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KARTIKA|CHHAVI|NEELAM|SAMARTH|SOWMYA|TRIPARNA
ERLING PERSSON
Founder of
EST. In 1947
Hennes & Mauritz AB
Existence-62 Countries
Over 4000 Stores globally
“ Fashion & Quality at the best price”
9 Stores in India
2
VR Bengaluru, Black
Box,
Whitefield Main Road,
Mahadevpura 560048
Bengaluru
H & M in Bengaluru
3
Store Design & Store Layout
RETAIL STORE ONLINE STORE
Store Front :
-Shows some outfits & designs in the
store
-Informs about Big season Sale
Store Layout:
-Free flow layout
-Easy to find clothes
Web Front :
-Shows many outfits
-Shows different categories
-Shows big mid-season sales
4
MERCHANDISING PHILOSPHY AT H & M
Must reflect the target market
It consist of the activities involved in acquiring particular
goods and services and making them available at the right
place, time, prices, and quantities that enables a retailer to
reach its goals
Retailer needs to decide-Breadth of
assortment(NARROW/WIDE),Depth of
assortment(Deep/Shallow),Quality of
assortment(high/med/low),Store Brands or National Brands,
Pricing policies
5
MERCHANDISE MIX AT H & M
The right mix of modern basics, current
fashion and latest trends.
A varied range that inspires customers to
both browse and shop
Each store has the right stock of right
pieces.
Flexible assortment planning ensures that
each store’s selection feels
6
MERCHANDISE MIX AT H & M
Men's wear
33%
Women's Wear
45%
Footwear
4%
Accessories
12%
Kid's Wear
6%
Men's wear Women's Wear Footwear
Accessories Kid's Wear
Men’s- 18.9 %
Women’s- 81.8%
Men’s- 39.7%
Women’s-60.3%
Boy- 48.6%
Girl-51.4%
7
WOMENS WEAR
DREESES &
JUMPSUITS
TOPS,SHIRTS
& BLOUSES
SKIRTS &
SHORTS
BLAZERS &
KIMONOS
TROUSERS &
JEANS
CARDIGANS
& JUMPERS
SWIMWEAR LINGERIE ACCESSORIES
NIGHTWEAR FOOTWEAR
8
8%
19%
8%
5%
13%4%
0%
11%
2%
3%
4%
3%
20%
Jeans & Trousers
Accessories
Dresses & Jumpsuits
Blazers & Jackets
Jumpers & Cardigans
Skirts & Shorts
Swimwear
Lingerie
Nightwear
Sportswear
Footwear
Maternity Wear
Top Wear
9
WOMEN’S WEAR AT H &M
DRESSES & JUMPSUITS
CATEGORIES SIZES
COLOURS MATERIALS
SHORT
MID-LENGTH
MAXI
JUMPSUITS
XS - XL
COTTON
VISCOSE
JACQUARD
INR 5,27- 21,921
LACE
10
TOPS,SHIRTS & BLOUSES
CATEGORIES SIZES
COLOURS MATERIALS
VESTS
CROP TOPS
BASICS
LONG SLEEVE
SHORTSLEEVE
BLOUSES
SHRUGS
XS - XL
COTTON
POLYESTER
VISCOSE
INR 351- 3,520 11
SKIRTS & SHORTS
CATEGORIES SIZES
COLOURS MATERIALS
COTTON
POLEYSTER
XS - XL
Short
Midi
Maxi
A-Line
Pencil
Pleated
INR 703- 7,042 12
BLAZERS & KIMONOS
CATEGORIES SIZES
COLOURS MATERIALS
Waistcoats
Fitted jackets
Draped jacket
XS - XL
COTTON
POLYESTER
DENIM
INR 1,143- 5,281 13
TROUSERS & JEANS
CATEGORIES SIZES
COLOURS MATERIALS
24/30- 36/34
COTTON
INR 703- 3,520
DENIM
Super skinny
Skinny
Shaping
Straight
Bootcut
Boyfriend
Loose
14
CARDIGANS & JUMPERS
CATEGORIES SIZES
COLOURS MATERIALS
