Makemytrip.com, founded in 2000 by Deep Kalra, is India's leading online travel company aimed at empowering travelers with instant booking options. In 2012, they engaged users through social media campaigns such as the 'Memories Unlimited' and 'Fly Free' campaigns, which generated significant excitement and participation. The 'Fly Free' campaign alone attracted over 2,680 entries, culminating in a prize of a ₹7000 air ticket awarded to Debarati Ghosh.

1. Case study on MakeMyTrip- India’s No.1 Travel Site
About
MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra.
MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and
comprehensive choices.
Sweepstake Campaign 2012
MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with
whom they interact proactively to grow and keep them engaged. It was a pleasure when they selected
SocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include –
1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited”
images to get a chance to fly free anywhere in India.
2. Fly Free Campaign, where fans could get Flight tickets worth Rs.7000.
Results
Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated
well with their target audience. During one month, they received over 2,680 entries for sweepstake. A
large number of users referred their friends to get bonus points and increase their chance of winning.
Finally, Debarati Ghosh was the lucky winner of Rs.7000 Air Ticket!