segmentation
Demographics
› Industry - Your Text Here
› Company Size - Your Text Here
› Location - Your Text Here
Purchasing Approaches
› Purchasing Function - Your Text Here
› Power Structure - Your Text Here
› Nature of Existing Capabilities - Your Text Here
Personal Characteristics
› Buyer Seller Similarity - Your Text Here
› Attitude towards Risk - Your Text Here
› Loyalty – Your Text Here
Situational Factors
› Urgency - Your Text Here
› Specific Application - Your Text Here
› Size of Order - Your Text Here
Operating Variable
› Technology - Your Text Here
› User/ Non User Status - Your Text Here
› Customer Capabilities - Your Text Here
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Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements

19. 19
International Market Segmentation
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Market
Segmentation
Geographic
› Region - Your Text Here
› Country - Your Text Here
› Population - Your Text Here
› Climate - Your Text Here
› Language - Your Text Here
Cultural
› Lifestyle - Your Text Here
› Beliefs - Your Text Here
› Social Groups - Your Text Here
› Ethnicity - Your Text Here
› Values - Your Text Here
Political-Legal
› Country - Your Text Here
› Interest - Your Text Here
Economic
› Occupation - Your Text Here
› Income - Your Text Here
› Nationality - Your Text Here
Segmentation is
done on the basis of
the mentioned
parameters, you can
fill in the details as
per the requirements

20. 20
Build Strong Brands
Dealing
with Competition
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Develop
Strategic Positioning
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Creating
Brand Equity
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Crafting
Brand Positioning
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21. Create Brand Equity 21
Brand
Equity
Brand
Loyalty
Brand
Awareness
Perceived
Quality
Brand
Associations
Other
Proprietary Assets
Category
› Reduce marketing costs
› Trade Leverage
› Familiarity – linking
› Signal of substance / commitment
› Reason to buy
› Price
› Channel member interest
› Differentiating / Positioning
› Reason to buy
› Create positive attitude / feelings
› Competitive advantage
Indicators / Effects Future Performance
Provides value to customers by
enhancing customer’s:
› Confidence in the purchase decision
› Use satisfaction
Provides value to firm by enhancing:
› Brand Loyalty
› Prices/ Margins
› Brand extensions
› Competitive advantage
The purpose
of the slide is
to provide a
framework of
value
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22. 22
Crafting Brand Positioning
You can decide on
the basis of below
mentioned
parameters how you
want to position the
brand in the minds of
the target audience
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audience's attention.
How the Brand
Makes Me Look
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audience's attention.
What the Product Does
For Me
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your needs and capture your
audience's attention.
How I Would Describe
the Product
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your needs and capture your
audience's attention.
How the Brand Makes
Me Feel
Brand
Personality Symbols
Facts
Text Here

23. Brand Positioning Framework 23
Risky
What You
Have To
Offer
What
Customers
Want
What
Competition
Has To Give
Don’t even think
about this
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audience's attention.
Ideal
Positioning
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audience's attention.
Competitor
positioning
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audience's attention.

24. 24
Develop Strategic Positioning
DifferentiationComments
Write Your Strategy Based On
Product Differentiation
Differentiation
Write Your Strategy Based
Cost Leadership
Focus on Priorities
Mention Your Key Focus Areas
Moderate Prices
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it to your needs and capture your
audience's attention.
Superior Quality
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it to your needs and capture your
audience's attention.
Customer Value
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it to your needs and capture your
audience's attention.
STRATEGIC
TARGET