XS - XL
COTTON
WOOL
ACRYLIC
INR 799-5999
Jumpers
Hoodies &
Sweatshirt
Cardigans
Turtlenecks
15
SWIMWEAR
CATEGORIES SIZES
COLOURS MATERIALS
XS - XL
LYCRA
SPANDEX
INR 1799-2299
Halter Neck
Sports Swimsuit
Beachwear
16
LINGERIE
CATEGORIES SIZES
COLOURS MATERIALS
32-44
Mesh
Lace
Cotton
Satin
INR 399-1999
Bras
Briefs & knickers
Bodys & corsets
Basics
Shape lingerie
Functional bras
Tights
17
NIGHTWEAR
CATEGORIES SIZES
COLOURS MATERIALS
XS - XL
COTTON
HOSIERY
SATIN
INR 799-1999
Pajamas
Night slips &
Robes
Slippers
18
SPORTSWEAR
CATEGORIES SIZES
COLOURS MATERIALS
XS - XL
COTTON
LYCRA
POLYESTER
ELASTANE
INR 399-2299
Tops
Jackets & Fleece
Bottoms
Sports Bras
Running
Training
Yoga
19
FOOTWEAR
CATEGORIES SIZES
COLOURS MATERIALS
35-42
COTTON
POLYESTER
RUBBER
LEATHER
INR 799-2699
Pumps & High Heels
Ballerinas
Sandals &
Espadrilles
Sneakers
Boots & Shoes
Slippers
20
ACCESSORIES
CATEGORIES SIZES
COLOURS MATERIALS
LEATHER
WOOL
COTTON
INR 599-7999
Bags
Hats/ scarf/ gloves
Hair Accessories
Sun glasses
Belts
Jewelry
Watches
21
MATERNITY WEAR
CATEGORIES SIZES
COLOURS MATERIALS
XS - XL
COTTON
DENIM
INR 799-2999
Tops
Bottom
Jeans
Best Basics
Dresses
Nursing
Tights & Leggings
22
PRODUCT ASSORTMENT ANALYSIS
Street wear
VM as per
Sweden
Stock
Rotation- 30
Days
Women prefer
Vibrant colors
Men prefer
Bold colors
23
ASSORTMENT DEPTH & WIDTH ANALYSIS
PRODUCT DEPTH
PRODUCT WIDTH
Many products in
every product line
Many product lines
in every category
HAS NARROW & DEEP ASSORTMENT 24
COMPETITORS
25
THE MARKETING MIX
Classified as a brand that offers
homogenous shopping products
Up To date with the latest fashion trends,
through a dedicated team in Sweden,
coordinating with Delhi office
A collection often debuts between the
growth stage and the maturity stage, i.e.
collection is debuted beginning of every
quarter
PRODUCT
26
PROMOTION
H&M’s target customers are young women who
want more fashion cloth at low price
A blog written by Miss. Malini prior to store
launch
A multi-channel promotion strategy -
advertising, internet promotion, sales
promotion was adapted by H&M as well as
promotion through youth icons
Yearly competition inviting designer
students aged b/w 19-25.
27
PLACE
Distribution channel is direct distribution, from
producer to customers. By cutting middle
transaction, it reduces cost and assures quick
delivery
Design clothes and outsources it to developing
countries, for example: Basic goods are made in
Asia, while fashionable goods are made in Turkey
Does not have any franchise stores
H&M logistics focused on simplicity, reliability
and transparency
28
29
RECOMMENDATION: “THE MODEL EFFECT”
Products and Services: Implementation of a Loyalty program,
can be signed up through website and mobile app.
Promotion: Development of a new page called “THE
COMMUNITY FORUM”, integration with social media.
