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PERSONAL BRAND EXPLORATION


Sheri Wake
fi
eld


Project & Portfolio I: Week 1


08/06/2021
I am the exception for everything there is only
one me If I don’t know something I will learn.
I’m determined in everything I do I only give
110% I might be older but I am also wiser. I can
offer experience and leadership.
IDENTITY
Picture of You
Goes Here
PROFESSION
Potential Job Titles:


• Communications Intern


• Manager, Venue Marketing


• Executive Assistant


BRAND ARCHETYPE -Girls Next
Door: Hard working and down to
earth strong drive towards goals.
Royalty: I lead by example and I
create success where ever I go.
Artist Manager
Picture Relevant
to Your Industry
Goes Here
Jeremy Salome, CSM
Outreach Plan:


• I will reach out to this person via Linkin


• A method of communication I will do is reach out to
him by maybe commenting on a few post and then
message him explain what my goal is and ask for his
advice and if he will help


• I will reach out to Jeremy right away and continue
through my career.
Bachelor of Science with
Colorado, University
Bill Gates
Outreach Plan:


• I will reach out by email and explain who and what I
am doing and ask if he could mentor me


• I would look up his phone number and call if that
doesn’t work then I will reach out to him via LinkIn


• The time frame for this would be right away never to
soon to learn things.
PROFILE
PICTURE CEO, Microsoft
Thomas Ross Outreach Plan:


• I will gather up some info about what it is he does
and write down the questions I have


• I will reach out to him through his LinkIN pro
fi
le


• I will do this a little closer to Graduation
Digital Certi
fi
cation Expert
GOALS
Short Term: (Immediately After Graduation,YEAR)


• I want to
fi
nd a place to Intern with


‣If I graduate in 6 months then I would like to
start by February of 2022


Mid Term: (2023)


• I want to be moving into a permeant position


‣If I work as an intern for 1 year I can move in
to a more permeant position.


Long Term: (2025)


• I want to be on the upper part of the ladder of
success


‣I plan to work hard and by 2025 I will apply
for a high position in the company.
SKILLS ANALYSIS
Notable Skills & Current Pro
fi
ciencies:
Notable Skills REQUIRED in TRADE & Current Pro
fi
ciencies:
Tech Savvy
SOFT
HARD
Novice / Adept / Expert
Entrepreneurial attitude Novice / Adept / Expert
Mindful of others
Novice / Adept / Expert
Self Motivated Novice / Adept / Expert
Scheduling
SOFT
HARD
Novice / Adept / Expert
Create and manage Venue Novice / Adept / Expert
Leadership Novice / Adept / Expert
Work well with others Novice / Adept / Expert
I will help anyone do anything by always
being present mentally and physically


PROMISE
CREDENTIALS
Work Experience:


• General Manager


• Business owner


• K9 Trainer
Education:


• Master K9 Trainer for Obedient and
Service Dogs, Freedom Service Dogs
• B.S. Music Business (2022)
Awards:


• I volunteer to help with the Toys for Tots
every year, and a local church’s food
bank
Picture Relevant
to Your Industry
Goes Here
COMPETITION
Lauren Hammric
Industry Experience:


• 2018 Intern - 2021 Artist Manager at
Wide Open Music
Education:


• Vanderbilt University
Leadership Experience:


• Featured Alum for Vanderbilt University


• Athenian Junior Honorary List
Skills and Pro
fi
ciencies:


• Visual Arts


• Photography


• Music
Sheri Wake
fi
eld
Overall Online Presence:


• Lauren over all had a short but strong presence on line
with 626 followers her pro
fi
le was very detailed She
had an Published Article for the introduction for the
Vanderbilt Spring Newsletter. Lauren also has an
Instagram with 1691 followers. No it wasn’t a special
URL for Lauren


• Grade: Superior, 85 out of 100
HEADSHOT HEADSHOT
Industry Experience:


• General Manager
Education:


• Full Sail University
Leadership Experience:


• Team Lead for Toys for Tots


• Team Lead for dog go home sessions
Skills and Pro
fi
ciencies:


• Microsoft Of
fi
ce


• Powerpoint


• Excel
Overall Online Presence:


• I have a total of 3 connections No customized banner
yes I have a customized head shot there are no
published articles Facebook is the only other social
media used the URL is not customized


• Grade: poor 3 out of 100
COMPETITION
Judy Jankowski
Noteworthy Experience:


• Professional Recruiter


• Casting Services
Sheri Wake
fi
eld
Industry Experience:


• Manager Talent Acquisition for
Disney
Education:


• University of Colorado Denver
Skills and Pro
fi
ciencies:


• Recruiting


• HR Policies


• Management
Overall Online Presence:


500 + connections yes here banner is customized, There is a
professional headshot, her pro
fi
le was very detailed she doesn’t
have a published artical, but she does have a recommendation, yes
she is active on other social media Facebook and Twitter, Yes her
URL was customized Grade Superior and 95 out 100
Industry Experience:


• Owner, Construction company
Education:


• A.C.C. / Associates in Computer Business
Leadership Experience:


• Managing a crew of 5


• Manager over a crew of 10
Skills and Pro
fi
ciencies:


• Adobe Photoshop


• Excel


• Microsoft Of
fi
ce
Overall Online Presence:


I have 23 Connections, yes my banner is customized, yes I have a
professional headshot, my pro
fi
le is not very detailed, I do not
have any published articles, yes Im active on other social media
such as Facebook, twitter, Yes my URL is customized,Grade
poor 25 out 100
BRAND POSITION
For [TARGET AUDIENCE] who [TARGET
MARKET NEED], I provide [MAIN BENEFIT
THAT DIFFERENTIATES YOUR OFFERING
FROM COMPETITORS] because [REASON WHY
TARGET AUDIENCE SHOULD BELIEVE YOUR
DIFFERENTIATION STATEMENT.]
“SLY”
NETWORKING &
MARKETING
Industry Events & Organizations


‣ Managing talent to win


‣ Nov 9 - Nov 11 w Lafayette IN


• Summer Bene
fi
t


‣ Aug. 28 Saugatuck Center for the arts


• Making art out of invasive


‣ Aug 24 Online
Digital Marketing


• The Primary content I will put online would be testimonials
from people who know me and any current work I have done
to promote an artist.


• Primary Tools: Social networks I will use is Linkedin, also
promote on streaming sites such as Soundcloud, YouTube,
Spotify


• Website:I will use my website moving forward to promote
what my experience is and promote people I am working
with
PROFESSIONAL DEVELOPMENT
Mentor


• I will look for a mentor that is working for in the career
I want to be a part of someone that can help me get a
foot in the door eventually when I have more know
how.
Formal Education


• BSMB 2022 BS in Management 2024.
Technical Skills


• Marketing, Networking, Socializing 2022


• Getting into an internship in the Music Business
industry


• 2022-2024


• Getting more education 2022 - 2024
Soft Skills


• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR


• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR


• Speci
fi
c task to address a technical skill gap -
organization name, MONTH YEAR
Sheri Wake
fi
eld
You know how to create the music


Well, what I do is get you the venue that will enhance your career in In
fact, I can prove this by using I have the skills to put you in the right place
that is a
fi
t for you.
REFERENCES
Salome, J (2021) CSM


LinkedIn.com


Gates, B. (2021) Microsoft


LinkedIn.com


Ross, T. (2021) Digital Expert


LinkedIn.com


Googlephotos (2021) Google


Hammric, L. (2021) Manager


LinkedIn.com


Jankowski, J. (2021) Talent Manager Disney


LinkedIn.com


Manage Talent to Win (2021)


Summer Bene
fi
t (2021)


Making Art out of Invasive (2021)

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Personal brandcanvas template-2021sheriwakefield

