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Management Essentials’ Presentation
Pantaloons Presented By-
Gurbani Luthra
About Pantaloons
• A subsidiary of Aditya Birla Group, Pantaloons is known for the same outstanding quality expected from the
former. They have grown to become one of the largest garment companies, defining the face of Indian fashion
through their bold designs, and prices that fit everyone's budget.
• The company offers a wide range of brand offerings across apparel and non-apparel categories and across varied
price points.
• It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men,
women and kids.
• Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include
footwear, handbags, cosmetics, perfumes, fashion jewellery and watches.
• The store of Pantaloons in Viman Nagar was started in 2016.
• The head office of Pantaloons is in Mumbai.
• The West Zone office is in Mumbai as well. The West Zone has around 80 stores.
5 P’s
of
Marketing
Mix
Promotion
Packaging
Price
Product
Place
Price
• Pricing decision is consistent with firm’s
marketing strategy and target market.
• They propose to provide branded products
at 10% less than the MRP and 20% off on
the local brands
• The price range of products varies with
different categories
❖ ₹145 onwards for the kids section
❖ ₹299 onwards for other departments
❖ Pricing of the products goes up till
₹2,499
Promotion
• Digital marketing
• Printed advertisements in news papers
• Sending email advertisements to loyalty
card members
• Sales promotion through offers and
discounts
• TV commercials
• Gift cards
Product
• It has about 4-5 product categories
• It has more than 100 in house brands
• It also has tie ups with other private label
and licensed brand more in apparel and
accessories.
Place
• Chain of stores mainly functioning in
malls.
• Stores located nearer to the competitors.
• It has more than 100 stores all over India.
• They have also introduced online shopping.
• Exclusive stores for women and kids.
• Product availability mainly depends on the
city of operations.
Packaging
• As Pantaloons is a clothing brand, there
is no specific form of packaging
involved.
It operates across categories of
casual wear, ethnic wear,
formal wear, party wear and
active wear for men, women
and kids. Womenswear is the
lead category contributing to
half of total apparel sales. Non-
apparel products include
footwear, handbags, cosmetics,
perfumes, fashion jewelry and
watches.
Pantaloons today retails over 200 licensed
and international brands, including 24
exclusive in-house brands.
The company offers a wide range of brand
offerings across apparel and non-apparel
categories and across varied price points.
Competitors
Organizational Structure of Pantaloons
Store Manager
Assistant
Store Manager
Department
Manager
Department
Manager
Department
Manager
Department
Manager
Department
Manager
9-10 staff members in each department
Men’s Wear Women’s Wear Kids Wear Accessories Home Decor
Finances
Operating Costs
Rent- Fixed Percentage (not disclosed)
Salaries-
• Store Manager- ₹50-60,000
• Department Manager- ₹30-40,000
• Staff- ₹8-15,000
Revenue
Revenue per year: ₹25-26,00,00,000
Revenue per month: ₹2,00,00,000-2,50,00,000 approx.
Incentives Provided
Incentives provided are target based. The targets can be
weekly, monthly, yearly, as per the season or for the holiday
period.
Appraisal is decided by the HR department.
SWOT Analysis
OPPORTUNITIES
• Increase in footfalls by increasing - TV
commercial promotions
• Introducing new products and new segments
• Selling through different channels
• Huge untapped market
• Rural retailing
• Opportunities to continue with its current
strategy of large, super centres
THREATS
• Increase in trend of online shopping.
• Government policies.
• Strong competition
• A slow economy or financial slowdown
• Consumer’s lifestyle changes
• Price wars between competitors, price cuts
STRENGTHS
• Updated with changing consumer preferences
• High number of purchase orders
• Largest market share and capitalisation
• Reputation for value for money, convenience and
a wide range of products.
• Trusted and respected brand by the consumers.
• Financially strong
• High innovations and development
WEAKNESSES
• Skilled labour force is not adequate.
• As it does not function internationally, it does not
reach customers in overseas markets
• As it sells products across many sectors, it does
not have the flexibility its competitors have.
• Competitions from specialty companies.
PESTEL Analysis
Political:
Economic:
Social:
Technological:
Environmental:
Legal:
Sales increase or decrease as per the economic period. During boom period,
people tend to buy more whereas recession has the opposite effect on sales.
These factors include cultures, norms, lifestyle, demographics and population
changes. These factors affect the clothing industry in different ways.
These factors include availability of resources, demand and
production. New technology also creates less demand for employees.
The industry has been affected by issues such as workers' rights and child labour laws. Other
issues were regarding the policies and laws held by the government.
