Rajendra Dadre has over 14 years of experience in channel sales for FMCG companies. He has a strong background in sales planning, execution of promotional activities, product launches, and team management. His past roles include Territory Manager & Development at ITC Ltd and several sales positions at Parle Products, where he delivered strong sales growth and received performance awards. Currently working as Area Sales Manager for Prem Henna, he is seeking a new opportunity with opportunities for career growth and recognition.

1. RESUME
RAJENDRA DADRE
Career Objective:
With an innovative bent of mind I seek an association with an organization offering a consistent career
growth and due recognition to my contribution for the advancement and growth of the organization.
Summary of Skills Sets:
* Extensive experience in team-oriented projects and individual projects.
* Proven skills in analytical thinking and problem solving.
* Ability to pick new concepts quickly and self-motivated to learn.
EXPERIENCE SUMMARY
 Total 14 years 5 months of rich experience in Channel Sales in FMCG industry.
 DC Handling stock forecasting and stock movement planning.
 Experience in brand level planning and category level planning as per the
organizational planning.
 Experience in planning and execution of sales and promotional activities and
management of promotion agency.
 Experience in visibility roll out and running different type of temporary and
permanent displays in the market.
 Formulating zonal goals, short-term and long-term budgetary requirements and
developing business plans for the achievement of these goals.
 Launching and developing new products as per the guidelines and planning of the
organization.
 Team management and maintaining motivation level of team by creating a
conducive environment which ultimately results in a progressive manner to
organizational objectives.
 Training to the team and preparing the new comers to get absorbed in the
organization.
 Providing feedback and rating to team members.
 Timely evaluation of sales team as per pre defined criteria and training programs for
development of sales team.
 Handled all major types of trades –Traditional Retail, Rural
 Worked in rural market development projects and hence carries an In depth
exposure to rural markets.
 Liaison with different departments of the organization for different issues like claim
settlement, financial status.
Work Experience:
Organization: ITC LTD
Designation: TM&D
Year 2001 to 2008 ( 7 Years)

2. Organization: PARLE PRODUCTS PVT.LTD.
Designation: SALES OFFICER
Duration: Year 2008 to 2011.(3 Years)
Organization: PARLE PRODUCTS PVT.LTD.
Designation: SENIOR SALES OFFICER
Duration: Year 2011 to 2014.(3 Years)
Organization: PARLE PRODUCTS PVT.LTD.
Designation: SALES EXECUTIVE
Duration: Year 2014 to 2015.(1.5 Year)
Organization: PREM HENNA PVT.LTD.
Designation: AREA SALES MANAGER
Duration: DEC 2015 to Till Date
Job Profile:
* Creating And Managing Dealer Network
* Achievement Of Sales Target
* Market And Competitors Analysis
* Responsible For Supervision & Motivation of Sales Force.
* Develop new channel and Channel Management.
* Increase Coverage .
* Managing and Co-ordination with a network for increasing market potential opportunities.
* Managing all the support function required such as documentation, database updation etc.
Key Achievement in Parle
.
* Delivered 69% primary & 74% secondary growth In Satara Territory.
* Appoint new distributor in all small town.(bhuinj,pachwad,medha)
* Restructure all Beats .
* 100% Distributors claim settlement.
* Build team of DSR Team (80% team are new only one year experience )
* Launch new product in different way. (cakes,wafers,bridge)
* Resolve all pending issues of customers.
* Outstanding performance award in 2013-14.
* Highest growth delivered in Parle (22%) in west Maharashtra.
* Develop Key outlet and increase BISCUIT AND CONFY depth and result of that 20% growth
on BISCUIT.
* Build the Selling capability for new joined TSO/RSR.
Educational qualification:
DIPLOMA IN METALLURGY ENGINEERING

3. Personal traits:
* People -Oriented with an interest to train & develop team.
* An Extrovert who builds strong relationships with external stakeholders.
* Adaptable to unfamiliar situations.
* Zealous to achieve the target.
Personal Profile:
Name: RAJENDRA DADRE.
Father’s Name : NAGNATH DADRE
Date of Birth: 7th Jan 1974
Martial Status: Married
Permanent Address: 177,SOMWAR PETH,
NAVIN APARTMENTS,OPP NAGESHWAR MANDIR,PUNE-411011
Contact no.: 9970777859
E-Mail: r_dadre08@rediffmail.com
Languages Known: Hindi, English and Marathi
CURRENT CTC:5 LAKH PER ANNUM
EXPECTED CTC:6LAKH PER ANNUM
NOTICE PERIOD:1 MONTH APPLIED FOR
HQ:PUNE
AREA SALES MANAGER