Place/Process: Trial period of 6 months with an option to
integrate with current loyalty programme in India
Presentation: Development of a new page on the website,
hyperlinked to the forum page, also integrated with Facebook &
Twitter
30
Campaigns and designer collaborations
H&M Designer collaborations
2006: Viktor & Rolf
2007: Roberto Cavalli
2008: Rei Kawakubo and Comme des Garçons
2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel
2010: Sonia Rykiel, Lanvin
2011: Versace
2012: Versace, Marni, Maison Martin Margiela
2013: Isabel Marant
2014: Alexander Wang
Style icon
collaborations
2006: Madonna
2007:
Madonna, Kylie
Minogue
2012: David
Beckham
2012: Anna
Dello Russo
2013: Beyoncé
31
PRICING STRATEGY
32
The price strategy of H&M is designed based on their
customers needs which is low price and high fashion. In
fact, this is the one of the biggest challenges for H&M. If
not making this happen, the special feature of H&M
cannot be realized. How could they combine fashion and
cheapness?
Few middlemen.
Buying in large volumes.
Having a broad in-depth knowledge of design.
Being cost-conscious at every stage.
Having efficient distribution.
33
34
The Recently launched Market
Report, which looks at H&M’s
global expansion strategy, uncovers
the three fundamentals of retail –
having the right product,
at the right price and
at the right time. When retailers
align these, they’ve struck upon
the golden formula of retailing.
Today, we take a closer look at the
second fundamental: how to set
the right price for your product and
win globally.
35
This objective was achieved in two steps:
First, H&M outsources the production to countries
where the labor cost is much lower. To control
transportation cost, outsourcing was arranged
according to different product. Those high fashion
product which target at the European market were
produced in Turkey, because of the short product
life cycle. In addition, basic product are produced in
Asia because they allow longer transportation time
and bear lower risk.
Second, the company also conduct strict cost
control plan. For example, very few executives have
secretaries or have cell-phone privilege (Jobber,
2007). These two steps allow H&M to achieve a low
price fashion business
36
Although H&M's low price
is the foundation of
success, the low price also
give H&M a image of bad
quality. This image hinders
H&M from keeping their
customers. When a young
girl turns to a middle-aged
lady or a school girl
becomes a office lady,
H&M may not suits them.
As a result, H&M face a
challenge of constantly
attracting new customers.
This challenge may calls
for more cost in
promotion.
INNOVATIONS AT H & M
37
Rothwell’s Five Generations of Innovation” Model
Innovation management strategy adopted by H&M falls in the fourth generation of Rothwell’s model: (the
Generation of Integrated Business Processes)
This generation is relevant to fast fashion industry as products life cycle is short and companies need to
integrate processes with product development to offer the “total concept", by ways of integrating “cross
functional innovation "and “parallel process of development "within the company (Roth well, 1992) and
throughout working with suppliers for production of new raw materials, collaborating with designers to
create collections and interacting with customers by getting their feedback to predict the next trends.
“Vertical linkages” with customers and suppliers as they can be involved in creating new products
“Horizontal linkages” through partnerships and alliances is also seen in H&M’s strategy
38
INNOVATION WITH A CAUSE
2008: Fashion Against Aids
2008: Marimekko
2009: Fashion Against Aids
2009: Jesper Waldenstam, Liselotte Watkins (H&M
Home)
2010: Black Book
2010: Julie Verhoeven (H&M Home)
2010: Lovisa Burfit (H&M Home)
2011: Elin Kling
2011: Fashion Against Aids
2011: Swedish Hasbeens
2011: Knotted Gun, Non-Violence organisation
2011: Trish Summerville, The Stockholm collection:
The Girl with the Dragon Tattoo
2012: Fashion Against Aids
2013: H&M for Brick Lane Bikes
39
“HIV and AIDS are still growing problems and people
lose sight of it.
H&M and DAA have found such a hip and accessible
way to educate our youth. I think it’s really important
to remind people that it’s really cool to be safe."
