The document discusses the objectives, vision, founder, and operations of Myntra, an Indian online fashion retailer. It aims to develop entrepreneurship among students and study Myntra's business model and consumer perception. Founded in 2007 by Mukesh Bansal, Myntra offers 50,000 products from 600 brands and has over 1,000 employees. It has received multiple rounds of funding and was acquired by Flipkart in 2014.

1. MADE BY: VINEET KUMAR [12MEU093]
VISHNU DUA [12MEU095]

2. OBJECTIVE
 The main objective is to develop
entrepreneurial spirits among the students
and make them understand what is
entrepreneurship all about.
 To study the business models of Myntra.
 To study the consumer perception of Myntra.
 To study the future of Indian e-commerce
Industry.

3. VISION
 To be the largest fashion and lifestyle retail in
India, and whenever someone thinks of buying
apparel, footwear or any other fashion and
lifestyle item they should think of Myntra first.
Even if they’re buying offline, they should check it
out online on Myntra first and then buy it.
 Myntra also has planned tie ups with celebrities
through associations with movies and events as
they represent fashion sense.

4. MUKESH BANSAL
Mukesh Bansal grew
up in Haridwar. He is a
graduate in computer
science from IIT
Kanpur. He spent 10
years in the US,
working with start-ups
such as Nextag and
eWanted. He then
moved to India in 2007
to start Myntra. His
family used to be in
apparel trade, before
his father got a job with

5. PANEL WINDOW

6. ABOUT MYNTRA
 It is an Indian online shopping retailer
headquartered in Bangalore.
 Established in 2007 by Mukesh Bansal along
with Ashutosh Lawania and Vineet Saxena.
 It currently offers close to 50,000 products
from more than 600 Indian and international
brands.
 Employee count of myntra is over a thousand
people.

7.  In 2011, Myntra tied up with various popular brands to
retail a wide range of latest merchandise from these
brands. Myntra offered products from 350 Indian and
International brands by 2012. Brands like Nike,
Puma, Converse, Adidas,Reebok, Lee Cooper,
Numero Uno, Sketchers, Fila, Lotto, ID, Catwalk,
Carlton London and Red Tape found the perfect
online retail platform.
 Myntra currently has more than 1000 brands with over
1,50,000 products that are delivered almost
everywhere in India using its vast and efficient
delivery networks.

8. STATISTICS
 It has turnover of Rs.500cr. in 2013-2014.
 Google page rank 5/10.
 Total estimated website traffic net worth $9.5
million USD.
 It has been receiving a daily page views of 4.3
millions hits.
 It should generate an estimated daily
advertisement revenue of $12,992 USD and
monthly advertisement revenue of $389,764
USD.
 The average page load 1.48 seconds which is
55% faster than other websites around the world.Source:freewebsitereport

9. Myntra set to become ‘mobile-
only’ by 2015
“Growth in mobile commerce continues to beat
our expectations month-on-month, and we will
close this financial year ending March 31, 2015
with 75 per cent of our revenue coming from
mobile. Of this, 60 per cent of mobile traffic will
come through our Myntra app and the rest
through the mobile web browser. This is because
navigation is faster and more intuitive on the
Myntra mobile app compared to the mobile web
browser which is slower”
- Prasad Kompalli
Head of Sales &
Marketing, Myntra Source:Thehindubusinessli

10. MYNTRA BUYS FITIQUETTE
Source:techcrunch.com

11.  Fitiquette a developer of virtual fitting room
technology has been acquired by Myntra.
 Fitiquette is a virtual fitting room. Shoppers can
create a virtual imitation of themselves in order to
try-on and buy their clothing offering online. What
is unique about it is that the clothing we select is
represented true to size based on a series of
measurements. (ex. S, M, L, XL)

12. BUSINESS MODEL

13. SHAREHOLDERS
 Flipkart has almost 50% of the shares of Myntra.
 Bansal and Lawania, both IIT-Kanpur alumnus,
owns about 20% of Myntra.com, will continue to
run the company even after Flipkart.com takes it
over. Their individual shareholdings were not
available. Two other co-promoters have left the
company.
 Accel Partners, owns 10% in each of the
companies Flipkart and Myntra.
 Wipro chairman Azim Premji, who recently bought
a 10% stake in Myntra for Rs 150 crore.

