looking for change....

1. CURRICULAM VITAE
G.M.Quraishi
No. 111, Swamy Naickan Street, Chintadripet Chennai 600 002. Tamil Nadu state [India] | India Mobile Number +91
9444960786, Landline No: 044-28550794 | Nigeria Mobile Number: +234 (0) 811 397 8116 / (0) 806 894 4919 |
Email: gmq9444960786@gmail.com.
CAREER ABSTRACT
Business Development / Marketing
o Identifying new streams for revenue growth & developing marketing plans to build consumer
preference.
o Utilizing market information & personal network to develop marketing intelligence for generating
leads. Evolving market segmentation & penetration strategies to achieve targets.
o Conducting competitor analysis by keeping abreast of market trends to achieve market share
metrics.
Channel Management
o Identifying and network with financially strong and reliable dealers and distributors, resulting in
deeper market penetration and improved market share.
o Appointing dealers, evaluating their performance & monitoring distributor sales & marketing
activities.
o Assisting the channel partners to meet their business targets and achieve profitable ROI.
Key Account Management
o Developing relationships with key decision-makers in target organizations for business
development.
o Interfacing with clients for obtaining feedbacks, suggesting the most viable product range and
cultivating relations with them for securing repeat business.
o Managing activities pertaining to negotiating/ finalization of deals (techno commercial) for smooth
execution of sales & order processing. Provide technical service support to clients and resolving
their issues/ concerns.
Product Launches / Promotions
o Devising & implementing pre & post marketing activities for successful launching of new products.
o Streamlining preexisting processes to enhance efficiencies, while minimizing operational time
o Conceptualizing & implementing sales promotional activities for brand building & market
development. Creating initiatives, designing events, planning of merchandising and execution.
Team Management
o Leading, mentoring & monitoring the performance of the team to ensure efficiency in process
operations and meeting of individual & group targets. Creating and sustaining a dynamic
environment that fosters development opportunities.
o Conducting training sessions & in house forums to boost the technical and soft skills of the
associates.
CAREER SCAN
Since April ’13 Zonal Manager [Sales & Distribution] at Daraju’ Industry Limited.
The company profile: - Daraju’ Industries Limited is a Nigerian registered company, established in 1988 with its main
focus on locally trading and manufacturing. A year later it was incorporated as a Limited Liability.
Today Daraju’ has grown into a conglomerate conducting international trading beyond the African boarder. The
company has expanded its operations with regional offices located in Onitsha and Kano for more effective distribution
with its main office located in Lagos State, Nigeria. It is certified with the Standard Organization of Nigeria (NIS ISO
9001:2000).
Daraju’ is in the process of setting up operations in Cameroon and South Korea. Beyond Nigeria, Daraju’ already has
offices set up in India, China, Ethiopia and Dubai. Despite the company’s international outlook, Daraju’ has remained
true to its Nigerian origin, Daraju’ meaning most beautiful in Yoruba. This in itself signifies the company’s philosophy
of giving a beautiful and healthy product to the Nigerian mass at a reasonable price.
Daraju’ produces a wide range of products from toothpastes to households with future entry into the food industry.
The company began production with it’s MY-MY branded toothpaste focusing on national pride. “MY-MY” meaning “My
country, My product”. With over 15 products available, the company is still expanding
Area Covering: Lagos, West and Kano [North].

