2. Growing up as a black woman, hair has always
been very important to me. I have always been
taught that my natural hair is not welcome in
most professional settings, an that it must
always be done/ look like other non POC hair. I
want to create a brand that helps other black
girls love their natural hair in the way I was
taught to.
IDENTITY
Picture of You
Goes Here
3. PROFESSION
Potential Job Titles:
• Cosmetologist
• Dermatologist
• Sales Engineer
BRAND ARCHETYPE – Lover
Archetype, this archetype has its
advantages by being passionate
and being committed.
[BROAD OCCUPATION] for [INDUSTRY/ MARKET]
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to Your Industry
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4. ]
TARGET AUDIENCE
Janell Stephens
Founder & CEO: Camille
Rose Naturals Atlanta
Miko Branch
Outreach Plan:
• I will have to find out a plan/ proposal to ask her to
mentor me and teach me what she knows and tell me
about how it was opening a business.
• I will email her; she has an email linked to her business
for inquires.
• I will follow up a year after reaching out.
Cofounder & CEO: Miss
Jessies Fort Lauderdale,
Florida
Monique Rodriguez
Outreach Plan:
• Explain one task you will complete to prepare for initial
contact with this person.
• I will try to email her as well; she has an email linked for
inquires.
• I will follow up a year later by email, asking her if she is
still interested.
Founder & CEO: Mielle
Organics Merrillville, Indiana
Outreach Plan:
• I will do my research on the product line, and I will also
make sure I have all my questions ready.
• I will contact her using social media, she is very active
on there and has a huge following.
• I will follow up at least a year after reaching out
5. GOALS
Short Term: 2024
• Find an Internship with a company like Miss Jessies
Mid Term: 2028
• Start my own business.
Long Term: 2038
• Be the top competitor in my field.
6. SKILLS ANALYSIS
Notable Skills & Current Proficiencies:
Notable Skills REQUIRED in TRADE & Current Proficiencies:
Adobe Dreamweaver
SOFT
HARD
Novice / Adept / Expert
Microsoft Excel Novice / Adept / Expert
Leadership Novice / Adept / Expert
Critical Thinking Novice / Adept / Expert
Presentation Software (Microsoft)
SOFT
HARD
Novice / Adept / Expert
Operating System Software
(UNIX)
Novice / Adept / Expert
1
Social Perceptiveness Novice / Adept / Expert
Reading Comprehension Novice / Adept / Expert
7. I help people do love their natural selves by
showing them just how beautiful they are.
PROMISE
8. CREDENTIALS
Work Experience:
• 2+ years at Starbucks as a Shift
Supervisor.
Education:
• Dreamweaver Certification
• Entertainment Business, B.S., Full Sail University (Exp. 2024)
Volunteer Work:
• Volunteered at ACT’s located in
Henderson, NC. Helped feed the less
fortunate.
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to Your Industry
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9. COMPETITION
Katrina Green
Industry Experience:
• Alumni Relations Regional US South
• Wellness Committee
• Admissions Representative
Education:
• Full Sail University
- Masters of Fine Arts Degree, Creative Writing
- Bachelors Degree, Entertainment Business
Skills and Proficiencies:
• Social Media - 14 endorsements
• Higher Education - 13 endorsements
• Social Networking - 12 endorsements
Danielle Sutton
Overall Online Presence:
• 500+ connections, their banner is a quote from their
favorite writer. The headshot doesn’t look professional,
but it fits their profile
• Grade: 90/100
HEADSHOT HEADSHOT
Experience:
• Shift Supervisor at Starbucks, where I
oversee a staff of 50, make hard
decisions, and use critical thinking
skills.
Education:
• Entertainment Business B.S. Full Sail University (Exp
2024)
• Marketing NCCU (Exp 2028)
Skills and Proficiencies:
• Leadership
• Teamwork
• Critical Thinking
Overall Online Presence:
• Does not try to be known, has little to no online
presence. Not many connections and is still trying to
figure out their LinkedIn.
• Grade: Poor, Average, or Superior?, XX out of 100
10. COMPETITION
Alex Tosolini
Danielle Sutton
HEADSHOT HEADSHOT
Industry Experience:
• Board Director, Strategics Advisor,
Investor
• Board Member
Education:
• University Bocconi Bachelor of Business Administration
• NYU Stern School of Business
Skills and Proficiencies:
• Customer Insight- 70 endorsements
• Marketing Strategy - 48 endorsements
• Product Innovation - 2 endorsements
Overall Online Presence:
• 500+ connections, CEO of Cantu. Profile looks a little
bland, nice headshot but no header
• Grade: Poor, Average, or Superior?, 60 out of 100
Experience:
• Shift Supervisor at Starbucks, where I
oversee a staff of 50, make hard
decisions, and use critical thinking
skills.
Education:
• Entertainment Business B.S. Full Sail University (Exp
2024)
• Marketing NCCU (Exp 2028)
Skills and Proficiencies:
• Leadership
• Teamwork
• Critical Thinking
Overall Online Presence:
• Does not try to be known, has little to no online
presence. Not many connections and is still trying to
figure out their LinkedIn.
• Grade: Poor, Average, or Superior?, XX out of 100
11. BRAND POSITION
For people who have natural hair, I provide hair
care, and products that work for us because I
know how hard it is to find out what works and
what doesn’t. I always get called the hair girl due
to me changing my hair color and style so much.
DANIELLE “HAIR GIRL” SUTTON
12. NETWORKING &
MARKETING
Industry Events & Organizations
• 2022 Virginia Black Beauty
‣ May 8th | Richmond, VA
• Lunch Networking Event
‣ April 13th | Raleigh, NC
• The Do-It-Yourself Marketer
‣ April 21st | N/A
Digital Marketing
• Primary Content: Instagram and Twitter. Both are very
popular platforms that I can reach more people on
• Primary Tools: I will use Instagram and Twitter to keep things
updated. Both are easily accessible and can be used
professionally. I will update it at least twice a week.
• Website: I will make sure it stays up to date with my current
projects.
13. PROFESSIONAL DEVELOPMENT
Mentor
• I will look for a mentor with the same views as me, I
want someone who cares about the same things as me
and is willing to teach me how to grow as much as they
did.
Formal Education
• Entertainment Business B.S. Full Sail University (EXP.
2024)
Technical Skills
• Learn how to use UNIX 2023
• Get better at Microsoft Excel
Soft Skills
• Get better at communication
• Learn how to be a better leader
14. Danielle Sutton
You know how most natural hair care companies only cater to type 2-3 hair?
Or how most products contain alcohol which dries your hair out? Well over
here we make products for all types of hair, and we only use natural
products to ensure that you are getting the proper care for your crown.
Picture of You
Goes Here
Forbes Most Valuable Brands List (2017): https://www.forbes.com/powerful-brands/list/
Apple 2. Google 3. Microsoft 4. Facebook 5. Coca-Cola 6. Amazon 7. Disney 8. Toyota 9. McDonald’s 10. Samsung
Methodology:
Forbes valued more than 200 global brands by looking at three years of earnings and allocating a percentage of those earnings based on the role brands play in each industry (e.g., high for luxury goods and beverages, low for airlines and oil companies). We applied the average price-to-earnings multiple over the past three years to these earnings to arrive at the final brand value.