14. MARKETING
 Myntra has successfully used social
networking websites Facebook and Twitter to
expand its customer base.
 Myntra positions itself as a fashionable new age
brand. It launches major marketing campaigns
every year.
 Myntra has used mostly viral marketing and
internet for its popularity coupled with occasional
discounts and referral discounts.
 Myntra left its mark of innovation through online
coupons.
 Offical team India jersey.

15. FUNDINGS
 In October 2007, Myntra received its initial funding
from Erasmic Venture Fund now known as Accel
Partners, Sasha Mirchandani from Mumbai Angels
and a few other investors.
 In November 2008, Myntra raised almost $5 million
from NEA-IndoUS Ventures, IDG Ventures and Accel
Partners. Myntra raised $14 million in a Series B
round of funding. This round of investment was led by
Tiger Global, a private equity firm; the existing
investors IDG Ventures and Indo-US Venture Partners
also put in substantial amount towards funding
Myntra.
 Towards the end of 2011, Myntra.com raised $20
million in its third round of funding, again led by Tiger
Global.
 In February 2014, Myntra raised additional $50 Million
(Rs.310 crore) funding from Premji Invest and few

16. REVENUE MODEL
 Myntra.com is an aggregator of many brands. Its
business model is based on procuring current
season merchandise from various brands and
making them available on the portal at the same
time as in respective retail brand outlets.
 It is a Business to Customer (B to C) revenue
model.

17. VALUE CHAIN ANALYSIS
CUSTOMER
FIRM
ORDER
PROCESSING
PACKAGING
SHIPPING

18. SWOT ANALYSIS OF MYNTRA
• Strong funding
• Delivery And Support
• Variety of products
• Innovative Services
Strength
• Lack Of Infrastructure
• Inter State Movement of Products
• Consumer Mindset
Weakness
• Market Segment
• Growth in Internet Traffic
• New technologies
• Change in Mindset of the youth
Opportunity
• Competition in the market
• Successful competitors
• Consumer Mindset
• Government regulation
• Product Retailers
Threat

19. Flipkart's Myntra merger can't stop
Amazon
 Amazon has already come up as a true innovator
for the 'hungry-for-more' Indian consumer.
 Mobile apps, same-day delivery, superb brand
and the ability to deliver goods to the last man
standing.
 It covers more than 20,000 PIN codes.
 Its pace of growth in such a short time is no
magic.
 Amazon has been the top player across the
world, and the size of its pocket, coupled with no
investor-driven hurry will speak for itself in the
Indian market soon enough.

20. FINE FOR TAX EVASION
 The Kerala state department has slapped a fine
of up to Rs 54 crore on a slew of e-retail players
for evasion of sales tax in 2012-13 and 2013-14.
Source:http://trak.in/

21. CHALLENGES
 Logistics is an important aspect of any ecommerce company and
Myntra’s model for success is its Hybrid logistics models. They
have distributed the operational logistics between themselves
and third party service providers on the basis of geography.
 In the early days, hiring was one of the biggest challenges that
we faced. We worked from a home and people who came for
interviews saw this, they used to leave at the doorstep, without
even coming in. So in the beginning, we had really focused on
people who wanted to be entrepreneurs. With time we have
overcome this challenge.
 Myntra today is in creating a balance between profitability and
growth; the balance between investing to grow and staying
profitable.
 “Cost is a function of the capacity that you want to build in your
brand; the more capacity that you want to build the more cost
that you spend on it. It is also a function of how long before you
need it, you’re building your capacity, for example are you
building capacity 3 or 6 months in advance to the time of need.
We can use lean principles to keep the costs down; doing things
just in time also helps.”

22. RECOGNITIONS
 Awarded 'Fashion eRetailer of the Year
2013' by Franchise India – Indian eRetail Awards
 Awarded 'Best E-commerce Website for
2012' by IAMAI – India Digital Awards
 Awarded 'Images Most Admired Retailer of the
Year: Non–Store Retail' for 2012 by Images
Group
 Awarded 'Best E-commerce Partner of the year
2011-12' by Puma India

23. CONCLUSION
Marketing and Sales is a core activity of Myntra.
By looking at the popularity of Myntra we can
conclude that Myntra is doing a much better job in
Marketing & providing its services to customer.
From the above findings we can easily conclude
that Myntra has more competitive advantage, not
only with price and quality but with the perception
of the consumer as well. People had a better
shopping experience with Myntra.com.

24. THANK YOU
“Without the help of the best team, the best
technology and the best infrastructure, it is
impossible to set up a successful ecommerce
business in India”
-Mukesh Bansal