1. Resume
P.MANIKANDAN
E-mail: manikandan316@gmail.com
Phone: +91 9884520437
________________________________________________________________________
Career Summary
 More than 7 years of work experience in the field of marketing with various BTL
activities.
 Experienced in planning marketing campaigns, getting collaterals developed and
promoting the products and services through BTL activities.
 Experienced in Merchandising activities for Hard POSM and Soft POSM.
 Experienced in Assessment.
 Good analytical and communication skills.
 Experienced in handling Consumer Electronics Visual Merchandising.
 Good experience of handling various projects.
 Handled Team in Entire Tamilnadu and Kerala.
Key Skills
 Determining marketing objectives and preparing Clients recruitments
 Planning marketing activities in conjunction with company’s growth plan and
working out strategies to execute the plan.
 Visual Merchandising planning and Assessment process done.
 Developing marketing reports to be presented at the meeting of top management.
 Lead the marketing programs for branding and lead generation.
 Getting marketing collaterals, advertisements developed to help the co. meet its
target.
 Web tool reporting created based on PDA data capture done.
 Over all responsibility of Assessment and promoting the company’s
Requirements and developed Web tool reporting for Market share.
 Handled VVIP visits in Samsung Consumer Electronics
 Over all responsibility of running various marketing campaigns – like Model
Launch, Festival Posm, Offer posm etc.
 Ensuring successful exhibitions & organizing other events.
 Developing systems and procedures to ensure that the leads generated are
optimally utilized.
 Managing the team of Field executives.
 Developing training programs for the people in Field team.
 Mainly PDA Training given to field team.

2. Achievements
 Promoted from Supervisor to Regional Supervisor in Samsung Project
 Handled Entire TN & Kerala
 Store size increased from 180 to 500+ across south-2
 Handled around 20 field executives in TN & Kerala
Employers
 Currently working as Regional Supervisor for Samsung Race Project in Nielsen
India Pvt Ltd from May 2014-to Till date.
 Worked as Regional Supervisor for Samsung Race project in Solutions Digitas
from Aug 2010 – Apr 2014.
 Worked as a Operations executive in Solutions Digitas for Various Projects from
May 2007 – Sep 2010.
 Worked as a Executive in Communique Marketing Solutions from Oct 2006 –
April 2007.
Projects Handled
 Samsung Electronics (Samsung Race) – FPTV & HA.
Assessment Done for FPTV & HA.Visual Merchandising.
 Hewlet Packard.
Hard and Soft Merchandising in Tamilnadu and Kerala Region.
 Microsoft
Conducted In-shop promotional activity in Chennai region for Office Home and
Student 2007 product.
 SanDisk
Done Merchandising activity for pen drives and memory cards.
 Hindustan Petroleum cooperation Limited
Done Merchandising and Audit for Lubricants of HPCL.
 ITC Limited
Conducted mystery audit in Chennai and Coimbatore.
 Pepsi Co
Conducted promotion event for Slice product of Pepsi co. in Tamilnadu and
Kerala.

3.  Microsoft XBOX 360
Hard and Soft Merchandising in Tamilnadu and Kerala Region
EducationalQualifications
 BBA from Madras University Chennai.
 HSC From Doveton Corrie Boys Anglo Indian School, Chennai.
 SSLC From Doveton Corrie Boys Anglo Indian School, Chennai.
Computer Knowledge
 MS Office
 OS-Windows 7
Personal Data
Date of Birth - 14 December 1986
Sex - Male
Nationality - Indian
Marital Status - Married
Permanent Address - No. 82, 1st main rd,
M.R Nagar,
Chennai 600 118..
Languages Known - English and Tamil.
DECLARATION:
I hereby declare that all the information mentioned above is true to the best of my
knowledge and belief.
Date: Signature
P.MANIKANDAN