1. The image is mid shot of yasmin a young singer from the uk and she's not really that known the pose is quite seductive and she’s holding the glasses below her eyes this represents her revealing herself to the uk music scene instead of her covering her eyes. The Glasses correspond with the very bright and distinctive colour scheme they are also 3d glasses which are quite trendy these days so it represent popularity amongst the youth. The image appeals to the young boys because it makes look like she is looking straight at you trying to attract you. The colour scheme is quite bright and colourful it consists of the colours blue red yellow green and purple which makes it appeal to the young female teenagers. The colours represent the genre she does which is r&b this type of music is considered as more of a happy genre so it makes sense it being represented by loads of colours. The cover lines are white and yellow. Drakes name is a bigger font which shows that he is considered as the biggest artist in the list and represents his status in the music scene. The font is quite childish this shows that although she is a woman she still has a young side which appeals tot he audience because although people at that age are growing but they always have a childish side and no one can deny it but yasmin isn’t afraid to show it. This is also shown through the paint splats on the cover, most children are considered as messy and unruly. They placed the cover lines at the upper right side of the page because that was the only place to put it with obscuring the image. Which personally I think is quite unorthodox because they usually place it on the left hand side because people read from right to left so it catches their eye instantly.

2. Head and shoulders shot of “Kano” is quite dark because of the effects, this makes him seem more mysterious and dark which also corresponds with the genre that he’s promoting which is Grime, this type of music is more underground and not as big as this music we see on TV now days but the image shows a light shining down on him which represents the mainstream side of music which he also does and how he’s breaking down the barriers between grime and mainstream. Kano is also seen as one of the big shots of grime so he is one of the best people to represent it, everyone who listens to grime knows Kano so by him being on the front it makes it more genre specific. He is also wearing shades which is quite ironic considering the background is dark, but this is to show that he maintains his superstar image even whilst doing grime (underground genre). Link for competition to win free tickets to the biggest grime event this appeals to the audience because as grime fans they would want to attend this event to see their favourite artists live it’s placed in a bubble so it stands out more in order to stop the reader from just over looking it. The colour scheme is a simple black grey and white which symbolises darkness which is to do with the genre grime which is a darker type of music compared to the pop music we hear. The font looks unique futuristic and it stands out . This is to represent the artist on the front being Kano he’s seen as futuristic and unique one of the reasons why he is where he is in the music scene.

3. The headline is the next biggest font on the front cover after the masthead. It has a bright colour and it’s centred in the middle of the front cover to catch the readers eye and draw them into reading the magazine. Since Beyonce is on the front cover you'd expect her to have the most important article in the magazine that's why she's involved in the headline. Also the magazine is aimed at particularly young people so in order to keep them interested you wouldn’t use small and dull fonts . A big bright circle is used in order to highlight one of the magazines main events which is “5 years at the top” it is useful because it is a contrasting colour to the text and background which therefore makes it stand out even more. Mid shot of Beyonce is blown up and made the centre of attention of the front page, so much that she is even over the magazines masthead. This is used particularly to attract the young boys as she is seen as attractive by males world wide. If a boy does see a beautiful woman on the front page they’ll be more interested in the magazine. The image of Beyonce is quite seductive almost as if the picture is luring the audience in. But it’s not just appealing for males because Beyonce is seen as an iconic figure for what she has done and her success in the industry, a lot of young female singers want to be like her. Informal language in the strap line implies that the magazine is for young people and they use the language to appeal to them and make it seem like they are actually speaking out to that intended audience. The layout and design is slightly contradictive as the background is blue which is usually considered as a boys colour but the image is a mid shot of Beyonce which I personally think means that they are attracting boys with the colour and Beyonce, so these two contrasting factors go together to appeal to their intended audience (young people) and the colour orange is very vibrant and could represent youth as it is a fresh bright colour. Also a simple colour scheme of blue white orange is used, not too many colours show that it is for young people but not too young they still want teenagers to read as having too many colours is quite immature and usually used to entertain small children and that will slightly patronize the readers which the magazine has cleverly avoided.

4. The lay out here is quite interesting and not used a lot by other magazines. They have laid out 4 pictures next to each other with a small separation in order to distinguish to the readers that they are 4 separate images. I like the layout because they have put the images there for reader to acknowledge what is to come later on in the magazine which is a quite interesting technique. The contents of the magazine is separated into two parts called “Regulars” and features so this makes it easier for the reader to differentiate the two from each other instead of having them all squashed together so if they are looking for the particular artist feature they can find it at the bottom which is very effective by saving the readers time. The page numbers are bold which makes it stand out from the rest of the text, also its also quite important on the page because without it there's no point in having the page itself because you wont find the page One thing I don't find effective is the way the contents is laid out. They’ve made it so it looks like a paragraph which makes it harder for the reader to read it because its all packed together.

5. The contents page has a simple basic layout which makes it easy to read. Theyve seperated it into four different parts of the magazine being “regulars, Fetures, Style guide and Unwind”. This works well as it makes it easier for the reader to find what particular type of article they are looking for instead of having all the different types of articles in one big block. Each block has an image which corresponds with one of the storys in each one for example in the 2 nd block to the right thereis an image of 3 female singers which links with the article “who runs the world girls”. This gives the reader an idea of what to expect in that particular column. The image is a Mid shot of 3 ladies standing in front of a van which says caution men at work, this contrast the two things going on in the picture, whilst the men are at work the 3 ladies seem more carefree and fun which links to its article saying Who runs the world girls, the image implies that the girls run the world because they’re having fun and they dont need to work. The text is nothing special but they used it well, the headlines for each article is made bold in order to differentiate it from the explanation of the article which avoids reader confusion. A simple colour scheme is used and its almost more like a key where each type has its own colour i like this as once the reader becomes a regualar reader instead of reading “style guide” he could just see the colour and know what it is which saves the readers time especially in this case when RWD’s main audience are young people who are usually on the go and dont like to read too much.

6. The contents page of RWD magazine has many features where it is quite simple and straightforward. It is the main navigation tool of any magazine. Firstly what's unusual is there is no masthead to show that it is from the RWD magazine, hence it has been kept very minimal. To show that it is a contents page ‘contents’ has been printed in big black bold capitals with the date beside it. As the text is bold it increases the sharpness of the text and contrasts with the white background, making it easy for the viewer to read. Also the bold subheadings on the contents page help to guide the reader through the magazine. the use of black line stands and differentiates the content in the magazine. Underneath these subheadings the page numbers are in a black bold font so that the reader knows. Then we can see beside the page number is some textual content about what artist the page is going to be about. Since there is not much text it has been kept very simple, allowing the reader to navigate to a specific page easily. On the top of the page we can see four images to show other additional information inside the magazine through the use of a medium camera shot. The four images look effective as it adds colour to the contents page, rather than it being completely black and white. This then attracts and draws the reader’s attention into the contents page, rather than the reader getting bored looking at just text. On the bottom of the page we can see the magazine website so that the reader exactly knows what magazine they are reading as this contents page contains no mention of rwd magazine except for the website link.

7. The colour scheme is simple and classy it consists of three colours being burgundy white and black these are quite calm colours which links with the headline being “unwind with Griminal”. The word Griminal in the title is black and bigger which makes it stand out from the rest and makes it seem more important especially considering the fact that the article is about “Griminal” himself. There are two images on the article one being an over the shoulder shot the other being a close up. The over the shoulder shot shows Griminal having an interview and he's smiling which shows the artists personality, that he can have fun in business situations. In the other image you see the more focused side of him he’s looking up at something which could be his future as he is a young promising rapper with his whole life ahead of him. In the image he is sporting a burgundy cap and back pack which is worn in order to correspond with the themes colour and it makes the article look more organised and attractive instead of him wearing a multi coloured shirt. Each question is highlited with a burgundy colour which shows the reader which ones the question without the reader having to try and pick it out

8. The colour code corresponds with the colours on the contents page marking it out to making it easier for the reader to distinguish the features in this double page sread. There are a various amount of fonts used here the most funky ones are featured down the right column which makes it stand out and it appeals to the young audience that read it instead of having boring fonts. There are a series of images on the spread one for each story to be exact which tells the reader what the article is about before reading it. The image of ed sheeran is followed by orange text which goes with his hair thus linking with theme to make it more appealing to read and it looks more colourful.

9. A simple colour scheme of white yellow and black is used, there are not many colours which avoid bombarding the reader with too many colours and make it a colourful patronising magazine. There are a series of images on this double page spread to show what went on in the day the images show the transition as they went on, with the times in the corner of each image it shows the biggest image is the B-boy in the middle of dancing which relates to the story of spending the day with a Dancer. The quotes are in italic which makes it stand out from the rest of the text and makes it seem more important to the rest.