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SOUVIK PANDIT 
Current Organization : IFB Agro Industries Limited 
Current Designation : Area Sales Manager 
Current Location : Kolkata 
Total Experience : 10 yrs 
Highest Qualification : PGDBM [Marketing] 
Current CTC : 6.7 Lacs / Annum 
Expected CTC : Industry Standard 
Notice Period : Negotiable. 
Date of Birth : 17 March 1980 
Phone : 9433101317 
Email : souvik_pandit2012@yahoo.in,souvik_pandit2009@rediffmail.com 
Address of Communication : 123/6, Netaji Subhas Road, Behala, Kolkata – 700034. 
Purpose Statement 
To work as a part of the sales & marketing team in a professionally managed company and desire for overall development 
as a successful sales professional. 
Scholastics 
2004: PGDBM [Sales & Marketing] from Institute of Management & Information Science, Bhubaneswar. 
2001: Bachelor of Commerce (Hons) from Calcutta University, Kolkata. 
1998: XII COMMERCE from WBCHSE from Vivekananda College. 
1996: CBSE from Central Model School, Kolkata. 
Competences 
Business Development | Retail Sales | Channel Management | Key Account Management | Branding | Trade Marketing 
Professional Abridgement 
1st NOV 2013- till date IFB Agro Industries Limited, Kolkata| Area Sales Manager 
IFB Agro Industries Limited is a reputed Public Limited Company. The company is engaged in the business of 
manufacturing alcohol, bottling of branded alcoholic beverages, as well as it is involved in processed and packed 
marine foods both for domestic & export markets. 
Premium category 'Leonov' Vodka, 'Volga' Vodka, 'Goldcup' Brandy, 'Benjamin' Brandy, 'Jubilation' Matured XXX 
Rum and 'Blue Lagoon' Gin (Orange & Lemonade). Based at Kolkata metro, responsible for business of 5 districts 
Kolkata Metro, Howrah, Hooghly, and South & North 24 Parganas. Responsible for servicing existing dealer network 
as well as development of new dealers for distribution reach. Handling a team of 5 Sales Executives 2 Warehouse in 
charge & 1 MIS(On roll) & 4 Pilot Sales Man(Off roll).Reporting to the Senior Manager, Sales & Marketing. 
AUG 2010- till October 2013 TATA TELSERVICES LIMTED, Kolkata |Deputy Manager (GSM Prepay Sales) 
 Tata Teleservices Limited (TTSL) is an Indian broadband and telecommunications service provider based in 
Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the 
brand name Tata Docomo in various telecom circles of India. In November 2008, Japanese telecom giant NTT 
Docomo picked up a 26 per cent equity stake in Tata Teleservices for about 130.7 billion (US$2.38 billion) or an 
enterprise value of 502.69 billion (US$9.15 billion). 
 In-charge of Primary, Secondary & Tertiary sales with an average monthly turnover of Rs.5 crores. 
 In charge of channel management & business development of the assigned territory. 
 Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product 
penetration. 
 Instrumental in training secondary sales force, merchandisers & MIS person. 
 Was responsible for managing a team of 4 Channel Sales Manager. 
 Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget. 
 Review of spends, KPIs/ Incentive plans. 
 Review of daily routes operated from location vs. plan.
Operation: Kolkata. 
MAY 2008 - JULY 2010: PEPSICO INDIA HOLDINGS PRIVATE LIMTED, Kolkata Customer Executive (Senior Sales Executive) 
A global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 
22 brands that generate more than USD 1 billion each in annual retail sales. As of January 2012, the company’s 
products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based 
on net revenue, PepsiCo is the second largest food & beverage business in the world. 
Operation: South Bengal & Kolkata. 
NOV 2004 - APRIL2008: MARICO LIMITED, Bhubaneswar | Territory Sales Officer 
An Indian consumer goods company providing consumer products and services in the areas of Health and Beauty 
with revenue about INR 4,000 crores in respect of its food, hair care and skin care related activities. Marico's own 
manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and 
Daman. The organization holds a number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, 
Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, SetWet, Zatak, Eclipse, Xmen, Hercules, Caivil, Code 78 and 
Black Chic.. 
Operation: Bhubaneswar & North Bengal. 
Apercu 
Channel Management 
 Ensure the desired product availability up to the last point of the market. 
 Ensure that the distributors/ retailers maintain adequate stocks of all company products and merchandise as per 
norms. 
 Ensure the availability of required manpower at distributorships as per plan and monitor their conduct/ behavior. 
 Build trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing 
solutions to any issue within reasonable time frame. 
 Work with circle marketing in management of schemes / promotions / contests being run to promote the company 
brand. 
 Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets. 
 Assess training requirements on an ongoing basis. 
 Coordinate with training content and service providers to implement training. 
 Establish retail channel schemes at the zonal level based on corporate guidelines and with the approval of the 
circle/zone sales head. 
 Ensure targeted productivity norms for the channel. 
 To ensure Proper retail penetration. 
Sales Acumen 
 In-charge of Primary, Secondary & Tertiary sales. 
 In charge of channel management & business development of the assigned territory. 
 Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product 
penetration. 
 Instrumental in training secondary sales force, merchandisers & MIS person. 
 Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget. 
 Review of spends, KPIs/ Incentive plans. 
 Review of daily routes operated from location vs. plan. 
Marketing Skills 
 In charge of the visibility & merchandising. 
 Arrangement of events for better engagement & healthy relationships with retailers. 
 Placements of new products & proper execution of retailer schemes. 
Man Management 
 Build and develop the retail team. 
 Enhance team motivation and productivity levels. 
 Assist HR in identifying team-training inputs. 
 To ensure required distributor manpower is on board. 
 To ensure training to the distributor manpower.
Cross Functional 
 Assess and analyze impact of trade promotions/ schemes/ promotions. 
 Contest being run by the circle and communicate feedback to sales manager & marketing. 
 Build and develop team. 
 Supervise MIS generation and analysis on a periodic basis and provide feedback on best practices to zonal head. 
 Execution of Zonal level brand promotion, print advertisement layout with in the budgetary provision & ensuring 
maximum output from the same. 
Portfolio 
 In-charge of Channel management & business operations. 
 Managing & controlling Primary/Secondary of products with the channel partners. 
 Reporting to the Area Sales Manager. 
 Objective setting & alignment on a monthly basis - volumes, initiatives. 
 Infrastructure planning-warehouse, vehicles, manpower planning. 
Software Skills 
Well versed with Windows Operating Systems, MS Office and Internet Operations.

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CV_2014

  • 1. SOUVIK PANDIT Current Organization : IFB Agro Industries Limited Current Designation : Area Sales Manager Current Location : Kolkata Total Experience : 10 yrs Highest Qualification : PGDBM [Marketing] Current CTC : 6.7 Lacs / Annum Expected CTC : Industry Standard Notice Period : Negotiable. Date of Birth : 17 March 1980 Phone : 9433101317 Email : souvik_pandit2012@yahoo.in,souvik_pandit2009@rediffmail.com Address of Communication : 123/6, Netaji Subhas Road, Behala, Kolkata – 700034. Purpose Statement To work as a part of the sales & marketing team in a professionally managed company and desire for overall development as a successful sales professional. Scholastics 2004: PGDBM [Sales & Marketing] from Institute of Management & Information Science, Bhubaneswar. 2001: Bachelor of Commerce (Hons) from Calcutta University, Kolkata. 1998: XII COMMERCE from WBCHSE from Vivekananda College. 1996: CBSE from Central Model School, Kolkata. Competences Business Development | Retail Sales | Channel Management | Key Account Management | Branding | Trade Marketing Professional Abridgement 1st NOV 2013- till date IFB Agro Industries Limited, Kolkata| Area Sales Manager IFB Agro Industries Limited is a reputed Public Limited Company. The company is engaged in the business of manufacturing alcohol, bottling of branded alcoholic beverages, as well as it is involved in processed and packed marine foods both for domestic & export markets. Premium category 'Leonov' Vodka, 'Volga' Vodka, 'Goldcup' Brandy, 'Benjamin' Brandy, 'Jubilation' Matured XXX Rum and 'Blue Lagoon' Gin (Orange & Lemonade). Based at Kolkata metro, responsible for business of 5 districts Kolkata Metro, Howrah, Hooghly, and South & North 24 Parganas. Responsible for servicing existing dealer network as well as development of new dealers for distribution reach. Handling a team of 5 Sales Executives 2 Warehouse in charge & 1 MIS(On roll) & 4 Pilot Sales Man(Off roll).Reporting to the Senior Manager, Sales & Marketing. AUG 2010- till October 2013 TATA TELSERVICES LIMTED, Kolkata |Deputy Manager (GSM Prepay Sales)  Tata Teleservices Limited (TTSL) is an Indian broadband and telecommunications service provider based in Mumbai, Maharashtra, India. It is a subsidiary of the Tata Group, an Indian conglomerate. It operates under the brand name Tata Docomo in various telecom circles of India. In November 2008, Japanese telecom giant NTT Docomo picked up a 26 per cent equity stake in Tata Teleservices for about 130.7 billion (US$2.38 billion) or an enterprise value of 502.69 billion (US$9.15 billion).  In-charge of Primary, Secondary & Tertiary sales with an average monthly turnover of Rs.5 crores.  In charge of channel management & business development of the assigned territory.  Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product penetration.  Instrumental in training secondary sales force, merchandisers & MIS person.  Was responsible for managing a team of 4 Channel Sales Manager.  Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget.  Review of spends, KPIs/ Incentive plans.  Review of daily routes operated from location vs. plan.
