SlideShare a Scribd company logo
Case study on MakeMyTrip- India’s No.1 Travel Site




About

MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra.
MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and
comprehensive choices.

Sweepstake Campaign 2012

MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with
whom they interact proactively to grow and keep them engaged. It was a pleasure when they selected
SocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include –

    1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited”
       images to get a chance to fly free anywhere in India.
    2. Fly Free Campaign, where fans could get Flight tickets worth Rs.7000.

Results

Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated
well with their target audience. During one month, they received over 2,680 entries for sweepstake. A
large number of users referred their friends to get bonus points and increase their chance of winning.
Finally, Debarati Ghosh was the lucky winner of Rs.7000 Air Ticket!
Social Media Case Study on MakeMyTrip.com

More Related Content

Viewers also liked

ORM Makemytrip Case Study
ORM  Makemytrip Case StudyORM  Makemytrip Case Study
ORM Makemytrip Case Study
Samir Anand
 
redBus.in and CASE STUDY
redBus.in and CASE STUDYredBus.in and CASE STUDY
redBus.in and CASE STUDYPonnyrose
 
The Red Bus Journey
The Red Bus JourneyThe Red Bus Journey
The Red Bus Journey
Nasscom Startups
 
Agile Implementation @ MakeMyTrip : Presented By Manoj Jain
Agile Implementation @ MakeMyTrip : Presented By Manoj JainAgile Implementation @ MakeMyTrip : Presented By Manoj Jain
Agile Implementation @ MakeMyTrip : Presented By Manoj Jain
oGuild .
 
MakeMyTrip - User Flows & Wireframes
MakeMyTrip - User Flows & WireframesMakeMyTrip - User Flows & Wireframes
MakeMyTrip - User Flows & Wireframes
Akhil Dakinedi
 
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report IndiaFlipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
IdeateLabs
 
Flipkart buys-myntra-ppt
Flipkart buys-myntra-pptFlipkart buys-myntra-ppt
Flipkart buys-myntra-ppt
Vimal SB
 
Mis project Redbus
Mis project RedbusMis project Redbus
Mis project Redbus
Akshay Vijaya Kumar
 
Flipkart and Myntra M&A
Flipkart and Myntra M&AFlipkart and Myntra M&A
Flipkart and Myntra M&A
Arpana Masih
 
ITEC-610 Ebay Case Study
ITEC-610 Ebay Case StudyITEC-610 Ebay Case Study
ITEC-610 Ebay Case Study
cnockaertgrad
 
Snapdeal_Presentaion_Final
Snapdeal_Presentaion_FinalSnapdeal_Presentaion_Final
Snapdeal_Presentaion_FinalUma Rajavellaiah
 
Ebay - Presentation for Strategic Management class
Ebay - Presentation for Strategic Management classEbay - Presentation for Strategic Management class
Ebay - Presentation for Strategic Management class
Theodore Le
 
the journey of flipkart and myntra
the journey of flipkart and myntrathe journey of flipkart and myntra
the journey of flipkart and myntra
Piyush Parashar
 
e- commerce ppt on myntra.com
e- commerce ppt on myntra.come- commerce ppt on myntra.com
e- commerce ppt on myntra.comPrachi Jain
 

Viewers also liked (17)

ORM Makemytrip Case Study
ORM  Makemytrip Case StudyORM  Makemytrip Case Study
ORM Makemytrip Case Study
 
redBus.in and CASE STUDY
redBus.in and CASE STUDYredBus.in and CASE STUDY
redBus.in and CASE STUDY
 
The Red Bus Journey
The Red Bus JourneyThe Red Bus Journey
The Red Bus Journey
 
Agile Implementation @ MakeMyTrip : Presented By Manoj Jain
Agile Implementation @ MakeMyTrip : Presented By Manoj JainAgile Implementation @ MakeMyTrip : Presented By Manoj Jain
Agile Implementation @ MakeMyTrip : Presented By Manoj Jain
 
MakeMyTrip - User Flows & Wireframes
MakeMyTrip - User Flows & WireframesMakeMyTrip - User Flows & Wireframes
MakeMyTrip - User Flows & Wireframes
 
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report IndiaFlipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
Flipkart vs Jabong vs Myntra - Holiday Social Media Engagement Report India
 
Flipkart buys-myntra-ppt
Flipkart buys-myntra-pptFlipkart buys-myntra-ppt
Flipkart buys-myntra-ppt
 
Mis project Redbus
Mis project RedbusMis project Redbus
Mis project Redbus
 
Red bus.in
Red bus.inRed bus.in
Red bus.in
 
Flipkart and Myntra M&A
Flipkart and Myntra M&AFlipkart and Myntra M&A
Flipkart and Myntra M&A
 
RedBUS
RedBUSRedBUS
RedBUS
 
ITEC-610 Ebay Case Study
ITEC-610 Ebay Case StudyITEC-610 Ebay Case Study
ITEC-610 Ebay Case Study
 
Snapdeal_Presentaion_Final
Snapdeal_Presentaion_FinalSnapdeal_Presentaion_Final
Snapdeal_Presentaion_Final
 
Snapdeal
SnapdealSnapdeal
Snapdeal
 
Ebay - Presentation for Strategic Management class
Ebay - Presentation for Strategic Management classEbay - Presentation for Strategic Management class
Ebay - Presentation for Strategic Management class
 
the journey of flipkart and myntra
the journey of flipkart and myntrathe journey of flipkart and myntra
the journey of flipkart and myntra
 
e- commerce ppt on myntra.com
e- commerce ppt on myntra.come- commerce ppt on myntra.com
e- commerce ppt on myntra.com
 

Similar to Social Media Case Study on MakeMyTrip.com

Digital campaigns India
Digital campaigns IndiaDigital campaigns India
Digital campaigns India
Apollo Irungbam
 
Phonethics credentials: food &food related brands
Phonethics credentials: food &food related brandsPhonethics credentials: food &food related brands
Phonethics credentials: food &food related brands
Saurabh Gupta
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New Trends
Maneesh Garg
 
IMC Cred marketing strategies'
IMC Cred marketing strategies'IMC Cred marketing strategies'
IMC Cred marketing strategies'
RavinderKumar47174
 
Webeesocial portfolio 2018
Webeesocial portfolio 2018Webeesocial portfolio 2018
Webeesocial portfolio 2018
Shubhendu Jha
 
28 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 201428 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 2014
Lighthouse Insights - Indian Social Media News
 
31 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 201431 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 2014
Lighthouse Insights - Indian Social Media News
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital Portfolio
Anshul Singh
 
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.Social Samosa
 
uber social media marketing
uber social media marketinguber social media marketing
uber social media marketing
Gursimar Sethi
 
Paytm ad campaign
Paytm ad campaignPaytm ad campaign
Paytm ad campaign
vijaywadhwa10
 
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...Ravi David Prasad
 
Incredible India (120) (187)
Incredible India (120) (187)Incredible India (120) (187)
Incredible India (120) (187)
guestd6a7315
 
21 Best Indian Social Media Marketing Campaigns Q2, 2015
21 Best Indian Social Media Marketing Campaigns Q2, 201521 Best Indian Social Media Marketing Campaigns Q2, 2015
21 Best Indian Social Media Marketing Campaigns Q2, 2015
Lighthouse Insights - Indian Social Media News
 
Make My Trip ( MMT ) case study
Make My Trip ( MMT ) case studyMake My Trip ( MMT ) case study
Make My Trip ( MMT ) case study
Er.Sachin Kumar Gola
 
How to Increase eCommerce Sales with Gamification
How to Increase eCommerce Sales with Gamification How to Increase eCommerce Sales with Gamification
How to Increase eCommerce Sales with Gamification
Flyyx Tech
 
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
Suhasini Jain
 
Social - Portfolio Kaushik (1)
Social - Portfolio Kaushik (1)Social - Portfolio Kaushik (1)
Social - Portfolio Kaushik (1)Kaushik Banerjee
 
Indias brands go_social_insights_from_the_india_social_summit_2012
Indias brands go_social_insights_from_the_india_social_summit_2012Indias brands go_social_insights_from_the_india_social_summit_2012
Indias brands go_social_insights_from_the_india_social_summit_2012
Preeti Chaturvedi
 
Yetu Initiative CSO Partners Workshop - #Crowdfunding
Yetu Initiative CSO Partners Workshop - #CrowdfundingYetu Initiative CSO Partners Workshop - #Crowdfunding
Yetu Initiative CSO Partners Workshop - #Crowdfunding
7th Sense Communications
 

