1. SOUVIK PANDIT
Current Organization : IFB Agro Industries Limited
Current Designation : Area Sales Manager
Current Location : Kolkata
Total Experience : 10 yrs
Highest Qualification : PGDBM [Marketing]
Current CTC : 6.7 Lacs / Annum
Expected CTC : Industry Standard
Notice Period : Negotiable.
Date of Birth : 17 March 1980
Phone : 9433101317
Email : souvik_pandit2012@yahoo.in,souvik_pandit2009@rediffmail.com
Address of Communication : 123/6, Netaji Subhas Road, Behala, Kolkata – 700034.
Purpose Statement
To work as a part of the sales & marketing team in a professionally managed company and desire for overall development
as a successful sales professional.
Scholastics
2004: PGDBM [Sales & Marketing] from Institute of Management & Information Science, Bhubaneswar.
2001: Bachelor of Commerce (Hons) from Calcutta University, Kolkata.
1998: XII COMMERCE from WBCHSE from Vivekananda College.
1996: CBSE from Central Model School, Kolkata.
Competences
Business Development | Retail Sales | Channel Management | Key Account Management | Branding | Trade Marketing
Professional Abridgement
1st NOV 2013- till date IFB Agro Industries Limited, Kolkata| Area Sales Manager
IFB Agro Industries Limited is a reputed Public Limited Company. The company is engaged in the business of
manufacturing alcohol, bottling of branded alcoholic beverages, as well as it is involved in processed and packed
marine foods both for domestic & export markets.
Premium category 'Leonov' Vodka, 'Volga' Vodka, 'Goldcup' Brandy, 'Benjamin' Brandy, 'Jubilation' Matured XXX
Rum and 'Blue Lagoon' Gin (Orange & Lemonade). Based at Kolkata metro, responsible for business of 5 districts
Kolkata Metro, Howrah, Hooghly, and South & North 24 Parganas. Responsible for servicing existing dealer network
as well as development of new dealers for distribution reach. Handling a team of 5 Sales Executives 2 Warehouse in
charge & 1 MIS(On roll) & 4 Pilot Sales Man(Off roll).Reporting to the Senior Manager, Sales & Marketing.
AUG 2010- till October 2013 TATA TELSERVICES LIMTED, Kolkata |Deputy Manager (GSM Prepay Sales)
 Tata Teleservices Limited (TTSL) is an Indian broadband and telecommunications service provider based in
Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the
brand name Tata Docomo in various telecom circles of India. In November 2008, Japanese telecom giant NTT
Docomo picked up a 26 per cent equity stake in Tata Teleservices for about 130.7 billion (US$2.38 billion) or an
enterprise value of 502.69 billion (US$9.15 billion).
 In-charge of Primary, Secondary & Tertiary sales with an average monthly turnover of Rs.5 crores.
 In charge of channel management & business development of the assigned territory.
 Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product
penetration.
 Instrumental in training secondary sales force, merchandisers & MIS person.
 Was responsible for managing a team of 4 Channel Sales Manager.
 Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget.
 Review of spends, KPIs/ Incentive plans.
 Review of daily routes operated from location vs. plan.

2. Operation: Kolkata.
MAY 2008 - JULY 2010: PEPSICO INDIA HOLDINGS PRIVATE LIMTED, Kolkata Customer Executive (Senior Sales Executive)
A global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes
22 brands that generate more than USD 1 billion each in annual retail sales. As of January 2012, the company’s
products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based
on net revenue, PepsiCo is the second largest food & beverage business in the world.
Operation: South Bengal & Kolkata.
NOV 2004 - APRIL2008: MARICO LIMITED, Bhubaneswar | Territory Sales Officer
An Indian consumer goods company providing consumer products and services in the areas of Health and Beauty
with revenue about INR 4,000 crores in respect of its food, hair care and skin care related activities. Marico's own
manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and
Daman. The organization holds a number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive,
Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, SetWet, Zatak, Eclipse, Xmen, Hercules, Caivil, Code 78 and
Black Chic..
Operation: Bhubaneswar & North Bengal.
Apercu
Channel Management
 Ensure the desired product availability up to the last point of the market.
 Ensure that the distributors/ retailers maintain adequate stocks of all company products and merchandise as per
norms.
 Ensure the availability of required manpower at distributorships as per plan and monitor their conduct/ behavior.
 Build trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing
solutions to any issue within reasonable time frame.
 Work with circle marketing in management of schemes / promotions / contests being run to promote the company
brand.
 Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets.
 Assess training requirements on an ongoing basis.
 Coordinate with training content and service providers to implement training.
 Establish retail channel schemes at the zonal level based on corporate guidelines and with the approval of the
circle/zone sales head.
 Ensure targeted productivity norms for the channel.
 To ensure Proper retail penetration.
Sales Acumen
 In-charge of Primary, Secondary & Tertiary sales.
 In charge of channel management & business development of the assigned territory.
 Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product
penetration.
 Instrumental in training secondary sales force, merchandisers & MIS person.
 Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget.
 Review of spends, KPIs/ Incentive plans.
 Review of daily routes operated from location vs. plan.
Marketing Skills
 In charge of the visibility & merchandising.
 Arrangement of events for better engagement & healthy relationships with retailers.
 Placements of new products & proper execution of retailer schemes.
Man Management
 Build and develop the retail team.
 Enhance team motivation and productivity levels.
 Assist HR in identifying team-training inputs.
 To ensure required distributor manpower is on board.
 To ensure training to the distributor manpower.

3. Cross Functional
 Assess and analyze impact of trade promotions/ schemes/ promotions.
 Contest being run by the circle and communicate feedback to sales manager & marketing.
 Build and develop team.
 Supervise MIS generation and analysis on a periodic basis and provide feedback on best practices to zonal head.
 Execution of Zonal level brand promotion, print advertisement layout with in the budgetary provision & ensuring
maximum output from the same.
Portfolio
 In-charge of Channel management & business operations.
 Managing & controlling Primary/Secondary of products with the channel partners.
 Reporting to the Area Sales Manager.
 Objective setting & alignment on a monthly basis - volumes, initiatives.
 Infrastructure planning-warehouse, vehicles, manpower planning.
Software Skills
Well versed with Windows Operating Systems, MS Office and Internet Operations.