FASHION AGAINST
AIDS COLLECTION
40
KNOTTED GUN – NON VIOLENCE COL
41
“Sustainability is a long-term
trend at H&M. This April H&M,
as part of its focus on
sustainability, will introduce
Conscious Collection, an
ongoing range for women, men
and kids, made from
environmentally-adapted and
greener materials such as
organic cotton, Tencel® and
recycled polyester. H&M’s
designers have been inspired by
different shades of white, one of
the most important colours this
spring. A minimalist, tailored
look is combined with romantic
lace, Broderie Anglaise, frills
and draping. The Conscious
Collection will be on sale in all
H&M stores from April 14th.”
42
SUSTAINABILITY
IS THE WAY !!
H&M was awarded The
Deloitte China
Sustainability Award 2014
and ranked #11 in Rank a
Brand for Sustainability
organization website
where it’s the top fast
fashion retailer in the list
43
The conscious
collection is an example
of H&M’s closed loop
process innovation
As a leader in
sustainable
fashion, H&M avoids
waste and uses (no
longer used) clothes as
resources for new
products through
recycling and redesign.
An Example of Process Innovation:
CONSCIOUS COLLECTION
44
IT’S
OTHER
VENTURES
44
45
CONCLUSION
H&M has come a long way from selling only womens clothing back in 1947 to
become a multinational company serving both men's and womens clothing in
most countries worldwide.
It is publicly listed in NASDAQ as OMX of Stockholm. By the end of the first
quarter of fiscal year 2014, H&M group had 3,200 stores globally in 54 countries
employing 116,000 employees. It announced that sales including VAT amounted
to Swedish Krona (SEK)150 billion and a profit after tax of SEK 17.3 billion which
is an increase of 13% comparing to fiscal year 2013 and the same percentage of
increase for gross profit.
The company does not own any factories and it works with 900 “Independent
Suppliers” instead, mainly in Asia
H&M is ranked as the 5th Global Fashion Retailer and gained itself the same rank
in the World’s Top 10 Most Innovative Style Company list 2014 according to Fast
Company & Inc. website. It’s ranked #30 In Forbes Most Valuable Brands Listand
is the first fast fashion brand retailer appears in the list. The company was named
2014 World's Most Ethical Company by the Ethisphere Institute
THANK YOU!
46

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Merchandising mix of H & M.;Also Pricing,Innovation and Marketing.

  • 2. ERLING PERSSON Founder of EST. In 1947 Hennes & Mauritz AB Existence-62 Countries Over 4000 Stores globally “ Fashion & Quality at the best price” 9 Stores in India 2
  • 3. VR Bengaluru, Black Box, Whitefield Main Road, Mahadevpura 560048 Bengaluru H & M in Bengaluru 3
  • 4. Store Design & Store Layout RETAIL STORE ONLINE STORE Store Front : -Shows some outfits & designs in the store -Informs about Big season Sale Store Layout: -Free flow layout -Easy to find clothes Web Front : -Shows many outfits -Shows different categories -Shows big mid-season sales 4
  • 5. MERCHANDISING PHILOSPHY AT H & M Must reflect the target market It consist of the activities involved in acquiring particular goods and services and making them available at the right place, time, prices, and quantities that enables a retailer to reach its goals Retailer needs to decide-Breadth of assortment(NARROW/WIDE),Depth of assortment(Deep/Shallow),Quality of assortment(high/med/low),Store Brands or National Brands, Pricing policies 5
  • 6. MERCHANDISE MIX AT H & M The right mix of modern basics, current fashion and latest trends. A varied range that inspires customers to both browse and shop Each store has the right stock of right pieces. Flexible assortment planning ensures that each store’s selection feels 6