25. Competitive Analysis 25
Company &
Product
Target
Customers
Key
Benefits
Price Value Proposition
Quality Conscious
Consumers Of Chicken
Tenderness 10% Premium
Safety-conscious
Upscale Families
Durability & Safety 20% Premium
Convenience-minded
Pizza Lovers
Delivery Speed & Good
Quality
15% Premium
Good Pizza Delivered
Promptly At Your
Doorstep With Moderate
Prices
Evaluating the
product on the basis
of commonly used
parameters which
can be altered as per
customer
requirements
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26. Market Competitiveness- Ratings 26
Ratings
Key Success
Factors
Own Competitor 1 Competitor 2 Competitor 3
Financial Position
Advertising
Market Share
Brand Image
Customer Loyalty
Product Range
Distribution
Price Competition
Geographical
Expansion
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27. Market Competitiveness- Score 27
Own Competitor 1 Competitor 2 Competitor 3
Key Success Factors Weight Rating
Weighted
Score
Rating
Weighted
Score
Rating
Weighted
Score
Financial Position 0.8 3 0.32 4 0.28 3 0.24
Advertising 0.12 4 0.63 5 0.32 2 0.36
Market Share 0.12 5 0.96 3 0.45 1 0.48
Brand Image 0.10 3 0.45 1 0.15 3 .012
Customer Loyalty 0.12 5 1.23 4 0.63 3 0.36
Product Range 0.08 4 4.36 3 1.30 2 0.20
Distribution 0.10 4 0.00 3 2.30 4 0.28
Price Competition 0.08 4 5.01 2 0.40 5 2.80
Geographical Expansion 0.10 4 1.06 2 0.9 1 1.56
Total Score 1 6.45 10 4.05
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28. 28
Shape the Market Offerings
Market
Offerings
Setting
Product Strategy
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audience's attention.
Developing Pricing
Strategies & Program
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audience's attention.
Designing &
Managing Services
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audience's attention.

29. Setting Product Strategy 1/4 29
› Mention Your Key
Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Key Attributes of Your
Product / Solution
› Mention Your Key
Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Business Model
› Mention Your Key
Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Market Position
› Mention Your Key
Strategies /
Comments Here
› Your Text Here
› Your Text Here
› Your Text Here
Price Positioning
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What are You Trying To Market?

30. 30
Setting Product Strategy 2/4
WHO should be involved internally & externally?
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Target
Markets
Mention your Key
Strategies/Comm
ents Here
01
Initial Market
Penetration Strategy
Mention your Key
Strategies/Comm
ents Here
02
Channel/
Partners
Mention your Key
Strategies/Comm
ents Here
03
Launch
Team
Mention your Key
Strategies/Comm
ents Here
04

31. 31
Setting Product Strategy 3/4
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Channels
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needs and capture your
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Audience
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audience's attention.
Customers
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Value Proposition & Key Message for
WHY Should they adopt it?

32. 32
Setting Product Strategy 4/4
Tools for
Customers
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Tools for
Internal Audience
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External
Activities
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How & Where Should It be Done?

33. 33
Designing and Managing Services 1/2
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Rational Behind Choosing
the Objective
Add Comment Here
Text Here
Text Here
Text Here
Text Here
Survival
Maximum Current Profit
Maximum Market Share
Product-Quality Leadership
Maximum Market Skimming

34. Market
Skimming
Value
Pricing
Loss
Leader
Psychological
Pricing
Competitor
Pricing
Predatory
Pricing
Cost-plus
Pricing
Penetration
Pricing
Contribution
Pricing
Designing and Managing Services 2/2 34
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35. Developing Pricing Strategies and Programs 1/4 35
Enter the “Name of
Strategy here
› Write your comments here stating the
reason behind selecting this
particular strategy
Strategy for
Introducing this price
› Enter your key strategy here i.e.
which geography you are planning
to introduce the price first

36. Developing Pricing Strategies and Programs 2/4 36
Basic
$10 Per month
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audience's attention.
Platinum
$50 Per month
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needs and capture your
audience's attention.
Business
$40 Per month
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needs and capture your
audience's attention.
Advanced
$30 Per month
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needs and capture your
audience's attention.
Pro
$20 Per month
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needs and capture your
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37. 37
Developing Pricing Strategies and Programs 3/4
20$
Business Plan
20s per month
10 GB Bandwidth
50 MB Max File Size
5 GHZ CPU
1024 MB Memory
Get Business Plan
50$
Mega Plan
50s per month
Unlimited Bandwidth
No Maximum File Size
5 GHZ CPU
4 GB Memory
Get Mega Plan
10$
Private Plan
10s per month
1 GB Bandwidth
10 MB Max File Size
3 GHZ CPU
256 MB Memory
Get Private Plan

38. Developing Pricing Strategies and Programs 4/4 38
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Premium
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe
Basic
Placeholder
Description
Placeholder Text
Text
$9.90
Subscribe