  • 2. Operation: Kolkata. MAY 2008 - JULY 2010: PEPSICO INDIA HOLDINGS PRIVATE LIMTED, Kolkata Customer Executive (Senior Sales Executive) A global food and beverage leader with net revenues of more than $65 billion and a product portfolio that includes 22 brands that generate more than USD 1 billion each in annual retail sales. As of January 2012, the company’s products were distributed across more than 200 countries, resulting in annual net revenues of $43.3 billion. Based on net revenue, PepsiCo is the second largest food & beverage business in the world. Operation: South Bengal & Kolkata. NOV 2004 - APRIL2008: MARICO LIMITED, Bhubaneswar | Territory Sales Officer An Indian consumer goods company providing consumer products and services in the areas of Health and Beauty with revenue about INR 4,000 crores in respect of its food, hair care and skin care related activities. Marico's own manufacturing facilities are located at Goa, Kanjikode, Jalgaon, Pondicherry, Dehradun, Baddi, Paonta Sahib and Daman. The organization holds a number of brands including Parachute, Saffola, Hair&Care, Nihar, Mediker, Revive, Manjal, Kaya Skin Clinic, Aromatic, Fiancee, HairCode, SetWet, Zatak, Eclipse, Xmen, Hercules, Caivil, Code 78 and Black Chic.. Operation: Bhubaneswar & North Bengal. Apercu Channel Management  Ensure the desired product availability up to the last point of the market.  Ensure that the distributors/ retailers maintain adequate stocks of all company products and merchandise as per norms.  Ensure the availability of required manpower at distributorships as per plan and monitor their conduct/ behavior.  Build trust and relationship with distributors / retailers and company by clearing any doubts/confusions and providing solutions to any issue within reasonable time frame.  Work with circle marketing in management of schemes / promotions / contests being run to promote the company brand.  Ensure flow of knowledge, skills and training from company to the dealer/ retailer staff to ensure output as per targets.  Assess training requirements on an ongoing basis.  Coordinate with training content and service providers to implement training.  Establish retail channel schemes at the zonal level based on corporate guidelines and with the approval of the circle/zone sales head.  Ensure targeted productivity norms for the channel.  To ensure Proper retail penetration. Sales Acumen  In-charge of Primary, Secondary & Tertiary sales.  In charge of channel management & business development of the assigned territory.  Responsible for finding out new opportunities and new channels to enhance the outlet expansion process, product penetration.  Instrumental in training secondary sales force, merchandisers & MIS person.  Responsible for offloading schemes & run various promotional activities in the territory as per the allotted budget.  Review of spends, KPIs/ Incentive plans.  Review of daily routes operated from location vs. plan. Marketing Skills  In charge of the visibility & merchandising.  Arrangement of events for better engagement & healthy relationships with retailers.  Placements of new products & proper execution of retailer schemes. Man Management  Build and develop the retail team.  Enhance team motivation and productivity levels.  Assist HR in identifying team-training inputs.  To ensure required distributor manpower is on board.  To ensure training to the distributor manpower.
  • 3. Cross Functional  Assess and analyze impact of trade promotions/ schemes/ promotions.  Contest being run by the circle and communicate feedback to sales manager & marketing.  Build and develop team.  Supervise MIS generation and analysis on a periodic basis and provide feedback on best practices to zonal head.  Execution of Zonal level brand promotion, print advertisement layout with in the budgetary provision & ensuring maximum output from the same. Portfolio  In-charge of Channel management & business operations.  Managing & controlling Primary/Secondary of products with the channel partners.  Reporting to the Area Sales Manager.  Objective setting & alignment on a monthly basis - volumes, initiatives.  Infrastructure planning-warehouse, vehicles, manpower planning. Software Skills Well versed with Windows Operating Systems, MS Office and Internet Operations.