  • 7. MERCHANDISE MIX AT H & M Men's wear 33% Women's Wear 45% Footwear 4% Accessories 12% Kid's Wear 6% Men's wear Women's Wear Footwear Accessories Kid's Wear Men’s- 18.9 % Women’s- 81.8% Men’s- 39.7% Women’s-60.3% Boy- 48.6% Girl-51.4% 7
  • 8. WOMENS WEAR DREESES & JUMPSUITS TOPS,SHIRTS & BLOUSES SKIRTS & SHORTS BLAZERS & KIMONOS TROUSERS & JEANS CARDIGANS & JUMPERS SWIMWEAR LINGERIE ACCESSORIES NIGHTWEAR FOOTWEAR 8
  • 9. 8% 19% 8% 5% 13%4% 0% 11% 2% 3% 4% 3% 20% Jeans & Trousers Accessories Dresses & Jumpsuits Blazers & Jackets Jumpers & Cardigans Skirts & Shorts Swimwear Lingerie Nightwear Sportswear Footwear Maternity Wear Top Wear 9 WOMEN’S WEAR AT H &M
  • 10. DRESSES & JUMPSUITS CATEGORIES SIZES COLOURS MATERIALS SHORT MID-LENGTH MAXI JUMPSUITS XS - XL COTTON VISCOSE JACQUARD INR 5,27- 21,921 LACE 10
  • 11. TOPS,SHIRTS & BLOUSES CATEGORIES SIZES COLOURS MATERIALS VESTS CROP TOPS BASICS LONG SLEEVE SHORTSLEEVE BLOUSES SHRUGS XS - XL COTTON POLYESTER VISCOSE INR 351- 3,520 11
  • 12. SKIRTS & SHORTS CATEGORIES SIZES COLOURS MATERIALS COTTON POLEYSTER XS - XL Short Midi Maxi A-Line Pencil Pleated INR 703- 7,042 12
  • 13. BLAZERS & KIMONOS CATEGORIES SIZES COLOURS MATERIALS Waistcoats Fitted jackets Draped jacket XS - XL COTTON POLYESTER DENIM INR 1,143- 5,281 13
  • 14. TROUSERS & JEANS CATEGORIES SIZES COLOURS MATERIALS 24/30- 36/34 COTTON INR 703- 3,520 DENIM Super skinny Skinny Shaping Straight Bootcut Boyfriend Loose 14
  • 15. CARDIGANS & JUMPERS CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON WOOL ACRYLIC INR 799-5999 Jumpers Hoodies & Sweatshirt Cardigans Turtlenecks 15
  • 16. SWIMWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL LYCRA SPANDEX INR 1799-2299 Halter Neck Sports Swimsuit Beachwear 16
  • 17. LINGERIE CATEGORIES SIZES COLOURS MATERIALS 32-44 Mesh Lace Cotton Satin INR 399-1999 Bras Briefs & knickers Bodys & corsets Basics Shape lingerie Functional bras Tights 17
  • 18. NIGHTWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON HOSIERY SATIN INR 799-1999 Pajamas Night slips & Robes Slippers 18
  • 19. SPORTSWEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON LYCRA POLYESTER ELASTANE INR 399-2299 Tops Jackets & Fleece Bottoms Sports Bras Running Training Yoga 19
  • 20. FOOTWEAR CATEGORIES SIZES COLOURS MATERIALS 35-42 COTTON POLYESTER RUBBER LEATHER INR 799-2699 Pumps & High Heels Ballerinas Sandals & Espadrilles Sneakers Boots & Shoes Slippers 20
  • 21. ACCESSORIES CATEGORIES SIZES COLOURS MATERIALS LEATHER WOOL COTTON INR 599-7999 Bags Hats/ scarf/ gloves Hair Accessories Sun glasses Belts Jewelry Watches 21
  • 22. MATERNITY WEAR CATEGORIES SIZES COLOURS MATERIALS XS - XL COTTON DENIM INR 799-2999 Tops Bottom Jeans Best Basics Dresses Nursing Tights & Leggings 22
  • 23. PRODUCT ASSORTMENT ANALYSIS Street wear VM as per Sweden Stock Rotation- 30 Days Women prefer Vibrant colors Men prefer Bold colors 23
  • 24. ASSORTMENT DEPTH & WIDTH ANALYSIS PRODUCT DEPTH PRODUCT WIDTH Many products in every product line Many product lines in every category HAS NARROW & DEEP ASSORTMENT 24
  • 26. THE MARKETING MIX Classified as a brand that offers homogenous shopping products Up To date with the latest fashion trends, through a dedicated team in Sweden, coordinating with Delhi office A collection often debuts between the growth stage and the maturity stage, i.e. collection is debuted beginning of every quarter PRODUCT 26
  • 27. PROMOTION H&M’s target customers are young women who want more fashion cloth at low price A blog written by Miss. Malini prior to store launch A multi-channel promotion strategy - advertising, internet promotion, sales promotion was adapted by H&M as well as promotion through youth icons Yearly competition inviting designer students aged b/w 19-25. 27
  • 28. PLACE Distribution channel is direct distribution, from producer to customers. By cutting middle transaction, it reduces cost and assures quick delivery Design clothes and outsources it to developing countries, for example: Basic goods are made in Asia, while fashionable goods are made in Turkey Does not have any franchise stores H&M logistics focused on simplicity, reliability and transparency 28
  • 29. 29 RECOMMENDATION: “THE MODEL EFFECT” Products and Services: Implementation of a Loyalty program, can be signed up through website and mobile app. Promotion: Development of a new page called “THE COMMUNITY FORUM”, integration with social media. Place/Process: Trial period of 6 months with an option to integrate with current loyalty programme in India Presentation: Development of a new page on the website, hyperlinked to the forum page, also integrated with Facebook & Twitter
  • 30. 30 Campaigns and designer collaborations H&M Designer collaborations 2006: Viktor & Rolf 2007: Roberto Cavalli 2008: Rei Kawakubo and Comme des Garçons 2009: Matthew Williamson, Jimmy Choo, Sonia Rykiel 2010: Sonia Rykiel, Lanvin 2011: Versace 2012: Versace, Marni, Maison Martin Margiela 2013: Isabel Marant 2014: Alexander Wang Style icon collaborations 2006: Madonna 2007: Madonna, Kylie Minogue 2012: David Beckham 2012: Anna Dello Russo 2013: Beyoncé
  • 31. 31
  • 32. PRICING STRATEGY 32 The price strategy of H&M is designed based on their customers needs which is low price and high fashion. In fact, this is the one of the biggest challenges for H&M. If not making this happen, the special feature of H&M cannot be realized. How could they combine fashion and cheapness? Few middlemen. Buying in large volumes. Having a broad in-depth knowledge of design. Being cost-conscious at every stage. Having efficient distribution.
  • 33. 33
  • 34. 34 The Recently launched Market Report, which looks at H&M’s global expansion strategy, uncovers the three fundamentals of retail – having the right product, at the right price and at the right time. When retailers align these, they’ve struck upon the golden formula of retailing. Today, we take a closer look at the second fundamental: how to set the right price for your product and win globally.
  • 35. 35 This objective was achieved in two steps: First, H&M outsources the production to countries where the labor cost is much lower. To control transportation cost, outsourcing was arranged according to different product. Those high fashion product which target at the European market were produced in Turkey, because of the short product life cycle. In addition, basic product are produced in Asia because they allow longer transportation time and bear lower risk. Second, the company also conduct strict cost control plan. For example, very few executives have secretaries or have cell-phone privilege (Jobber, 2007). These two steps allow H&M to achieve a low price fashion business
  • 36. 36 Although H&M's low price is the foundation of success, the low price also give H&M a image of bad quality. This image hinders H&M from keeping their customers. When a young girl turns to a middle-aged lady or a school girl becomes a office lady, H&M may not suits them. As a result, H&M face a challenge of constantly attracting new customers. This challenge may calls for more cost in promotion.
