The document provides details about Alex Smolinski's personal brand exploration project for school. It includes sections about his identity, profession goals in the music industry, potential contacts in the industry to network with, skills analysis, and goals for short, mid, and long-term career development. The overall purpose is to create a personal brand and professional plan for entering the music business field.

1. PERSONAL BRAND EXPLORATION
Alex Smolinski
Project & Portfolio I: Week 1
August 5th, 2021

2. Ever since I was a little kid, I have always loved
music. I was exposed to many artists early on by
my mother which helped developed what I love
today. I also enjoy to make music in my free time
and have a band that I have been in for 4 years.
Everyday I try my hardest to be the most creative
and hardworking as I can be. I believe that
thinking outside of the box and producing things
that are unique is a good way to approach
creativity.
IDENTITY
Picture of You
Goes Here

3. PROFESSION
Potential Job Titles:
• Market Research Analyst
• Human Resource Specialist
• Sales Managers
BRAND ARCHETYPE – Working
creatively and effectively is the best
way to work. Being entertaining is
part of the process, but you need to
also have a unique outlook to be
able to succeed.
Label Worker in the Music Industry
Picture Relevant
to Your Industry
Goes Here

4. People Working In Industry
TARGET AUDIENCE
Natalie Bledsoe
Outreach Plan:
• I will think about exactly why I want to contact this
person and what I can bring to them.
• I can use email to contact this person.
• I will follow up after I get a response.
PROFILE
PICTURE A&R at Universal Music
Group
Glenn Ulrich
Outreach Plan:
• I want to complete more of my course at Full Sail before
contacting this person.
• I will use Email or LinkedIn Messaging to contact them.
• I will follow up once I get a response.
PROFILE
PICTURE Talent Acquisition Manager
at Sony Music
Marco Baria Outreach Plan:
• I will think about the things I bring to the table and offer
help.
• I will use email to contact this person.
• I will follow up once I get a response.
PROFILE
PICTURE Talent Acquisition Consultant
at Warner Music Group

5. GOALS
Short Term: (Immediately After Graduation, 2022)
• I will have my name searchable and able to easily
find information about me.
‣ I will achieve this by October of 2022
Mid Term: (2025)
• I will have a job position in the industry and be
expanding my connections.
‣ I will achieve this by December of 2025
Long Term: (2030)
• I will be a CEO of a label and have a lot of
connections in the industry.
‣ I will achieve this by January of 2030

6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Marketing
SOFT
HARD
Novice / Adept / Expert
Computer Skills Novice / Adept / Expert
Foreign Language Novice / Adept / Expert
Personable Novice / Adept / Expert
Active Listening
SOFT
HARD
Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Number Facility Novice / Adept / Expert
Deductive Reasoning Novice / Adept / Expert

7. I help individuals do creative endeavors by
inspiring.
PROMISE

8. CREDENTIALS
Work Experience:
• Project on making and marketing a
product.
• Manager at Restaurant.
Education:
• Music Business, B.S., Full Sail University (Exp. 2022)
Leadership Roles:
• Worked in a leadership position when I
worked in a restaurant.
Picture Relevant
to Your Industry
Goes Here

9. COMPETITION
Rachel Jonai
Industry Experience:
• 5 Years In Hospitality Industry
Education:
• Bachelor’s in Music Business
Leadership Experience:
• Corporate Trainer
• Coordinated Events
Skills and Proficiencies:
• Marketing
• Management
• Coordination
Alex Smolinski
Overall Online Presence:
• 100 Connections, banner image is customized, very
professional headshot, profile includes a lot of specific
information, no articles but has videos, no other social
media linked, not customized URL Grade: Superior, 85
out of 100
Industry Experience:
• 4 Years In Music Industry
Education:
• Bachelor’s in Music Business
Leadership Experience:
• Manager Experience
• Lead Songwriter in Band
Skills and Proficiencies:
• Marketing
• Personable
• Computer Skills
Overall Online Presence:
• 2 Connections, banner not customized, no headshot
yet, provides some detail, no published articles, on 3
other social medias, not customized URL.
• Grade: Poor 40 out of 100

