1. PUNEET BHATIA
Mobile: 8826043377 E-Mail: puneetbhatia_ind@yahoo.com
Aiming for Top level Assignments in Commercial Leasing and Marketing / Business
Development with an organisation of repute
Preferred Sector: Commercial Real Estate
An accomplished professional offering over 15 years of rich experience in the
Retail, Real Estate and Hospitality industries.
Consistent record of delivering results in growth, revenue, operational
performance, and profitability.
Expertise in developing & managing Retail channels in order to derive the
required market share, revenue and profit of the organisation.
Success in building and maintaining relationships with key corporate decision
makers, establishing large volume & high profit accounts and maintaining top &
bottom line profitability.
Holding excellent relationships with the Mall developers, High street landlords and
Brand business development heads .Provide key insights to Developers/Landlords
in Retail trends, possible property positioning with the catchment area focus.
Conduct relevant consulting studies to support Mall mandates and ensure better
returns for the developers. Provide inputs on strategy to Brand heads on possible
ways to better market penetration.
Expertise in securing mandates, Landlord Representation deals, with skills in
devising / executing optimal strategy to Lease a mall/Standalone Retail
development in highly competitive markets.
Goal-driven People Manager with an ability to guide the next level Executives
in an effective manner; excellent communication skills with an attitude to readily
adapt to evolving business and technology challenges.
Result oriented leader with some landmark transactions/ Mall mandates secured
and delivered in Northern and Eastern India.
CORE COMPETENCIES
Establishing corporate strategies for achievement of top line & bottom-line targets;
Recruitment, Training and coaching of Transaction managers towards successful
accomplishment of annual Goals.
Developing strategic plans and executing them to achieve yearly budgets. Consult
with the top management to open new avenues for revenue generation.
Conducting medium to large size transactions in malls and High streets and setting
benchmark for excellence.
Leverage knowledge of Retail and Hospitality operations and build capability for
consulting based transactions.
Conceptualizing Mall positioning, marketing and Leasing strategy. Financial analysis
to advise the developer on Go no Go decisions.
Analyzing market trends through surveys, Focus Group discussions, Research team
analysis.
Providing direction, motivation and training to the Transactions Team; ensuring
optimum performance for all operational and sales related issues. Focus on
maximizing per person productivity.
Liaising with various State Govt. Secretariat departments for allocations of
Government lands for projects; interfacing with Govt. Department / Development
authorities for obtaining necessary sanctions / approvals.
CAREER CHRONOLOGY
Since February 2011 working with Cushman & Wakefield India Pvt.Ltd, Gurgaon as Associate Director -
Retail Services
EXCELLENCE SPHERE
Vision, Strategy &
Leadership
Leasing Management
Sales / Business
Development
Revenue Maximisation
Market Penetration
Catchment
Analysis/Studies
Retail Advisory/Real Estate
Advisory
ROI/Yield analysis
Real Estate Marketing/ATL
BTL
Mall Leasing/Advisory/Mall
Management
Financial Modelling
Financial Management
Customer Service
Training & Performance
Management
2. Spearheading the Growth of Retail transactions in Northern India.
Expand the Top line for Specialized Food and Beverage Transaction, Vanilla Business and Large format store
expansion in North and East India.
To develop the mall marketing business across the Northern and Eastern territory.
Develop specialized business in Health Care and Education Field.
Strategy Formulation for business growth in highly competitive market.
Develop and leverage key Relationships across the Country with Retailers, Developers and Investors.
Analyze the High street market across North India on trends and developments and present reports to the
Management.
Noteworthy Contributions
Successfully implemented the action plan to increase the Top line of North Region by doing key high street
deals like KFC, Warehouse Café cp, Carrefour etc.
Successfully conducted two large big boxes transactions for key Multinational Retailers in a span of six
months.
Best Per person Productivity across the country in Cushman Wakefield.
Opened up new avenues for Cushman Wakefield by conducting Build to Suit Transactions and securing
several mall mandates like Spark Kamla Nagar, Defence Colony , Gardenia mall Patna.
Successfully acquired 2 mall mandates of 3 lcas sqft in NCR and Patna in the current FY.
Some key clients I have transacted with are Blue Frog, Manchester United, Big Bazaar, Warehouse Café, Star
Bucks, Tommy Hilfiger, The Beer Café , Punjab Grill, Made in Punjab, KFC, Zodiac, Big Bazaar, Haldiram’s,
Cinepolis, Grand Cinemas, Carrefour, Wal-Mart, Mark and Spencer.
Sept. 2009 – Dec 2011, worked with Knight Frank India Pvt.Ltd, Gurgaon as Head Retail Agency – North
and East India.
Noteworthy Contributions
Spearheaded the growth of Retail businesses in Transactions, Investments and Consultancy verticals.
Expanded Top line and Bottom-line of the Retail Vertical in North India by 200%; also expanded the Retail
Vertical into Advisory with a successful bid with RLDA.
Steered the execution of key projects such as:
• Leasing Transactions across North India for Knight Frank through a team of Transaction Managers.
• Anchor Transactions, Leasing, Investments and Land Deals with major Retail Groups like Metro Cash
and Carry, Future Group, Cinepolis, Zee, Blue Frog, Manchester United club etc.