2. Brand Name: Toilettes Soaps like Farah, Freesia, and Sparkle & Rana Multipurpose Soaps.
[Oral Care] Tooth Paste, MYMY Red Gel Premium and MYMY Herbal.
[Fabric-Wash] Rana detergent powder, MYMY Active Foam detergent powder, MYMY Matches and Green Dishwashing
Liquid, FMCG’s Products Non-Food category.
 Responsible for the existing & new business development & performance of all sales management activities.
 Forecasting & coordinating with production units to maintain stock level of all SKU’s in factory based on our AOP-
plan and ensure to available two weeks inventory level at all Redistributors point.
 Manage BTL activities including consumer offers, Distributors schemes, interactive section, Market activations &
other related activities.
 Effective distributor management- To work on the principles, policies & processes to ensure that the distributor is
motivated & meet agreed performance measures and norms.
 Responsible for mapping, planning across categories potential wise & give valuable input and work in close
coordination with brand managers.
 Facilitate a working environment that fosters teamwork, train and coach Area Sales Managers, Key account
managers, Sales supervisors, and Sales reps in the region.
 Conceptualize, develop & follow through strategic sales plan to achieve/surpass set sales targets.
 Responsible for managing/monitoring sales trends of the Household brands via effective sales
norms/operations.
 Key Achievements:-
a) Adjudged/Honored for being the best region PAN Nigeria within the 1st quarter of my resumption.
b) Achieved excellent market share in shelve presence and brand visibility in my region to date.
c) Managing the Business Portfolio of 3.3 Billion naira Per annum,
d) Increase sales volume of the region with over 20% within the first 3months of my resumption &
consistently achieving at least average of 30% increase in sales volume to date.
e) Successfully re-defined distribution: by ensuring policy adherence by distributors, screening distributors
(categorization), Area demarcation, ensure retail-redistribution etc….
 Planning and executing new initiatives and strategies for increasing sales and Strengthening dealer and
distribution network, its augmentation and ensuring the effective management of same.
 Dealing with commercial activities pertaining to sales functions via credit policy, controlling bills/receivables,
incentive schemes, etc.
 Collecting pricing structure basis market inputs including market intelligence on competition, trade, customer
expectations, product features, etc and sharing the same with the management.
Continuous working towards brand building.
 Implementing sales promotions, schemes and market activation programs with robust control / tracking
mechanisms along with metrics to measure effectiveness of the program and Visiting all distributors on periodic
basis and understanding the market scenarios as well as administrative issues, if any.
Monitoring and analyzing distributor-wise sales performance and strategizing accordingly.
Mar ’11 - Mar ’13 [2 yrs] Branch Manager at Marenello Commodities Limited.
The Company Profile: - “Stallion specializes in sourcing, importation, warehousing and distribution of products of
mass consumption in the most complex of jurisdictions in West Africa.”
The group is a market leader in several product lines, supported by robust infrastructure and well managed supply
chain systems.
The group is reputed for integrity and ethics in its transactions with principals and supplier’s world wide - Stallion has
enjoyed mutually rewarding relationships over the past four decades.
Through economies of scale achieved on sourcing, Stallion follows a policy of fair pricing and sustained customer
retention. For reasons of stability and quality, Stallion strictly associates only with suppliers of global standing and
reputation.
Stallion's product lines in Commodities include Rice, Sugar, Edible Oil, Fertilizers, Chemicals, Steel, Building Materials,
Construction Equipment, and a wide variety of other products of mass consumption.
Base: Aba - [south-east] at Nigeria - West Africa.
Area Covered: Aba, PHC, Onitsha, Enugu and Benin.
Brand Name: Royal Stallion Parboiled Rice, Turkey Vegetable Oil, Ariston Water Heater and [Commodities
Products like Rice & vegetable oil]

3.  Overall Accountability of Branch management including planning and implementation of sales
strategies, commercial activities with an objective of expanding the products market and growth width
& depth level.
 Accelerated Rice and commodities portfolio from 4 billion naira to 6.78 Billion naira in span of one year time
which is 42 million USD dollars per annum business.
 Establishing, leading and controlling the policies of sales & marketing.
 Develop, manage, support and maintain distribution network.
 Devise, implement and monitor sales promotional activities.
 Hire, train, guide and evaluate sales personnel.
 Keeping track of current industry trends and competitors, operating in various segments.
Notable Accomplishments:-
 Managing Branch sales organization as a profit centre and to achieve product and SKU-wise targeted
sales.
 Managing local Issues: - Govt. Agencies / LG / Community etc…
 Liaison with Accounts / Warehouse and Head office on daily basis
 Daily / Weekly/ Fortnightly / Month reports on sales
 Banking , Remittance & Reconciliation
 Stock Reconciliation and Control
 Travelling extensively / Product Launches / market activities / Promotions
 Keeping track of inventory, implementing FIFO, ensuring effective administration and management of
warehouse as per Company policy to eliminate all discrepancy/gaps, maintaining hygiene and proper
record keeping.
 Monitoring and controlling Branch sales performance vs. expenses on weekly and monthly basis.
 Strategizing and ensuring the elimination/minimization of stock damage in warehouse during material
handling or due to stock expiry & managing sales, accounting, warehouse, etc functions at the
Branch.
 Handling all administrative issues pertaining to Branch office and setup & Implementation and
maintenance of quality systems and continuous improvement methodologies with specific focus on
growth, cost reduction and process improvements.
 Dealing with commercial activities pertaining to sales functions via credit policy, controlling
bills/receivables, incentive schemes, etc.
 Building competent, effective and efficient and result oriented organization at Branch level.
 Created Customer Relationship Cell & initiated activities for personalized bonding.
Dec ’08 - Feb ’11 [2Y 2M] Sales Officer at Hindustan Unilever Limited.
Area Covered: Entire Erode Dist - North Tamil Nadu - India.
Brand Name: “Rin detergent powder, Hamam, Clinic plus, Sun silk Shampoo, Dove, Close Up, Pepsodent,
Fair & Lovely, Hugguies, Kotex and Axe Deodorant etc… [Handled Hair Care, Oral Care, Skin Care, Toiletries &
Cosmetics]
a) Ensure sales delivery based on forecasts by optimal utilization of all available resources.
b) Spearheaded the stabilization of Channel Partners under ROI management as [Return on Investment]
c) Executed result-oriented means for successfully overseeing the Business Portfolio worth INR 21Cr Per annum.
d) Increasing the Sales Performance Standards by effective distribution & people management.
e) Coordinating with marketing team via merchandising, displays and scheme operations.
f) Performance monitoring, review & training all hierarchy of sales force.
g) Conceptualizing and implementing trade inputs to achieve the business requirements.
Notable Accomplishments:-
 Boosted up the sales by 20% through appointment of separate distributor for Detergents & Cosmetics.
 Through strategic in-store promotions at self-service outlets, increased Hair Care, Oral Care & Skin Care sales by
10%.
 Monitored the Secondary Sales and FCS management [Field Capability Score including IQ Width Packs, and Depth
Packs]
 Accentuated business development plans with prompt execution in terms of Primary & Secondary Sales Operation
 Won the Best Performance award in the Annual Sales Conference at Chennai in Feb ’10.
 Effectively handled the Pioneer Sales Professionals spawned across 18 Pioneer Sales men with the BTL budget,
created various indigenous sales promotional activities for retail & wholesale channel.

