Sagar Chopra is a talented and result-oriented professional with over 13 years of experience in brand management, business strategy, and ATL and BTL campaigns. He has expertise in brand positioning, business vertical development, and executing comprehensive strategies. Chopra has held leadership roles at various media and newspaper companies, where he was responsible for tasks like enhancing client portfolio, managing key accounts, campaign planning, and business expansion. He has a Bachelor of Commerce degree and an MBA in Marketing.

1. SAGAR CHOPRA
529 D – Adil Nagar Kanchan Bihari Marg , Lucknow
Mobile: +919918700127
choprasagar@gmail.com
Professional Experience [13+ years]
Talented, result-oriented Brand Management, Business Strategist And ATL & BTL
Professional with a proven track record of accomplishment in planning and leading
comprehensive strategies in support of business goals and objectives. Expertise in
directing the creation of Brand Positioning, Business Vertical Creation/Handling And
ATL & BTL tools and steering the execution of Entire Project. Perfect leadership skills,
able to build and guide top-performing teams. Adept at communicating with
management, Agencies and internal departments to coordinate overall efforts.
Brand Management
Conceptualizing & Strategy
Planning as per the Brand
Clarity on Brand
Positioning.
Campaign Designing
Budget Planning and
implementation .
ATL & BTL Management
Managing campaign with
both the segments ATL &
BTL.
Print Promotion , TVC , On
Air Promotion and On
Ground Promotion
Management of Production of
Events and On Ground
Promotional Activity
Vendor Management
Business Strategist
Identifying new Revenue
Generation Module.
Planning and Implementation of
low cost Module
Investing less and getting more
from the Verticals.
ROI segmentation ,vertical wise
Administrative Policy Making
Present Profile
A) N A Media Ventures Pvt. Ltd – Media Solution Company (May 2006 to Aug 2007 &
Sep 2012 till Now)
Designation: - Business Head
Job Responsibilities
• Enhancing Client Portfolio.
• Managing Key Accounts of Corporate & Government Sectors.
• Guiding team for Planning of Promotional activities & Events for Clients.
• Media/Campaign planning & buying for clients.
• Creating New Properties for fix revenue generation for company.

2. • Business expansion on PAN India level by developing Regional in house teams &
Offices..
B) THE SANDESH Ltd. – News Paper ( A Gujarati Vernacular) –Ahmedabad
Designation: - Manager Brand/Events [Feb-12 to Aug 12]
Job Responsibilities
• Strategy planning for positioning of the Brand.
• Competitor Analyst for aggressive Planning & Execution.
• Developing and positioning of Merchandising material for the Brand.
• Conceptualizing of Promotional activities & Events for the Brand.
• Creating Revenue through Events.
• Planning of Yearly Brand Budget.
• Handling Online user interface and Marketing.
• Doing association with the big Events and Activities being done by other corporate and
clubs in the Cities & States.
C) INEXT – News Paper (From Group of Jagran Prakashan Ltd.)- Kanpur
Designation: - Manager Brand Development [Sep-07 till Jan-12]
Job Responsibilities
• Taking care of central brand team.
• Handling pan edition Brand Development, Activations & Promotions.
• Strategy planning for the positioning of the Brand.
• Planning for Brand Activation.
• Developing and positioning of merchandising material for the Brand.
• Conceptualizing the promotional activities for the Brand.
• Conceptualizing the Events for the Brand & Vendor Management.
• Doing association with the big Events and Activities being done by other corporate and
clubs in the Cities & States.
• Planning for the Internal Events.
• Planning and Execution of the New Launches.
D) Excellent Entertainment Networks-Lucknow
Designation: - Asst-Branch Manager –UP & UK [March 2003 to April 2006]
Job Responsibilities

3.  Planning and execution of campaigns across the regions given.
 Having discussion with Marketing Managers of the client.
 Budgeting of the BTL & Promotional Activities, taking care of the
Profitability.
 Managing the production work & Man Power for the same.
 Looking after the designing & ground realities for the same, to give the
great results.
 Visit respective area of operation to understand the acceptability of BTL
& Promotional areas and their likings thereof.
D) Envisage Communiqué-Lucknow
Designation: - Project Executive-UP East [May 2002 to Feb 2003]
Job Responsibilities
• Executed various entertainment, sports, cultural events, road shows Activities in UP East.
• Executed conventional, contemporary & customer service oriented concepts for corporate
clients like ITC, Pepsi, LML, HLL etc.
• Research & Development (R&D) on Current BTL & Promotional Activities.
Educational Qualification
• Bachelor of Commerce from CSJM University, Kanpur –Year 2003
• Intermediate with 59.5% from U.P. Board (Allahabad).-Year 2000
• High School with 59 % from U.P. Board (Allahabad).-Year 1998
Professional Qualification
• MBA in Marketing from Shobhit University Meerut. Year 2013-14
Personal information
Nationality : Indian
Marital Status : Married
DOB : July 22nd, 1984
Languages known: English, Hindi & Punjabi
Postal Address : 529 D Adil Nagar , Kanchana Bihari Marg , Lucknow
E-Mail : choprasagar@gmail.com
Contact No : +919918700127/9792514432
[SAGAR CHOPRA] Place: