Segment products specifically for target markets using ready-made Segmentation Markets And Evaluation PowerPoint Presentation Slides. Add segmentation markets and evaluation PPT presentation templates, segment products based on benefits people see, usage rates or brand loyalty. This content-ready product segmentation PowerPoint presentation deck comprises of templates such as market segmentation consumer markets, business markets, international markets, segment size and growth potential, company’s core competencies, competency framework, understand the customer needs, customer segmentation layout, segmentation map, performance evaluation, and more. Influence consumer buying decisions and carry out a successful marketing campaign accordingly with segmentation markets and evaluation PPT presentation templates. Usage of product segmentation will help you focus on customer needs which you can meet cost effectively having a competitive advantage. Get access to segmentation markets and evaluation PowerPoint presentation complete deck to reach out to the larger number of audiences. Continue to build on the initial advantage with our Segmentation Markets And Evaluation PowerPoint Presentation Slides. You will inch ahead consistently.
2. Content
2
01
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03
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Segmentation - Consumer Markets
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Segmentation - Business Markets
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Segmentation - International Markets
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Market Segmentation Evaluation
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05
06
07
08
Understand the customer needs
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Customer Segmentation Layout
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Segmentation Map
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Performance Evaluation
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3. Market Segmentation
Consumer Markets
3
Market
Segmentation
Geographic
Region - Your Text Here
Country - Your Text Here
Population - Your Text Here
Climate - Your Text Here
Demographic
Age - Your Text Here
Gender - Your Text Here
Ethnicity - Your Text Here
Nationality - Your Text Here
Occupation - Your Text Here
Income - Your Text Here
Family Size - Your Text Here
Psychographic
Lifestyle – Your Text Here
Personality - Your Text Here
Values - Your Text Here
Interest - Your Text Here
Behavioral
Brand Loyalty -Your Text Here
Benefits Sought -Your Text Here
User Status -Your Text Here
Usage Rates -Your Text Here
Occasion -Your Text Here
Readiness to Buy -Your Text Here
Segmentation is done on the
basis of the mentioned
parameters, you can fill in
the details as per the
requirements
4. Market Segmentation
Business Markets
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0105
0204
03
Personal
Characteristics
Buyer Seller Similarity - Your Text Here
Attitude towards Risk - Your Text Here
Loyalty - Your Text Here
Situational Factors
Urgency - Your Text Here
Specific Application - Your Text Here
Size of Order - Your Text Here
Purchasing Approaches
Purchasing Function - Your Text Here
Power Structure - Your Text Here
Nature of Existing Capabilities - Your Text Here
Operating Variable
Technology - Your Text Here
User/ Non User Status - Your Text Here
Customer Capabilities - Your Text Here
Demographics
Industry - Your Text Here
Company Size - Your Text Here
Location - Your Text Here
Segmentation is done on the
basis of the mentioned
parameters, you can fill in the
details as per the
requirements
5. Market Segmentation
International Markets
5
Segmentation is done on the
basis of the mentioned
parameters, you can fill in the
details as per the
requirements
Geographic
Economic
Political - Legal
Cultural
Region - Your Text Here
Country - Your Text Here
Population - Your Text Here
Climate - Your Text Here
Language – Your Text Here
Occupation - Your Text Here
Income - Your Text Here
Nationality - Your Text Here
Country - Your Text Here
Interest - Your Text Here
Lifestyle - Your Text Here
Beliefs - Your Text Here
Social Groups - Your Text Here
Ethnicity - Your Text Here
values – Your Text Here
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6. Market Segmentation Evaluation
Segment Size & Growth potential
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15
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18
12
30
10
29
22
10
25
21
14
5
30
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Confectionary Milk Products Beverages Nutrition & Health
Care
InUSDMillions
Market Sales
Q1 2018 Q2 2018 Q3 2018 Q4 2018
Product Lines
45
65
35
40
Confectionary Milk Products Beverages Nutrition &
Healthcare
InUSDMillions
Net Profit
Product Lines
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7. Market Segmentation Evaluation
Company’s Core Competency
7
SBO:
Look for more than just a
cheap quote.
D:
Be a champion & play nice.
Intensity Of
Rivalry
SBO: Reward diversity and be specific about the results you want to
achieve with design.
