1. AQM ASSIGNMENT
ON
MYNTRA
FACULTY- MRS. RENJINI G.
PRESENTED BY- SHREETI MISHRA(ROLL NO-26)
SOMYA RAJ( ROLL NO-27)
2. Company chosen- Myntra
Contact person – Mr. Apurv Sinha( trainee
merchandiser)
Ms. Deepshikha(trainee designer)
Area of research- Quality incentives, Focussing on
the causes and the types of returns, how the
returns can be reduced
3. INTRODUCTION
Quality” means customer needs is to be
satisfied
number of factors on which quality
fitness of garment industry is based such
as - performance, reliability, durability,
visual and perceived quality of the
garment
4. TOTAL QUALITY CONTROL
"To ensure that the requisite quality of product is
achieved"
This ensures customer satisfaction, but it leaves
quality control as a necessary but expensive evil
TQM -an organization continuously improves its
ability to deliver high-quality products and services
to customers
5. OBJECTIVES
To maximize the production of goods
within the specified tolerances correctly
the first time
To achieve a satisfactory design of the
fabric or garment in relation to the level
of choice in design, styles, colours,
suitability of components and fitness of
product for the market
6. COMPANY QUALITY POLICY
(MYNTRA)
The policy of Myntra is to provide a service and
product that gives total satisfaction and shall
meet any relevant statutory, regulatory, legal or
customer requirement and shall consider risks
and the environment
It is the policy of Myntra to continually improve
Quality Management System in order to provide
high quality, defect free products and services,
delivered on time, meeting the needs and
expectations of the customers
7. COMPANY OBJECTIVE
Provide 100% on-time delivery.
Provide superior customer satisfaction & service.
Regular review of the effectiveness of the
Quality
8. COMPANY OBJECTIVE…
Myntra adopts procedures and disciplines to ensure
that:
The system is effectively implemented by
undertaking relevant skills training and conducting
appropriate quality awareness training
Responsibilities for quality are established by
communicating these responsibilities clearly to all
employees;
The policy and procedures continue to be
appropriate by initiating regular reviews to check its
effectiveness and ongoing relevance
9. COMPANY OBJECTIVE…
The company regularly review the needs and
expectations of the customers and initiate
continuous improvement activities to meet these
expectations
The system monitors and measures its processes
for conformity & continually improve process for
better productivity
The system determines the sequence and
interactions of processes and determines the
criteria and methods needed to ensure the
operation and control of processes
10. TYPES OF RETURNS
1. Before one month
Sizing issue- too large
Sizing issue – too small
Fit problem
Wrong item shipped
Product quality issue – material
Product not as displayed on website
11. TYPES OF RETURNS…
2. After one month
Product quality issue-manufacturing
defect – customer used
Product quality issue-manufacturing
defect – customer unused
13. RETURNS DUE TO QUALITY
The research methodology has five phases
Phase 1: Initiating the project (Preliminary Research)
Phase 2: Mapping and Measuring
Phase 3: Developing Quality System
Phase 4: Implementation of the System
Phase 5: Control Monitoring and Analysis
14. JAN 14 – FEB 14
RETURN % DUE TO QUALITY
DEC 14-JAN 14
15.
16.
17. REASONS FOR RETURNS
customer choice
poor quality of products
slow delivery or shipping
fulfilment errors
product misinterpretation
18. SOLUTION
To reduce the returns and improve the quality of
the products the defects should be curbed at the
time of manufacturing itself
The inspection should be done at all the stages
from fabric to garment; hence it is very
important for the vendors to know the whole
process followed
19. THE QUALITY MANUAL
COMPRISES OF
Quality Importance and Relevance
Quality Policy
Factory Approval Process
Safety Requirement Process
Process Flow
20. Basic Requirement
Color Matching
Care Labels
Standard Inspection Procedure
Manufacturing Defects and its Classification
General Apparel Guidelines
Guidelines For Measurement
21. HOW TO REDUCE THE RETURNS
Encourage customer reviews
"Getting your customers interactively involved in
your Web site benefits everyone involved.“
Informative displays
Displays need to have consistent information for
one type of product. Informative displays will
also help store personnel communicate the
benefits and features of the products they are
selling
22. Educate sales personnel
Recognizing sales associates who have completed
a training or certification also goes a long way
Market-right features
The best way to find out what the customers
want is to ask them. Salespeople will also know
well what customers are asking for that a store
isn't carrying. Paying attention to the responses
and acting on them will help minimize returned
merchandise
23. CONCLUSION
Analysis of the returns resulted that there was
6% rejection in returns every month due to
Quality issues. These Quality issues and there
%were noted
A Quality manual was developed covering all the
standard procedures for factory approval, safety,
inspection, color matching etc