  • 37. INNOVATIONS AT H & M 37 Rothwell’s Five Generations of Innovation” Model Innovation management strategy adopted by H&M falls in the fourth generation of Rothwell’s model: (the Generation of Integrated Business Processes) This generation is relevant to fast fashion industry as products life cycle is short and companies need to integrate processes with product development to offer the “total concept", by ways of integrating “cross functional innovation "and “parallel process of development "within the company (Roth well, 1992) and throughout working with suppliers for production of new raw materials, collaborating with designers to create collections and interacting with customers by getting their feedback to predict the next trends. “Vertical linkages” with customers and suppliers as they can be involved in creating new products “Horizontal linkages” through partnerships and alliances is also seen in H&M’s strategy
  • 38. 38 INNOVATION WITH A CAUSE 2008: Fashion Against Aids 2008: Marimekko 2009: Fashion Against Aids 2009: Jesper Waldenstam, Liselotte Watkins (H&M Home) 2010: Black Book 2010: Julie Verhoeven (H&M Home) 2010: Lovisa Burfit (H&M Home) 2011: Elin Kling 2011: Fashion Against Aids 2011: Swedish Hasbeens 2011: Knotted Gun, Non-Violence organisation 2011: Trish Summerville, The Stockholm collection: The Girl with the Dragon Tattoo 2012: Fashion Against Aids 2013: H&M for Brick Lane Bikes
  • 39. 39 “HIV and AIDS are still growing problems and people lose sight of it. H&M and DAA have found such a hip and accessible way to educate our youth. I think it’s really important to remind people that it’s really cool to be safe." FASHION AGAINST AIDS COLLECTION
  • 40. 40 KNOTTED GUN – NON VIOLENCE COL
  • 41. 41 “Sustainability is a long-term trend at H&M. This April H&M, as part of its focus on sustainability, will introduce Conscious Collection, an ongoing range for women, men and kids, made from environmentally-adapted and greener materials such as organic cotton, Tencel® and recycled polyester. H&M’s designers have been inspired by different shades of white, one of the most important colours this spring. A minimalist, tailored look is combined with romantic lace, Broderie Anglaise, frills and draping. The Conscious Collection will be on sale in all H&M stores from April 14th.”
  • 42. 42 SUSTAINABILITY IS THE WAY !! H&M was awarded The Deloitte China Sustainability Award 2014 and ranked #11 in Rank a Brand for Sustainability organization website where it’s the top fast fashion retailer in the list
  • 43. 43 The conscious collection is an example of H&M’s closed loop process innovation As a leader in sustainable fashion, H&M avoids waste and uses (no longer used) clothes as resources for new products through recycling and redesign. An Example of Process Innovation: CONSCIOUS COLLECTION
  • 45. 45 CONCLUSION H&M has come a long way from selling only womens clothing back in 1947 to become a multinational company serving both men's and womens clothing in most countries worldwide. It is publicly listed in NASDAQ as OMX of Stockholm. By the end of the first quarter of fiscal year 2014, H&M group had 3,200 stores globally in 54 countries employing 116,000 employees. It announced that sales including VAT amounted to Swedish Krona (SEK)150 billion and a profit after tax of SEK 17.3 billion which is an increase of 13% comparing to fiscal year 2013 and the same percentage of increase for gross profit. The company does not own any factories and it works with 900 “Independent Suppliers” instead, mainly in Asia H&M is ranked as the 5th Global Fashion Retailer and gained itself the same rank in the World’s Top 10 Most Innovative Style Company list 2014 according to Fast Company & Inc. website. It’s ranked #30 In Forbes Most Valuable Brands Listand is the first fast fashion brand retailer appears in the list. The company was named 2014 World's Most Ethical Company by the Ethisphere Institute