39. 39
Managing Retailing,
Wholesaling, & Logistics
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to your needs and capture your
audience's attention.
Manage
Channel Partner
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to your needs and capture your
audience's attention.
Deliver
Value

40. Manage Channel Partner 1/3 40
Channel Flash
Email Newsletter
To Provide recent news on promotions,
incentives, sales tools & more. Add other details
as well like person who is accountable for
implementing, timelines etc
Video
Library
When it is to be launched
All Trainings, instructed guide &
announcements will be available on
(mention platform name)
Face-to-Face &
WebEx Training
Prepare advanced, hands on training
program & deliver it live via WebEx
Training & it includes the following:
Point A
Point B
Point C
Manage
Channel
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41. 41
Manage Channel Partner 2/3
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Name 1
Name 2
Name 3 Name 3
Name2
Name 1
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Mention Key
Comments
Manage Channel
Partner

42. Manage Channel Partner 3/3 42
Sr. No. Product / Service Pricing Pricing Rational
1 Product 1 Text Here Text Here
2 Product 2 Text Here Text Here
3 Product 3 Text Here Text Here
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43. Managing Retailing, Wholesaling, & Logistics 1/2 43
Second
Tier Supplier
First
Tier Supplier
First
Tier Customer
Second
Tier Customer
Consumer
Supply Manufacturing
Distribution &
Warehousing
Retail
End
Customer
Supply Side Demand Side
Supply Chain Management
Purchasing and
Supply Management
Materials
Management
Physical Distribution
Management
Logistics
Information Flow
Physical Flow
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44. 44
Managing Retailing, Wholesaling, and Logistics 2/2
The Five major segment that are analyzed in the
first stage are as follows ?
Complete Previous
Expenditure
Records & Volumes
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Expenditure
Divided by Items &
Sub Items
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audience's attention.
Expenditure
by Division ,
Department or User
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audience's attention.
Expenditure
by the Supplier
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audience's attention.
Future Demand
Projections
or Budgets
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your needs and
capture your
audience's attention.

45. 45
Designing and Managing
Integrated Marketing
Communications
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needs and capture your
audience's attention.
Marketing Reach
by Channels
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needs and capture your
audience's attention.
Communicate the Value

46. 46
Designing and Managing Integrated Marketing Communications
Print Ads
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Online Advertising
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Trade Fairs
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Tele Marketing
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Direct Mail
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your audience's attention.
Referrals
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Canvassing
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47. 47
Marketing Reach by Channels (1/2)
Blogs
Email
PPC
Affiliates
Social Media
SEO
Events
Sponsorships
Radio
Print Ads
Target
Audience
Online
Marketing
Offline
Marketing
We have listed down
a few ways through
which you can acquire
customers, you can
choose any basis
your requirments

48. Marketing Reach by Channels (2/2) 48
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Current Year’s
Acquisition
Sources
Tele Marketing
Emails
Online Media
Print Ads
Referrals
Trade Fairs
10%
25%
30%
21%
6%
8%

49. 49
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Introducing New
Market Offerings
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Tapping into
Global Markets
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New Product
Detailed Overview
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Create Successful Long-term Growth

50. 50
Introducing New Market Offerings- Product Introduction
Idea
› Explain the product
idea in brief: e.g. to
lock & unlock door
from your smartphone
› Test Here
Product Details
› Explain the product
idea in detail for e.g.
Requirement of the
product
› Technology used
› Benefits
Now is the best time
to explain your
product idea in an
effective manner so
that the audience gets
immersed in it right
from the beginning
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51. New Product Detailed Overview 51
Detailed
Market
Strategic
› Degree To Which Project Aligns With
Business Strategy
› Strategic Importance.
Product Advantage
› Unique Benefits
› Meets Customer Needs Better
› Value For Money.
Market attractiveness
› Market Size
› Market Growth
› Competitive Situation.
Synergies
› Market Synergies
› Technological Synergies
› Manufacturing/Processing Synergies
Technical Feasibility
› Technical Gap
› Complexity
› Technical Uncertainty.
Profitability Analysis
› Expected Profitability (Magnitude ; E. G. NPV )
› Return(e.g. IRR)
› Payback Period
› Low Cost And Fast To Do
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This step is crucial to
ensure that unsuitable
ideas are rejected as
soon as possible as
Ideas need to be
considered objectively