Similar to Social Media Case Study on MakeMyTrip.com (20)

Digital campaigns India
Digital campaigns IndiaDigital campaigns India
Digital campaigns India
 
Phonethics credentials: food &food related brands
Phonethics credentials: food &food related brandsPhonethics credentials: food &food related brands
Phonethics credentials: food &food related brands
 
Social / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New TrendsSocial / Digital Media - A Presentation on New Trends
Social / Digital Media - A Presentation on New Trends
 
IMC Cred marketing strategies'
IMC Cred marketing strategies'IMC Cred marketing strategies'
IMC Cred marketing strategies'
 
Webeesocial portfolio 2018
Webeesocial portfolio 2018Webeesocial portfolio 2018
Webeesocial portfolio 2018
 
28 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 201428 Interesting Indian Social Media Campaigns Q2 2014
28 Interesting Indian Social Media Campaigns Q2 2014
 
31 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 201431 Best Indian Social Media Campaigns Q1 2014
31 Best Indian Social Media Campaigns Q1 2014
 
Anshul Kumar - Digital Portfolio
Anshul Kumar - Digital PortfolioAnshul Kumar - Digital Portfolio
Anshul Kumar - Digital Portfolio
 
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.
Social Media Case Study: #CrackBudget2013 by Karvy Private Wealth Ltd.
 
uber social media marketing
uber social media marketinguber social media marketing
uber social media marketing
 
Paytm ad campaign
Paytm ad campaignPaytm ad campaign
Paytm ad campaign
 
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...
Ravi's portfolio # 11 eukanuba, an integrated, digital, social media campaign...
 
Incredible India (120) (187)
Incredible India (120) (187)Incredible India (120) (187)
Incredible India (120) (187)
 
21 Best Indian Social Media Marketing Campaigns Q2, 2015
21 Best Indian Social Media Marketing Campaigns Q2, 201521 Best Indian Social Media Marketing Campaigns Q2, 2015
21 Best Indian Social Media Marketing Campaigns Q2, 2015
 
Make My Trip ( MMT ) case study
Make My Trip ( MMT ) case studyMake My Trip ( MMT ) case study
Make My Trip ( MMT ) case study
 
How to Increase eCommerce Sales with Gamification
How to Increase eCommerce Sales with Gamification How to Increase eCommerce Sales with Gamification
How to Increase eCommerce Sales with Gamification
 
Does social media impact my brand equity
Does social media impact my brand equityDoes social media impact my brand equity
Does social media impact my brand equity
 
Social - Portfolio Kaushik (1)
Social - Portfolio Kaushik (1)Social - Portfolio Kaushik (1)
Social - Portfolio Kaushik (1)
 
Indias brands go_social_insights_from_the_india_social_summit_2012
Indias brands go_social_insights_from_the_india_social_summit_2012Indias brands go_social_insights_from_the_india_social_summit_2012
Indias brands go_social_insights_from_the_india_social_summit_2012
 
Yetu Initiative CSO Partners Workshop - #Crowdfunding
Yetu Initiative CSO Partners Workshop - #CrowdfundingYetu Initiative CSO Partners Workshop - #Crowdfunding
Yetu Initiative CSO Partners Workshop - #Crowdfunding
 

More from SocialAppsHQ

How i met your mother
How i met your motherHow i met your mother
How i met your mother
SocialAppsHQ
 
Mc donald’s campaign for sochi olympics
Mc donald’s campaign for sochi olympicsMc donald’s campaign for sochi olympics
Mc donald’s campaign for sochi olympics
SocialAppsHQ
 
Bigg boss 7
Bigg boss 7Bigg boss 7
Bigg boss 7
SocialAppsHQ
 
Insulite pcos essay contest gains 1700+ votes
Insulite pcos essay contest gains 1700+ votesInsulite pcos essay contest gains 1700+ votes
Insulite pcos essay contest gains 1700+ votes
SocialAppsHQ
 
Social media monitoring.
Social media monitoring.Social media monitoring.
Social media monitoring.
SocialAppsHQ
 
Companies remixing social media marketing
Companies remixing social media marketingCompanies remixing social media marketing
Companies remixing social media marketing
SocialAppsHQ
 
Government and social media
Government and social mediaGovernment and social media
Government and social media
SocialAppsHQ
 
