2. .
IDENTITY
“We’re friends we just haven’t met yet”
I was raised to treat every person the same whether they
are working in maintenance or the CEO of a company.
My style of managing started years ago when I became a
restaurant manager fast forward, I am now a Property
Manager and I take pride in the way I lead. It’s not your
average way of managing. I am very empathetic and
observant, but stern with how I delegate projects and
tasks that need to be completed. It’s critical for me to
know how to do each role I assign others to do, I’m very
“Hands on” in that way. I like to meet people where they
are and build up from there. I am also a mother of two,
so with parenting skills and my years of managing in
different occupations I like to take qualities from each
role to create a perfected blend of leadership.
3. PROFESSION
Potential Job Titles:
• Media Technical Director/Manager
• Agent & Business Manager of Artist, Performers &
Athletes
• Entertainment & Recreation Manager except
gambling
BRAND ARCHETYPE -According to ‘Kaye Putnam’s
Brand Personality Quiz” I am a creator. I strongly agree
with the results. Although I am not the most creative
person artistically, I have a strong ability to create new
systems and ways to get things done effectively. I pride
myself in being able to get everyone included and
highlight each team member’s strong suite by putting
them in position to win. I am a critical thinker and an
overall problem solver. My organizational skills may not be
as strong as they can be but nonetheless, I am very
organized and I live by my “list”. I have a to-do list for my
to-do list.
Entertainment Manager for The Music & TV/Film Industry
4. Recruiters at Entertainment Companies
TARGET AUDIENCE
Marissa Valero
Outreach Plan:
• Learn as much as I can about the company and
Marissa
• Follow Marissa on all Social Media Platforms
• Reach out to her via LinkedIn and apply for an
internship for Artist Management in 2024
Senior HR Generalist/Recruiter at
Roc Nation
Pat Cabello
Outreach Plan:
• Research Revolt and Pat and find other employees on
the Human Resource team
• Follow/add Pat on LinkedIn
• Revolt is currently looking for a Project Manager. I can
message her on LinkedIn and apply for that position
after graduation
Head of Human Resources At Revolt
Media &TV
Dominic Dimengo
Outreach Plan:
• Research the qualification needed to work for the
company as an Artist Manager
• Follow/Add Dominic on all social media platforms
• Dominic posted on his LinkedIn that they have
seminars for ‘Artist Management” I could attend one
and possibly network my way into an internship
Senior Director Human Resources at
Universal Music Group
5. GOALS
Short Term: (Immediately After Graduation, 2025)
• During my last couple of months of school I would like to have
found a media company or record label to intern for. Once I have
graduated I will be working for the company I did my internship
with. By 2025 my LinkedIn profile will be complete and I will have
at least two work relationships with individuals who have been
working in the same field as me.
Mid Term: (2028-2033)
• By 2028-2033 I will have started working on my own production
company, “The Dream Network”. I will have at least 2 investors
interested in helping with funding for my company
Long Term: (2038-2043)
• Before 2043 “The Dream Network” will be a streaming subscription
based platform. Featuring at least 2 original shows. One being my
own talk show that features myself interviewing people in the
industry I have met along my journey, and the second show will be
a Home Improvement show where we transform living spaces for
single parents to provide a more comfortable atmosphere for their
families.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Microsoft Office Proficient
SOFT
HARD
Novice / Adept / Expert
Strategic Planning Novice / Adept / Expert
Adaptability Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Service Orientation Skills
SOFT
HARD
Novice / Adept / Expert
Problem Solving Skills Novice / Adept / Expert
Budgeting Novice / Adept / Expert
Speaking Novice / Adept / Expert
7. “ I am a dedicated leader with the hunger to
complete every goal I set, and properly
allocate task to my appointed team
members”
PROMISE
8. CREDENTIALS
Work Experience:
• Restaurant Manager
• Property Manager/Office Supervisor
Education:
• Entertainment Business Management, B.S., Full Sail University (2025)
Leadership Roles:
• Great Communication Skills
• Evaluating Team Performance
• Ability to Inspire team to reach assigned
goals
9. COMPETITION
Cheyenne Arnold
Industry Experience:
• Artist Manager at Roc Nation
Education:
• Berkley College of Music
Leadership Experience:
• Executive/Personal Assistant to Usher Raymond
• Assistant Tour Manager for Snoh Aalegra
Skills and Proficiencies:
• Strategic Planning
• Digital Marketing
• Final Cut Pro
Parris Weaver-Bey
Overall Online Presence:
• Cheyenne has 500+ connections on her profile. Her
banner seems customized and her headshot isn’t the
most professional as it seems she is holding the
camera. Her profile is very detailed she didn’t have any
published articles and her Linkedin profile is
customized?
• Grade: Average and I give her a 80 out of 100
HEADSHOT
Industry Experience:
• Property Manager
Education:
• Student at Full Sail University
Leadership Experience:
• Restaurant Manager
Skills and Proficiencies:
• Multi-Tasker in high pace environments
• Organizational skills
• Microsoft Office Proficient
Overall Online Presence:
• Unlike Cheyenne I have 12 connections. I have a
customized banner, my headshot is professional. My
profile lacks detail and I don’t have any published
articles.