52. Tapping into Global Markets 52
Sales
South America
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North America
Sales
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audience's attention.
Sales
Asia
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audience's attention.
Sales
Australia
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audience's attention.
30%
20%
35%
15%

53. 53
Dashboard
and KPIs

54. Marketing Management Dashboard 1/5 54
80
40
50
20
0 20 40 60 80 100
Category 4
Category 3
Category 2
Category 1
CPA by Campaign – Last 12 Weeks
45%
24%
20%
11%
Acquisition by Campaign – Last 12 weeks
586
Total Impressions
2580
Total Click
250
Total Acquisitions
147
Cost Per Acquisition
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Total Spend
vs Total Budget of 105.00$
70%
Campaign 1
vs Budget of 25.000$
30% 80%
Campaign 3
vs Budget of 50.000$
60%
Campaign 2
vs Budget of 30.000$
2020-01-21 2020-01-22 2020-01-23 2020-01-24 2020-01-25 2020-01-26 2020-01-27 2020-01-28 2020-01-29 2020-01-30
Daily Impressions by Campaign – Last 12 Weeks

55. Marketing Management Dashboard 2/5 55
100
300
500
700
900
1100
1300
10 May
2020
11 May
2020
12 May
2020
13 May
2020
14 May
2020
15 May
2020
16 May
2020
17 May
2020
18 May
2020
Clicks vs Conversion
Clicks Conversions
30
50
20
70
0 50 100
Campaign 1
Campaign 2
Campaign 3
Campaign 4
Conversion Per Campaign
$0
$20
$40
Campaign 1 Campaign 2 Campaign 3 Campaign 4
Cost Per Conversion Per
Campaign
$25
Cost Per Conversion
$40.5
10%
Average CTR
12.36%
$5200
Total Spend
$3200
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Campaign Performance (today)
Conversion Rate
5%
10
Conversions
20
Cost Per Conversion
$30.36
$30
CTR
2%
2%
$2125
Total Spend
$200

56. Marketing Management Dashboard 3/5 56
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0
2
4
6
8
0
2
4
6
8
10
Feb-20 Mar-20 Apr-20 May-20 Jun-20 Jul-20 Aug-20 Sep-20 Oct-20 Nov-20 Dec-20
Revenue & Sales – Last 12 months
Amount Product
0
10
20
30
40
50
60
0 10 20 30 40 50
New Customer Signups
24%
30%
20%
40%
20%
30%
26%
Sales by
Product
Category
30 20 20 30
Customers by Region
200
Active Customers
10.362
Solid Units
4.560
Total Revenue
2.563
Net Profit

57. Marketing Management Dashboard 4/5 57
0
1
2
3
4
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Bounce Rate By Week Of Year
0
10
20
30
40
50
w1 w2 w3 w4 w5 w6 w7 w8 w9 w10 w11 w12 w13 w14 w15
Visits By Week Of Year
45%
25%
20%
10%
Direct
Display
Organic
Paid
Traffic Sources
2
5
3
4
0
1
2
3
4
5
6
Category 1 Category 2 Category 3 Category 4
Visitors by User Type
8%
12%
20%
0% 10% 20% 30%
Direct
Paid Search
Organic
Top 3 Channels by Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Campaigns by
Conversion
8%
12%
20%
0% 5% 10% 15% 20% 25%
Direct
Paid Search
Organic
Top 3 Pages by Conversion
1.029.973
Visits
35 Sec
Avg Session
Duration
2,6 Pages
Per Visit
30%
Bounce Rate
1.53.258
Page Views
30%
Goal Conversion
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58. Marketing Management Dashboard 5/5 58
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30%
Display
60%
Organic
40%
Paid
80%
Referral
ROI Per Marketing Channel
0
20
40
60
80
100
120
Co. 1 Co. 2 Co. 3 Co. 4 Co. 5 Co. 6 Co. 7 Co. 8 Co. 9 Co. 10Co. 11Co. 12Co. 13
Daily Marketing Spend Last 30 days
Spend
2.569
Revenue
8.361
ROI
320%

