contents page analysis for we love pop

1. Content’s Page Analysis

2. This specific contents page from We Love Pop follows conventions as conventionally contents pages
are a combination of both text and images, around 50% each, and this convention is followed. Each
image has a small caption relating to the article as well as the number of the page it is placed on. The
images, headlines and colours used are all a reflection of the target audience as well as the style of the
magazine. The fonts used help to keep brand identity as does the use of the logo in the top right hand
corner of the page. The editors letter from “Emily x” adds an extra, personal touch, making her seem
like a friend to the audience! Editor’s letters feature in a lot of pop magazine’s and is a very common
feature. This is because it allows the editor connect with the audience of the magazine. It also allows
the audience to have a summary of the magazine which can help to build their excitement to read the
magazine.
The title is “We Love This…” maintaining the theme of the name of the whole magazine We Love
Pop, interlinking the two together. The ellipses at the end of the title builds anticipation and
excitement. It is also written in a similar bold, bulky font. The font used is a signature font used in We
Love Pop helping to cement its brand identity and trigger recognition in the target audience. As
mention before the font is bold and bulky, this gives it the power to stand out majorly from the rest of
the text, which is why important text such as “Inside this month” is written in this font as it brings the
attention straight to that section, which is the main piece of text on a contents page. All other text is
written in a different font: however, the headlines are all written in a blue/green colour, and the
information about the article is written just below, in a different font, and in the colour black. The
colour’s blue and green are bright, upbeat and natural colours. The colour green can be represented as
sanctuary away from stress, which is what a magazine does - it distracts the reader and takes them into
another word. The colour blue is one of trust, honesty and loyalty. This can highlight some of We
Love Pops aims, in the sense that their content aims to be all of these things.
The main image on the contents page is of The Saturdays. All five girls are, from what we can see
wearing bright coloured costumes, reflecting the genre. They are also all posing in different ways,
giving them their individuality. The caption reads "FRANKIE gets sick of call waiting" which is
appropriate as she is holding a phone in her hand, sticking her tongue out in a silly manner,
highlighting her lack of interest in the matter. Rochelle is placed at the back, next to Mollie. We can’t
see much of their costume, but Rochelle seems to have her hair styled straight, with bold eye makeup
to make her eyes stand out to comply with her shocked facial expression. Mollie looks to have her
hair curled, from the little part of it we can see, and she looks to be wearing a baby blue costume, her
make-up looks nice and “doll like” which many young girls will idolise. Vanessa’s hair looks natural
and wavy, her make-up looks dark like Rochelle’s with the dark, misty eyed look. Costume wise,
Vanessa is wearing a baby blue skirt, which is similar to the colour of Mollie’s, wjocj a black orange
and blue top. The orange on Vanessa’s top links with Frankie’s orange dress, which is a round neck,
short sleeve top, which is smart and not revealing to the audience. Frankie’s hair is styled straight as
usual, but her make-up looks to be smudged on her eyes, as if she has been crying which could tie in
with the headline “Frankie gets tired of call waiting”. Similar to Rochelle it is hard to see Una’s
costume, however, from what we can see it looks to be red. She also hair hair rollers in her hair, just
like she was preparing to go out somewhere, this matches her facial expression as her mouth is
opened shocked, highlight that perhaps she was unexpecting the photo as she was not ready yet. Her
makeup is nice and natural giving her a role model aura about her as she looks respectable. The
overall positioning of the image represents that they are in a band, due to their positioning, three at the
front and two at the back. It does not suggest in anyway who the main singer of the band is, however
Frankie is positioned in the centre as the article is about her. However, all girls are posing in different
ways. Rochelle, has her hands over her mouth with wide eyes, giving of the idea that she is shocked.
Mollie looks cheeky as she has her head titled and has her hand up to her face, as has a mysterious
pink spray on her face - which could be lipstick. Vanessa has her finger in her mouth and is biting on

3. it making her look sexy. Frankie, as mentioned before has a phone in her hand and is sticking her
tongue out giving of the impression that she doesn’t care. Lastly, Una’s mouth is slightly parted
looking shocked as if she wasn’t expecting anyone to see her with rollers in her hair half ready.
Other images include a smaller image of The Saturdays, in the top left hand corner just above the
editor's letter which is captioned "snuggled up with the sats" in a puff, the image itself looks to be a
sleepover, which the target audience can relate to as it is familiar to them! The use of the word "sats"
is an abbreviation of the girlband, which the target audience would use themselves, making the
magazine sound more like a friend. It also sounds like a nickname, it sounds like the magazine knows
the band well. This colour relate to the caption “snuggled up with the sats” as it sounds like the
magazine is doing that also, presenting that those working for the magazine are up close and personal
with the Saturday’s. This will make the audience admire the magazine even more if they think that
they are close with the celebrities and can have a good time and a friendly chat with them. It would be
more likely that they would therefore rely on the magazine to get the latest gossip for them. The text
regarding being “snuggled up with the Sat’s” itself is written within a fun shaped puff, making the
contents page more fun and bubbly, reflecting the personality of those who read it!
Other images include one of Justin Bieber sticking his tongue out is placed on the right hand side of
the contents page. He is wearing a white t-shirt which is a usually wardrobe choice from him. He also
looks like he is in an interview, which will make the audience believe that the article regarding Justin
Bieber has actually taken place.
There is an image of the Wanted boy’s standing in a picture frame, similar to one you would see a
painting placed in. Nathan at the back looks to be quite confused which you can tell buy his facial
expression, his hair is styled in the style all the girls love, not the long sweep hair but the freshly cut
and quiffed hair. He is wearing a striped polo. Siva’s outfit is not clear to us, all we can see is that he
is wearing some kind of black top on his upper body. He is bending down and his mouth looks open
and that his tongue is out and to the side. Tom is also bending down and to the side to fit into the
frame, who is giving of a ‘cool’ pose to comply with his outfit of a white t-shirt and a nice, smart grey
jacket which is half zipped up. Jay is crouched down on the floor, he is wearing a light blue t-shirt,
with a navy parker on and it looks like he is wearing a white bandage on his head, hiding his brown
locks! He is also placed his hands to make a “peace” sign. Max is crouched down next to Jay, he has
his mouth open and face scrunched up, looking like he is shouting.
A small image of One Direction and Katy Perry and many other artists are placed in a strip along the
bottom of the magazine in the section of “Hot Posters”. These images will be used to draw the
audience in as they are all there favourite artists, so they will want to read about every single one of
them. By having loads of images, the audience can see straight away who features in the magazine
rather than reading through it to find out. Most of the images are placed vertically down the right hand
side, so that they audience can look down through all of them, rather than them being scattered all
over the page.
It is important to make the contents page visually heavy, as it is a fun page regarding the contents of
the magazine. If it was word based the audience wouldn’t bother reading it. However, because it is
image heavy they can see other images and articles that aren’t on the front cover that they also want to
read!
The main content is linked to the feature article photo’s, which comes to a total of four. The title is
written below the image in blue, with a snippet of the article written in black, the page number is
written in the bottom left hand corner of the image in white on a yellow background. The rest of the
magazine content is written in a small text box towards the bottom of the page. It is titled “Inside this
month” with ten different headlines. The page numbers are written largely at the beginning of the
sentence, with the sell line following it. Each headline is alternatively written in black or in pink.

4. The editors letter takes up a fair part of the contents page. It is placed in the top hand corner of the
contents page, which will be the first thing the audience will read. The mode of address used in the
editor’s letter, is terminology that the audience are familiar with such as “wowmazing” and “goss”.
Which could help the audience establish the magazine as a friend. It can also be used to interact with
the reader on a more personal level, it also includes all the information they need about the issue as
mentions what the edition includes such as “12 pages of 1D in our special mini mag”. The editor signs
the letter of with a signature “Emily” and signed off with a “x” (kiss). This makes the magazine seem
even more like a friend and even more personal to the reader.
The contents page is very similar in layout across many editions/issues, this maintains brand identity
as well as benefits those reading it as they are used to the set up and can gather the information they
need quickly without having to search for it. The choice of layout is very clear, the editors letter on
the left, the main story in the middle, featured articles on the right, the rest of the content further down
towards the middle and small images of the posters available down the bottom. This is a nice and
clear layout and does not make the contents page difficult to reader or for it to look over crowded. It is
helpful that the contents page is evenly split between images and text, as otherwise it could look plain,
boring and would be more difficult for the audience to digest all the information.
The colours pink, yellow, blue and black dominate the contents page. These colours represent the
upbeat and bubbly girls who will be reading the magazine as the colours themselves are bright and
vibrant. The colours also are used to maintain brand identity as they are used in almost every edition,
varying slightly.
The colour pink helps to establish the magazine as one that is directed towards a female audience. The
colour yellow represents knowledge, this relates to the contents page as it includes the pages whereby
all the articles are written on which is the overall “content” (knowledge) of the edition of the
magazine. The colour black is a strong and bold colour and therefore helps the text itself to stand out
even more. It also makes the contents page look more professional.