10. COMPETITION
Maria Portillo
Noteworthy Experience:
• Internship
• Social Media Marketing at HUMBL
Alex Smolinski
HEADSHOT
Industry Experience:
• 7 Years Experience
Education:
• Bachelor’s in Music Business
Skills and Proficiencies:
• Social Media – Tyree Holland Endorses
• Customer Service – Daniel Alvarez Endorses
• Microsoft Excel – Sarah Weymouth Endorses
Overall Online Presence:
• 500+ Connections, No customized banner image,
Professional Headshot, Profile very detailed, No
published Artists, Active on 3 other social medias, URL
Customized
• Grade: Superior 95 out of 100
Industry Experience:
• 4 Years In Music Industry
Education:
• Bachelor’s in Music Business
Leadership Experience:
• Manager Experience
• Lead Songwriter in Band
Skills and Proficiencies:
• Marketing
• Personable
• Computer Skills
Overall Online Presence:
• 2 Connections, banner not customized, no headshot
yet, provides some detail, no published articles, on 3
other social medias, not customized URL.
• Grade: Poor 40 out of 100

11. BRAND POSITION
For people who want a more fun and hardworking
environment, I provide a lot of personable energy
and well thought out decisions because I take all
past experiences to create something better for
my future endeavors.
“ALEX”

12. NETWORKING &
MARKETING
Industry Events & Organizations
• South Seminole Business Networking Event
‣ September 15th | Casselberry, FL
• Off With Their Heads with Caffiends
‣ August 11th | Orlando, FL
• The Fest
‣ October 29th - 31st | Gainesville, FL
Digital Marketing
• Primary Content: I want to post more pictures and videos of
things I am up to online.
• Primary Tools: I will post pictures on Instagram and use
linked in at least a few times a week.
• Website: I plan to use my digital portfolio site going forward
by showing people that I meet and expand my brand from
there.
Picture of You
Goes Here

13. PROFESSIONAL DEVELOPMENT
Mentor
• I want a mentor that has a lot of experience in the music
business and lives in a professional lifestyle. I want to
establish a connection by August of 2022.
Formal Education
• Bachelor’s of Music Business Degree at Full Sail (2022)
Technical Skills
• Systems Analysis Skills – Oct, 2022
• Systems Evaluation Skills – Oct, 2022
• Service Orientation Skills – Oct, 2022
Soft Skills
• Persuasion Skills – Oct, 2022
• Negotiation Skills – Oct, 2022
• Resilience Skills – Oct, 2022

14. Alex Smolinski
You know failure? Well, what I do is take it and learn. In fact, one time I
embarrassed myself and failed. Instead of letting it get to me, I let it change
me.

15. REFERENCES
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager
Mitchell, J.A. (2017). Changes to citation formats shake the
research world. The Mendeley Telegraph, Research News, pp.9.
Retrieved from https://www.mendeley.com/reference-
management/reference-manager.
https://www.linkedin.com/in/rachel-jonai-02b986208/
https://www.linkedin.com/in/mariaportillo18/
(n.d.).
https://www.uclaextension.edu/sites/default/files/styles/certificate
_recommendation_460x350_/public/2019-12/music-business-
ce0437_0.jpg?itok=xqKTwf4k.
(n.d.).
https://images.prismic.io/soundcharts/bb08e64710bf92c7cbc3b2
b6670b5a7842fb7323_mixing-board-black-and-
white_4460x4460.jpg?auto=compress,format.
https://www.linkedin.com/in/marcobaria/
https://www.linkedin.com/in/glennulrich/
https://www.linkedin.com/in/natalie-bledsoe-3201271aa/
Summary report FOR: 11-2022.00 - sales managers. O*NET
OnLine. (n.d.). https://www.onetonline.org/link/summary/11-
2022.00#menu.
(Images of me are my own)