59. Marketing Management KPI Metrics 1/2 59
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Business
Objectives
KPI 1 KPI 2 KPI 3 KPI 4 KPI 5
Awareness Social Community Growth Share of Influencer’ Voice
Volume Per Conversation &
Reach
Ratio Of Positive , Negative
& Neutral Sentiment
Traffic To Product Pages
Engagement
Percent Of Community
Interacting With Content
Interaction Per Followers Content Virality & Velocity
“ Likes”, Re-tweets, Shares,
Mentions, Etc
Campaign #Hashtag Use
Lead Generation
Cost Per Lead From Social
Channel
Social Media ‘S Assist In
Purchase Path
Qualified Sales Leads From
Social
Reach Within Target
Audience
# Of White Paper
Downloads
Demand Gen /
Conversion
Direct Attribution- Revenue
& Trial Downloads Through
Tracked Links
Cost Per Acquisition
Conversion Rates &
Average Order Value From
Social Channels
Revenue Attribution For
Key Influencers
On-site Product Review
Influences On Conversion
Rates
Customer Support
Cost Savings (Call
Deflection)
Avg. Time To Issue
Resolution
Chane In Sentients Around
Support Issue
Number Of Issues
Resolved
Issue Resolution Rate Per
Agent
Advocacy
Number Of Active
Advocates
Share Of Influence
Percent Of Brand
Communication Driven By
Advocates
Influence Score & Reach Of
Advocates
Revenue Attributable To
Advocates
Product Innovation
Number Of Product Ideas
Submitted
Number Of Ideas Included
In Product Developing
Number Of Bugs Reported
& Fixed
Size Of Community
Providing Product
Feedback
Engagement Rates In
Product Forums

60. KPI Activities Metrics Calculation Trend Indication
Demand
Generation
Direct & Indirect Indications at
event, trade show, on-line
subscription, document
downloads, advertising etc.
Cost Per Lead;
Cost per Sales Appointment;
Response rate
Number of Lead/sales appts/
responses divided by marketing
investment in lead generation
programmes
Declining ratios ,may indicates
ineffective marketing activities.
Determine efficiency by correlating
lead generation to new client
acquisition results
New Client
Acquisition
RFP & collateral marketing
material, targeted advertising,
strategic investment tactics
Marketing’s contribution to the
cost of acquisition
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by present value of new
business over 12 months
Increasing result may indicate that
marketing activities are costly
Increasing budget can be justified if
retention of clients are high. If not,
identify alternative marketing tactics-
digital vs print formats for collateral &
advertising.
Profitability
& Retention of
Current Clients
On-going communication, special
promotion
Marketing’s contribution to
retention
(Marketing’s cost to support client
retention divided by total retention
budget comprising contributions from
Marketing & other departments)
multiplied by client revenues, less
gross margin & lost revenues form
clients who were not retained over a 12
month period
Increasing result may indicate that
marketing activities are costly. It may
be worth the investment for highly
profitable clients. Consider segmenting
clients according to potential for new
business & long-term profits &
allocates budgets accordingly.
Marketing Management KPI Metrics 2/2 60
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61. 61
Marketing Action Plan Icons Slide

62. 62
Coffee
Break!
Coffee Time 15
Minutes

63. 63
Additional
Slides

64. 64
Stacked Column
30 40
60
80
100 120
140
180
200
80
110
140
170
206
230
260
270
370
0
50
100
150
200
250
300
350
400
450
500
550
600
2012 2013 2014 2015 2016 2017 2018 2019 2020
Sales(in
USD
Millions)
Years
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 1
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 2

65. 65
Stacked Bar
50%
65%
-15%
-9%
40%
50%
-19%
-2%
-30% -20% -10% 0% 10% 20% 30% 40% 50% 60% 70%
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 1
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and changes automatically based
on data. Just left click on it and
select “Edit Data”.
Product 2

66. Financial 66
Minimum
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Maximum
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Medium
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67. 67
Meet Our Team
Designation
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Designation
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Designation
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68. 68
Our Mission
Vision
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Mission
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Goal
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69. Timeline 69
2016 2017 2018 2019 2020
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Start End

70. 70
Thank You
Address
# street number, city, state
Contact Number
0123456789
Email Address
emailaddress123@gmail.com