Hi,
This is Vikapla Case Study - Makemytrip. Deep Kalra, Founder and Chief Executive Officer, Travel and Tourism Market , Online Travel Services (OTS), Promotion.
Credits - Sanjay Kumar Kar is an Assistant Professor in Marketing and Assistant Dean (Academic Affairs) at the Department of Management.
Hi,
This is Vikapla Case Study - Makemytrip. Deep Kalra, Founder and Chief Executive Officer, Travel and Tourism Market , Online Travel Services (OTS), Promotion.
Credits - Sanjay Kumar Kar is an Assistant Professor in Marketing and Assistant Dean (Academic Affairs) at the Department of Management.
From an idea that sparked a change in the way a country uses bus travel to an INR 800 crores acquisition–take the Red Bus journey with 10,000 Start-ups.
Agile Implementation @ MakeMyTrip : Presented By Manoj JainoGuild .
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This session will focus on experiences of agile implementation journey at MakeMyTrip.
I was brought on to produce some high-fidelity wireframes for one section of a large travel app -- the checkout process after the user had selected a hotel. A lot of assumptions had to be made and many factors had to be carefully considered while creating the app flow and wireframes.
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To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
WeBeesocial is a group of digital marketing specialists and creative directors based in New Delhi. We have experience in handling this for brands and organizations like Honda 2 Wheelers, SanDisk, The Government of India etc. and startups from different verticals.
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From an idea that sparked a change in the way a country uses bus travel to an INR 800 crores acquisition–take the Red Bus journey with 10,000 Start-ups.
Agile Implementation @ MakeMyTrip : Presented By Manoj JainoGuild .
There are many organizations which are on way of implementing agile/scum as there development process. Though there is distinct context for every organization, still there are various things that they can learn from others experiences.
This session will focus on experiences of agile implementation journey at MakeMyTrip.
I was brought on to produce some high-fidelity wireframes for one section of a large travel app -- the checkout process after the user had selected a hotel. A lot of assumptions had to be made and many factors had to be carefully considered while creating the app flow and wireframes.
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report IndiaIdeateLabs
A comparative study of the 3 of the largest E Commerce Giants in India and their engagement with their customers on Social Media, Facebook in particular. Flipkart vs Myntra vs Jabong, by the team at IdeateLabs.
Ebay - Presentation for Strategic Management classTheodore Le
This is a presentation for my group work on eBay in Strategic Management class. If you want the full written report (about 50 pages), please contact me via le@khuya.net
Social / Digital Media - A Presentation on New TrendsManeesh Garg
To get a copy of this presentation, share your views about the presentation with your email id in Comments section... I keep on updating my presentations and documents. To ensure that you don't miss any update or new upload don't forget to press the "FOLLOW" and "LIKE" button
WeBeesocial is a group of digital marketing specialists and creative directors based in New Delhi. We have experience in handling this for brands and organizations like Honda 2 Wheelers, SanDisk, The Government of India etc. and startups from different verticals.
We specialize in the following :
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• Social Media Marketing • Email/Display Marketing & SEO
• Website Design and development • Online Advertising & Analytics
• Graphic designs for web • Influencer marketing and native advertising
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this is an ad campaign of Paytm, in this presentation, you will get to know about the parent company and Paytm itself, moreover the complete analysis of so many ADs throughout the years and the creativity part which is about the self-made Ad's of the past and how the ads will be showed to the prospective market/customer with an approximate budget.
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Social Media Case Study on MakeMyTrip.com
1. Case study on MakeMyTrip- India’s No.1 Travel Site
About
MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra.
MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and
comprehensive choices.
Sweepstake Campaign 2012
MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with
whom they interact proactively to grow and keep them engaged. It was a pleasure when they selected
SocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include –
1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited”
images to get a chance to fly free anywhere in India.
2. Fly Free Campaign, where fans could get Flight tickets worth Rs.7000.
Results
Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated
well with their target audience. During one month, they received over 2,680 entries for sweepstake. A
large number of users referred their friends to get bonus points and increase their chance of winning.
Finally, Debarati Ghosh was the lucky winner of Rs.7000 Air Ticket!