Acquired major deals from:
• 3 anchors in Delhi NCR and School Deal in Haryana worth Rs. 30 Crores.
• Railways for 6 sites in Katra, Ujjain, Nanded, Cuttack, Dehradun and Jhansi Stations under Public
Private Parternership (PPP).
• Highest Ticket Size Transactions in North India for F&B Night Club with rental of Rs. 25 Lakhs p.m.
• 2 in pipeline of closure in a span of 7 months.
Holds the distinction of managing Hyper Market transactions to suit Properties, Cinema Plots and Industrial Plots
in prime catchment converted to commercial plots; acquired strong exposure to catchments in North India.
Excellent track record of dealing with Non-retail categories like Schools (over 30 Crores), Colleges, Automobile
Workshops, Logistic Parks, etc.
Demonstrated excellence in enhancing revenues through Shop In-Shop as per city demographic requirements
across all upcountry Big Bazaars in Haryana, Punjab and West UP.
Instrumental in renegotiating rentals for Big Bazaar in Panipat and Meerut.
Identified and opened up new avenues for business in automobiles, education and Food and beverage business.
Aug’08 – Sep’09 worked with Entertainment World Developers Pvt. Ltd., Mumbai
Joined as Dy. Director- Leasing and Development
Noteworthy Contributions
Conceptualised & effectuated Business Plan and Marketing Plan for all projects; instrumental in developing
leasing plans and action plan to achieve the same.
Played a pivotal role in ensuring the achievement of projected revenues through best leasing deals.
Worked on alternate use plan of malls to be leased for various institutions, auto malls and commercial offices.
Oct’05 – Jul’08 with Future Group, Gurgaon
Joined as Area Manager Operations (Profit CentreHead- Big Bazaar, Haryana, Punjab, West U.P);
promoted as Senior Manager – Operations and Business Development
3. Noteworthy Contributions
Demonstrated excellence in achieving top line & bottom-line targets and profitability of the Cluster in Punjab,
Haryana and Western U.P. for Food & Beverage, Electronics, Furniture and Communications businesses.
Managed overall profitability of the project and maximised sq. ft. returns with accountability of:
• Local level buying, SIS Establishment, Visual Merchandising, Marketing Administration.
• Commercials, Cluster Operations and Process Compliance.
Excellent track record of managing 5 Big Bazaars in the cluster with total turnover of Rs. 160 Crores through a
team of 600 employees.
Kept close track of productivity of space, manpower, and other operational efficiencies of the Cluster.
Worked in coordination with Zone Team for merchandise assortment correction and planning for new
catchments.
Served as:
• Part of Core Team in North for creating SOP Manuals.
• Member of Development Centre Interview Panel set up to identify future Senior Managers.
• Certified Trainer from Shoppers Stop and Future Group.
Mar’04 – Sep’05 with Shoppers Stop Ltd., Delhi as Manager - Retail
Noteworthy Contributions
Demonstrated excellence in managing operations at Ansal Plaza, Delhi with total turnover of Rs. 40 Crores.
Managed the entire gamut of tasks including strategic planning, productivity enhancement, inventory
management, shrinkage control, floor setting, visual merchandising, accounting procedures, people management
and training.
Devised & implemented strategies in order to enhance service levels, based on qualitative feedback on stocks,
range reviews, etc.; successfully handled activities of Loss Prevention Cell.
Promoted merchandise through Store festivals and coordinating with Marketing Team for BTL activities.
PRECEDING ASSIGNMENTS
Jun’01 – Feb’04 with Adidas India Marketing Pvt. Ltd., Delhi as Retail Executive
Oct’00 – May’01 with Dominos Pizza India Pvt. Ltd., Delhi as Store Manager
May’99 - Sep’00 with Pizza Corner India Pvt. Ltd., Hyderabad as Assistant Manager
INDUSTRIAL TRAININGS
22 Weeks Industrial Training in all major departments of Centaur Hotel, New Delhi.
8 Weeks Training at Little Chief and Kandahar Restaurants of Ess Jay Enterprises, Civil Lines, Kanpur.
SCHOLASTICS
Diploma in Business Administration from ICFAI University, Hyderabad in 2011.
Diploma in Hotel Management from Institute of Hotel Management, Catering Technology and Applied
Nutrition, Lucknow in 1999.
Accelerated Development Program from Wharton School of University of Pennsylvania 2013-14.
CERTIFICATE COURSES
Certified Trainer from Shoppers Stop.
Extensive Classroom Course on Professional Development Management/Marketing/Leasing by
International Council of Shopping Centers, New York, USA in Nov’08.
Classroom Course on “Marketing Shopping Centers Successfully” by ICSC and SCAI. 2008
Classroom Course on “ABC of Mall Management and Operations” by ICSC and SCAI. 2008
Professional Coaching Program from Wharton School of Pennsylvania.2014 – till date.
IT SKILLS
Proficient in MS Office and SAP.
PERSONAL DOSSIER
Date of Birth : 24th
December 1977
Address : T1-1005, Park View Residency, Sector 3, Palam Vihar, Gurgaon. Haryana.
Passport Number : J4079992.