  • 1. PERSONAL BRAND EXPLORATION Sheri Wake fi eld Project & Portfolio I: Week 1 08/06/2021
  • 2. I am the exception for everything there is only one me If I don’t know something I will learn. I’m determined in everything I do I only give 110% I might be older but I am also wiser. I can offer experience and leadership. IDENTITY Picture of You Goes Here
  • 3. PROFESSION Potential Job Titles: • Communications Intern • Manager, Venue Marketing • Executive Assistant BRAND ARCHETYPE -Girls Next Door: Hard working and down to earth strong drive towards goals. Royalty: I lead by example and I create success where ever I go. Artist Manager Picture Relevant to Your Industry Goes Here
  • 4. Jeremy Salome, CSM Outreach Plan: • I will reach out to this person via Linkin • A method of communication I will do is reach out to him by maybe commenting on a few post and then message him explain what my goal is and ask for his advice and if he will help • I will reach out to Jeremy right away and continue through my career. Bachelor of Science with Colorado, University Bill Gates Outreach Plan: • I will reach out by email and explain who and what I am doing and ask if he could mentor me • I would look up his phone number and call if that doesn’t work then I will reach out to him via LinkIn • The time frame for this would be right away never to soon to learn things. PROFILE PICTURE CEO, Microsoft Thomas Ross Outreach Plan: • I will gather up some info about what it is he does and write down the questions I have • I will reach out to him through his LinkIN pro fi le • I will do this a little closer to Graduation Digital Certi fi cation Expert
  • 5. GOALS Short Term: (Immediately After Graduation,YEAR) • I want to fi nd a place to Intern with ‣If I graduate in 6 months then I would like to start by February of 2022 Mid Term: (2023) • I want to be moving into a permeant position ‣If I work as an intern for 1 year I can move in to a more permeant position. Long Term: (2025) • I want to be on the upper part of the ladder of success ‣I plan to work hard and by 2025 I will apply for a high position in the company.
  • 6. SKILLS ANALYSIS Notable Skills & Current Pro fi ciencies: Notable Skills REQUIRED in TRADE & Current Pro fi ciencies: Tech Savvy SOFT HARD Novice / Adept / Expert Entrepreneurial attitude Novice / Adept / Expert Mindful of others Novice / Adept / Expert Self Motivated Novice / Adept / Expert Scheduling SOFT HARD Novice / Adept / Expert Create and manage Venue Novice / Adept / Expert Leadership Novice / Adept / Expert Work well with others Novice / Adept / Expert
  • 7. I will help anyone do anything by always being present mentally and physically PROMISE
  • 8. CREDENTIALS Work Experience: • General Manager • Business owner • K9 Trainer Education: • Master K9 Trainer for Obedient and Service Dogs, Freedom Service Dogs • B.S. Music Business (2022) Awards: • I volunteer to help with the Toys for Tots every year, and a local church’s food bank Picture Relevant to Your Industry Goes Here
  • 9. COMPETITION Lauren Hammric Industry Experience: • 2018 Intern - 2021 Artist Manager at Wide Open Music Education: • Vanderbilt University Leadership Experience: • Featured Alum for Vanderbilt University • Athenian Junior Honorary List Skills and Pro fi ciencies: • Visual Arts • Photography • Music Sheri Wake fi eld Overall Online Presence: • Lauren over all had a short but strong presence on line with 626 followers her pro fi le was very detailed She had an Published Article for the introduction for the Vanderbilt Spring Newsletter. Lauren also has an Instagram with 1691 followers. No it wasn’t a special URL for Lauren • Grade: Superior, 85 out of 100 HEADSHOT HEADSHOT Industry Experience: • General Manager Education: • Full Sail University Leadership Experience: • Team Lead for Toys for Tots • Team Lead for dog go home sessions Skills and Pro fi ciencies: • Microsoft Of fi ce • Powerpoint • Excel Overall Online Presence: • I have a total of 3 connections No customized banner yes I have a customized head shot there are no published articles Facebook is the only other social media used the URL is not customized • Grade: poor 3 out of 100
  • 10. COMPETITION Judy Jankowski Noteworthy Experience: • Professional Recruiter • Casting Services Sheri Wake fi eld Industry Experience: • Manager Talent Acquisition for Disney Education: • University of Colorado Denver Skills and Pro fi ciencies: • Recruiting • HR Policies • Management Overall Online Presence: 500 + connections yes here banner is customized, There is a professional headshot, her pro fi le was very detailed she doesn’t have a published artical, but she does have a recommendation, yes she is active on other social media Facebook and Twitter, Yes her URL was customized Grade Superior and 95 out 100 Industry Experience: • Owner, Construction company Education: • A.C.C. / Associates in Computer Business Leadership Experience: • Managing a crew of 5 • Manager over a crew of 10 Skills and Pro fi ciencies: • Adobe Photoshop • Excel • Microsoft Of fi ce Overall Online Presence: I have 23 Connections, yes my banner is customized, yes I have a professional headshot, my pro fi le is not very detailed, I do not have any published articles, yes Im active on other social media such as Facebook, twitter, Yes my URL is customized,Grade poor 25 out 100
  • 11. BRAND POSITION For [TARGET AUDIENCE] who [TARGET MARKET NEED], I provide [MAIN BENEFIT THAT DIFFERENTIATES YOUR OFFERING FROM COMPETITORS] because [REASON WHY TARGET AUDIENCE SHOULD BELIEVE YOUR DIFFERENTIATION STATEMENT.] “SLY”
  • 12. NETWORKING & MARKETING Industry Events & Organizations ‣ Managing talent to win ‣ Nov 9 - Nov 11 w Lafayette IN • Summer Bene fi t ‣ Aug. 28 Saugatuck Center for the arts • Making art out of invasive ‣ Aug 24 Online Digital Marketing • The Primary content I will put online would be testimonials from people who know me and any current work I have done to promote an artist. • Primary Tools: Social networks I will use is Linkedin, also promote on streaming sites such as Soundcloud, YouTube, Spotify • Website:I will use my website moving forward to promote what my experience is and promote people I am working with
  • 13. PROFESSIONAL DEVELOPMENT Mentor • I will look for a mentor that is working for in the career I want to be a part of someone that can help me get a foot in the door eventually when I have more know how. Formal Education • BSMB 2022 BS in Management 2024. Technical Skills • Marketing, Networking, Socializing 2022 • Getting into an internship in the Music Business industry • 2022-2024 • Getting more education 2022 - 2024 Soft Skills • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR • Speci fi c task to address a technical skill gap - organization name, MONTH YEAR
  • 14. Sheri Wake fi eld You know how to create the music Well, what I do is get you the venue that will enhance your career in In fact, I can prove this by using I have the skills to put you in the right place that is a fi t for you.
  • 15. REFERENCES Salome, J (2021) CSM LinkedIn.com Gates, B. (2021) Microsoft LinkedIn.com Ross, T. (2021) Digital Expert LinkedIn.com Googlephotos (2021) Google Hammric, L. (2021) Manager LinkedIn.com Jankowski, J. (2021) Talent Manager Disney LinkedIn.com Manage Talent to Win (2021) Summer Bene fi t (2021) Making Art out of Invasive (2021)