4. May ’05 - Nov ’08 (3Y 6M) Territory Sales Executive at General Mills India Pvt Ltd.
Area Covered: 20 Districts in South Tamil Nadu like Trichy, Thanjour, Kumbakonam, Pudukottai, Nagapattinam,
Karur, Ariyalur, Perambalur, Thiruvarur, Pattukottai Dist,
Brand Name: Pillsbury Atta, Pillsbury Semiya, Diptrix Biscuits, Green Giants, Processing Foods, Vermicelli & Instant
Mix – FMCG’s Products
 Responsible for the existing & new business development & performance of all sales management activities.
 Infrastructure development, appraisal of stockiest, review of coverage, improvement plans and stock control.
 Accelerated Pillsbury Portfolio from INR 4.37Cr to 7.26Cr Per annum and successfully achieved growth of 66% in
2006-07.
 Handling main Salem depot & ensure seamless delivery of stocks to Distributors & Super Stockiest.
 Analyzing market trends & competition and implementing strategies to gain market share.
Notable Accomplishments:-
a) Implemented “Go to Market [GTM]” project & gained 2500 new outlets in 4 months time.
b) Restructured sales & marketing strategies for HORECA (Hotel, Restaurant, Cafeteria) & Retail divisions,
c) Supervised ROI management for “Redistribution Stockiest, Super Stockiest & Sub-Stockiest besides taking care of
pending claims.
d) Converted the purchase of stocks by sub-stockiest from 10 days credit to advance payment.
e) Categorized emerging Modern Trade & Standalone Outlets & appointed a separate distributor in Trichy.
f) Successfully established Food division’s business by appointed of 60 distributors across my territory.
g) Initiated van market coverage for untapped rural area and generated 40% additional sales in Pillsbury Atta.
h) Won the HATTRICK Award for three consecutive times in 2008.
Nov ’99 - Apr ’05 (5Y 5M) Sale Representative at D.S. Group of Companies
Area Covered : Chennai, Pondicherry State and South & North Arcot.
Brand Handled : Pass Pass Mouth freshener, Catch Spices, Catch water, Rajnigandha Pan Masala, Tulsi zarda,
Gutka and Tobacco Product
a) Propose goals, strategies, channel and customer plans for the area managed.
b) Managing the Business Portfolio of INR 4.20Cr Per annum,
c) Identifying and appointing distributors to achieve the sales goals.
d) Framing & implementing various strategic sales promotional activities to penetrate and expand the market.
Notable Accomplishments:-
 Successfully launched “PASS PASS” mouth freshener and managed the brand and increased the sales in assign
market.
 Won the Champions Program Award 2004 as “Best Sales Representative”.
 Appointed stockiest against advance payment for stocks & increased the stockiest base from 0 to 20.
 Through innovative BTL activities, increased the presence of products in retail, wholesale & Key Accounts.
 In its category, raised PASS PASS to 1st place in terms of geographical distribution in Chennai metropolitan
 Established Hawker channel, penetrated >15000 population area & ensured shelf presence of product line.
ACADEMIC CREDENTIALS
 Bachelor of Arts (BA) from Madras University at Chennai - 2000 - 2003
 Master of Business Administration (MBA) from Anna University at Coimbatore - 2007-2009
 Anna University; Specialization: Marketing Management
COMPUTER KNOWLEDGE
 Proficient with the use of MS-Office suite and internet
PERSONAL DETAILS
Fathers Name : Dr. H. Mustafa Mohideen
Date of Birth : May 15, 1976
Marital Status : Married and blessed with One Male Child
Languages known : English, Tamil Hindi & Urdu
Passport number : G 8575682
Validity : 21 May 2018
Religion/Caste : Muslim/Labbai
Skype id : G.M.Quraishi
References : Available on request

5. QURAISHI GM

6. QURAISHI GM