D: Be confident about your prices and prove your worth.
Substitutes
SBO: Lead inquiries with a budget range.
D: Diversity your income stream.
Bargaining Power of Buyers
SBO: Don’t judge a designer by the presence of Apple stuff and use of
trendy terms.
D: Try new technologies and learn continuously.
Bargaining Power of Suppliers
SBO: Seek to develop long-term relationships with designers you hire.
D: Seek to objectivity prove the quality of your work.
Barriers to Entry
Its a framework for analyzing
the level of competition within
an industry and business
strategy development to
derive five forces that
determine the competitive
intensity and therefore the
attractiveness of an industry
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8. Market Segmentation Evaluation
8
Competency
Framework
Its a framework for defining &
analyzing the various
resources of a company which
distinguishes them in the
market place.
Relationships
Your Text Here
Put Text Here
Your Text Here
Put Text Here
Analytical
Your Text Here
Put Text Here
Your Text Here
Put Text Here
Management
Your Text Here
Put Text Here
Your Text Here
Put Text Here
Leadership
Your Text Here
Put Text Here
Your Text Here
Put Text Here
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9. Understand The Customer Needs
9
Understand your customer :
Are they a small private company or a big MNC?
01
What they do :
Understand their occupation & interest?
When they buy :
Understand the purchasing cycle of your customer
How they buy :
Website, App, in-person?
What they expect of you:
if your customers expect reliable delivery & you don't disappoint
them, you stand to gain repeat business
02
03
04
05
Analyse and understand the
customer needs &
requirements
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10. Customer Segmentation Layout
10
Target Market
Not Tried
Unaware Aware
Light User Heavy UserRegular User
Switcher
Loyal To
Brand
Loyal To
Other Brand
3.25 Million
Tried
15 Million
100%
1.9 Million
1.75 Million
1.35 Million
0.35 Million 0.65 Million 0.35 Million 0.15 Million 0.75 Million 1 Million
0.10 Million 0.15 Million 0.75 Million
0.05 Million 0.15 Million 0.55 Million
Neutral
Favorable
Opinion
Rejecter
Not Yet
Repeated
Repeated
Negative
Opinion
Market Size
Market Size in percentage
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11. Segmentation Map
11
Loyalty
AdvertisingAwareness
1
2
3
4
5
6
7
8
2 4 6 8 10 12-2
Segment
4, 25%
Segment
2, 20%
Segment
3, 25%
Segment
1, 20%
Segment
5, 10%
0
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You can mention the various
segments for the product in
the map below to show/
analyse the customers loyalty
& awareness about the
product. Please note the
parameter for evaluation can
be changed as per the
requirements.
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12. Segmentation - Performance Evaluation
Segments
XYZ Market
USD 12.90
Billion
Segment 1
Segment 2
Segment 3
Segment 4
2018 Performance Ratting
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14. Coffee
Time
14
10 Minutes Break
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5
20
10
9
35
15
30 30
56
0
10
20
30
40
50
60
0% 10% 20% 30% 40% 50%
Inmillions
In Percentage
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left click on it and select “Edit Data”.
Line
Chart
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audience's attention.
Product 01
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Product 02
17. 17
Clustered
Column
Chart
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Product 01
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Product 02
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37
45
65
77
95
38 40
55
75
85
98
0
10
20
30
40
50
60
70
80
90
100
Jan Feb Mar Apr May Jun
Salesinpercentage(%)
Financial year in 2018
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left click on it and select “Edit Data”.
19. 19
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Our Vision
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Our Mission
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Our GoalOur
Mission
20. Our Best Team
20
Name Here
Designation
Name Here
Designation
Name Here
Designation
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Preferred By Many
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Target Audiences
Our
Company
21
22. Financial
22
$30
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Text Here
$60
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Text Here
$80
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Text Here
23. Puzzle
23
01 02 03 04 05
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24. Comparison
24
60%
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Female
80%
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Male
25. Magnifying Glass
25
01
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03
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02
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04
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26. 26
Idea Or
Bulb
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27. 27
Address:
# street number, city, state
Email Address:
emailaddress123@gmil.com
Contact Numbers:
0123456789
Thank You