Brands failed on facebook
Brands failed on facebookBrands failed on facebook
Brands failed on facebook
SocialAppsHQ
 
Brands failed on facebook
Brands failed on facebookBrands failed on facebook
Brands failed on facebook
SocialAppsHQ
 
Insidious chapter 2
Insidious  chapter 2Insidious  chapter 2
Insidious chapter 2
SocialAppsHQ
 
Case study on Simon Jersey
Case study on Simon JerseyCase study on Simon Jersey
Case study on Simon JerseySocialAppsHQ
 
Social Media Case Study on Sean Paul
Social Media Case Study on Sean PaulSocial Media Case Study on Sean Paul
Social Media Case Study on Sean PaulSocialAppsHQ
 

More from SocialAppsHQ (12)

How i met your mother
How i met your motherHow i met your mother
How i met your mother
 
Mc donald’s campaign for sochi olympics
Mc donald’s campaign for sochi olympicsMc donald’s campaign for sochi olympics
Mc donald’s campaign for sochi olympics
 
Bigg boss 7
Bigg boss 7Bigg boss 7
Bigg boss 7
 
Insulite pcos essay contest gains 1700+ votes
Insulite pcos essay contest gains 1700+ votesInsulite pcos essay contest gains 1700+ votes
Insulite pcos essay contest gains 1700+ votes
 
Social media monitoring.
Social media monitoring.Social media monitoring.
Social media monitoring.
 
Companies remixing social media marketing
Companies remixing social media marketingCompanies remixing social media marketing
Companies remixing social media marketing
 
Government and social media
Government and social mediaGovernment and social media
Government and social media
 
Brands failed on facebook
Brands failed on facebookBrands failed on facebook
Brands failed on facebook
 
Brands failed on facebook
Brands failed on facebookBrands failed on facebook
Brands failed on facebook
 
Insidious chapter 2
Insidious  chapter 2Insidious  chapter 2
Insidious chapter 2
 
Case study on Simon Jersey
Case study on Simon JerseyCase study on Simon Jersey
Case study on Simon Jersey
 
Social Media Case Study on Sean Paul
Social Media Case Study on Sean PaulSocial Media Case Study on Sean Paul
Social Media Case Study on Sean Paul
 

Recently uploaded

Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaaInteractive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
23211a7274
 
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdfDOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
Pushpendra Kumar
 
Exploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical CommunicatorsExploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical Communicators
Ben Woelk, CISSP, CPTC
 
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
pxyhy
 
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
foismail170
 
How to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and BusinessHow to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and Business
ideatoipo
 
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
foismail170
 
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
foismail170
 
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
larisashrestha558
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
ragingokie
 
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
Dirk Spencer Corporate Recruiter LION
 
135. Reviewer Certificate in Journal of Engineering
135. Reviewer Certificate in Journal of Engineering135. Reviewer Certificate in Journal of Engineering
135. Reviewer Certificate in Journal of Engineering
Manu Mitra
 
Heidi Livengood Resume Senior Technical Recruiter / HR Generalist
Heidi Livengood Resume Senior Technical Recruiter / HR GeneralistHeidi Livengood Resume Senior Technical Recruiter / HR Generalist
Heidi Livengood Resume Senior Technical Recruiter / HR Generalist
HeidiLivengood
 
Luke Royak's Personal Brand Exploration!
Luke Royak's Personal Brand Exploration!Luke Royak's Personal Brand Exploration!
Luke Royak's Personal Brand Exploration!
LukeRoyak
 
New Explore Careers and College Majors 2024.pdf
New Explore Careers and College Majors 2024.pdfNew Explore Careers and College Majors 2024.pdf
New Explore Careers and College Majors 2024.pdf
Dr. Mary Askew
 
DIGITAL MARKETING COURSE IN CHENNAI.pptx
DIGITAL MARKETING COURSE IN CHENNAI.pptxDIGITAL MARKETING COURSE IN CHENNAI.pptx
DIGITAL MARKETING COURSE IN CHENNAI.pptx
FarzanaRbcomcs
 
Full Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptxFull Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptx
mmorales2173
 
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
foismail170
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
yuhofha
 
Operating system. short answes and Interview questions .pdf
Operating system. short answes and Interview questions .pdfOperating system. short answes and Interview questions .pdf
Operating system. short answes and Interview questions .pdf
harikrishnahari6276
 

