1. M. James Fernando.
No :36,Govindan Salai,
West Mambalam – 600033.
Mobile : +919962086334,9884828349
Email :jamyfernando@gmail.com
Sales and Management Professional
Key Account Management / New Business Development
Distributor Management / Team Building / Turnarounds
Focused sales professional recognized for overachieving goals. Proven ability to build business relationships
through performance, credibility, and customer service aspiring to associate with an organization in their sales
and distribution.
Experience Summary
I have more than 10 years of experience in Handling distribution, sales and space selling.
• Working as Distribution Partner Manager in RED BULL INDIA Chennai from June 2014 to Till date.
• Working as Territory Sales Incharge in BRITANNIA Chennai from June 2012 to March 2014.
• Worked as Customer executive in PepsiCo India holdings Chennai from Apr 2011 to June2012.
• Worked as a Sales Associate(Trade) with Kingfisher Airlines from Aug 2007 to May 2010.
• Worked as a Marketing Executive with Miracle Shipping Company - Tuticorin June 2004 to May 2007.
Educational Qualification
Bachelor Of Business Administration
V.O. Chidambaram College, Tuticorin
Higher Secondary Certificate
Caldwell Hr.Sec School, Tuticorin
Comfortable with working on all the office related software.
Business Experience

2. RED BULL INDIA PVT LTD June 2014 – Till Date
(Distribution Partner Manager)
 Handling North Chennai and vellore Territory with 3 Distributors.
 Handling Distribution and Sales Team Recruitment, Training & Development of frontline field force
(3
rd
Party, Distributors) in his area. Develop, propose, execute & review incentivisation program for
the on key deliverables.
 Maintaing the Market share with Single product with Five SKU.
 Derive the Primary and Secondary sales and Manage Distributor inventory to prevent loss of sale
on all outlets of non-availability of stocks by effectively and efficiently working with Distributor.
 Plan & Execute key marketing aligned activations for the specified geography, Customer in line
with set company objective. Align with Field marketing team on Sales drives, Event sales and
activations across channels.
 Ensuring the product availability and Visibility to all oultlet and Continuously develop and review
guidelines to track & measure objectives on distribution, shelving, merchandising, and pricing in
each outlet,
BRITANNIA INDUSTRIES LTD June 2012 – March 2014
(Territory Sales Incharge)
 Handling 5 distributors and distribution in Chennai Territory.
 Derive Primary & Secondary sales on daily basis .
 Handling 20 Sales Representatives & Supervisors and Merchandiser.
 Derive the value from the Key Outlets and Whole Sales.
 Ensuring the all the product availability and visibility at the outlets through merchandiser and
distribution of Sales man.
 Tracking Outlet wise Value to achieve Month targets.
 Derive focus month product by completion of eco
 Tracking Terms of Trade to all outlets and schemes for the wholesale outlets.
 Increasing TLS and Unique lines in all outlets.
PepsiCo International Apr 2011 – June 2012
(customer executive)
 Handling 3 distributors in Chennai & Vellore Territory.
 Handling 16 pepsi sales representatives.
 Derive the volume by Coaching PSR’s in the Market.
 Ensuring the operation of company’s scheme for promotion of the products.

3.  Tracking primary and secoundary sales on daily basis
 Ensuring the product availability and visibility at the outlets, through management of distribution
and PSR’s.
 Tracking Current schemes volume running in each distributors
 Tracking Fmo’s volumes by psr’s wise and Outletwise.
 Daily gate meeting with psr’s review by Territory score board.
Kingfisher Airlines Aug 2007 – May 2010
(GSA RPG Spencer travel service Ltd)
Sales Associate – Trade
 Maintain Travel Distributors relationship and helped in business growth with key and international
accounts headquartered in Chennai. Visited frequently to customer sites for sales visits and
account support.
 Visit clients at Frequently to maintain relationship and probe for additional business needs. Focus
on increase “market share” serving as a business resource, and providing value added services
to Travel distributors.
 Resolved all operational and customer issues and gather appropriate data for account service
presentations. Team-build with other field sales and service staff to provide a high level of
customer service and support.
 Closely tailored business proposals to client needs; effectively negotiate account contracts and
rate increases.
 Remain alert to new business opportunities through a variety of resources, including business
publications and networking.
 Recognized for outstanding performance (#1 among 4 peers in Chennai) based on revenue,
budget, business growth, and achievement of management objectives.
Miracle Shipping Company Jun 2004 – May 2007
Marketing Executive

 Developed relationships with Cargo agent in emerging business areas, accounting for a 25%
increase in sales per annum.

4.  Called on various chains, distributors, and retail accounts. Developed skills in establishing
container liners relationships and completing the sales process to take care of their logistical
needs.
Personal
Date of birth- 28-May-1984.
Marital status- Married.
Language - English, Tamil.
Native place - Tuticorin.