The economy is intervened by the laws and policies issued by the
government which results in ups and downs of the industry.
Issues that affect industry are global warming, recycling of the product and
clearance of some natural resources for production.
Thank you for
your attention.

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Company Analysis of Pantaloons

  • 2. About Pantaloons • A subsidiary of Aditya Birla Group, Pantaloons is known for the same outstanding quality expected from the former. They have grown to become one of the largest garment companies, defining the face of Indian fashion through their bold designs, and prices that fit everyone's budget. • The company offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points. • It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. • Womenswear is the lead category contributing to half of total apparel sales. Non-apparel products include footwear, handbags, cosmetics, perfumes, fashion jewellery and watches. • The store of Pantaloons in Viman Nagar was started in 2016. • The head office of Pantaloons is in Mumbai. • The West Zone office is in Mumbai as well. The West Zone has around 80 stores.
  • 3.
  • 5. Price • Pricing decision is consistent with firm’s marketing strategy and target market. • They propose to provide branded products at 10% less than the MRP and 20% off on the local brands • The price range of products varies with different categories ❖ ₹145 onwards for the kids section ❖ ₹299 onwards for other departments ❖ Pricing of the products goes up till ₹2,499 Promotion • Digital marketing • Printed advertisements in news papers • Sending email advertisements to loyalty card members • Sales promotion through offers and discounts • TV commercials • Gift cards Product • It has about 4-5 product categories • It has more than 100 in house brands • It also has tie ups with other private label and licensed brand more in apparel and accessories. Place • Chain of stores mainly functioning in malls. • Stores located nearer to the competitors. • It has more than 100 stores all over India. • They have also introduced online shopping. • Exclusive stores for women and kids. • Product availability mainly depends on the city of operations. Packaging • As Pantaloons is a clothing brand, there is no specific form of packaging involved.
  • 6. It operates across categories of casual wear, ethnic wear, formal wear, party wear and active wear for men, women and kids. Womenswear is the lead category contributing to half of total apparel sales. Non- apparel products include footwear, handbags, cosmetics, perfumes, fashion jewelry and watches. Pantaloons today retails over 200 licensed and international brands, including 24 exclusive in-house brands. The company offers a wide range of brand offerings across apparel and non-apparel categories and across varied price points.
  • 8. Organizational Structure of Pantaloons Store Manager Assistant Store Manager Department Manager Department Manager Department Manager Department Manager Department Manager 9-10 staff members in each department Men’s Wear Women’s Wear Kids Wear Accessories Home Decor
  • 9. Finances Operating Costs Rent- Fixed Percentage (not disclosed) Salaries- • Store Manager- ₹50-60,000 • Department Manager- ₹30-40,000 • Staff- ₹8-15,000 Revenue Revenue per year: ₹25-26,00,00,000 Revenue per month: ₹2,00,00,000-2,50,00,000 approx. Incentives Provided Incentives provided are target based. The targets can be weekly, monthly, yearly, as per the season or for the holiday period. Appraisal is decided by the HR department.
  • 10. SWOT Analysis OPPORTUNITIES • Increase in footfalls by increasing - TV commercial promotions • Introducing new products and new segments • Selling through different channels • Huge untapped market • Rural retailing • Opportunities to continue with its current strategy of large, super centres THREATS • Increase in trend of online shopping. • Government policies. • Strong competition • A slow economy or financial slowdown • Consumer’s lifestyle changes • Price wars between competitors, price cuts STRENGTHS • Updated with changing consumer preferences • High number of purchase orders • Largest market share and capitalisation • Reputation for value for money, convenience and a wide range of products. • Trusted and respected brand by the consumers. • Financially strong • High innovations and development WEAKNESSES • Skilled labour force is not adequate. • As it does not function internationally, it does not reach customers in overseas markets • As it sells products across many sectors, it does not have the flexibility its competitors have. • Competitions from specialty companies.
  • 11. PESTEL Analysis Political: Economic: Social: Technological: Environmental: Legal: Sales increase or decrease as per the economic period. During boom period, people tend to buy more whereas recession has the opposite effect on sales. These factors include cultures, norms, lifestyle, demographics and population changes. These factors affect the clothing industry in different ways. These factors include availability of resources, demand and production. New technology also creates less demand for employees. The industry has been affected by issues such as workers' rights and child labour laws. Other issues were regarding the policies and laws held by the government. The economy is intervened by the laws and policies issued by the government which results in ups and downs of the industry. Issues that affect industry are global warming, recycling of the product and clearance of some natural resources for production.
  • 12. Thank you for your attention.