Recently uploaded (20)

Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaaInteractive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
Interactive Dictionary AIDS-B.pptx aaaaaaaaaaaaaaaaaaaaaaaaaa
 
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdfDOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
DOC-20240602-WA0001..pdf DOC-20240602-WA0001..pdf
 
Exploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical CommunicatorsExploring Career Paths in Cybersecurity for Technical Communicators
Exploring Career Paths in Cybersecurity for Technical Communicators
 
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
一比一原版(UVic毕业证)维多利亚大学毕业证如何办理
 
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
欧洲杯买球平台-欧洲杯买球平台推荐-欧洲杯买球平台| 立即访问【ac123.net】
 
How to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and BusinessHow to Master LinkedIn for Career and Business
How to Master LinkedIn for Career and Business
 
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
欧洲杯投注网站-欧洲杯投注网站推荐-欧洲杯投注网站| 立即访问【ac123.net】
 
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
太阳城娱乐-太阳城娱乐推荐-太阳城娱乐官方网站| 立即访问【ac123.net】
 
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
皇冠体育- 皇冠体育官方网站- CROWN SPORTS| 立即访问【ac123.net】
 
Personal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignmentPersonal Brand exploration KE.pdf for assignment
Personal Brand exploration KE.pdf for assignment
 
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
Transferable Skills - Your Roadmap - Part 1 and 2 - Dirk Spencer Senior Recru...
 
135. Reviewer Certificate in Journal of Engineering
135. Reviewer Certificate in Journal of Engineering135. Reviewer Certificate in Journal of Engineering
135. Reviewer Certificate in Journal of Engineering
 
Heidi Livengood Resume Senior Technical Recruiter / HR Generalist
Heidi Livengood Resume Senior Technical Recruiter / HR GeneralistHeidi Livengood Resume Senior Technical Recruiter / HR Generalist
Heidi Livengood Resume Senior Technical Recruiter / HR Generalist
 
Luke Royak's Personal Brand Exploration!
Luke Royak's Personal Brand Exploration!Luke Royak's Personal Brand Exploration!
Luke Royak's Personal Brand Exploration!
 
New Explore Careers and College Majors 2024.pdf
New Explore Careers and College Majors 2024.pdfNew Explore Careers and College Majors 2024.pdf
New Explore Careers and College Majors 2024.pdf
 
DIGITAL MARKETING COURSE IN CHENNAI.pptx
DIGITAL MARKETING COURSE IN CHENNAI.pptxDIGITAL MARKETING COURSE IN CHENNAI.pptx
DIGITAL MARKETING COURSE IN CHENNAI.pptx
 
Full Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptxFull Sail_Morales_Michael_SMM_2024-05.pptx
Full Sail_Morales_Michael_SMM_2024-05.pptx
 
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
欧洲杯投注app-欧洲杯投注app推荐-欧洲杯投注app| 立即访问【ac123.net】
 
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
一比一原版(TMU毕业证)多伦多都会大学毕业证如何办理
 
Operating system. short answes and Interview questions .pdf
Operating system. short answes and Interview questions .pdfOperating system. short answes and Interview questions .pdf
Operating system. short answes and Interview questions .pdf
 

Social Media Case Study on MakeMyTrip.com

  • 1. Case study on MakeMyTrip- India’s No.1 Travel Site About MakeMyTrip.com is India’s leading online travel company, founded in the year 2000 by Deep Kalra. MakeMyTrip was created with the aim of empowering the Indian Travelers with instant booking and comprehensive choices. Sweepstake Campaign 2012 MakeMyTrip has been very active on social media too. They have a 455K (Likes) strong community with whom they interact proactively to grow and keep them engaged. It was a pleasure when they selected SocialAppsHQ to run their Sweepstake and Photo Contest Campaigns. Their campaigns include – 1. Memories Unlimited Campaign, where fans were suppose to share their “Memories Unlimited” images to get a chance to fly free anywhere in India. 2. Fly Free Campaign, where fans could get Flight tickets worth Rs.7000. Results Of the two, we saw their community really getting excited about ‘Fly Free Campaign’ which resonated well with their target audience. During one month, they received over 2,680 entries for sweepstake. A large number of users referred their friends to get bonus points and increase their chance of winning. Finally, Debarati Ghosh was the lucky winner of Rs.7000 Air Ticket!