• Grade: My profile quality is poor and I have a 50 out
100
10. COMPETITION
Pedro Alegria Jr
Noteworthy Experience:
• Head of A&R at Sony
• Digital Sales Account Manager at Sony
Parris Weaver-Bey
HEADSHOT HEADSHOT
Industry Experience:
• Sr Director A&R at Sony Music
Entertainment
Education:
• Masters of Science Entertainment Business
Skills and Proficiencies:
• Pro Tools HD 7 Certified Operator
• Digital Marketing- Endorsed by 7 Collogues at Sony
Music
• Sales Operations- Endorsed by 3 Collogues at Sony
Music
Overall Online Presence:
• Pedro Has 500+ Connections, He doesn’t seem to have
a customed banner. His head shot is professional and
his profile is very detailed. I didn’t see any published
articles and no other social medias present
• Grade: Superior?, 90 out of 100
Industry Experience:
• Property Manager
Education:
• Student Full Sail University
Leadership Experience:
• Restaurant Manager
Skills and Proficiencies:
• Multi-Tasker in high pace environments
• Organizational skills
• Microsoft Office Proficient
Overall Online Presence:
• I have 12 connections. I have a customized banner, my
headshot is professional. My profile lacks detail and I
don’t have any published articles.
• Grade: My profile quality is poor and I have a 50 out
100
11. BRAND POSITION
If your looking for a goal oriented, ambitious leader,
with the hunger to innovate and create a healthy work environment by including all walks
of life, in front of the camera or behind the scenes you have found the right one. I have
the abilities to access situations and impulsively make the right decisions at the right
time. Socially & culturally aware and beyond inclusive, I can handle whatever task that is
thrown my way and with the correct resources and a great team, no job is too small or
too big.
“YOU’VE GOT THE RIGHT ONE”
12. NETWORKING &
MARKETING
Industry Events & Organizations
• SXSW
‣ 3/8/24 - 3/16/24 l Austin, Texas
• Musexpo
‣ 3/17/24 - 3/20/24 | Burbank, California
• Women in Media (Holiday Toast)
‣ 12/16/23 | LA, California
Digital Marketing
• Primary Content: My content will consist of relatable content
that shows the good and the bad. My bloopers, my highs, and
lows. My content will be 100% transparent but also
motivational to all.
• Primary Tools: Instagram and Tik Tok would be the platforms
I chose to push out my content. Aiming for at least once a
week with a new post.
• Website: I will use my portfolio site to showcase my ability to
perform and introduce the industry I’m entering who Parris
Weaver-Bey is and what I am capable of
13. PROFESSIONAL DEVELOPMENT
Mentor
• My Mentor, Buck Collins, is the program director at
HOT 93.7. Buck is currently the program director at the
station and is an on air personality for their morning
show. His leadership qualities and his ability to read a
room are a few qualities that I intend to possess. He's
never not working and always reinventing the wheel
Formal Education
• Bachelors in Science in Entertainment Business.
Technical Skills
• Budgeting/Cost Accounting, MONTH YEAR
• Keynote, MONTH YEAR
• Music Management, MONTH YEAR
Soft Skills
• Problem Solving, MONTH YEAR
• Communication MONTH YEAR
• Time Management MONTH YEAR
14. Parris Weaver-Bey
Being under pressure with multiple people constantly asking questions and problem solving
on the fly, sounds pretty chaotic right? For me it sounds like my every day work load.
Finding a leader who can talk to their team and not AT them and successfully getting the job
done through moments of chaos can be difficult, but it can be done. With years of
managerially experience, meeting deadlines, multitasking through storms of emails and
phone calls and still directing a team of people and doing it with a smile, I manage to reach
any goal I set. Allow me to produce and create a comfortable environment where everyone
feels like family and more importantly included into our company as we work together to
accomplish all our goals.
15. REFERENCES
27-2012.05 - Media Technical Directors/Managers.
(n.d.). Www.onetonline.org.
https://www.onetonline.org/link/summary/27-2012.05
13-1011.00 - Agents and Business Managers of Artists,
Performers, and Athletes. (2019). Onetonline.org.
https://www.onetonline.org/link/summary/13-1011.00
11-9072.00 - Entertainment and Recreation Managers,
Except Gambling. (n.d.). Www.onetonline.org.
https://www.onetonline.org/link/summary/11-9072.00
(17) Marissa Valero | LinkedIn
(17) Dominic Dimengo | LinkedIn
(17) Pat Cabello | LinkedIn
20+ Top Music Conferences and Events to Attend in 2023
| Artist Networking + Marketing. (n.d.). Gemtracks Beats.
Retrieved November 30, 2023, from
https://www.gemtracks.com/guides/view.php?title=top-
music-conferences&id=552#sxsw
(16) Search all Jobs | LinkedIn
SXSW Conference & Festivals. (2016). SXSW.
https://www.sxsw.com/
Holiday Toast 2023. (n.d.). Women in Media. Retrieved
November 30, 2023, from
https://womennmedia.com/event/holiday-toast-2023/
Jensen, S. (2023, June 15). 5 Must-Attend TV and Film
Networking Events in Los Angeles. Staffmeup Blog.
https://blog.staffmeup.com/must-attend-tv-networking-
events-los-angeles/
Single Mother Statistics — Single Mother Guide. (2021, May
17). Single Mother Guide.
https://singlemotherguide.com/single-mother-statistics/
Editor's Notes
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
